o varianta de mark ex refacut

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1. Fiecare clasa sociala are anumite obiceiuri de consum. Clasa....... este formata, in general, din comercianti, industriasi, meseriasi particulari, specialisti, profesiile liberale.

a) - superioarab) - mijlociec) - populara

2. Principala preocupare a managementului marketingului bazat pe conceptul de vanzare este:

a) - promovareab) - descoperirea nevoilor consumatorilorc) - cresterea volumului productieid) - cresterea calitatii produsului

3. Stabilirea obiectivelor cercetarii de marketing se face in etapa:

a) - identificarii problemeib) - elaborarii planului cercetariic) - realizarii cercetariid) - pregatirii si prezentarii raportului de cercetare

4. O companie de asigurari care lanseaza un nou produs pe piata, apeleaza la nevoia de ........... a individului.

a) - consumb) - apartenenta c) - stimad) - securitatee) - investitii

5. Vizita directorului unei firme la o expozitie de specialitate, poate fi considerata:

a) - cercetare cauzalab) - vanzare directac) - cercetare descriptivad) - cercetare exploratorie

6. Cererea latenta a unui produs presupune, din partea managementului de marketing al firmei, adoptarea unei strategii de:

a) - stimulare a cereriib) - intretinere a cereriic) - dezvoltare a cereriid) - penetrare

7. Intrebarile dihotomice sunt intrebari deschise.

a) - Adevaratb) - Fals

8. Cu cat numarul segmentelor in care este impartita piata unui produs este mai mare, cu atat omogenitatea din cadrul segmentelor este mai mica.


9. Politica de ......... este potrivita in cazul unui produs pentru care firma este sigura ca potentialul cumparator nu are repere de comparare intre marci .

a) - smantanireb) - penetrarec) - optimizared) - a celei mai bune practici

10. Scopul principal al oricarei cercetari de marketing in cadrul firmei este:

a) - crearea unor procedee specifice de control al calitatiib) - descoperirea motivatiei cumparariic) - previziunea vanzailord) - dezvoltarea celei mai eficiente strategii de marketing pentru firmae) - studiul pretuluif) - analiza comportamentului cumparatorului

11. Din punct de vedere matamatic, profitul este o functie direct proportionala cu pretul.


12. Comparativ cu ancheta prin posta, ancheta prin telefon este:

a) - mai rapidab) - mai usor de controlatc) - mai scumpad) - toate de mai sus

13. ........ este o organizatie independenta specializata in activitati de distributie.

a) - canalul de distributieb) - intermadiarulc) - politica de distributied) - toate de mai sus

14. Orientarea de marketing a unei organizatii presupune ca organizatia respectiva sa-si concentreze eforturile spre maximizarea satisfactiei clientilor si indeplinirea obiectivelor acesteia (in principal cresterea profitului).


15. "Enumerati, in ordinea preferintei, 5 marci de produse cosmetice". Masurarea raspunsurilor la aceasta intrebare se face cu:

a) - scala cu intervaleb) - scala Likertc) - scala Stapeld) - nici una

16. Inca din faza de lansare (a ciclului de viata),pot apare, pe piata, imitatorii produsului.


17. Distributia fizica (logistica)indeplineste urmatoarele functii:

a) - de transportb) - de finantarec) - de depozitare

18. Scopul strategiei de pozitionare este:

a) - formularea unui marketing-mix adecvatb) - alegerea unei pozitii in mintea consumatorului, care sa dea personalitate, originalitate, distinctie produsuluic) - cresterea numarului clientilor actuali si potentiali

19. Dorinta consumatorilor de a cheltui pentru consum, depinde de:

a) - conditiile economice generaleb) - siguranta locului de muncac) - marimea cereriid) - volumul importului

20. Ce strategie de baza privind piata este recomandata in cazul distributiei apei potabile in profil teritorial:

a) - Marketingul de masab) - Marketingul individualizatc) - Marketingul segmentat

[21. Teoretic, ......... este orice forma platita de comunicare in masa, referitoare la organizatie si oferta acesteia.

a) - promovareb) - publicitateac) - reclamad) - sponsorizarea

22. Cand a n-a persoana dintr-o populatie este inclusa in esantion, esantionarea se numeste:/rasp corect c......a) - stratificatab) - tip itinerarc) - sistematicad) - aleatorie simpla

23. Cand o firma incearca sa-si sporeasca incasarile prin vanzarea produselor actuale pe noi piete, ea se angajeaza in strategia de:

a) - dezvoltare a produsuluib) - penetrare a pieteic) - dezvoltare a pieteid) - diversificare

24. Decodificarea este un element al oricarui proces de comunicare de marketing, prin care organizatia simbolizeaza ideea pe care doreste sa o transmita spre auditoriul tinta.///rasp carect b///////////..........a) - Adevaratb) - Fals

25. Cererea de insulina (un medicament vital pentru bolnavii de diabet)este .........., in functie de pret:

a) - negativ elasticab) - inelasticac) - pozitiv elasticad) - toate de mai sus

26. La selectarea unu canal de marketing, trebuie sa se tina seama de:

a) - talia si resursele firmeib) - gama de produse c) - strategia de marketingd) - toate de mai sus

27. Comunicarea de marketing vizeaza tinte:

a) - necomercialeb) - comercialec) - ambele

28. Pentru omul de marketing, noutatea nu este o inventie ci ea este determinata de perceptia de nou pe care o are consumatorul.


29. Factorii care sporesc influenta grupului de referinta asupra unui individ, in cazul cumpararii unui produs de consum, sunt:

a) - importanta riscului perceputb) - increderea in sinec) - dorinta de afirmare socialad) - toate

30. Pe curba ciclului de viata a unui anumit produs, cererea lui creste lent in fazele de:

a) - introducereb) - dezvoltarec) - maturitated) - declin a ciclului de viata

31. In cazul bunurilor de larg consum, cel mai costisitor element al mix-ului comunicarii, dar si cel mai eficient este promovarea vanzarilor.


32. Instrumentul practic care identifica si listeaza fortele, slabiciunile, oportunitatile si amenintarile firmei este:

a) - analiza concurenteib) - analiza SWOTc) - analiza portofoliuluid) - analiza oportunitatilor de piata

33. Rolurile intermediarilor in functiile de marketing sunt urmatoarele:////rasp corect c....................a) - marsc numarul tranzactiilorb) - reduc asortimentul de produsec) - raspund mai bine asteptarilor clientilord) - toate de mai sus

34. Grupurile de interes (categoriile de public) fac parte din macromediul de marketing al organizatiei.


35. Costul fix mediu (pe o unitate de produs) scade pe masura cresterii volumului productiei.


36. In functie de natura produselor, canalele de marketing pot fi grupate astfel:

a) - pentru produse de consumb) - pentru produse industrialec) - pentru produse comerciale

37. Modelul BCG de planificare strategica ajuta la:

a) - echilibrarea portofoliului de produseb) - depistarea tendintelor pieteic) - analiza concurenteid) - segmentarea pietei

38. Pentru produsele de consum, de regula, comunicarea de marketing are ca obiectiv principal cresterea atractiei marcii in fata majoritatii consumatorilor, in faza de ...........

a) - declinb) - introducerec) - dezvoltared) - maturitate

39. In procesul elaborarii unui chestionar, cercetatorul de marketing evalueaza daca subiectii:

a) - vor intelege intrebarileb) - vor putea rasupunde la intrebaric) - vor dori sa rasuunda la intrebare

40. Ca un proces psihologic de dicizie, fidelitatea cumparatorului fata de o marca poate fi:

a) - atitudinalab) - comportamentalac) - intuitivad) - rationala

41. Din studii rezulta ca, in procesul decizional de cumparare, indivizii au tendinta de a subestima cel mai mult riscul........

a) - financiarb) - fizicc) - psiho-sociald) - de pierdere a timpului

42. Pe piata unui anumit produs de consum, concurenta este oligopolista in fazele de....... ale ciclului de viata al produsului respectiv.

a) - dezvoltareb) - maturitatec) - declind) - introducere

43. Conform "metodei 4C", in stabilirea pretului unui produs, se tine seama de:

a) - costb) - comunicarec) - capitald) - cerere

44. Media reprezinta canalele de comunicatie prin care circula produsele.


45. Un bun criteriu de segmentare trebuie sa fie in legatura cu:

a) - comportamentul cumparatoruluib) - marimea firmei c) - nevoile cumparatorilor

46. ASSESSOR este un:

a) - test omologat de produsb) - test omologat de vanzarec) - pretest omologat de piatad) - test omologat de concept

47. Care dintre obiectivele enumerate mai jos, este cel mai corect formulat:

a) - scopul Mc'Donalds este cresterea numarului de fracize in afara SUA cu 20%b) - scopul Metro este sa intre si in orasele mai mici in anul 2005c) - European Drinks va produca cateva noi sucuri pana la sfarsitul lui 2007d) - Pana in 2010 Romtelecom urmareste sa sporeasca numarul abonatilor la telefonia fixa din Romania cu 10%/an

48. Piata tinta este un grup specific de consumatori cu nevoi sau caracteristici cat mai asemanatoare in cadrul grupului.


49. Conceptul de marketing poate fi aplicat in cadrul:

a) - agentiilor guvernamentaleb) - comunitatilor religioasec) - organizatiilor culturaled) - partidelore) - toate

50. In procesul de segmentare a pietei, evaluarea si descrierea caracterisiticilor segmentelor obtinute, se face inainte de:

a) - segmentarea propriu-zisab) - alegerea segmentelor de piata tinta c) - definirea strategiilor de marketing pentru fiecare segment ales

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_1353187746.unknownAttribute VB_Name = "ThisDocument"Attribute VB_Base = "1Normal.ThisDocument"Attribute VB_GlobalNameSpace = FalseAttribute VB_Creatable = FalseAttribute VB_PredeclaredId = TrueAttribute VB_Exposed = TrueAttribute VB_TemplateDerived = TrueAttribute VB_Customizable = TrueAttribute VB_Control = "DefaultOcxName170, 0, 0, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName169, 1, 1, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName168, 2, 2, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName167, 3, 3, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName166, 4, 4, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName165, 5, 5, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName164, 6, 6, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName163, 7, 7, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName162, 8, 8, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName161, 9, 9, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName160, 10, 10, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName159, 11, 11, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName158, 12, 12, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName157, 13, 13, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName156, 14, 14, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName155, 15, 15, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName154, 16, 16, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName153, 17, 17, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName152, 18, 18, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName151, 19, 19, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName150, 20, 20, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName149, 21, 21, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName148, 22, 22, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName147, 23, 23, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName146, 24, 24, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName145, 25, 25, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName144, 26, 26, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName143, 27, 27, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName142, 28, 28, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName141, 29, 29, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName140, 30, 30, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName139, 31, 31, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName138, 32, 32, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName137, 33, 33, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName136, 34, 34, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName135, 35, 35, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName134, 36, 36, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName133, 37, 37, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName132, 38, 38, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName131, 39, 39, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName130, 40, 40, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName129, 41, 41, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName128, 42, 42, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName127, 43, 43, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName126, 44, 44, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName125, 45, 45, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName124, 46, 46, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName123, 47, 47, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName122, 48, 48, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName121, 49, 49, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName120, 50, 50, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName119, 51, 51, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName118, 52, 52, MSForms, HTMLCheckbox"Attribute VB_Control = "DefaultOcxName117, 53, 53, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName116, 54, 54, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName115, 55, 55, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName114, 56, 56, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName113, 57, 57, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName112, 58, 58, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName111, 59, 59, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName110, 60, 60, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName109, 61, 61, MSForms, HTMLOption"Attribute VB_Control = "DefaultOcxName108, 62, 62, MSForms, HTMLOption"Attribute

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