proiect comunicare nonverbala

7/26/2019 Proiect Comunicare Nonverbala

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COALA NAIONAL DE STUDII POLITICE I ADMINISTRATIVE

FACULTATEA DE COMUNICARE I RELAII PUBLICE

PROIECT COMUNICARE NONVERBAL

Despre sistemul postur!"est #i rolul su $% proie&t're' '(i#elor

pu)li&it're

Stu*e%t+ Cio*'r Emili' A%' M'ri'

,rup' -. Pu)li&it'te. A% /


2/22

Despre sistemul postur-gest i rolul su n proiectarea afielor publicitare

E0prim're' u%ei i*ei. ' u%or emo ii se re'li1e'1. *e o)i&ei. pri% &omu%i&'re. (ie e'

2er)'l s'u s&ris. *e&i pri% &u2i%te3 4%s '&este' %u su%t *e '5u%s. (ii%* import'%t i mo*ul *e

e0presie. pre&um postur'. "esturile. mimi&'. 3'3 6C7el&e'. I2'% #i C7el&e'. 899:. p3-;pro&es *e *r'm'ti1're?. *e / '&&e%tu're *o'r ' '&elor pr i

&orpor'le rele2'%te pe%tru mes'5ul &e se *ore te ' (i tr'%smis 6Morris. -@:8-@:. 'pu*

C7el&e'. I2'% i C7el&e'. 899:. p3 -@:!89-


3/22

e0emplu. supu%ere' (emeii (' *e )r)'t. repre1e%t't m'i s&u%* *e&=t '&est'3 A *ou'

&'te"orie este 'ti%"ere' (emi%i% 6t7e (emi%i%e tou&7


4/22

Exemple de afie publicitare care folosesc diferite relaii postur-gest

Afi e publicitare din campanii romne ti

Active At Any Age: igs! "oosters

A*2ertisi%" A"e%&+RusuJBor u% Br'%* ,roers. Bu&7'rest. Rom'%i'Cre'ti2e Dire&tor+ Ctli% RusuSe%ior Art Dire&tor+ M'r& Bortu%Se%ior Copriter+ Mir&e' Cr&iu%A&&ou%t M'%'"er+R'lu&' Tur&%'suStr'te"i& Pl'%%er+M'ri' S'ri2'%Pro*u&tio% p7oto &omp'%+Ne Fol*er

Pu)lis7e*+O&to)er 89-;
http://rusubortun.ro/http://rusubortun.ro/http://rusubortun.ro/http://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/marc_bortunhttp://adsoftheworld.com/creative/mircea_craciunhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/maria_sarivanhttp://adsoftheworld.com/creative/maria_sarivanhttp://adsoftheworld.com/creative/new_folderhttp://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/marc_bortunhttp://adsoftheworld.com/creative/mircea_craciunhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/maria_sarivanhttp://adsoftheworld.com/creative/new_folderhttp://rusubortun.ro/


5/22

rimus: #$e Doge of %enice! #$e Austrian Arc$du&e

Kust re%o2'te it7 Primus (rom P'tru M'i%i '%*. it7 e2er p'& ou )u. ou *o%'te - Ro%(or t7e re%o2'tio% o( s&7ools '%* i%*er"'rte%s i% our &ommu%it3

A*2ertisi%" A"e%&+RusuJBor u% Br'%* ,roers. Bu&7'rest. Rom'%i'Cre'ti2e Dire&tor+ Ctli% RusuArt Dire&tors+ M'r& Bortu%.L'ure%tiu Lupu.Ctli% Rusu

Se%ior Copriter+ Mi7'el' Ne'tuA&&ou%t M'%'"er+R'lu&' Tur&'%'suP7oto"r'p7er+ C'rio&'

Pu)lis7e*+De&em)er 89-;
http://rusubortun.ro/http://rusubortun.ro/http://rusubortun.ro/http://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/marc_bortunhttp://adsoftheworld.com/creative/laurentiu_lupuhttp://adsoftheworld.com/creative/laurentiu_lupuhttp://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/mihaela_neatuhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/cariocahttp://rusubortun.ro/http://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/marc_bortunhttp://adsoftheworld.com/creative/laurentiu_lupuhttp://adsoftheworld.com/creative/catalin_rusuhttp://adsoftheworld.com/creative/mihaela_neatuhttp://adsoftheworld.com/creative/raluca_turcanasuhttp://adsoftheworld.com/creative/carioca


6/22

'( lig$ters: )eanderboy

C7il* proo( li"7ters

A*2ertisi%" A"e%&+,r'((iti BBDO. Bu&7'rest. Rom'%i'Cre'ti2e Dire&tor+ Mi7'i ,o%"uCopriter+ Ale0 Strim)e'%uArt Dire&tor+ Cosmi% Simio%es&uP7oto"r'p7er+ M'&ri Stu*ioRetou&7er+R'lu&' B'r'ru

Pu)lis7e*+M' 89--
http://www.graffiti.bbdo.ro/http://www.graffiti.bbdo.ro/http://adsoftheworld.com/creative/mihai_gonguhttp://adsoftheworld.com/creative/alex_strimbeanuhttp://adsoftheworld.com/creative/cosmin_simionescuhttp://adsoftheworld.com/creative/macri_studiohttp://adsoftheworld.com/creative/raluca_bararuhttp://adsoftheworld.com/creative/raluca_bararuhttp://www.graffiti.bbdo.ro/http://adsoftheworld.com/creative/mihai_gonguhttp://adsoftheworld.com/creative/alex_strimbeanuhttp://adsoftheworld.com/creative/cosmin_simionescuhttp://adsoftheworld.com/creative/macri_studiohttp://adsoftheworld.com/creative/raluca_bararu


7/22

*+* ,$ildrens %illages: .maginary /om

A% im'"i%'r mom is %ot ' mom3

C7il*re% te%* to im'"i%e 7o t7e t7i%"s t7e l'& 7'2e mi"7t loo3 It 'pplies 'lso 7e% it&omes to mot7ers3 ere SOS C7il*re% Vill'"es &ome i%to pl'+ t7e o((er so&i'l moms to t7e%ee* &7il*re%3

A*2ertisi%" A"e%&+DDB Bu&7'rest. Rom'%i'Art Dire&tor+ R'12'% P'tri&7eCre'ti2e Dire&tor+ T7eo*or S'%*u
http://www.ddb.ro/http://www.ddb.ro/http://adsoftheworld.com/creative/razvan_patrichehttp://adsoftheworld.com/creative/theodor_sanduhttp://www.ddb.ro/http://adsoftheworld.com/creative/razvan_patrichehttp://adsoftheworld.com/creative/theodor_sandu


8/22

Afi e publicitare din campanii interna ionale

,A0+D: (ost 0amily ortraits

A*2ertisi%" A"e%&+MC S''t&7i. UA"e%& &o%t'&t+ Tom Firt7.L*i' ,ou"7Cre'ti2e Dire&tor+ Simo% Di&ettsCopriter Art *ire&tor+ C7ris Ross!ell'mP7oto"r'p7er+ D'rio Miti*ieri Pro&ess P7oto"r'p7

Pu)lis7e*+K'%u'r 89-
http://mcsaatchi.com/london/http://mcsaatchi.com/london/http://adsoftheworld.com/creative/tom_firthhttp://adsoftheworld.com/creative/tom_firthhttp://adsoftheworld.com/creative/lydia_goughhttp://adsoftheworld.com/creative/simon_dickettshttp://adsoftheworld.com/creative/chris_rosskellamhttp://adsoftheworld.com/creative/dario_mitidierihttp://mcsaatchi.com/london/http://adsoftheworld.com/creative/tom_firthhttp://adsoftheworld.com/creative/lydia_goughhttp://adsoftheworld.com/creative/simon_dickettshttp://adsoftheworld.com/creative/chris_rosskellamhttp://adsoftheworld.com/creative/dario_mitidieri


9/22


10/22

Amnesty .nternational: (ittle 1ing!(ittle

2and$i! (ittle /andela

All t7e )i" 7um'% ri"7ts *e(e%*ers use* to )elittle o%&e3

A*2ertisi%" A"e%&+ Air Brussels. Bel"iumCre'ti2e Dire&tors+ M'rie!L'ureCliue%%ois.,r"or ,i%ter*'eleArt Dire&tor+ Se)'stie% Stro%"7e'* Verlie(*eCopriter+Kulie% S&ou1e Ri2ie11oPri%t Pro*u&tio%+ M'0ime DouilletCr'(t Desi"% Dire&tor+ C'roli%e M'rso%Cre'ti2e Pro*u&ers+Bre%"Qre Lurui%.A%%e,rus1o

P7oto"r'p7 Retou&7+T7e Pi&lesA&&ou%t M'%'"er+ Kulie De Sme*t

Pu)lis7e*+ Ku%e 89-;

89-;
http://www.aironair.com/en-be/http://adsoftheworld.com/creative/marielaure_cliquennoishttp://adsoftheworld.com/creative/marielaure_cliquennoishttp://adsoftheworld.com/creative/gregory_ginterdaelehttp://adsoftheworld.com/creative/gregory_ginterdaelehttp://adsoftheworld.com/creative/sebastien_stronghead_verliefdehttp://adsoftheworld.com/creative/julien_scouze_riviezzohttp://adsoftheworld.com/creative/julien_scouze_riviezzohttp://adsoftheworld.com/creative/maxime_douillethttp://adsoftheworld.com/creative/caroline_marsonhttp://adsoftheworld.com/creative/berengere_lurquinhttp://adsoftheworld.com/creative/berengere_lurquinhttp://adsoftheworld.com/creative/anne_gruszowhttp://adsoftheworld.com/creative/anne_gruszowhttp://adsoftheworld.com/creative/anne_gruszowhttp://adsoftheworld.com/creative/the_pickleshttp://adsoftheworld.com/creative/the_pickleshttp://adsoftheworld.com/creative/julie_de_smedthttp://www.aironair.com/en-be/http://adsoftheworld.com/creative/marielaure_cliquennoishttp://adsoftheworld.com/creative/marielaure_cliquennoishttp://adsoftheworld.com/creative/gregory_ginterdaelehttp://adsoftheworld.com/creative/sebastien_stronghead_verliefdehttp://adsoftheworld.com/creative/julien_scouze_riviezzohttp://adsoftheworld.com/creative/maxime_douillethttp://adsoftheworld.com/creative/caroline_marsonhttp://adsoftheworld.com/creative/berengere_lurquinhttp://adsoftheworld.com/creative/anne_gruszowhttp://adsoftheworld.com/creative/anne_gruszowhttp://adsoftheworld.com/creative/the_pickleshttp://adsoftheworld.com/creative/julie_de_smedt


11/22

,$ildrens 3earings *cotland: 4amie

T7is is our &7'%&e to m'e ' re'l *i((ere%&e to ' 2ul%er')le &7il*s li(e ) 2olu%teeri%" to sit

o% t7e C7il*re%s P'%el3 ou *o%t %ee* u'li(i&'tio%s to 'ppl. ou 5ust %ee* to &'re3

A*2ertisi%" A"e%&+T7e U%io%. UCre'ti2e Dire&tor+ Mi&7'el 'rt

Art Dire&tor+ P'ul M&Do%'l*Copriters+Eu'% Aul*.M'rti% 'rtleA&&ou%t Dire&tor+ S7el'"7 Co%si*i%eP7oto"r'p7er+ Ale0 Tel(er

Pu)lis7e*+ M'r&7 89-;
http://www.union.co.uk/http://www.union.co.uk/http://adsoftheworld.com/creative/michael_harthttp://adsoftheworld.com/creative/paul_mcdonaldhttp://adsoftheworld.com/creative/euan_auldhttp://adsoftheworld.com/creative/euan_auldhttp://adsoftheworld.com/creative/martin_hartleyhttp://adsoftheworld.com/creative/martin_hartleyhttp://adsoftheworld.com/creative/shelagh_considinehttp://adsoftheworld.com/creative/alex_telferhttp://www.union.co.uk/http://adsoftheworld.com/creative/michael_harthttp://adsoftheworld.com/creative/paul_mcdonaldhttp://adsoftheworld.com/creative/euan_auldhttp://adsoftheworld.com/creative/martin_hartleyhttp://adsoftheworld.com/creative/shelagh_considinehttp://adsoftheworld.com/creative/alex_telfer


12/22

#raid: %intage statue

A*2ertisi%" A"e%&+ RCRR. U Cre'ti2e Dire&tor+ M'r Ro'l(e

Copriters Art Dire&tors+ Al"S7'rm'%.Al Bro%

P7oto"r'p7er+ Leo C'ill'r* Art Buer+ Lis' Di&i%so% Tpo"r'p7er+ Lee Al*ri*"e Retou&7ers+ Lee Al*ri*"e.C7'rlie 7ite Pri%t pro*u&tio%+S&ott et&7er

Pu)lis7e*+ Septem)er 89-/

remisele cercetrii
http://www.rkcryr.com/http://adsoftheworld.com/creative/mark_roalfehttp://adsoftheworld.com/creative/algy_sharmanhttp://adsoftheworld.com/creative/algy_sharmanhttp://adsoftheworld.com/creative/al_brownhttp://adsoftheworld.com/creative/al_brownhttp://adsoftheworld.com/creative/leo_caillardhttp://adsoftheworld.com/creative/lisa_dickinsonhttp://adsoftheworld.com/creative/lee_aldridgehttp://adsoftheworld.com/creative/lee_aldridgehttp://adsoftheworld.com/creative/lee_aldridgehttp://adsoftheworld.com/creative/charlie_whitehttp://adsoftheworld.com/creative/scott_ketcherhttp://adsoftheworld.com/creative/scott_ketcherhttp://www.rkcryr.com/http://adsoftheworld.com/creative/mark_roalfehttp://adsoftheworld.com/creative/algy_sharmanhttp://adsoftheworld.com/creative/algy_sharmanhttp://adsoftheworld.com/creative/algy_sharmanhttp://adsoftheworld.com/creative/al_brownhttp://adsoftheworld.com/creative/leo_caillardhttp://adsoftheworld.com/creative/lisa_dickinsonhttp://adsoftheworld.com/creative/lee_aldridgehttp://adsoftheworld.com/creative/lee_aldridgehttp://adsoftheworld.com/creative/charlie_whitehttp://adsoftheworld.com/creative/scott_ketcher


13/22

A#' &um o propo1iGie po'te '2e' o sem%i(i&'Gie *i(erit pe%tru *i(erite perso'%e. '#'

#i "esturile s'u postur' '&torilor *i% '(i#ele pu)li&it're pot (i i%terpret'te *i(erit $% (u%&Gie *e

e*u&'Gi'. st'tutul so&i'l #i pro(esio%'l. *'r m'i 'les $% (u%&Gie *e 2=rst' perso'%ei &'re le

pri2e#te3 Di% '&est pu%&t *e 2e*ere. 'm *e&is s '%'li1m *i(ere%Gele *e i%terpret're '

"esturilor #i posturilor '&torilor *i% '(i#e pu)li&it're *i% Rom=%i' #i 'lte *i% stri%t'te.

pe%tru *ou &'te"orii *e 2=rst *i(erite+ stu*e%Gi. &u 2=rst' &upri%s $%tre 89 ! 8; *e '%i #i

perso'%e *e 2=rst mi5lo&ie. '2=%* $%tre ;!;; *e '%i3 Ast(el. %e *orim s '(lm rspu%surile

l' urmto'rele $%tre)ri *e &er&et're+

'< 4% &e msur respo%*e%Gii $ i 2or *' se'm' *e le"tur' *i%tre pro*usul. ser2i&iul s'u

i*ee' promo2't Gi%=%* &o%t *e postur' #i "esturile '&torilor *i% '(i#ele pu)li&it're

pre1e%t'te)< Ce sem%i(i&' ii o(er p'rti&ip'%Gii "esturilor s'u posturilor *i% '(i#ele pu)li&it're

pre1e%t'te #i $% &e msur su%t '&este' i%(lue%G'te *e 2=rst' respo%*e%Gilor&< 4% &e msur su%t resimGite *i(ere%Gele &ultur'le $% &'*rul r'portului "esturi ! postur.

$% '(i#ele *i% Rom=%i' ('G *e &ele *i% stri%t'te

A(i ele sele&t'te pe%tru e0perime%t su%t urmto'rele+

-3 A(i e *i% Rom=%i' &'re 2or (i '%'li1'te *e respo%*e% i+


14/22

83 A(i e i%ter%' io%'le &'re 2or (i '%'li1'te *e respo%*e% i+


15/22


16/22


17/22

.deea experimentului

Por%i%* *e l' sistemul postur"est. e0perime%tul $%&e'r& s *es&opere *'& e0ist o rel'Gie

*e tip &'u1e(e&t $%tre 2'ri')ilele *e tipul 2=rst. e0perie%G s'u i%(lue%Ge so&io!&ultur'le

&'re s spri5i%e s'u s i%(irme urmto're' ipote1+ perso'%ele *e 2=rst m'i $%'i%t't 2or

i%terpret' &omu%i&'re' %o%2er)'l $%tr!o m'%ier m'i puGi% e0'&t. ('G *e ti%eri *eo're&e

su%t m'i puGi% i%(orm'Gi #i re&epti2i ('G *e '(i#ele pu)li&it're3

P'rti&ip'%Gii 2or 2e*e' '(i#e *i% Rom=%i' #i *i% 'lte Gri &u s&opul *e ' surpri%*e

mo*'lit'te' pri% &'re '&e#ti' i%terprete'1 postur' #i "esturile '&torilor #i &'re su%t

sem%i(i&'Giile 'lo&'te pe%tru (ie&'re *i%tre '(i#ele pre1e%t'te3 E0perime%tul se 2' *erul' $%

*ou ('1e+

-3 P'rti&ip'%Gii 2or 2e*e' postur' #i "esturile '&torilor (r ' ('&e le"tur' &u

pro*usul promo2't3 A&est' *i% urm 2' (i 's&u%s pe%tru ' %u *e(orm' per&epGi'respo%*e%Gilor3 Re'li1=%* '&est lu&ru %e propu%em s i%2esti"m *'& prere' lor este


18/22

'propi't *e pro*usul promo2't s'u &'mp'%i' pre1e%t't. por%i%* *e l' o)ser2're' po1iGiei

s'u ' "esturilor '&torilor *i% '(i#ele pu)li&it're3

83 Dup &e '(lm i%(orm'Giile %e&es're. %e propu%em s 'rtm p'rti&ip'%Gilor '(i#ele

$%tre"i pe%tru &' '&e#ti' s %e rspu%* *'& &o%si*er 2i')il rel'Gi' *i%tre postur' #i

"esturile '&torilor #i pro*usul. i*ee' s'u ser2i&iul promo2't3

Pe%tru ' &er&et' rspu%surile p'rti&ip'%Gilor 2om utili1' o "ril *e i%ter2iu &'re 2'

&o%Gi%e : $%tre)ri me%ite s o(ere o perspe&ti2 *et'li't 'supr' per&epGiilor &elor ; stu*e%Gi.

respe&ti2 ; perso'%e *e 2=rst' ' *ou'3

.nterpretarea experimentului

4% &'*rul "rilei *e i%ter2iu 'u (ost i%&luse. m'i $%t=i. '(i#ele *i% Rom=%i' #i 'poi &ele *i%

stri%t'te3 Pe%tru ' ('&e o *elimit're &l'r *i%tre '&este'. "ril' *e i%ter2iu &urpri%*e #i

me%Gio%'re' ('ptului & primele '(i#e su%t re'li1'te $% Rom=%i' #i ultimele su%t (&ute $%

stri%t'te3

Primul '(i# pu)li&it'r pre1e%t't stu*e%Gilor #i perso'%elor m'i $% 2=rst ' (ost &el 'l

C'mp'%iei WA&ti2 l' ori&e 2=rst?3 Postur' &orpului #i "esturile '&torului le!'u i%*i&'t

respo%*e%Gilor impresi' *e stri&teGe #i 'utorit'te. *'torit &ostum'Giei #i ' "estului *e lo2ire '

p'lmei &u )'sto%ul. '&est' (ii%* primul i%*i&'tor &'re ' 'tr's 'te%Gi' 't=t stu*e%Gilor. &=t #i

perso'%elor m'i $% 2=rst3 Doi &i% &i%&i stu*e%Gi 'u &o%si*er't & re&l'm' promo2e'1

pro*use '"ro!'lime%t're. pe &=%* &eil'l i 'u spus & '(i ul este *espre 'utorit'te' $%

"ospo*rie3 Perso'%ele m'i $% 2=rst 'u &o%si*er't & re&l'm' este l' o &omp'%ie *e se&urit'te

6p'tru *i% &i%&i


19/22

('rm'&euti&e *esti%'te &opiilor &u *e(i&ie% e3 Perso'%ele m'ture 'u &o%si*er't & re&l'm' e

pe%tru u% pro*us &e 're le"tur &u prote& i' &opiilor. *'r %u l!'u putut *etermi%' e0'&t3

Totu i '&e ti' s!'u 'propi't &el m'i mult *e spe&i(i&ul re&l'mei. &'re este pe%tru o "'m *e

)ri&7ete &u si"ur'% 3

Al treile' '(i# pre1e%t't p'rti&ip'%Gilor ' (ost &el 'l &'mp'%iei WPrimus?3 L'

i%terpret're' '&estui' $% (u%&Gie *e sistemul postur!"esturi. stu*e% ii p'rti&ip'%Gi 'u

&o%si*er't & tr'%smite e0perie% *e 2i' . *'r si%"urt'te. '(e& iu%e (' *e '%im'l. $% lips'

u%ui mem)ru 'l ('miliei 6trei stu*e% i


20/22

mem)ru3 4%tre)'Gi *'& pot i%*i&' 2reu% pro*us. ser2i&iu s'u i*ee pe%tru &'re mem)rii u%ei

('milii se pot '(l' $%tr!o 'st(el *e postur. opi%iile tuturor respo%*e% ilor 'u (ost 'propi'te *e

spe&i(i&ul &'mp'%iei. & e o &'mp'%ie *e str'%"ere *e (o%*uri s'u *e respo%s')ili1're so&i'l

pe%tru ('milii re(u"i' i &'re 'u pier*ut mem)rii 'i ('miliei3 Rspu%surile 'u (ost simil're &u

'le respo%*e% ilor m'i $% 2=rst. &'re &o%si*er & $m'"i%e' tr'%smite emo ie i triste e i &

este potri2it pe%tru &'mp'%ie3

Al *oile' '(i# *i% stri%t'te. &'mp'%i' WC7il*re%Xs p'%el S&otl'%*? este o &'mp'%ie

$%potri2' 2iole% ei $% ('milie i. $% spe&i'l. $mpotri2' &opiilor3 U%ul *i% &ei ; stu*e%Gi

&o%si*er '&e'st ')or*'re este *ur i 're u% imp'&t (o'rte puter%i&. *eo're&e *isper're' *e

&'re * *o2'* &opilul pri% "esturi %u po'te tre&e %eo)ser2't3 O stu*e%t &o%si*er im'"i%e'

su"esti2 pe%tru &om)'tere' 2iole%Gei. $%s '(irm & '&e'st ')or*'re ' (ost *us l' e0trem

pri% (olosire' u%ui &opil speri't *e situ'Gi' $% &'re se '(l3 V=rst%i&ii &o%si*er & este u% '(i#

rele2'%t pe%tru promo2're' i &om)'tere' u%ei pro)leme (o'rte $%t=l%ite3 O stu*e%t

si%teti1e'1 (o'rte )i%e prere' *espre '&est '(i# $% urmto're' i*ee+ ..este u% '(i# &'re spu%e

&=t -999 *e &u2i%te?3 To i respo%*e% ii 'u &o%si*er't & este pe%tru o &'mp'%ie $mpotri2'

2iole% ei i & im'"i%e' este potri2it3

Al treile' '(i este 'l u%ei &'mp'%ii *erul'te *e Am%est I%ter%'tio%'l i 're &' slo"'%

WAll t7e )i" 7um'% ri"7ts *e(e%*ers use* to )e little o%&e?3 Stu*e% ii 'u &o%si*er't &

im'"i%e' le tr'%smite 2'lori pre&um $% elep&iu%e. &re*i% . (eri&ire 6*oi stu*e% i


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(imitele experimentului

Pri%tre limitele e0perime%tului putem lu' $% &o%si*er're *ou m'ri &ompo%e%te+

(olosire' u%or re&l'me $% &'re sistemul postur!"esturi %u ' (ost u#or *e i%terpret't. i'r

le"tur' *i%tre '&est' #i pro*usul. i*ee' s'u ser2i&iul promo2't ' ls't lo& *e (orm're'

prerilor *i2erse ('pt &'re ' $%"reu%'t i%terpret're' re1ult'tului e0perime%tului3 Pe *e 'lt

p'rte. (olosire' u%ui e#'%tio% restr=%s *e p'rti&ip'%Gi (orm't *i% ; stu*e%Gi #i ; 2=rst%i&i %u

po'te 2'li*'. $% tot'lit'te. re1ult'tele o)Gi%ute #i &o%(irm'te *e &tre pre1e%tul e0perime%t3

,onclu5iile experimentului

Ipote1' *e l' &'re ' por%it e0perime%tului %ostru este p'rGi'l 2'li*'t *e &tre

&er&et're' &'lit'ti2 #i *e &tre e0perime%tului *es(#ur't3 V=rst%i&ii 'u '2ut *i(i&ultGi $%

'*'pt're' l' e0er&iGiul *e i%terpret're ' '(i#elor pre1e%t'te. *e#i 'u (ost m'i *es&7i#i ('G *e

&ome%t're' posturilor #i ' "esturilor perso%'5elor um'%e *i% '(i#e3 4% s&7im). stu*e%Gii s!'u

'rt't m'i *ispu#i s $#i o(ere prere' le"'t *e pro*usul. i*ee' s'u ser2i&iul promo2't3 4%

m'5orit'te' '(i elor pu)li&it're. sistemul postur!"esturi %u ' (&ut *e&=t s $%tre's&

&o%2i%"erile i s &o%(irme & 'u (ost (olosite im'"i%i potri2ite &u spe&i(i&ul re&l'melor. s'u 'l

&'mp'%iilor i ' 'rt't ('ptul & e0perie%G' 2=rst%i&ilor po'te &ompe%s' i%(orm're' s'u

i%teresul ti%erilor ('G *e '(i#ele pu)li&it're3 Su)tilitGile u%or re&l'me 'u (ost (iltr'te *e

mi%te' '%'liti& #i *eose)it *e 'te%t l' *et'lii ' &elor $% 2=rst. pe &=%* 'ltele 'u (ost

per&epute i *es&rise &u e0'&tit'te *e ti%eri3

Ast(el. putem '5u%"e l' &o%&lu1i' & ipote1' &o%(orm &rei' 2=rst%i&ii 2or i%terpret'.

pe )'1' sistemului postur!"esturi. '(i#ele pu)li&it're m'i *i(i&il s!' *o2e*it ' (i p'rGi'l

'*e2r't $%tru&=t stu*e%Gii 'u o(erit rspu%surile &ore&te $% u%'%imit'te3

6ibliografie:


22/22

C7el&e'. S3 I2'%. L3 C7el&e'. A3 Comunicarea nonverbal: gesturile i postura3 E*itur'

Comu%i&'re3ro. Bu&ure#ti. 899:3

Collett. P3 Cartea gesturilor: Cum putem citi gndurile oamenilor din ac iunile lor 3 E*itur'

Trei. Bu&ure ti. 899;3

,o((m'%. E3 Gender advertisements3 Ne or+ 'rpers Ro. -@3

proiect comunicare nonverbala

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