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Mobilitate si Business Intelligence in Manufacturing si RetailBogdan Voiculescu - Net Brinel - Presales Consultant
Catalina Niculita – Cisco Romania – Systems Engineering Manager
Romania, tara din SEE cu cei mai multi utilizatori de Internet
2 wall-street.ro:http://www.wall-street.ro/special/ce-urmeaza/190285/tendinte-in-telecom-in-2015.html
„Romania este cu mult inaintea altor tari din Occident
in privinta pietei telecom” (…) Romania este in fata
altor tari europene in privinta tehnologiei, a
competitiei determinate de preturi, dar si in raport cu
dorinta romanilor de a folosi cele mai noi dispozitive. 2
1 ANCOM : http://www.ancom.org.ro/conexiunile-la-internet-fix-cu-viteze-de-cel-putin-100mbps-
aproape-s-au-dublat-la-jumatatea-anului-2015-_5497
“In ceea ce priveste infrastructura de acces la utilizatorii finali,
la jumătatea anului 2015 se remarca, pe de o parte, o triplare
a numărului de conexiuni de acces prin tehnologie FTTH –
Fiber To The Home, (…), iar, pe de alta parte, o scadere cu
17,3% a conexiunilor de acces prin cablu coaxial comparativ
cu jumatatea anului 2014.” –
Decembrie 2015 – ANCOM
„Conexiunile la internet FIX cu viteze de cel puțin 100
Mbps aproape s-au dublat la jumătatea anului 2015” -
Decembre 2015 - ANCOM 1
3 ANCOM : http://www.ancom.org.ro/conexiunile-la-internet-fix-cu-viteze-de-cel-putin-100mbps-
aproape-s-au-dublat-la-jumatatea-anului-2015-_5497
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Romania Other country 1 Other country 2 Other country 3
"SPEED" COST
Romanian Internet is the Best
Cisco Unified Wireless
Catalina Niculita – Cisco Romania
Wi-Fi Standards – 1st Generation through Current- 802.11ac Wave 1 (1.3 Gbps PHY)
- 802.11ac Wave 2 (1.7 Gbps PHY, 6.9 Gbps theoretical)
2.4GHz
2.4GHz
2.4GHz (802.11g)
5GHz (802.11a)
2.4GHz and 5GHz
Cisco Unified Wireless Principles
6
• Components
• Wireless LAN controllers
• Aironet access points
• Management (Prime Infrastructure)
• Mobility Service Engine (MSE)
• Principles
• AP must have CAPWAP connectivity with WLC
• Configuration downloaded to AP by WLC
• All Wi-Fi traffic isforwarded to the WLC
Wireless LAN
Controllers
Aironet Access
Point
Cisco Prime
Infrastructure
MSE
Campus
Network
Who? What? When? Where? How?
Best in Class and Best of Breed
Mobility / Unified Access Innovations (Predictability) Policy & Network Management
CleanAir
Chip level proactive and automatic electronic
beamforming
Automatic advanced RF shaping and
management
ClientLink
Chip level proactive and automatic interference mitigation
Radio Resource
Management
TrustSec - Secure Group Access
ISE(Control)
Prime(Visibility)
Simplified ACL management – Policy / User-
based segmentation independent of topology
Chip level wired multicast over a Wireless
network VideoStream
Sub second WLAN & LAN convergenceStateful Switchover
Industry’s First Chip Level Proactive and Automatic Interference Protection
BEFOREWireless interference decreases
reliability and performance
AFTERCleanAir mitigates RF interference
improving reliability and performance
Cisco CleanAir–Improves Performance and Predictability
AIR QUALITY PERFORMANCE AIR QUALITY PERFORMANCE
Wireless Client Performance
• CleanAir Radio ASIC
• Detect Wi-Fi and
non-Wi-Fi interference sources
• Assess impact
to Wi-Fi performance
• Proactively change channels
when interference occurs
• Monitor air quality
High Resolution Interference Detection, Classification, and Mitigation at Chip Level
63
97
35
20
Detect | Classify | Locate | Mitigate
90
100
Advanced Beam Forming Technology Improves Wireless Client Performance
BEFOREBeam not directed towards clients resulting inconsistent performance
AFTERBeam directed towards client resulting in
consistent experience and better performance
Cisco ClientLink—Improves Predictability and Performance
802.11a/g (ClientLink)
802.11a/g/n (ClientLink 2.0)
Beam StrengthX
802.11a/g (ClientLink)
802.11ac (ClientLink 3.0)
Beam Forming
Wireless Client
Performance
802.11n 802.11n
Cisco ClientLink 3.0 —Improves Predictability and Performance
Why is Cisco’s ClientLink 3.0 so Unique?
Reduces Coverage Holes/Improves both Upstream and Downstream
Simplify IT Operations with Automatic/Dynamic RF Management
BEFOREManual RF management
AFTERDynamic RF management
Cisco RRM—Improves Predictability and Performance
Simplify RF Performance
Manual Channel Assignment
Manual Transmit Power Adjustment
Manual Coverage Hole Detection/Mitigation
LWAPP LWAPP LWAPP
Channels
Power
Coverage
Dynamic Channel Assignment
Dynamic Transmit Power Adjustment
Dynamic Coverage Hole Detection/Mitigation
Automatic Band Steering and Selection For 5GHz Capable Devices
BEFOREAll clients crowd the 2.4GHz
spectrum lowering performance
AFTER5GHz capable clients are automatically
moved to cleaner 5GHz spectrum
Cisco BandSelect—Improves Predictability and Performance
2.4GHz CapableSpeed
5GHz CapableSpeed
5GHz CapableSpeed
2.4GHz CapableSpeed
5GHz CapableSpeed
5GHz CapableSpeed
2.4GHz2.4GHz2.4GHz2.4GHz 5 GHz 5 GHz
Wireless Client Performance
DSPCPU 512 MHz
DRAM (128MB)
DSP
Customized AP Design
DRAM
(512MB)
Dual-Core*
CPU800 MHz
ASIC design allows on-radio CPU &
memory for distributed packet processing
and throughput maximizing. Architecture
also allows unique 4x4 MIMO antenna
design.
Radio – 5GHz
CPU 384 MHz
DRAM (128MB)
Radio – 2.4GHz
Traditional AP Design
DRAM
(512MB)
Dual-Core
CPU
800MHz
Radio – 2.4GHz
Radio – 5GHz
Merchant silicon
architecture is heavily
dependent on the single
CPU for all functions.
1x Dual
Core
Processors
6x Total•1x Dual Core
•2x Radio
•2x DSP
512 MB
Memory
768 MB
*1 Core Enabled Today, 1 Reserved for Future Use
Merchant
Silicon AP1570
Competition
Merchant Silicon ASIC-driven RF Architecture
Cisco’s ASIC-driven RF Architecture Advantage
Identify standard ports, L7 Deep Packet Inspection and Heuristics
BEFOREApplication View & Control based on Firewall sessions
AFTERNetwork Based Application Recognition - NBAR2
Deep Packet Inspection and App ID
NBAR2 LIBRARYDeep Packet inspection
Traffic
POLICY
Packet Mark and
Drop
Wireless LAN Controller
First
Generation
Firewall
Visibility to the port level interaction but not the applications running
within the portNetflix = 50%
YouTube = 15%
WebEx = 10%
Citrix = 9%
exchange= 8%
Netflow v9 export
HTTP = 75%
SMTP = 15%
FTP = 2%
Telnet = 1%
SNMP = 3%
• Classify 1000+ applications with sub-classification within applications: e.g. Lync – desktop share, video/voice, file transfer
• Apply Granular policies - Per SSID, Device, Campus, Building, Floor
• Real-time troubleshooting on the Wireless LAN Controller
• Wired-wireless consistent export to standard netflow collectors
Single point of Policy Enforcement and ,
ManagementWired, wireless, VPN and VXI
Contextual Policy Who, Where, When, What, How
Enables the BYOD Self-Provisioning
Self registration and self provisioning limiting IT effort with maximum security
MDM Integration ISE and MDM Integrations for Personal Device Management and control
Cisco Prime
Single pane of management Prime Infrastructure: wired, wireless, VPN single pane of management
Unified Management
Focus on USERS Wired and Wireless CLIENT troubleshooting
Quality Assurance Prime Assurance: un solo pacchetto per la gestione delle reti cablate, wireless e VPN
Lifecylce managemenbt Single pane of glass view and lifecycle management for Wired and Wireless
802.11ac
4SS Desktops
3SS Desktops/Laptops
2SS Laptops/Tablets
1SS Tablets/Smartphones
*Assuming 80-MHz channel is available and suitable
**Assuming 160-MHz channel is available and suitable
= Connect Rates (Mbps)
= Spatial StreamsSS
802.11 802.11n802.11b 802.11a/g802.11ac
Wave 1
802.11ac
Wave 2
1997 1999 2003 2007 2013 2015
Gig
ab
it
Eth
ern
et U
plin
k
2 G
iga
bit o
r m
Gig
Eth
ern
et U
plin
ks
1 SpatialStream
8Spatial
Streams
2 SpatialStream
4Spatial
Streams
Wi-Fi Speed Gigabit Wi-Fi as Primary
65
600
450
300
870*
430*430*
1730**
2340**
3500**
6900**6900**
1300*
211
54
24
How 802.11ac Wave 2 Works
Multiuser MIMO
(MU-MIMO)
Wider RF Channels Four Spatial Streams
speed boost compared to Wave 1, thanks to:80%
How 802.11ac Wave 2 Works
Clients get on and off the network
quicker, allowing more
clients to be served.
Multiuser MIMO (MU-MIMO)
Access Points Controllers
• 802.11ac W1, 1.3 Gbps PHY
• 4x4:3 SS
• HDX: High Density Experience
• Cisco CleanAir 80 MHz
• Cisco ClientLink 3.0
• Cisco StadiumVision® Solution
• Modularity: Security, 3G Small
Cell or Wave 2 802.11ac
Best in Class
3700
• 802.11ac W1
• 870 Mbps PHY
• 3x3:2SS
• Cisco CleanAir® Express
• Tx Beam Forming
• 2 GE Ports
Enterprise Class
1700
• 802.11ac W1
• 1.3 Gbps PHY
• 3x4:3 SS
• HDX: High Density Experience
• Cisco CleanAir 80 MHz
• Cisco ClientLink 3.0
• 2 GE Ports
Mission Critical
2700
• 802.11ac W2
• 2.0 Gbps PHY
• 4x4:4SS
• Spectrum Analysis*
• Tx Beam Forming
• 2 GE Ports, USB 2.0
Enterprise Class
1850
Enterprise Best In ClassMission Critical
Cisco Aironet Indoor Access Points Portfolio
New
Cisco Aironet Indoor Access Points Portfolio802.11ac Wave 2
Enterprise Class Mission Critical Best in Class
1830(I)
1850(I,E)
2800(I,E)
3800(I,E,P)
• 802.11ac Wave 2: Most Cost-effective, 870 Mbps.
• 3x3:2SS 80MHz.
• Spectrum Analysis*
• Tx Beam Forming
• 1 GE Port
• USB 2.0
• Centralized, FlexConnect and Mobility Express
• 802.11ac Wave 2: Cost-effective, 1.7 Gbps
• 4x4:3SS 80Mhz.
• Spectrum Analysis*
• Tx Beam Forming
• 2 GE Ports
• USB 2.0
• Centralized, FlexConnect and Mobility Express
• 802.11ac Wave 2: High-Performance 5Gbps
• 2.4, 5GHZ or Dual 5GHZ.
• 4x4:3SS 160 MHz
• MU-MIMO
• 2 GE Ports
• USB 2.0
• Enhanced Location* (External Antenna)
• CleanAir 160MHz
• ClientLink 4.0
• Smart Antenna Connector
• Centralized, FlexConnectand Mobility Express*
• 802.11ac Wave 2: High-Performance 5Gbps.
• 2.4, 5GHZ or Dual 5GHZ.
• 4x4:3SS 160MHz.
• MU-MIMO
• 2 GE or 1 GE + 1 mGig (5G)
• USB 2.0
• Enhanced Location* (External Antenna)
• CleanAir 160 MHz
• ClientLink 4.0
• Smart Antenna Connector
• StadiumVision
• Modularity
• Centralized, FlexConnectand Mobility Express*
*Post-FCS
NEWNEW
Best in Class
1570Base
1530
IW3700
Cisco Aironet Indoor Access Points Portfolio
• Low Profile, Low Price
• 11n, 2G: 3x3:3; 5G: 2x3:2
• Int/External Antennas
• High-end Enterprise, MSO
• 11ac, 4x4:3
• NG-Cable: 24x8
• Int/External Antennas
• Modular: Future Proof
• 11ac, 4x4:3 • aluminum chassis with
integrated heatsink
• 10 to 60 VDC in
• Integrated wall/panel
mount
Mesh AP
WGB connection
Example EFT Deployment: Fortune 500 Oil Field Services
28
AireOS
MobilityExpress
(1852AP)
AireOS Flex 7510
AireOS 8540IOS XE 5760AireOS WISM2
in Catalyst 6500
IOS XE Catalyst
3850AireOS Virtual WLC
• 1000 APs
• 15,000 clients
• 20 Gbps
• Catalalyst 6500 Backplane
• 1000 APs
• 12,000 clients
• 60 Gbps
• 6x1GE/10GE SFP/SFP+
• Uplink Ports
• 6000 APs
• 64,000 clients
• 40 Gbps
• 4x1GE (SFP) or
• 4x10GE (SFP+) Uplink Ports
Large Campus and Service Provider
Small Campus / Branch (Controller On-Premise) Branch (Controller in DC)
• 25 APs
• 500 clients
• Flexconnect
• 2x1GE RJ45 Uplink Ports
• 100 APs per stack
Directly connected APs
• 2K clients per stack
• 40 Gbps per switch
• ESXi & KVM
• 1.5K APs
• 16K clients
• 500 Mbps
• 2xvNICs
• 6000 APs
• 64,000 clients
• 1 Gbps
• 2x10GE SFP+ Uplink Ports
WLAN Controller Portfolio in CY15
• 50 APs per switch/stack
Directly connected APs
• 1000 clients per stack
• 40 Gbps per switch
IOS XE Catalyst 3650
With 8.1 MR
IOS XE Catalyst 4500-E SUP 8E
• 100 APs per SUP
Indirectly connected APs
• 2K clients per stack
• 40 Gbps per switch
NEW for
AireOS
8.1
AireOS 5520
• 1500 APs
• 20,000 clients
• 20 Gbps
• 2x1GE (SFP) or
• 2x10GE (SFP+) Uplink Ports
AireOS 5508
• 500 APs
• 7000 clients
• 8 Gbps
• 8x1GE SPF Uplink Ports
AireOS 8510
• 6000 APs
• 64,000 clients
• 10 Gbps
• 2x10GE (SFP+) Uplink Ports
Scale With
8.2
AireOS 2504
• 75 APs
• 1000 clients
• 1 Gbps
• 1x1GE Uplink
Doubled AP scale With IOS XE
3.7.1E
Wireless
capability added
in IOS XE
3.7.0E for
Sup8E
NEW for
AireOS 8.1
Cisco Mobility Express Solution
Cisco Aironet 1850
802.11ac Wave 2 Access
Point
The Cisco 1850
Access Point provides
virtual controller
function that serves
the other Access
Points
Cisco Aironet 1700
Cisco Aironet 2700
Cisco Aironet 3700
Business Intelligence prin WiFI
Bogdan Voiculescu – Net Brinel
Wireless access is no longer nice to have…
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to
see available services and amenities
Travelers want to find departure gates quickly
and receive itinerary updates
Patients want location-enabled wayfinding apps
Students want to find their way around campus
and receive safety alerts
Imagine the Possibilities
Enhance customer
service and loyalty
Drive incremental
services and sales
Identify operational
bottlenecks
Provide venue
wayfinding
Foster interactive
experiences
Introducing Cisco Connected Mobile Experiences (CMX)
Gain Insights & Innovate with Cisco CMX
• Presence and location detection
• Visibility (Wi-Fi, BLE)
• Easy Wi-Fi login, custom or social
• Zone-based, custom
splash pages
• App-based mobile engagement
• Context-aware in-venue
experiences
DETECT CONNECT ENGAGE
Presence Location SocialANALYTICS
Number of people by venue and zones
Peak time in venue
New compared to repeat visitors
Common traffic patterns
Where people spend time
Understand How People Interact in the Location
DETECT
Enable Location-Specific Guest Access
Simplify access with user opt-in
Offer clear terms and conditions
Multiple access methods
Custom or social media
Customized access and promotion
Proximity-based landing pages
and video
Understand who is in your location
Enhanced analytics
CONNECT
Work with Cisco and ecosystem
partners to align to business needs
Fully customizable applications with
zone-based captive portals and
enhanced advertising
Location-aware app for
personalized experience
Integrate with business systems
Engage Consumers Using Location Services
ENGAGE
Why Cisco ?
Cisco Hyperlocation Technology & Solution
After: Determine direction (AoA) to client in addition to
distance => ±1 meter accuracy
Before: Location approximated based on RSSI -
±5 to 10 meter accuracy
Granular indoor location accuracy to contextually connect users
Engage & Improve
Guest Experience
Room Level
Accuracy
Range Inferred -
Prone to errorsOnly RSSI
calculation
Blue dot spotlight projected at the user’s feet
High
Accuracy
Multi technology
AoA, RSSI, BLE
Improved
Calculation
Enhance Experiences with BLE
Rogue beacon detection and alerts
Cisco® BLE-enabled
application experiences
Visibility and monitoring of beacons
Cisco Confidential 42© 2014 Cisco and/or its affiliates. All rights reserved.
Cisco CMX Partner EcosystemBetter Engagement Through Infrastructure Data Abstraction
Guest
Access
Ads and
Offers
Marketing
Tools
Social
Analytics
Onsite and
Online
Analytics
Location-
Enabled
Apps
Browser-
Based
Services
Device-
Based
Services
Singledigits
Global Reach
Purple Wi-Fi
Qualcomm
Broadcom
Mazemap
Frontporch
MediaShift
Flash Networks
Phunware
Point Inside
Jibestreams
Connexient
GreenTomato
July Systems
SmarTac
SwiftMobile
Retailnext
Sita
AisleLabs
Aisle411
Luxsoft
Shopkick
Solomo
Joingo
Phunware
Frontporch
Aisle411
Shopkick
Solomo
Joingo
MediaShift
Soft Gravity
Ecosystem Partners’ Apps and Services
Industry Examples
RetailScenario
Business Capabilities
• Digital transformation through
enhanced customer intelligence
and personalized on premises
promotions
• Enable location and dwell time
notifications & mobile point of sale
Success Measures
• Insights on customer behavior
• Increased revenues, margins
marketing ROI
• Higher customer satisfaction
• Increased shopper engagement
and Net Promoter Scores
Manufacturing
HealthcareScenario
Business Capabilities
• Clinician productivity at bedside
• Patient check-in and education
• Indoor navigations systems
• Automated staff notifications
Success Measures
• Higher staff productivity and more efficient care management
• Improved patient experience
• Reduced wait times with automated check ins
• Improved inventory management
• Increases productivity by helping ensure patients arrive on time for their appointments
HospitalityScenario
Business Capabilities
• Enhanced customer intelligence
• Personalized on premises
promotions
• Location and dwell time
notifications
Success Measures
• Higher customer loyalty and
improved Net Promoter Scores
• Increased non-room revenues
• Insights into customer behaviour
• Increased time spent on property
• More secure wireless network
TransportationScenario
Business Capabilities
• Digital transformation with indoor
navigation systems
• Location based promotions
• Customer demographic and
behaviour insights
• Faster identification of bottlenecks
Success Measures
• Greater passenger satisfaction
• Improved passenger flow
efficiency
• Increased revenues
• Reduced wait times and improved
traffic flow
EducationScenario
Business Capabilities
• Digital classroom
• Higher student service utilization
• Safety and security
Success Measures
• Better student outcomes (higher
engagement and satisfaction,
improved learning and test scores)
• Efficient access to student services
• Improved instructor productivity
with enhanced learning
• Personalized instruction based on
student needs
Thank you !