Sheet2perioada de bazaOBIECTIVE DE MARKETING I ACIUNI DE MANAGEMENT (Q0)ACTIUNITINTEQ1-Imaginea general a Firmei0.15q11Integrarea n mediul economic0.25firmaq12Relaii publice i promovare0.15q13Relaii cu bnci i institutii financiare0.35q14Relaii cu sistemul guvernamental0.25Q2-Modernizarea i diversificarea produselor firmei0.3q21Calitatea produselor0.1produseq22Utilitatea feed-back motivare0.2q23Tehnici de stimulare a consumatorilor0.2q24Politici de preuri0.3q25Calitatea intermediarilor0.2Q3-Aciuni de influenare a pieei0.35q31Integrarea furnizorilor0.18piataq32Structura reelei de distribuie0.22q33Reclam pentru consumatori0.25q34Reclam pentru distribuitori0.15q35Eforturi pt avantaj competitiv0.2Q4-Aciuni pentru influenarea deciziei cumprtorilor0.2q41Reclam la locul de consum0.16consumatoriq42Expoziii i sisteme de ofert0.2q43Aciuni de marketing0.26q44Politici de preuri0.24q45Calitatea intermediarilor0.14

Sheet1BUGET PERIOADA 1DATE INITIALEQ04 Decizie dinamica.ppt1,000,000Q1Q2Q3Q40.150.30.350.2q11q12q13q14q21q22q23q24q25q31q32q33q34q35q41q42q43q44q450.250.150.350.250.10.20.20.30.20.180.220.250.150.20.160.20.260.240.14PROB. Conditionate0.03750.02250.05250.03750.030.060.060.090.060.0540.0660.0750.0450.060.0480.060.0780.0720.042BUGET (mii)37.522.552.537.530606090605466754560486078724212

4 Decizie dinamica.ppt

Buget22.53037.537.542454852.55460606060606672757890

BUGET (mii)

Sheet3q11q12q13q14q21q22q23q24q25q31q32q33q34q35q41q42q43q44q45BUGET (mii)37.522.552.537.5306060906054667545604860787242ActivitatiBUGET (mii)q1222.5q2130q1437.5q1137.5q4542q3445q4148q1352.5q3154q4260q3560q2560q2360q2260q3266q4472q3375q4378q2490