Diana- Ramona BotaTelephone Number: 0040- 726.661.271E-mail: diana.bota@yahoo.com

“Am început să lucrez încă din primul an de facultate şi am evoluat pas cu pas, de la operator de interviu si telemarketer la specialist în marketing. Am coordonat diverse proiecte de marketing, am realizat analize de piaţă şi de

produs- oferind input pentru construirea de noi produse- am stabilit şi am implementat strategia de marketing pe diverse linii de produse şi am evaluat rezultatele campaniilor de promovare. Marketingul mi-a plăcut chiar înainte de a ştii ce înseamnă în toată complexitatea lui, tocmai pentru că e un domeniu extrem de dinamic care îţi oferă pobilitatea de a învăţa zi de zi lucruri noi”

În prezent Diana este Specialist Marketing in cadrul companiei multinaţionale Groupama Asigurări (www.groupama.ro ) şi şi-a început activitatea încă de acum 3 ani la BT Asigurări, companie preluată în septembrie 2009 de asiguratorul francez Groupama.

În cadrul Groupama Asigurri, Diana a coordonat schimbarea identităţii vizuale a peste 300 de locaţii din întrega ţară şi campania de lansare a primului produs Groupama, asigurarea RCA, iar în prezent este responsabilă de definirea şi implementarea strategiei de marketing pentru produsele de asigurări de viaţă ale companiei.

La BT Asigurări, Diana s-a ocupat de crearea identităţii vizuale pentru produsele din portofoliul companiei, a coordonat campania de promovare a asigurării de locuinţe Acoperisc şi a asigurării auto RCA şi a gestionat activităţile de marketing pentru o parte din produsele companiei.

În aprilie 2009, Diana a înfiinţat la Cluj IAA Young Professionals, fiind prima filială a IAA Young Professionals din afara capitalei (www.iaa.ro). Organizaţia reuneşte aproximativ 30 de tineri din industria locală din marcomm si este dedicată formării şi susţinerii unei reţele dinamice de tineri profesionişti din marketing si comunicare.

Diana a început să lucreze acum 6 ani, la început fiind Reprezentant vânzări pentru revista Şapte Seri şi operator de interviu pentru diverse proiecte.

În 2005, Diana a experimentat un program work and travel în Marea Britanie, unde a observat ce înseamnă într-adevăr un customer care beneficiază de activităţi de entertainment.

Din decembrie 2005 până în iunie 2006 a lucrat ca şi Telemarketer în cadrul companiei Brinel- Departamentul Soluţii de Business, pentru ca apoi să se ocupe de activitatea de marketing a departamentului.

Diana a absolvit în 2007 Secţia de Comunicare şi Relaţii Publice din cadrul Facultăţii de Ştiinte Politice, Administrative şi ale Comunicării (UBB) şi a urmat cursurile de masterat ale Facultăţii de Ştiinţe Economice şi Gestiune a Afacerilor, Strategii şi Politici de Marketing şi Management.

Dianei îi plac filmele europene, profită de orice ocazie pentru a călători şi iubeşte Barcelona şi îngheţata.

Curriculum Vitae

Diana- Ramona BotaAddress: 22 Venus Street, apt. 62, Cluj- Napoca, RomaniaTelephone Number: 0040- 726.661.271E-mail: diana.bota@yahoo.comDate of Birth: 05/09/1984 Place of Birth: Cluj- Napoca, Romania

EducationInstitution Name: Babes- Bolyai University Cluj-Napoca, Faculty of Economics and Business AdministrationLocation: Cluj- Napoca, Romania Institution start date: 10/2008Graduation date: 05/2009Field of Study: Master in Strategies and Policies of Marketing and Management

Institution Name: Babes- Bolyai University Cluj-Napoca, Faculty of Political Sciences and CommunicationLocation: Cluj- Napoca, Romania Institution start date: 10/2003Graduation date: 06/2007Field of Study: Bachelor in Communication and PR

Classes Taken at School/University Relevant to Desired Training: Strategic Marketing, Consumer Behaviour, Communication and PR, AdvertisingExperienceCompany Name: Groupama AsigurariPosition: Marketing Specialist Location: Cluj- Napoca, RomaniaDuration: From 08/2007 to Present Tasks/Responsibilities:

- coordinating and budgeting the project of changing the visual identity for 300 points of sales all around the country (luminous cassettes, posters, roll-ups, banners), during the rebranding process

- coordinating and budgeting different product and image campaigns (MTPL campaign, property campaign, etc.)

- implementing, coordinating and budgeting the first Mystery Shopping Project of Groupama Asigurari

- proposing a new distribution channel and creating a new product together with the Technical Departament in order to innovate upon the Romanian insurance market

- creating the content of leaflets, brochures, posters and presentation maps for BT Asigurari

- collaborating with advertising agencies in order to create the sales kit and to choose different promotional materials

- coordinating the participation to fairs and exhibitions in order to promote the company’s image (SIAB 2007 Bucharest; Patrimoine Alimentaire 2008, Cluj- Napoca, Indagra 2009, etc.)

- elaborating the marketing strategy and marketing plan together with the marketing team

Company Name: IAA (International Advertising Association) Young ProfessionalsPosition: President Location: Cluj- Napoca, RomaniaDuration: From 04/2009 to PresentTasks/Responsibilities:

- creating a group of young people from marketing and communication industry from Cluj, having the following objectives: networking, sharing information, organizing different events and workshops for spreading the latest novelties from marketing and communication area

Company name: MAD3 (www.mad3.ro )Position: Editor Location: Cluj-Napoca

Duration: From 06/2010 to PresentTasks/Responsibilities: writing a weekly article about marketing/communication/pr

Company Name: NET BRINEL SAPosition: Business Solutions Marketing Assistant Location: Cluj- Napoca, RomaniaDuration: From 06/ 2006 to 08/2007Tasks/Responsibilities:

- managing the marketing activities for Business Solutions Division (ERP products) - elaborating the content of different presentation materials (brochures, flyers,

PPT presentations, press releases, advertorials, case studies, site presentations)

- elaborating the marketing plan based on the company’s business strategy - managing different events (workshops, road shows, etc.)

Company Name: NET BRINEL SAPosition: Business Solutions Telemarketer Location: Cluj- Napoca, RomaniaDuration: From 12/ 2005 to 06/2006Tasks/Responsibilities:

- prospecting using the pipeline tool, creating and continuously enriching the data base with possible clients, creating scripts and applying them at telephone

Company Name: Blackpool Pleasure BeachPosition: Business Solutions Telemarketer Location: Blackpool, UKDuration: From 07/ 2005 to 11/2005Tasks/Responsibilities:

- informing the clients about the possibilities of entertainment in the amusement park and about the rides

Company Name: LS InvestPosition: Sales Representative Location: Cluj- Napoca, RomaniaDuration: From 09/ 2004 to 06/2005Tasks/Responsibilities:

- selling advertising space in Sapte Seri leisure magazine - increasing the number of clients with 50% - client service activities

Company Name: Field InsightsPosition: Field Operator Location: Cluj- Napoca, RomaniaDuration: From 12/ 2004 to 05/2005Tasks/Responsibilities:

- marketing studies and mystery shopping activities for FMCG industry and furniture industry

Company Name: Babes- Bolyai UniversityPosition: Field Operator Location: Cluj- Napoca, RomaniaDuration: From 05/ 2004 to 06/2004Tasks/Responsibilities:

- research upon local political environment before and after the elections

Company Name: Diago Proservice S.R.L.Position: Sales Representative Location: Cluj- Napoca, RomaniaDuration: From 09/ 2000 to 03/2004Tasks/Responsibilities:

- presenting the company’s offer (different substances for agriculture) to potential clients

- client service activities

Skills/QualificationsLanguages & Level:

- Romanian- Native- English: Bi-lingual- French: Fluent

Computer Skills:

- Microsoft Office (Word, Excel, Power Point, Publisher, Outlook) - graphic programs: Corel Draw 11, 13; Adobe CS3- medium knowledge - experience in using ERP and CRM systems - SPSS (Statistical Package for the Social Sciences)

Special Awards/Honors/Certifications: Special award for professionalism – Net Brinel S.A.- Cluj- Napoca, 2006 Activities & interests: -11th of June 2010- participant to Neatza Cluj TV show on Alpha TV in order to speak about the IAA Young Professionals activities in Cluj and about best practices in marketing

Trainings:- Client Portfolio Management- 22-26th of May 2006, Siania, trainer: Gerry O’

Connor- Marketing and Sales- 13th-14th of September 2006, Baia Mare, Organizer: ROCA

Organization- Developing new products- 20th of October 2006, Dej, Organizer: ROCA

Organization- Consultative Sale- 16-17th of February 2007, Cluj-Napoca, internal training at Net

Brinel - Media Communication for Advertisers- 9th of November 2007, Bucharest,

trainer: Maria Tudor (Zenith Media) - Advertising Advanced- 5-6th of June 2008, Bucharest, trainer: Bogdan Naumovici

(Leo Burnett) - Project Management- October 2008 (2 days training and workshop), Cluj-

Napoca, internal training at BT Asigurari. Trainer: Cristina Mitrica - Marketing for Sales- 22nd of September 2009, Bucharest, trainers: Ciprian

Gavriliu (Play The Balls) and Razvan Tudor (Ollin Proiect) - Marketing 24/7- Sibiu, 16-17th of July, 2009. Topics: Social Media, Google Ad

words, Google Analytics - Marketing Innovation Conference- 14th of May 2009, Bucharest , Organizer:

IAA and Futurlab- Developing Integrated Campaigns- 4th of March 2010, Bucharest, trainer: John

Griffiths- Customer Service Excellence- 22nd of April 2010, Cluj-Napoca, Trainer: Cosmina

Mesesan- Marketing 360 Conference- 15th-16th of June 2010, Bucharest

Hobies: travelling, arts, advertising, historical literature, European movies