turism
TRANSCRIPT
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Introducere
Țară insulară
7107 insule
Plaje spectaculoase, lux, confort, relaxare, aventură.
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Politic
Economic
Social-Cultural
Tehnologic
Natural
Demografic
MACROMEDIUL
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DE CE FILIPINE?
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CE POȚI FACE
ÎN FILIPINE ?
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cumpărături
distracție în cluburi de noapte
relaxare
şedinţe de tratament
participarea la festivaluri
paraşutism
windsurfing
scuba diving
excursii pe munte ( vulcani)
vizitatea templelor istorice/muzeelor/fortăreţelor/cetăţui
plimbări cu yachtul
croaziere
vizitarea parcurilor şi rezervaţiilor naturale
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FACILITĂȚI DE CAZARE
.
Resorturi cotate la
nivel internațional Cameră de hotel dotată
cu toate facilitățiile
Restaurante, regim de servire all-inclusiv
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PIAȚA TURISTICĂ
3,823,610 în 2012
Coreea de sud
JaponiaSUA
2,6 md.$/an
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Turism în natura
Turism sportiv
Turism medical
Ecoturism
Turism sustenabil
Turism de relaxare şi odihnă
Turismcultural
FORME DE TURISM
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...
?!!!
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IDENTITATEA BRANDULUI
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Rebranding
Cercetări
It’s more fun in the Philipines
CREAREA BRANDULUI
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Beneficii FuncționaleBeneficii Emoționale
Hotel
Spa
PERSONALITATEA BRANDULUI
Distracție
Prietenie
Relaxare
Odihnă
Lux
Socializare
Amintiri
Aventură
Plaja luxoasă
Resort
Restaurante
Mall
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IDENTITATEA VIZUALĂ
Numele Slogan Logo povestea brandului
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Resorturi de lux
Plaje spectaculoase
DistracțieServicii de
calitate
POZIȚIONARE
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Mâncare bio
Ecoturism
DIFERENȚIERE
Localnici prietenoși
Sporturi extreme montane
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Notorietatea Asocieri
Calitatea percepută Loialitatea
Capitalul Brandului
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CAMPANIA DE PROMOVARE ACTUALĂ
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TURISMUL VIRTUAL
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EVENIMENTE
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Turism negru
Turism social
O ALTFEL DE PROMOVARE
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TURIȘTII
Locul Ţara 2009 2010 2011 2012
1 South Korea 497,936 740,622 925,204 1,031,155
2 United States 582,537 600,165 624,527 652,626
3 Japan 324,980 358,744 375,496 412,474
4 China 155,019 187,446 243,137 250,883
5 Taiwan 102,274 142,455 181,738 216,511
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TURIȘTII
Cupluri în luna de miere
Familii cu copii
Familii cu o stare
materială favorabilă
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VĂ MULȚUMIM !!!
Beța Paula-AlexandraCocian Cristina Monica
Dumitrescu Iulia Monica