programme 2015.pdf

ACADEMIA ROMÂNĂ – FILIALA IAŞI Institutul de Cercetări Economice şi Sociale „Gh. Zane”

MINISTERUL AGRICULTURII ŞI DEZVOLTĂRII RURALE Direcţia Generală de Dezvoltare Rurală

INSTITUTUL NAŢIONAL DE CERCETARE-DEZVOLTARE ÎN TURISM Bucureşti

ASOCIAŢIA NAŢIONALĂ DE TURISM RURAL, ECOLOGIC ŞI CULTURAL - Filiala Bucovina

EUROMONTANA - ASOCIATION EUROPÉENNE POUR LES ZONES DE MONTAGNE

SINDICATUL CENTRULUI DE FORMARE ŞI INOVAŢIE PENTRU DEZVOLTARE ÎN CARPAŢI, Vatra Dornei

ASOCIAŢIA GENERALĂ A ECONOMIŞTILOR DIN ROMÂNIA Filiala Iaşi

Conferinţa ştiinţifică internaţională

TURISMUL RURAL ROMÂNESC

ÎN CONTEXTUL

DEZVOLTĂRII DURABILE.

ACTUALITATE ŞI PERSPECTIVE

Ediţia a XVII-a

PROGRAM

Vatra Dornei 28-30 mai 2015

ROMANIAN ACADEMY – BRANCH OF IAŞI “Gh. Zane” Institute of Economic and Social Research

MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT General Department of Rural Development

NATIONAL INSTITUTE OF RESEARCH AND DEVELOPMENT IN TOURISM, Bucharest

NATIONAL ASSOCIATION OF RURAL, ECOLOGICAL AND CULTURAL TOURISM IN ROMANIA - Branch of Bukovina

EUROMONTANA - ASOCIATION EUROPÉENNE POUR LES ZONES DE MONTAGNE

UNION OF CENTER OF TRAINING AND INNOVATION FOR DEVELOPMENT IN THE CARPATHIANS, Vatra Dornei

GENERAL ASSOCIATION OF ECONOMISTS OF ROMANIA Branch of Iaşi

International Conference

ROMANIAN RURAL TOURISM

IN THE CONTEXT OF

SUSTAINABLE DEVELOPMENT.

PRESENT AND PROSPECTS

17th Edition

PROGRAMME

May 28-30, 2015 Vatra Dornei

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ARGUMENT

The organizers of the International Conference “Romanian

rural tourism in the context of sustainable development. Present and

prospects” have the pleasure of inviting you to take part at the 17th

Edition which will be held in Vatra Dornei (Romania) on May 28-30,

2015.

The development of rural tourism in the last decades and the

experience that Romania has achieved in this area have drawn the

attention of researchers and academics from the country and from

abroad and together with the managers of tourist and agritourist

guesthouses they attempt to provide solutions to the problems,

numerous and difficult, tourism is facing.

Hence, prestigious institutions in the ambit of Romanian

scientific research and professional training, such as Romanian

Academy - Branch of Iaşi – “Gh. Zane” IESR, MARD - General

Department of Rural Development, NIRDT Bucharest, NARECT - Branch

of Bukovina, Euromontana, TICDC Union Vatra Dornei, and GAER -

Branch of Iaşi, taking into consideration the requirements with which

Romania has to comply as a Member State of the EU and most specially

the current national and global economic context under the fatidic sign

of the economic crisis, are organizing the 17th Edition of the

International Conference “Romanian rural tourism in the context of

sustainable development. Present and prospects” in order to bring

together Romanian and foreign academics and experts able to provide

relevant solutions meant to aid the rural tourism of Romania.

The conference will take place in a picturesque environment,

emblem of Romania - Vatra Dornei - a city in the historical region of

Bukovina where tourism is a predilect activity.

We are expecting you in Vatra Dornei.

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TOPICS

Rural tourism and agritourism in the context of sustainable

development at national, regional, and global level;

The effects of economic crisis upon tourism, agritourism and

rural tourism;

Traditionalism vs modernism in rural tourism;

National and regional strategies for rural tourism

development;

E-tourism management and marketing;

The behaviour of service providers and customers in rural

tourism;

The role of legislation in rural tourism promotion and

development;

Rural tourism from multidisciplinary and interdisciplinary

perspective: economics, sociology, law, psychology, anthropology,

ethnography, folklore, etc.

ORGANIZING COMMITTEE

Teodor Păduraru, PhD, Main Researcher II, “Gh. Zane”

Institute of Economic and Social Research of Romanian Academy -

Branch of Iaşi; President of Iaşi Branch of General Association of

Economists of Romania

Georgiana Tacu, Researcher, “Gh. Zane” Institute of Economic

and Social Research of Romanian Academy - Branch of Iaşi

Dănuţ Ungureanu, PhD, Engineer; Scientific Adviser, General

Department of Rural Development, Management Authority for National

Rural Development Programme, Ministry of Agriculture and Rural

Development; Associate Researcher, Center of Mountain Economy (CE-

MONT), “Costin C. Kiriţescu” National Institute of Economic Research,

Romanian Academy, Bucharest; General Secretary of Romanian

Mountain Forum

Dănuţ Gîţan, PhD, Engineer; Scientific Adviser, General


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Romanian Academy, Bucharest; Member of Board of Directors of

Euromontana - Asociation européenne pour les zones de montagne

Niculina Vasiluţ, Notary Public, President of Bukovina Branch

of National Association of Rural, Ecological and Cultural Tourism in

Romania

PROGRAMME COMMITTEE

Dinu Airinei, PhD, Professor, Dean of Faculty of Economics

and Business Administration, “Al. I. Cuza” University, Iaşi

Ciprian Alecu, PhD, Main Researcher III, “Gh. Zane” Institute of

Economic and Social Research of Romanian Academy - Branch of Iaşi

Christian Baumgartner, PhD, Lecturer, IMC Fachhochschule

Krems, Austria

Gabriela Boldureanu, PhD, Main Researcher III, Domain of

Socio-Human Sciences, Interdisciplinary Department of Research, “Al. I.

Cuza” University, Iaşi

Alina Botezat, PhD, Main Researcher III, “Gh. Zane” Institute of


Simeon Certan, Habil. Dr., Professor, State Agricultural

University of Moldova, Kishinev, Republic of Moldova

Teodor Dima, PhD, Professor, Member of Romanian Academy;

Director, “Gh. Zane” Institute of Economic and Social Research of

Romanian Academy - Branch of Iaşi

Emilian M. Dobrescu, PhD, Professor; Main Researcher I,

Institute of National Economy of Romanian Academy; Scientific

Secretary of Section of Economic, Law and Sociological Sciences,

Romanian Academy, Bucharest

Marilena Doncean, PhD, Main Researcher III, “Gh. Zane”


Branch of Iaşi

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Małgorzata Fedas, Regional Coordinator, Porozumienia

Karpackiego “Karpaty Naszym Domem”, Stowarzyszenie

Ekopsychologia, Kraków, Poland

Ovidiu Gherasim, PhD, Main Researcher III, “Gh. Zane”


Branch of Iaşi

Dănuţ Gîţan, PhD, Engineer; Scientific Adviser, General





Romanian Academy, Bucharest; Member of Board of Directors of


Vasile Glăvan, PhD, Professor, “Spiru Haret” University,

Bucharest

Ugo Grandolini, Developer and Software Analyst,

Associazione Seed, Lugano, Switzerland

Juan Andrès Gutierrez, Geographer, President of


Serhii Hakman, PhD, “Yuriy Fedkovych” Chernivtsi National

University, Ukraine; Deputy Director, Head of Research Department of

Chernivtsi Regional Center for Civil Servant Recycling and

Specialization, Ukraine

Alina-Petronela Haller, PhD, Main Researcher III, “Gh. Zane”


Branch of Iaşi

Elizabeth Ineson, PhD, Professor, Manchester Metropolitan

University, United Kingdom

Alessandro Inversini, PhD, Lecturer, Bournemouth

University, United Kingdom

Carmen de Jong, PhD, Professor, Université de Chambéry,

Savoie, France

Lena-Marie Lun, PhD, Researcher, Istituto per lo sviluppo

regionale e il management del territorio, Accademia Europea di

Bolzano (EURAC), Italy

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Christian Maurer, PhD, Professor, IMC Fachhochschule Krems,

Austria

Tamara Mitrofanenko, Institut für Landschaftsentwicklung,

Erholungs- und Naturschutzplanung, Universität für Bodenkultur Wien

(BOKU), Vienna, Austria; Consultant, Interim Secretariat of Carpathian

Convention and Zoï Environment Network, United Nations

Environment Programme (UNEP), Vienna, Austria

Puiu Nistoreanu, PhD, Professor, Faculty of Commerce,

Academy of Economic Studies, Bucharest

Valentin Niţă, PhD, Professor, Faculty of Economics and

Business Administration, “Al. I. Cuza” University, Iaşi

Monika Ochwat-Marcinkiewicz, Researcher, Project

Coordinator, Stowarzyszenie Ekopsychologia, Kraków, Poland

Carmen Luisa Palhau Martins, Research Assistant, School of

Tourism, Bournemouth University, United Kingdom

Teodor Păduraru, PhD, Main Researcher II, “Gh. Zane”




Isabella Rega, PhD, Researcher, Co-Founder of Associazione

Seed, Lugano, Switzerland

Gheorghe Săvoiu, Habil. Dr., Associate Professor, Faculty of

Economic Sciences, University of Piteşti; Associate Researcher, Center

of Mountain Economy (CE-MONT), “Costin C. Kiriţescu” National

Institute of Economic Research, Romanian Academy, Bucharest

Francesco Sindico, PhD, Lecturer, University of Surrey, United

Kingdom

Georgiana Tacu, Researcher, “Gh. Zane” Institute of Economic

and Social Research of Romanian Academy - Branch of Iaşi

Ion Talabă, PhD, Main Researcher I, “Gh. Zane” Institute of


Victor Timotin, PhD, Main Researcher II, Director of National

Institute of Research and Development in Tourism, Bucharest

Dănuţ Ungureanu, PhD, Engineer; Scientific Adviser, General


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Romanian Academy, Bucharest; General Secretary of Romanian

Mountain Forum

Dorian Vlădeanu, PhD, Main Researcher I, “Gh. Zane” Institute

of Economic and Social Research of Romanian Academy - Branch of Iaşi

Ermanno Zanini, PhD, Professor, Università degli Studi di

Torino, Italy

SPECIAL GUESTS

Vasile Arhire, Senior Journalist, TVR Iaşi; Vice President,

Association of Tourism Writers and Journalists of Romania (AJTR),

Bucharest; President, Association of Tourism Writers and Journalists of

Romania (AJTR) - Branch of Iaşi

Ilie Boncheş, Mayor of Vatra Dornei

Simeon Certan, Habil. Dr., Professor, State Agricultural


Emilian M. Dobrescu, PhD, Professor; Main Researcher I,




Mihai Herciu, Director-General, General Department of Rural

Development, Management Authority for National Rural Development

Programme, Ministry of Agriculture and Rural Development

Ioan Cătălin Iordache, Mayor of Şaru Dornei

Nicolae Lupu, PhD, Professor, Department of Tourism and

Geography, Faculty of Business and Tourism, Academy of Economic

Studies, Bucharest

Puiu Nistoreanu, PhD, Professor, Faculty of Commerce,

Academy of Economic Studies, Bucharest

Ion Talabă, PhD, Main Researcher I, “Gh. Zane” Institute of


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PROGRAMME

May 28 1400 - 1500 Official opening 1500 - 1700 Paper presentation – Part I 1700 - 1715 Coffee break 1715 - 1930 Paper presentation – Part II 2000 - 2100 Dinner

May 29 800 - 845 Breakfast 845 - 1030 Round table 1030 - 1100 Film projection 1100 - 1115 Coffee break 1115 - 1400 Paper presentation – Part I 1400 - 1530 Lunch break 1530 - 1900 Paper presentation – Part II 1900 - 1930 Film projection 2000 - 2030 Artistic programme – “Plaiurile Dornelor” Folk

Ensemble 2030 - 2200 Festive dinner

RELATED EVENTS

Round table: “Models of rural tourism” Organizers: Emilian M. Dobrescu, Puiu Nistoreanu

Video projection Organizer: Teodor Păduraru Special guest: › Vasile Arhire (Romania) – Ways to promote rural tourism through television

Video projection Organizers: Dănuţ Ungureanu, Georgiana Tacu › The story of the Călimani Mountains

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May 30 800 - 900 Breakfast 900 - 1500 Field trip – Visit to Şaru Dornei

Organizer: Dănuţ Ungureanu › Visitation Centre of Călimani National Park › Tinovul Şaru Dornei Natural Reservation (forest reserve) › Functional mill › Călimani mine (former sulphur mine)

1400 - 1530 Lunch – Izvorul Bucovinei guesthouse, Şaru Dornei 1530 - 1600 Official closure

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MAY 28

Official opening

Mountain Amphitheatre Room

TEODOR PĂDURARU, PhD, Main Researcher II, “Gh. Zane”




EMILIAN. M. DOBRESCU, PhD, Professor; Main Researcher I,




MIHAI HERCIU, Director-General, General Department of Rural

Development, Management Authority for National Rural Development

Programme, Ministry of Agriculture and Rural Development

DĂNUŢ UNGUREANU, PhD, Engineer; Scientific Adviser,

General Department of Rural Development, Management Authority for

National Rural Development Programme, Ministry of Agriculture and

Rural Development; Associate Researcher, Center of Mountain

Economy (CEMONT), “Costin C. Kiriţescu” National Institute of

Economic Research, Romanian Academy, Bucharest; General Secretary,

Romanian Mountain Forum

SIMEON CERTAN, Habil. Dr., Professor, State Agricultural


ILIE BONCHEŞ, Mayor of Vatra Dornei

IOAN CĂTĂLIN IORDACHE, Mayor of Şaru Dornei

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Dănuţ GÎŢAN, Dănuţ UNGUREANU – Presentation of National

Programme of Rural Development 2014-2020 (Prezentarea

Programului Naţional de Dezvoltare Rurală 2014-2020)

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Angelica-Nicoleta NECULĂESEI ONEA – Corporate social

responsibility: a new challenge for Romanian rural tourism

(Responsabilitatea socială corporativă – o nouă provocare pentru

turismul rural românesc)

Vasile AVĂDĂNEI, Lidia AVĂDĂNEI, Lazăr LATU, Elena DAVID,

Gabriela MARIAN – Two basic dimensions of mountain tourism: nature

and culture (Două dimensiuni fundamentale ale turismului montan:

natura și cultura)

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Paper presentation Council Room

Chairpersons Dr. Osman Eralp ÇOLAKOĞLU Dr. Habil. Gheorghe SĂVOIU Dr. Aleksandra SPYCHAŁA

1) Vedat ACAR, Osman Eralp ÇOLAKOĞLU – A proposal of farm-

based tourism within the context of rural tourism: Yedibilgeler winery (O propunere de turism de fermă în contextul turismului rural: vinăria Yedibilgeler)

2) Asuda ABDULLAYEVA – Rural tourism in Azerbaidjan (Turismul rural în Azerbaidjan)

3) Vladlen BABCINEŢCHI – Religious architecture in the Caucasus Mountains as an objective of rural tourism (Arhitectura religioasă din Munţii Caucaz – obiectiv al turismului rural)

4) Ludmila BEJENARU, Iraida KROTENKO, Vladlen BABCINEŢCHI – Mountain topos in the paradigm of rural tourism image promotion (Toposul muntelui în paradigma promovării imaginii turismului rural)

5) Khatuna BERISHVILI – Development of agritourism business in mountainous regions of Georgia (Dezvoltarea afacerii agroturistice în regiunile montane din Georgia)

6) Carmen Emilia CHAŞOVSCHI, Angela ALBU, Carol Alexandru MOHR – Cultural landscape: an endangered resource of rural tourism in Bukovina (Peisajul cultural – o resursă amenințată a turismului rural din Bucovina)

7) Monica Maria COROŞ, Cornelia POP, Diana Roua MICU TĂUŢAN – Romania’s unclassified tourist inns: a spark of rural authenticity ? (Hanurile turistice neclasificate ale României – o scânteie de autenticitate în turismul rural ?)

8) Gül ERKOL, Ali Turan BAYRAM, İpek ÜNAL – Residents’ perception on rural tourism impact: a case study of Şanliurfa Province, Turkey (Percepţia rezidenţilor asupra impactului turismul rural. Studiu de caz: provincia Şanliurfa, Turcia)

9) Dana-Alina UNGUREANU, Cristina SPĂLĂŢELU, Ioana BUDĂU, Iustina-Lavinia OBADĂ, Dănuţ UNGUREANU – Emotional autoregulation in the development of psychosocial identity. What makes us want to go back to rural area ? (Autoreglarea emoțională în dezvoltarea identității psihosociale. Ce ne determină să ne întoarcem în spaţiul rural ?)

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Chairmen Dr. Ion TALABĂ (Part I) Dr. Dănuţ UNGUREANU (Part I) Dr. Habil. Simeon CERTAN (Part II) Dr. Teodor PĂDURARU (Part II)

1) Cristina Elena ALBU – Rural tourism: intercultural perspective

(Turism rural: perspectivă interculturală) 2) Ciprian Ionel ALECU – The development of rural tourism in

Bukovina as part of knowledge-based society (Dezvoltarea turismului rural în Bucovina ca parte a societăţii bazate pe cunoaştere)

3) Gabriela ARIONESEI GAUBE, Cristian Valentin HAPENCIUC, Mihai COSTEA – The environmental impact of tourism. Considerations regarding the case of Romania in the international context (Impactul turismului asupra mediului înconjurător. Considerații privind situația României în context internațional)

4) Daniel BOLDUREANU – Features of the health system in rural areas (Particularităţi ale sistemului de sănătate în mediul rural)

5) Gabriela BOLDUREANU – Innovative activities in tourism firms (Activități inovative în firmele de turism)

6) Gabriela BOLDUREANU – Promotion of experiential tourism in rural area (Promovarea turismului experienţial în mediul rural)

7) Grațiela BRÂNZĂ – Contribution of sustainable tourism to green economy development (Contribuția turismului durabil la dezvoltarea economiei verzi)

8) Oleg BUGA – Quantitative and qualitative analysis of rural tourism offer in Republic of Moldova (Analiza cantitativă şi calitativă a ofertei de turism rural în Republica Moldova)

9) Gina Ionela BUTNARU – Particular aspects concerning the organization of activities in agritourist farms (Aspecte particulare privind organizarea activităților în pensiunile agroturistice)

10) Gina Ionela BUTNARU, Valentin NIŢĂ – The necessity of consumer protection in tourism (Necesitatea protecţiei consumatorilor în domeniul turismului)

11) Gina Ionela BUTNARU, Mirela ŞTEFĂNICĂ – Crises: threats for the safety and security of tourist accommodation structures (Crizele – ameninţări ale siguranţei şi securităţii structurilor de primire turistice)

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12) Gina Ionela BUTNARU, Dănuţ UNGUREANU – Fishing tourism in Romania. Actuality and perspectives (Turismul piscicol în România. Actualitate şi perspective)

13) Adina CAMARDA, Mirela STOICAN, Daniela VĂRVĂRUC – The role and importance of travel guide in rural tourism activity (Rolul şi importanţa ghidului de turism în derularea activităţii în turismul rural)

14) Laura CISMARU, Ray IUNIUS – Rural tourist destinations and the tourists of Generation Y (Destinațiile turistice rurale și turiștii Generației Y)

15) Monica Elena CREŢU, Raluca Maria APETREI, Ion TALABĂ – Conditionings of rural tourism development and the risks hanging over its evolution (Condiţionările dezvoltării turismului rural şi riscurile ce planează asupra evoluţiei acestuia)

16) Ion CRISTEA – The importance of restoration and conservation of rural heritage as a motivation for agritourism (Importanţa restaurării şi conservării patrimoniului rural ca motivaţie pentru agroturism)

17) Marilena DONCEAN, Gheorghe DONCEAN – Ornamentation style of folk art textiles of Moldavia (Ornamentica textilelor populare din zona Moldovei)

18) Larisa-Loredana DRAGOLEA – Correlation between the skills acquired by the students (Economics specialization) and labor market (Corelarea dintre competenţele dobândite de către studenţi (specializări economice) şi piaţa muncii)

19) Ovidiu GHERASIM – Use of fuzzy numbers of 1st, 2nd and 3rd class in decision-making foundation and the implications on rural tourism (Utilizarea numerelor fuzzy de clasă 1, 2 şi 3 în fundamentarea deciziilor cu implicatii in turismul rural)

20) Gheorghe Gavrilă HOGNOGI, Ana-Maria POP, George GAMAN – The water mills of Haţeg Land. Evolution and tourism valorification (Morile de apă din Țara Hațegului. Evoluție și valorificare turistică)

21) Laura MARCU – European tourism policy directions in the light of sustainable development (Evoluţii ale politicii europene în domeniul turismului din perspectiva dezvoltării durabile)

22) Aliona MARDARE – Wine tourism: a new direction for rural tourism valorification in Republic of Moldova (Oenoturismul: o nouă direcţie de valorificare a potenţialului turismului rural în Republica Moldova)

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MAY 29 Round table


Organizers Dr. Emilian M. DOBRESCU Dr. Puiu NISTOREAU

1) Emilian M. DOBRESCU – On European Union tourism policies

(Despre politicile de turism din Uniunea Europeană) 2) Larisa-Loredana DRAGOLEA – Elaborating a tourism product

for Sebeş Valley area (Conceperea unui produs turistic pentru zona Valea Sebeșului)

3) Vasile GLĂVAN, Virgil NICULA – Contribution of mountain agritourism to the development of winter sports in Romanian Carpathians (Contribuția agroturismului montan la dezvoltarea sporturilor de iarnă in Carpații românești)

4) Nicolae LUPU – “Living Human Treasures”. Case study: the bibliophile Ion C. Rogojanu („Tezaure umane vii”. Studiu de caz: bibliofilul Ion C. Rogojanu)

5) Puiu NISTOREANU, Ana Mihaela PĂDUREAN, Ana-Maria NICA – Approaches on the promotion and affirmation of Bukovinean village as a competitive destination (Abordări privind promovarea și afirmarea satului bucovinean ca destinație competitivă)

6) Gheorghe SĂVOIU, Ion IORGA-SIMĂN, Constantin MANEA, Marian ŢAICU – Paradoxism and rural tourism (Paradoxismul şi turismul rural)

7) Dănuţ UNGUREANU – Andean experience. Model of rural tourism development in the Cusco region, Peru (Experiența andină. Model de dezvoltare a turismului rural în regiunea Cusco, Peru)

Video projection Mountain Amphitheatre Room

Organizer Dr. Teodor Păduraru

› Vasile ARHIRE – Ways to promote rural tourism through

television (Forme de promovare a turismului rural prin televiziune)

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Paper presentation Council Room

Chairpersons Dr. Osman Eralp ÇOLAKOĞLU Dr. Habil. Gheorghe SĂVOIU Dr. Aleksandra SPYCHAŁA

1) Ion IORGA-SIMĂN, Gheorghe SĂVOIU, Constantin MANEA,

Marian ŢAICU – Rural tourism and conflict horizon, placed under the impact of contemporary finalities (Turismul rural şi orizontul conflictual, plasat sub impactul finalităţilor contemporane)

2) Ioana IRINA – Corporate reputation and customers’ loyalty: modern approaches of the concepts and the links between them (Reputaţia corporatistă şi loialitatea clienţilor: abordări moderne ale conceptelor şi legăturile dintre acestea)

3) Ion IUGA – Transhumanism and globalization. Meanings and opportunities for the role of technological innovation in the Romanian rural environment today (Transumanism și globalizare. Semnificații și oportunități privind rolul inovației tehnologice în mediul rural românesc de astăzi)

4) Joanna KOSMACZEWSKA – Rural community perception of tourism positive impact on local development. Evidence from different types of communities in Poland (Percepţia comunităţii rurale asupra impactului pozitiv pe care turismul îl exercită asupra dezvoltării locale. Dovezi culese din diverse tipuri de comunităţi din Polonia)

5) Constantin MANEA, Gheorghe SĂVOIU, Ion IORGA-SIMĂN, Marian ŢAICU – Cultural issues in today’s global tourism. Tradition vs. modernity – the case of Romanian tourism (Aspecte culturale în turismul global contemporan. Tradiție vs. modernitate în turismul românesc)

6) Bianca Sorina RĂCĂŞAN, Alexandra Camelia POTRA, George GAMAN – Model to assess tourism potential value for rural mountain and boundary contact areas. Case study: Cluj County, the district of Ciceu and the balneary area of Bacău County (Model de estimare a valorii potenţialului turistic pentru spaţiile rural-montane şi de contact marginal. Studiu de caz: judeţul Cluj, ţinutul Ciceului şi zona balneară a judeţului Bacău)

7) Temur SHENGELIA – Agritourism as strategic diversification of rural business of Georgia (Agroturismul ca diversificare strategică a afacerilor în zona rurală a Georgiei)

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8) Aleksandra SPYCHAŁA, Sylwia GRAJA-ZWOLIŃSKA – Using biodiversity in creating the tourism offer of rural areas (Utilizînd biodiversitatea pentru crearea ofertei de turism în zonele rurale)

9) Dan Constantin ŞUMOVSCHI, Radu Adrian MORARU – Motivational factors in agritourism (Factori motivaţionali în agroturism)

10) Dan Constantin ŞUMOVSCHI – Valorification of the potential of ecological farms of Dorna Basin through agritourism activities (Valorificarea potențialului fermelor ecologice din Bazinul Dornelor prin activități agroturistice)

11) Valeria TONU, Viorica OPREA – Cultural tourism: hope for the development of rural tourism (Turismul cultural – o șansă de dezvoltare a turismului rural)

12) Marian ŢAICU, Gheorghe SĂVOIU, Ion IORGA-SIMĂN, Constantin MANEA – The role of environmental accounting in the context of sustainable development (Rolul contabilităţii mediului în contextul dezvoltării durabile)

13) Jarosław UGLIS, Anna JĘCZMYK – Agritourism, a driver of sustainable development: appeal of Wielkopolska region (Agroturismul, un vector al dezvoltării durabile: farmecul regiunii Wielkopolska)

14) İpek ÜNAL, Ali Turan BAYRAM, Gül ERKOL – Sustainable rural tourism and its effects to rural areas (Turismul rural durabil şi efectele lui asupra zonei rurale)

15) Galina ULIAN, Lucia CASTRAVEȚ, Irina CĂLUGĂREANU, Adriana BUZDUGAN, Cristina LACHI – Specialist training for tourism and accommodation structures: national priority for Republic of Moldova (Formarea specialiștilor în domeniul turismului şi al structurilor de cazare: prioritate națională pentru Republica Moldova)


Chairmen Dr. Emilian M. DOBRESCU (Part I) Dr. Vasile GLĂVAN (Part I) Dr. Puiu NISTOREANU (Part II) Dr. Virgil NICULA (Part II)

1) Alina-Petronela HALLER – Tourism in the rural environment

from emerging countries of Central and Eastern Europe (Turismul în mediul rural al ţărilor emergente din Europa Centrală şi de Est

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2) Mihaela MATEESCU – Innovation: a key condition for the development of rural tourism services (Inovarea – factor cheie pentru dezvoltarea sectorului serviciilor de turism rural)

3) Corina MATEI GHERMAN – Communication and valorification of digital images in tourism companies (Comunicarea şi valorificarea imaginilor digitale în firmele de turism)

4) Corina MATEI GHERMAN, Victor GHERMAN, Vasile MATEI – Emotional manager and tourism company (Managerul emoţional şi firma de turism)

5) Natalia MELNIC – Efficientization of rural tourism activity through time management (Eficientizarea activităţii turismului rural prin managementul timpului)

6) Iulia C. MUREŞAN, Gabriela O. CHICIUDEAN, Felix H. ARION, Rezhen HARUN – The role of local communities in tourism sustainable development (Rolul comunităților locale în dezvoltarea durabilă a turismului)

7) Manuela Liliana MUREȘAN – Tourism potential of Romanian rural camps (Potenţialul turistic al taberelor din spaţiul rural românesc)

8) Virgil NICULA, Simona SPÂNU, Ioan COSMESCU – Ecotourism and agritourism in Cisnădioara, Sibiu County (Ecoturism și agroturism în Cisnădioara, jud. Sibiu)

9) Bogdan Gabriel NISTOREANU – Through game to a new dimension of education (Prin joc spre o nouă dimensiune a învăţământului)

10) Teodor PĂDURARU – The role and importance of rural tourism promotion networks (Rolul și importanța rețelelor de promovare a turismului rural)

11) Ana Mihaela PĂDUREAN, Puiu NISTOREANU, Ana-Maria NICA – Organizing events in the mountain area: a way of increasing the competitiveness of tourist destinations (Organizarea de evenimente în zona montană – modalitate de creştere a competitivităţii destinaţiilor turistice)

12) Ana Mihaela PĂDUREAN, Puiu NISTOREANU, Ana-Maria NICA – Changes in youth’s tourism consumption behavior (Modificări în comportamentul de consum turistic al tinerilor)

13) Ion PÎRŢACHI, Eugeniu GÎRLĂ – Sustainable development. Human development index (Dezvoltarea durabilă. Indicele dezvoltării umane)

14) Cosmin Gabriel PORUMB GHIURCO – The overview image of the rural tourist potential of Țaga commune and the usage of American

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bison as a development, promotion and local branding vector (Imaginea de ansamblu a potențialului turistic rural al comunei Țaga și folosirea bizonului american ca vector de dezvoltare, promovare și branding local)

15) Florin SEREA – The role of rehabilitation devices in disabled patients in the development of rural tourism (Rolul dispozitivelor de reabilitare la persoanele cu dizabilităţi în dezvoltarea turismului rural)

16) Simona SPÂNU – Using climate indices to characterize the tourism favorability in the Cindrel Mountains (Utilizarea indicilor climatici pentru caracterizarea favorabilității turistice a Munților Cindrel)

17) Mirela STOICAN, Adina CAMARDA, Carmen Corina VIŞAN, Culai DASCĂLU – Culinary tourism: active component of rural tourism (Turismul culinar – componentă activă a turismului rural)

18) Georgiana TACU – Rural tourism and the effort to preserve traditions (Turismul rural şi efortul de păstrare a tradiţiilor)

19) Lucian TĂNASĂ – Functional short food supply chains in the field of Romanian rural tourism. Case study: Harghita and Neamț Counties (Circuite agroalimentare scurte funcţionale în domeniul turismului rural românesc. Studiu de caz: județele Harghita și Neamț)

20) Vasile TODINCA, Romaniţa Diana HORGA, Mircea Augustin SĂRĂCUŢ – Opportunities of sustainable development of agritourism and rural tourism in Valea Iadului, Bihor County (Oportunităţi de dezvoltare durabilă a agroturismului şi a turismului rural pe Valea Iadului, jud. Bihor)

21) Inesa TOFĂNICĂ – IFRS in Romania: new game rules or old habits ? (IFRS în România – noi reguli ale jocului sau obiceiuri vechi ?)

22) Dorina ŢICU – Management of knowledge-based organizations: comparative dimensions of the organizational logic in Romanian public administration (Managementul organizaţiilor bazate pe cunoaştere: dimensiuni comparative ale logicii organizaţionale în administraţia publică românească)

23) Carmen Corina VIŞAN, Mirela STOICAN, Teodor PĂDURARU – Promotion and enhancement of anthropic tourism patrimony from Vrancea Land in the context of sustainable development of Romanian rural tourism (Promovarea şi valorificarea patrimoniului turistic antropic din Ţara Vrancei în contextul dezvoltării durabile a turismului rural românesc)

24) Fănică UNGUREANU RACOVIŢĂ – Aspects of Christian social liberal thinking in relation to mass media and its consequences upon

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rural tourism (Aspecte ale gândirii social-liberal creştine în raport cu mass-media, cu consecinţe asupra turismului rural)

25) Dorian VLĂDEANU – Rural tourism in the world (Turismul rural pe plan internațional)

Video projection Mountain Amphitheatre Room

Organizers Dr. Dănuţ Ungureanu Georgiana Tacu

› The story of the Călimani Mountains (Povestea munţilor Călimani)

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PARTICIPANTS Asuda ABDULLAYEVA, Assistant Lecturer, Lankaran State University, Lankaran, Azerbaijan Vedat ACAR, Research Assistant & Professional Tourist Guide, Department of Tourism Guiding, Faculty of Tourism, Adnan Menderes University, Kuşadası, Aydın, Turkey, [email protected], [email protected] Angela ALBU, conf. univ. dr. ing., Departamentul de Contabilitate, Finanţe şi Informatică Economică, Facultatea de Ştiinţe Economice şi Administraţie Publică, Universitatea „Ştefan cel Mare”, Suceava, [email protected] Cristina Elena ALBU, drd., Şcoala Doctorală de Economie şi Administrarea Afacerilor, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Ciprian Ionel ALECU, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași; [email protected] Raluca Maria APETREI, ing. Vasile ARHIRE, jurnalist senior, TVR Iaşi; vicepreşedinte, Asociaţia Scriitorilor şi Jurnaliştilor de Turism din România (AJTR), Bucureşti; preşedinte, Asociaţia Scriitorilor şi Jurnaliştilor de Turism din România (AJTR) - Filiala Iaşi, [email protected], [email protected] Felix H. ARION, prof. univ. dr., Departamentul de Ştiinţe Economice, Facultatea de Horticultură, Universitatea de Ştiinţe Agricole şi Medicină Veterinară, Cluj-Napoca, [email protected] Gabriela ARIONESEI GAUBE, drd., Facultatea de Ştiinţe Economice şi Administraţie Publică, Universitatea „Ştefan cel Mare”, Suceava, [email protected] Lidia AVĂDĂNEI, ing., cercet. dr., SC ICEFS SA Săvineşti, jud. Neamţ; asistent, Centrul de Incubare Creativ-Inovativ de Afaceri (CICIA), Roznov, jud. Neamţ, [email protected] Vasile AVĂDĂNEI, ing., cercet. asociat dr., Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice; asistent, Centrul de Incubare Creativ-Inovativ de Afaceri (CICIA), Roznov, jud. Neamţ; Forumul Montan din România - Filiala Neamţ, [email protected] Vladlen BABCINEŢCHI, dr., artist plastic, România, [email protected], [email protected]

mailto:[email protected]


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Ali Turan BAYRAM, PhD, Lecturer, Department of Travel, Tourism and Recreation Services, Beypazarı Vocational High School, Ankara University, Beypazari, Ankara, Turkey, [email protected] Ludmila BEJENARU, conf. univ. dr., Universitatea „Al. I. Cuza”, Iaşi, [email protected] Khatuna BERISHVILI, PhD, Associate Professor, International Business Department, Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia, [email protected] Daniel BOLDUREANU, lect. univ. dr., Universitatea de Medicină şi Farmacie „Grigore T. Popa”, Iaşi, [email protected] Gabriela BOLDUREANU, cercet. şt. pr. III dr., Domeniul Socio-Uman, Departamentul de Cercetare Interdisciplinar, Universitatea „Al. I. Cuza”, Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected] Ilie BONCHEŞ, primar, Vatra Dornei Graţiela BRÂNZĂ, lect. univ. dr., Universitatea Maritimă, Constanţa, [email protected] Ioana BUDĂU, HR Assistant, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Oleg BUGA, prof. univ. dr. hab., Universitatea de Stat „Alecu Russo”, Bălţi, Republica Moldova, [email protected] Gina Ionela BUTNARU, conf. univ. dr., Facultatea de Economie şi Administrarea Afacerilor, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Adriana BUZDUGAN, lector superior dr., Facultatea de Științe Economice, Universitatea de Stat din Moldova, Chişinău, Republica Moldova, [email protected] Adina CAMARDA, prof. univ. dr. ec., Universitatea „Transilvania”, Braşov şi Universitatea „George Bariţiu”, Braşov, [email protected] Lucia CASTRAVEŢ, conf. univ. dr., prodecan, Facultatea de Ştiinţe Economice, Universitatea de Stat din Moldova, Chişinău, Republica Moldova; coordonator tehnic regional, LMPH Project, Program UE: Tempus, [email protected] Irina CĂLUGĂREANU, conf. univ. dr., Facultatea de Științe Economice, Universitatea de Stat din Moldova, Chişinău, Republica Moldova, [email protected] Ion CERTAN, ec., lector magistru dr., Universitatea de Stat din Moldova, Chişinău, Republica Moldova Simeon CERTAN, prof. univ. dr. hab., Universitatea Agrară de Stat din Moldova, Chişinău, Republica Moldova, [email protected]








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Carmen Emilia CHAŞOVSCHI, conf. univ. dr., Departamentul de Economie, Administrarea Afacerilor şi Turism, Facultatea de Ştiinţe Economice şi Administraţie Publică, Universitatea „Ştefan cel Mare”, Suceava, [email protected] Gabriela O. CHICIUDEAN, dr., Departamentul de Ştiinţe Economice, Facultatea de Horticultură, Universitatea de Ştiinţe Agricole şi Medicină Veterinară, Cluj-Napoca, [email protected] Laura CISMARU, lect. univ. dr., Facultatea de Alimentaţie şi Turism, Universitatea „Transilvania”, Braşov, [email protected] Osman Eralp ÇOLAKOĞLU, PhD, Associate Professor, Department of Travel Management, Faculty of Tourism; Vice Dean of Faculty of Tourism, Adnan Menderes University, Kuşadası, Aydın, Turkey, [email protected] Monica Maria COROŞ, asist. univ. dr., Facultatea de Business, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected], [email protected] Ioan COSMESCU, prof. univ. dr., Facultatea de Științe Economice, Universitatea „Lucian Blaga”, Sibiu, [email protected] Mihai COSTEA, masterand, Facultatea de Ştiinţe Economice şi Administraţie Publică, Universitatea „Ştefan cel Mare”, Suceava, [email protected] Monica Elena CREŢU, dr. ec. Ion CRISTEA, profesor de istorie; expert restaurator, Tahion Expert SRL, Iaşi, [email protected] Culai DASCĂLU, conf. univ. dr. ing., Facultatea de Management Agroturistic din Focşani, Universitatea Bioterra, Bucureşti, [email protected] Elena DAVID, IT&C, Centrul de Incubare Creativ-Inovativ de Afaceri (CICIA), Roznov, jud. Neamţ; Forumul Montan din România - Filiala Neamţ, [email protected] Teodor DIMA, prof. univ. dr., membru al Academiei Române; director, Institutul de Cercetări Economice și Sociale „Gh. Zane”, Academia Română - Filiala Iași, [email protected] Edith Mihaela DOBRE, cercet. şt. dr., Institutul de Economie Mondială, Academia Română, Bucureşti, [email protected] Emilian M. DOBRESCU, prof. univ. dr.; cercet. şt. pr. I, Institutul de Economie Naţională, Academia Română, Bucureşti; secretar ştiinţific, Secţia de Ştiinţe Economice, Juridice şi Sociologie, Academia Română, Bucureşti, [email protected]








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Gheorghe DONCEAN, conf. univ. dr., Departamentul de Inginerie Chimică, Facultatea de Textile-Pielărie şi Management Industrial, Universitatea Tehnică „Gh. Asachi”, Iaşi, [email protected] Marilena DONCEAN, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi, [email protected] Larisa-Loredana DRAGOLEA, conf. univ. dr., Universitatea „1 Decembrie 1918”, Alba Iulia, [email protected] Gül ERKOL, PhD, Lecturer, Department of Tourism and Hotel Management, Harran University, Şanlıurfa, Turkey, [email protected] George GAMAN, drd., Centrul de Cercetare a Aşezărilor şi Urbanism, Departamentul de Geografie Umană şi Turism, Facultatea de Geografie, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Ovidiu GHERASIM, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected] Victor GHERMAN, dpl. ing., Inspectoratul de Stat în Construcţii, Iaşi Eugeniu GÎRLĂ, dr., şef Serviciu Ştiinţă, Academia de Studii Economice a Moldovei, Chişinău, Republica Moldova, [email protected] Dănuţ GÎŢAN, dr. ing., consilier, Autoritatea de Management pentru Programul Naţional de Dezvoltare Rurală, Direcția Generală de Dezvoltare Rurală, Ministerul Agriculturii și Dezvoltării Rurale; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice „Costin C. Kiriţescu”, Academia Română, Bucureşti; membru în Comitetul Director al Euromontana - Asociation européenne pour les zones de montagne, [email protected] Vasile GLĂVAN, prof. univ. dr., Facultatea de Geografie, Universitatea „Spiru Haret”, Bucureşti, [email protected] Sylwia GRAJA-ZWOLIŃSKA, PhD, Department of Rural Tourism, University of Life Sciences in Poznań, Poland Serhii HAKMAN, PhD, “Yuriy Fedkovych” Chernivtsi National University, Ukraine; Deputy Director, Head of Research Department of Chernivtsi Regional Center for Civil Servant Recycling and Specialization, Ukraine, [email protected] Alina-Petronela HALLER, cercet. şt. pr. III dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected]




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Cristian Valentin HAPENCIUC, prof. univ dr., director, Departamentul de Economie, Administrarea Afacerilor şi Turism, Facultatea de Ştiinţe Economice şi Administraţie Publică, Universitatea „Ştefan cel Mare”, Suceava, [email protected] Rezhen HARUN, PhD, Lecturer, Department of Agricultural Extension, University of Sulaimani, Kurdistan Regional Government, Iraq, [email protected] Mihai HERCIU, director general, Direcția Generală de Dezvoltare Rurală, Autoritatea de Management pentru Programul Naţional de Dezvoltare Rurală, Ministerul Agriculturii și Dezvoltării Rurale Gheorghe Gavrilă HOGNOGI, drd., Facultatea de Geografie, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Romaniţa Diana HORGA, profesor de limba şi literatura română, gr. I, Dieci, Arad, [email protected] Ioan Cătălin IORDACHE, primar, Şaru Dornei Ion IORGA-SIMĂN, prof. univ. dr., Facultatea de Ştiinţe, Universitatea din Piteşti, [email protected] Ioana IRINA, drd., Şcoala Doctorală de Economie şi Administrarea Afacerilor, Universitatea „Al. I. Cuza”, Iaşi; bursier, SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected] Ion IUGA, bursier, SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected] Ray IUNIUS, PhD, Professor, Engineer, École hôtelière de Lausanne, Switzerland, [email protected] Anna JĘCZMYK, PhD, Department of Rural Tourism, University of Life Sciences in Poznań, Poland, [email protected] Joanna KOSMACZEWSKA, PhD, Department of Tourism Economics and Organisation, Eugeniusz Piasecki University School of Physical Education in Poznań, Poland, [email protected] Iraida KROTENKO, PhD, Professor, Akaki Tsereteli State University, Kutaisi, Georgia, [email protected] Cristina LACHI, lector superior, Facultatea de Ştiinţe Economice, Universitatea de Stat din Moldova, Chişinău, Republica Moldova, [email protected] Lazăr LATU, cercet. asociat dr. ec., Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice „Costin C. Kiriţescu”, Academia Română, Bucureşti; Forumul Montan din România - Filiala Neamţ; director general, Agenţia Zonei Montane, Vatra Dornei, [email protected]




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Nicolae LUPU, prof. univ. dr., Departamentul de Turism şi Geografie, Facultatea de Business şi Turism, Academia de Studii Economice, Bucureşti, [email protected] Constantin MANEA, conf. univ. dr., Facultatea de Litere, Universitatea din Piteşti, [email protected] Laura MARCU, conf. univ. dr., Facultatea de Ştiinţe Economice, Universitatea „Valahia”, Tîrgovişte, [email protected] Aliona MARDARE, drd., Şcoala Doctorală de Chimie şi Ştiinţe ale Vieţii şi Pămîntului, Universitatea „Al. I. Cuza”, Iaşi; cercet. şt. stagiar, Institutul de Ecologie şi Geografie, Academia de Ştiinţe a Moldovei, Republica Moldova, [email protected] Gabriela MARIAN, dr. ec., Forumul Montan din România - Filiala Neamţ, [email protected] Mihaela MATEESCU, dr., Centrul de Economia Industriei şi Serviciilor, Institutul Naţional de Cercetări Economice „Costin C. Kiriţescu”, Academia Română, Bucureşti, [email protected] Corina MATEI GHERMAN, ec. dr., Asociaţia Jurnaliştilor şi Scriitorilor de Turism Rural din România - Filiala Iaşi; membru al Asociaţiei Generale a Economiştilor din România, [email protected] Vasile MATEI, ing. agronom & fitosanitar şi protecţia plantelor, S.C. AGRICOST SRL, Brăila Natalia MELNIC, drd., Universitatea Pedagogică de Stat „Ion Creangă”, Chişinău, Republica Moldova, [email protected] Diana Roua MICU TĂUŢAN, masterand, Facultatea de Business, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Carol Alexandru MOHR, cercet., Universitatea „Ştefan cel Mare”, Suceava, [email protected] Radu Adrian MORARU, lect. univ. dr., Universitatea de Ştiinţe Agricole şi Medicină Veterinară „Ion Ionescu de la Brad”, Iași Iulia C. MUREŞAN, lect. univ. dr., Departamentul de Ştiinţe Economice, Facultatea de Horticultură, Universitatea de Ştiinţe Agricole şi Medicină Veterinară, Cluj-Napoca, [email protected] Manuela Liliana MUREŞAN, masterand, Ministerul Tineretului şi Sportului, [email protected] Angelica-Nicoleta NECULĂESEI ONEA, conf. univ. dr., Facultatea de Economie şi Administrarea Afacerilor, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Ana-Maria NICA, asist. univ. dr., Departamentul de Turism şi Geografie, Facultatea de Business şi Turism, Academia de Studii Economice, Bucureşti, [email protected]






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Virgil NICULA, conf. univ. dr., Facultatea de Științe Economice, Universitatea „Lucian Blaga”, Sibiu, [email protected] Bogdan Gabriel NISTOREANU, dr., Academia de Studii Economice, Bucureşti, [email protected] Puiu NISTOREANU, prof. univ. dr., Facultatea de Business şi Turism, Academia de Studii Economice, Bucureşti, [email protected] Valentin NIŢĂ, prof. univ. dr., Universitatea „Al. I. Cuza”, Iaşi, [email protected] Iustina-Lavinia OBADĂ, masterand, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Viorica OPREA, specialist în gestiunea și dezvoltarea turismului; preşedinte, Centrul Cultural European „Dacia”, Chișinău, Republica Moldova, [email protected] Teodor PĂDURARU, cercet. şt. pr. II dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași; preşedinte, Filiala Iaşi a Asociaţiei Generale a Economiştilor din România, [email protected] Ana Mihaela PĂDUREAN, conf. univ. dr., Departamentul de Turism şi Geografie, Facultatea de Business şi Turism, Academia de Studii Economice, Bucureşti, [email protected] Ion PÎRŢACHI, prof. univ. dr., Academia de Studii Economice a Moldovei, Chişinău, Republica Moldova, [email protected] Ana-Maria POP, cercet. şt. pr. III dr., Centrul de Geografie Regională, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Cornelia POP, prof. univ. dr., Facultatea de Business, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Cosmin Gabriel PORUMB GHIURCO, drd., Departamentul de Geografie Umană şi Turism, Facultatea de Geografie, Universitatea Babeş-Bolyai, Cluj-Napoca; bursier POSDRU/159/1.5/S/141086, [email protected] Alexandra Camelia POTRA, drd., Departamentul de Geografie Regională şi Planificare Teritorială, Facultatea de Geografie, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected] Bianca Sorina RĂCĂŞAN, drd., Centrul de Cercetare a Aşezărilor şi Urbanism, Departamentul de Geografie Umană şi Turism, Facultatea de Geografie, Universitatea Babeş-Bolyai, Cluj-Napoca, [email protected]






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Radu REY, prof. univ. dr.; preşedinte, Forumul Montan din România; consilier al titularului portofoliului Ministerului Agriculturii şi Dezvoltării Rurale din România, [email protected] Mircea Augustin SĂRĂCUŢ, primar, comuna Bulz, jud. Bihor, [email protected] Gheorghe SĂVOIU, conf. univ. dr. hab., Facultatea de Ştiinţe Economice, Universitatea din Piteşti; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice „Costin C. Kiriţescu”, Academia Română, Bucureşti, [email protected] Florin SEREA, drd., Universitatea Tehnică „Gh. Asachi”, Iași; bursier SOP HRD/159/1.5/S/133675 Project, Academia Română - Filiala Iași, [email protected] Temur SHENGELIA, PhD, Professor, Head of International Business Department, Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia, [email protected] Cristina SPĂLĂŢELU, masterand, Universitatea Babeș-Bolyai, Cluj-Napoca, [email protected] Simona SPÂNU, lect. univ. dr., Facultatea de Științe Agricole, Industrie Alimentară și Protecția Mediului, Universitatea „Lucian Blaga”, Sibiu, [email protected] Aleksandra SPYCHAŁA, PhD, Department of Rural Tourism, University of Life Sciences in Poznań, Poland, [email protected] Mirela STOICAN, lect. univ. dr. ec., Facultatea de Management Agroturistic din Focşani, Universitatea Bioterra, Bucureşti, [email protected] Mirela ŞTEFĂNICĂ, dr., Universitatea „Al. I. Cuza”, Iaşi, [email protected] Dan Constantin ŞUMOVSCHI, drd.; bursier SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iaşi, [email protected] Georgiana TACU, cercet., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi, [email protected] Ion TALABĂ, cercet. şt. pr. I dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi, [email protected] Lucian TĂNASĂ, cercet. şt. dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; bursier, SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected] Vasile TODINCA, cercet. şt. pr. II dr., Muzeul Ţării Crişurilor, Oradea, [email protected]







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Inesa TOFĂNICĂ, drd., Şcoala Doctorală de Economie şi Administrarea Afacerilor, Universitatea „Al. I. Cuza”, Iaşi; bursier, SOP HRD/159/1.5/S/133675 Project, Academia Română - Filiala Iași, [email protected] Valeria TONU, elevă, Liceul Academiei de Științe a Moldovei; voluntar, Centrul Cultural European „Dacia”, Chişinău, Republica Moldova Marian ŢAICU, lect. univ. dr., Facultatea de Ştiinţe Economice, Universitatea din Piteşti, [email protected] Dorina ŢICU, dr.; bursier, SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iaşi, [email protected] Jarosław UGLIS, PhD, Department of Rural Tourism, University of Life Sciences in Poznań, Poland, [email protected] Galina ULIAN, prof. univ. dr. hab., Facultatea de Științe Economice, Universitatea de Stat din Moldova, Chişinău, Republica Moldova, [email protected] İpek ÜNAL, PhD, Lecturer, Department of Travel, Tourism and Recreation Services, Yalvaç Vocational High School, Süleyman Demirel University, Isparta, Turkey, [email protected] Dana-Alina UNGUREANU, masterand, Universitatea „Al. I. Cuza”, Iaşi, [email protected] Dănuţ UNGUREANU, dr. ing., consilier, Autoritatea de Management pentru Programul Naţional de Dezvoltare Rurală, Direcția Generală de Dezvoltare Rurală, Ministerul Agriculturii și Dezvoltării Rurale; cercet. asociat, Centrul de Economie Montană (CEMONT), Institutul Naţional de Cercetări Economice „Costin C. Kiriţescu”, Academia Română, Bucureşti; secretar general, Forumul Montan din România, [email protected] Fănică UNGUREANU RACOVIŢĂ, prof. univ. dr. Niculina VASILUŢ, notar public; preşedinte, Filiala Bucovina a Asociaţiei Naţionale de Turism Rural, Ecologic şi Cultural, [email protected] Daniela VĂRVĂRUC, drd., Facultatea de Geografie, Universitatea din Bucureşti, [email protected] Carmen Corina VIŞAN, prof. dr. ing., Colegiul Economic „M. Kogălniceanu”, Focşani, [email protected] Dorian VLĂDEANU, cercet. şt. pr. I dr., Institutul de Cercetări Economice şi Sociale „Gh. Zane”, Academia Română - Filiala Iaşi; SOP HRD/159/1.5/133675 Project, Academia Română - Filiala Iași, [email protected]







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ABSTRACTS

A proposal of farm-based tourism within the context of rural tourism: Yedibilgeler winery

Vedat ACAR Osman Eralp ÇOLAKOĞLU

In this research, with reference to specialization of travel agencies

being an important part of tourism industry, a project has been presented about a winery, called as Yedibilgeler, contributing actively from the beginning to the end of the process of grape and wine production within the context of rural tourism. For this purpose in the research done, firstly, conceptual framework has been formed about specialized travel agency and rural tourism and the necessity of specialization on tourism has been emphasized in today's world. Afterwards, "grape" and "wine" having an important role in both world mythologies and divine religions, have been handled within the scope of rural tourism. In this regard, cost analysis has been done and activities within the context of a fifteen-day tour to Yedibilgeler Winery operating in Çamlık, a village of Selçuk being a district of İzmir have been presented. It may be said that on account of embodying different tourism types (ecotourism, agro tourism, cultural tourism, special interest tourism, farm-based tourism) the research differs from other research having several characteristics in common and that this feature makes the research an original one.

Rural tourism: intercultural perspective Cristina Elena ALBU

Contemporary tourism and increased mobility has exposed people in

different cultural societies. It is imperative for the representatives of this industry, operating in an international business environment, to understand the influence of national culture on their consumers in order to be competitive on the market. The aim of this article is to determine how interculturalily affects the rural tourism. The research method used for creating this article is documentary study. Rural tourism must be analyzed taking into consideration the intercultural perspective for a better adaptation of the services to visitors’ expectations.

Acknowledgement Această lucrare este rezultatul cercetării făcută posibilă prin sprijinul

financiar oferit prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013, cofinanţat prin Fondul Social European, în cadrul proiectului POSDRU/159/1.5/S/132400, cu titlul „Tineri cercetători de succes – dezvoltare profesională în context interdisciplinar şi internaţional”.

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The development of rural tourism in Bukovina as part of knowledge-based society

Ciprian Ionel ALECU

During the past years, rural tourism has known a particular development trend, being considered as a distinct type of leisure, beside other forms of tourism. Some people consider rural tourism as “the real tourism”, others see it as a unique experience, far away from the modern world.

Bukovina is a particularly spiritual space. In this context, the relationship between “knowledge-based society” and rural tourism is not accidental, even if, under certain aspects, the two seem quite opposite. The economic and social requirements of sustainable development make it possible for the two concepts to converge.

Under globalization and competition increase, rural tourism must address the instruments provided by the society of knowledge in order to become more efficient, to attract more tourists, and, at the same time, to preserve cultural identity.

Rural tourism in Bukovina is special because of the impressive number of UNESCO monuments in the region. However, its tourism potential is poorly exploited because of the uncorrelated promotion policy and ineffective regional management.

In this paper have tried to identify the main ways to sustainably develop rural tourism in Bukovina by means of the knowledge-based society instruments. We have also tried to emphasise the obstacles along the way.

The environmental impact of tourism. Considerations regarding the case of Romania in the international context

Gabriela ARIONESEI GAUBE Cristian Valentin HAPENCIUC

Mihai COSTEA

In general, tourism activity exerts both positive and negative influences because it works for economic and social environment, through economic growth, improvement of living conditions for the people from destination areas, through the development of local communities, but this development harms the environment, acting in its detriment. For this reason, we considered that it is necessary to identify some issues regarding the tourism industry impact on the environment through a comparative analysis that has as subjects our country and other member countries of the European Union for which we found EUROSTAT available data. The international comparisons were designed to recognize the principles, criteria and the indicators able to provide an assessment of the performance and results of the field.

Aknowledgement Lucrarea a beneficiat de suport financiar prin proiectul cu titlul

“SOCERT. Societatea cunoaşterii, dinamism prin cercetare”, număr de

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identificare contract POSDRU/159/1.5/S/132406. Proiectul este cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013. Investeşte în oameni !

Two basic dimensions of mountain tourism: nature and culture Vasile AVĂDĂNEI Lidia AVĂDĂNEI

Lazăr LATU Elena DAVID

Gabriela MARIAN

The development of mountain area is directly related to tourism development as final element both in the value chain and supply chain. Particularities of life and work in mountain area generates a wealth of opportunities that must be transposed in commercial products and then capitalized in tourism packages.

The paper addresses the association of natural and social elements from mountain area and a number of particularities which recommends to integrate in tourism product. They are generating emotions and feelings, knowledge and practical experiences and have impact towards the tourism consumer.

Nature and culture in the mountains in very generous in giving surprises to those that know how to investigate and assimilate them.

Religious architecture in the Caucasus Mountains as an objective of rural tourism

Vladlen BABCINEŢCHI

In the Caspian Sea area, in addition to many features, there are few distinctive features of civil architecture, but especially of the religious ones. Having common roots in the Assyrian-Babylonian civilization, the buildings in this geographical area diversified later according to Islamic or Christian territories on which they were built. Caucasus by means of Georgia, Armenia and Azerbaijan, is a unique space with its own customs and traditions. The paper refers to the architectural heritage of Bagrati Cathedral and Gelati monastery complex, to monasteries Mtskheta, Jvari, Sioni Cathedral, Metekhishi Church, Svetitskhoveli, Cathedral, symbols of medieval architecture in Georgia, to Zveli Gavaza temple in the village Ahalsopeli from Kahetia region. The Armenian area fascinates us by monastery Hagharts in which is located on a mountain in the middle of a forest, by monasteries Matosavank, Jukhtak and Vank. The first church in Armenia, Echmiadzin Cathedral, the name of which means “Descent of the Only Begotten”, was built in 301.

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Mountain topos in the paradigm of rural tourism image promotion Ludmila BEJENARU

Iraida KROTENKO Vladlen BABCINEŢCHI

Mountain, Island, Plain and other characteristics of the relief specific

to certain regions, are topoi, with a deeply symbolic load, forming a “matrix space”. The mountain, as a phenomenal representation of the Centre, belongs to a mythical geography. The Mountain topos the model of cultural tradition – in our case study, the Caucasus, Svaneti region of Georgia – can have real cultural value and touristic in the paradigm of promoting rural and regional tourism image. The paper refers to the ways in which a given geographical area appears in literature and art, on the one hand, the mountain as a geographical reality recognized as such by geographers (landscape, people, economy, flora and fauna etc.) and, on the other hand, in the symbolic meanings attributed to this kind of relief in literary works and painting.

Development of agritourism business in mountainous regions of Georgia

Khatuna BERISHVILI

Agritourism, as one of the main directions of tourism, was established in the second half of XX century in Europe, in big industrial countries. Nowadays, from the viewpoint of agro-tourism the leading countries are: Spain, Italy, France, Switzerland, Croatia, the Cyprus, Greece, etc. In many countries of the world the relations between farmers and tourists are conducted within the program World Wide Opportunities on Organic Farms (WWOOF). At present, 52 countries in the world are involved into this program [7]. Main components of the agro-tourism are: attraction, population, ecological product.

Essential prerequisites of the agro-tourism development in Georgia are as follows: high natural-resource potential, ancient historic-cultural heritage (multiplicity of tourist objects of archaeological, religious, historical character), the state programs on the agro-tourism development, improvement of infrastructure and rich traditions of national cuisine. Analysis of the mentioned prerequisites enables to conclude that the agro-tourism development in our country has good prospects.

Development of agritourism in Georgia has great tourist potential: 102 resorts, 182 resort places, 2 400 mineral therapeutic water springs, 12 000 historical and architectural monuments (3 of them are in the list of UNESCO World Monuments), 11 national parks, 41 monuments of nature, 2 preserved landscapes. Proceeding from the existing resource potential real prospects for development of agro-tourism exist in our country [1, pp.11-12].

In the mountainous regions of Georgia the agro-tourism is at the stage of development. In recent years foreign visitors used to arrive to Georgia mostly to have rest at the mountainous resorts, to see historical and cultural

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monuments. Georgia, as the country with the agrarian traditions, has wide potential for development of the agro-tourism in these regions proceeding from the ethnic, cultural, historical peculiarities of the mountain population.

Innovative activities in tourism firms Gabriela BOLDUREANU

Innovation is an activity intensively studied because of its impact on

national and regional development. The development of tourism was done predominantly through

product innovation, process innovation, marketing and organizational innovations, new practices of human resources, new approaches to the tourist.

Following inductive and deductive approach on innovative activities in tourism we concluded that regional, local and tourism companies in Romania must be oriented to the innovative products and services, which will attract new tourists and they will improve the economic performance of enterprises.

Promotion of experiential tourism in rural area Gabriela BOLDUREANU

Rural tourism sector is an important part of the “experience

economy”. Romanian village, thorugh the cultural and historical values, its traditions, etc. is a source of unique experiences for tourists.

Today’s tourists tend to be more conscious in terms of the natural and rural destinations they visit, the quality of accommodation available, gastronomy, etc.

To render profitable this field of tourism, the regional and local authorities and tourism companies should be oriented towards promoting innovative, experiential products and services which will attract new tourists and lead to economic development of the area.

Acknowledgement This paper is supported by the Sectorial Operational Program Human

Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the contract number POSDRU/159/1.5/133675, IDSRC Project.

Contribution of sustainable tourism to green economy development

Grațiela BRÂNZĂ

Nowadays “low-carbon” and “resource-efficiency” are the main targets of every strategy and policy adopted at local, national, regional or global level. “Green economy” is a new concept that aims to improve the social problems and the quality of life. As tourism is one of the most important economic sector with major implication on the environment, it has to be

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considered that sustainable tourism will boost the development of “green economy”. The paper stresses the role of sustainable tourism and its contribution in the process of economy greening. Also, it presents the Global Sustainable Tourism Criteria, a common set of aspects regarding tourism sustainability, a result of a global work focusing on tourism implications on society, environment and economy.

Quantitative and qualitative analysis of rural tourism offer in Republic of Moldova

Oleg BUGA

Under the constant touritsic components, the touristic resources determine the attraction force for tourism in every part of the country as well as the functional value for the using of stated kinds of tourism.

Taking into consideration that the the Republic of Moldova offers a large variety of anthropic kinds of tourism, in this work I studied the most relevant types. Under a certain improvement and renovation works it can be developed into the internal tourism. The natural and anthropic touristic potential create opportunities of rural tourism development.

Particular aspects concerning the organization of activities in agritourist farms

Gina Ionela BUTNARU

In this paper I approached tourism in its entire complexity, with an emphasis on the importance of the development of rural areas, analysing the organisation of activities in agritourist farms. The rural area possesses a great variety of local resources which need to be more capitalised for production development and diversification according to market demands. The preoccupations for agritourism development meet the motivations to satisfy both the need for rest and active recreation of the population from the cities or from crowded areas, and the capitalisation of local resources which can satisfy touritsț demands. Agritourism represents a real chance for the local economy. Formed and assisted agritourism creates the main motivations for training and developing of initiatives, of traditional activities that have been neglected for a long time, of crafts, for the realisation and consolidation of local artistic creations, friendships, satisfaction of tourists’ material and spiritual needs.

The necessity of consumer protection in tourism Gina Ionela BUTNARU

Valentin NIȚĂ

Lately, tourism has developed spectacularly, especially after the introduction of tourist air flights, it has extended both nationally and internationally. Tourist movement increased continuously and included

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consumers of very diverse ages, professions, and social categories. These premises contributed to its transformation into a field of great importance for the economy, to say the least. The concept of tourism must be adapted permanently to the specific conditions and changes in economy and society, and must be confronted with what actually happens from a practical point of view. Consequently, tourism is represented by all the activities, relationships, and measures related to the organisation and development of travels for recreation or for other purposes, and also by the industry participating in their realisation, i.e. tourism agencies, accommodation units, food and transport, units providing services for the population, or speciality territorial organisations. In order to satisfy the tourists, it is essential that they feel safe, and that they are protected by an authority. Therefore, Consumer Protection appeared in the field of tourism as well, defined as the modality, the means to protect the rights of tourism consumers, and to follow their interests, based on an ensemble of official regulations, both public and private, to meet this purpose. Being a relatively young field of activity, and in full development, we found it a very attractive subject for this article.

Crises: threats for the safety and security of tourist accommodation structures

Gina Ionela BUTNARU Mirela ŞTEFĂNICĂ

Safety and security are two concepts widely spread in most of the

fields of activity, both in the country and abroad. The security of an entity (being, system, or organisation) is usually defined as the totality of measures and means to assure all the conditions for the entities to be able to reach the objectives of their creation. This paper is intended as a quasi-comprehensive approach of security issues raised by the administration of tourist accommodation structures, including the methodology of the activities developed in risk situations, collaboration of the personnel of tourist accommodation structures, which could lead to losses, and also the results that could affect both the employees and the tourists accommodated in their unit.

Fishing tourism in Romania. Actuality and perspectives Gina Ionela BUTNARU

Dănuț UNGUREANU

This subject raises many research issues which deserve debating. Fishing tourism is an interesting field with a continuous development both globally and nationally. It is obvious that an increasing number of persons choose this activity for recreation, far away from the crowdedness of the cities. In this paper we analyse the present situation of what fishing tourism means in Romania, by the creation of an overview of the degree of development of the area, and of the projects developed here.

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The role and importance of travel guide in rural tourism activity Adina CAMARDA Mirela STOICAN

Daniela VĂRVĂRUC

Development of rural tourism in the EU and beyond has two basic coordinates: offering a tourism product specific to a particular area and develop a network at European level to provide greater accessibility of rural tourism products.

Rural tourism is one of the most effective solutions to harmonize tourism with the requirements of environmental protection requirements and sustainable development. The beauty of the countryside and culture preservation makes this segment very attractive for both domestic tourism and for incoming tourism.

The success of incoming tourism product is provided by the state, by tour operators specializing in incoming and the tour guides. They represent the soul of the tourism product, the interface between rural and tourist destination. Against the backdrop of a legislative gap the role in the development of tourism guides in rural tourism activity plays a major role.

Cultural landscape: an endangered resource of rural tourism in Bukovina

Carmen CHAȘOVSCHI Angela ALBU

Carol Alexandru MOHR

The present paper aims to present the changes that have occurred in the cultural landscape of a well-known destination of Romania, Bucovina. As other destinations that have as central values the rural life, for Bucovina traditional architecture and authenticity are important resources. The last evolutions in the landscape is not necessary a positive one. The rapidity of architectural changes in rural landscape of important destinations, will determine a new face of the destinations that will no longer fit with tourists expectations and their search for authenticity and rural way of living. The analysis presented in next pages was started in 2011, in all ethnographic areas of Bucovina, with the goal to make and inventory of traditional houses and to identify the motivation behind the changes observed within the areas. This process is not characteristic only for Bucovina. The insertion of urban elements, under the pretext of modernization, could be find in Transylvania and in Maramures as well. If in Transylvania the changes made to the brick Saxon houses can be corrected in most cases, the situation in Bucovina and Transylvania is much worse: the houses, made from wood are not changed, but totally demolished and replaced with constructions that are contrasting through color, forms and volumes with the existing landscape. The factors are diverse, and among them, in an ironic way, is tourism development as well: the

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most affected sub-areas are those where tourism flows are significant, mainly on the road to UNESCO protected monasteries or to other relevant touristic sights.

Besides presenting theoretical opinions that sustain the relevancy of cultural landscape as an important part of touristic destinations resources, the article suggest a series of motivations of inhabitants that have lead to identified changes. The research was developed in the program “Save Bucovina Village. Adopt a House!” in cooperation with tourism students of University Stefan cel Mare, Suceava and other institutional partners, with the goal to raise the awareness for preservation the built cultural heritage of this destination.

Rural tourist destinations and the tourists of Generation Y Laura CISMARU

Ray IUNIUS

Young people composing the so-called “Generation Y” have a very different profile from previous generations, which offers great research opportunities for specialists in various fields, tourism being included. Generation Y is the one providing a significant part of the present and future tourists and tourism employees. Therefore, profiling the Generation Y tourists should be an important goal for both destination management organizations (DMOs) and tourism enterprises. The present paper examines several special traits of Generation Y tourists within the context of rural tourism. Its major purpose is to identify strategies that rural tourist destinations can implement in order to meet the main specific needs of young people composing Generation Y, such as: their need for (information) technology, their need to stay connected and communicate or their demand to be directly involved in all kind of activities, as team players.

Acknowledgement This paper is supported by the Sectoral Operational Programme

Human Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the Project number PODRU/159/1.5/S/134378.

Romania’s unclassified tourist inns: a spark of rural authenticity ? Monica Maria COROŞ

Cornelia POP Diana Roua MICU TĂUŢAN

Today’s Romanian tourists do not seem to clearly differentiate one

type of accommodation facility from another. Given this, the hospitality services providers either intentionally or by mistake promote their units as a different type than the one they are registered and classified under. Perhaps this is why boarding houses or villas are promoted online as hotels or why concrete villas replace rural boarding houses and invade and disrupt rural landscapes.

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Moreover, with an inadequate and incomplete situation of Romania’s accommodation establishments, doubled by a weak legal framework regarding the development of lodging facilities, it becomes merely impossible to keep the development of the supply under control. In this context, when most of the most popular types of accommodation facilities present in Romania seem to have lost their identity, we have identified tourist inns as a potential breath of rural authenticity. Making use of an analysis grid, a website-based investigation is run among the accommodation facilities identified as more or less related to tourist inns. The main purpose of our research is to determine the extent to which these lodgings can contribute to the authenticity of the Romanian rural tourism.

Conditionings of rural tourism development and the risks hanging over its evolution

Monica Elena CREŢU Raluca Maria APETREI

Ion TALABĂ

The study analyzes the conditions rural area has to comply with in order to activate successfully in rural tourism.

The importance of restoration and conservation of rural heritage as a motivation for agritourism

Ion CRISTEA

Even if restauration and preservation are very important activities for the objects of rural heritage, this phenomenon is very little or even not at all discussed. We are trying to make anyone aware of some very important efforts made in order to preserve special heritage, which is also a concern as sustenability of agritourism is concerned.

On European Union tourism policies Emilian M. DOBRESCU

According to statistics, Europe is the most favoured touristic

destination. Therefore tourism plays an important role to the development of many European regions. Sustainable tourism contributes to the preservation and promotion of European natural and cultural heritage.

Cohesion policy for 2014-2020 envisages to massively mobilize the resources of every Member States and thus to make it contribute to regional development and creation of new jobs.

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Ornamentation style of folk art textiles of Moldavia Marilena DONCEAN Gheorghe DONCEAN

This study shows an important repertoire of traditional popular

ornaments specific to the area of Moldavia, textures and needleworks of a great variety of forms and colours, “a huge art school” of major aesthetic value. Its source of inspiration was the environment, that is plants, waters, flowers, tools, animals, birds, etc.

Elaborating a tourism product for Sebeş Valley area Larisa-Loredana DRAGOLEA

Sebeş Valley is one of the most attractive and picturesque Carpathian

valleys, rich in vegetation, fauna and history. Through the enchanting landscapes and perfect peace that prevails in the mountains and on the hills covered with forests and meadows, through historical monuments and through the specific architecture of the villages situated along the valley, Sebeş Valley is a attractive point for hikers, nature and history lovers.

Therefore it was called, rightly, “The Valley of the Beautiful”. An important element that support tourism development of Sebeş Valley is the wealth of natural resources wich captivate you by the picturesque mountain landscape, glacial lakes that are home for spectacular lakes, natural reserves and monuments with special scientifically value.

Besides beautiful landscapes here we meet many touristic sights. All this can lead to shaping a real touristic offer for Sebeş Valley. This article will present a proposal of this kind of offer.

Correlation between the skills acquired by the students (Economics specialization) and labor market

Larisa Loredana DRAGOLEA

In the current period, given the permanent changes occurring in the labor market it is necessary a convergence between key stakeholders, training providers and employers requests, for the benefit of future employee.

This article will examine the correlation of the skills acquired by students with current requirements of the labor market, the way these competences can be transferred in professional activities and the particularities of the researched sector.

The case study is conducted for the Business Administration field of study, Economy of Commerce, Tourism and Services specialization, from “1 Decembrie 1918” University of Alba Iulia.

Acknowledgement This work was financially supported through the project “Routes of

academic excellence in doctoral and post-doctoral research - REACH” co-

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financed through the European Social Fund, by Sectoral Operational Programme Human Resources Development 2007-2013, contract no. POSDRU/159/1.5/S/137926.

Residents’ perception on rural tourism impact: a case study of Şanliurfa Province, Turkey

Gül ERKOL Ali Turan BAYRAM

İpek ÜNAL

Tourism development is used increasingly to enhance rural and regional economies, and rural tourism is a new trend in Turkey and Şanlıurfa. Tourism not only provides benefit for goverment or provinces at macro scale but it also rises residents’ income, employment and living standards and so people are not dependent only on export, agriculture or other sectors. In recent years tourists started to seek alternative ways. Now, tourists see, taste, experience different things with special value. Rural tourism is gaining popularity nowadays. Community-based tourism is important worldwide; in Şanlıurfa this concept is new. Resident, tourist and turistical places which use resident as a home or working area are three elements of rural tourism. We investigate residents’ attitudes toward rural tourism development by means of a questionnaire conducted during September-December, 2014 at Şanlıurfa; 400 questionares were distributed to local residents in Şanlıurfa Province in Turkey. We analysed the results through some statistics. Finally, we concluded that important differences were found regarding some dimensions and thoughts.

Use of fuzzy numbers of 1st, 2nd and 3rd class in decision-making foundation and the implications on rural tourism

Ovidiu GHERASIM

The selection of the best decision variant is in tourism also one of the factors essential to sustainable development.

The input data are very rarely known Specialists have usually the following answer: “the value will range

between v4, v5”, „the value may, at the same time, also be in the interval v3, v6 or even in the interval v2, v7, but it will not exceed the limits v1, v8”.

The 8 extreme values given by specialists v1≤ v2≤ v3≤ v4≤ v5≤ v6≤ v7≤ v8 make up a octogonal fuzzy number.

(of class 3) )v,v,v,v,v,v,v,v(a~ 87654321

. If the answers of specialists are just a few (only 6 extreme values)

then hexagonal fuzzy numbers (of class 2) are

used.)v,v,v,v,v,v(b

~654321

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When the specialists give only 4 extreme values, these correspond to

trapezoidal fuzzy numbers of class 1. )v,v,v,v(c~ 4321

In the paper we present some techniques to use these 3 classes of

fuzzy numbers for a hypothetical case of small dimensions through which the optimal decisional choice is made.

Communication and valorification of digital images in tourism companies

Corina MATEI GHERMAN

Effective communication of a tourism company helps customers better understand the offer or advantage. The messages a travel company intends to convey should be clear. They sometimes resort to digital image using a computer. The digital image is performed on a computer with the aid of special programs and consists of a mixture of successive light spots, modified and composed by a specific computer program.

Emotional manager and tourism company Corina MATEI GHERMAN

Victor GHERMAN Vasile MATEI

In practice we found that managers of tourism companies despite

having a high IQ and training at the university level, not all companies led them to reach the desired performance. The research identified a type of manager with a strong emotional quotient, which were gathered - is the IQ, make these managers to achieve superior results to other managers. They introduce into their practice and sentimental side that resonate with the emotional side of human resources and beneficiaries, leading to superior results in activity tourism company.

Contribution of mountain agritourism to the development of winter sports in Romanian Carpathians

Vasile GLĂVAN Virgil NICULA

Expanding great facilities for winter sports in high mountain and

alpine area with a fragile natural balance - in some massifs - register with significant environmental and economic consequences: building roads in protected areas, excessive allotments and the emergence of “cores urban” like second homes and boarding houses, leisure facilities made without urban planning and zoning functional, real estate speculation, agro-pastoral activities restriction mountainous area etc. Therefore, we suggest a limitation or cancellation estate construction in high mountainous area and “revival”

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submontane and mountain tourist village with accommodation facilities, food and entertainment, to support the development of winter sports and mountain tourism; this will promote rural tourism as a complementary activity of the mountain agro-pastoral economy and especially with local socio-economic consequences evident in stability of population and increased wealth of the community.

Tourism in the rural environment from emerging countries of Central and Eastern Europe

Alina-Petronela HALLER

For emerging countries, particularly from Central and Eastern Europe, rural environment offer touristic and agricultural potential, and related activities generate economic growth. Structurally, emerging countries have a high share of agricultural sector. Rural environment is important for these countries so, it is evident the development effort of the countryside. Frequently, economically speaking, rural environment is associated only with agricultural activity. In reality, the rural environment potential is much larger. We show that, in rural environment of emerging countries from Central and Eastern Europe, tourism activities are developed with succes on a wide range of specificity and contribute to economic growth and development.

The water mills of Haţeg Land. Evolution and tourism valorification

Gheorghe-Gavrilă HOGNOGI Ana-Maria POP George GAMAN

Through the valorification of the water energy from the upper and

middle basin river of Strei, the water mills (with vertical or horizontal wheel) had an important evolution in space and time, which can be reconstituted only in the second half of the 18th century with the occurence of the first detailed mapping. Maintained with some original features in national or international etnographic museums or preserved in situ in different stages, the water mills and other traditional water installations (such as “văioagă”) can be restored and they cand be used as representative elements for the regional identity of the Land of Haţeg and as tourism objectives. The functionality of these industrial heritage monuments in the grain processing represents also an opportunity for the activation of some traditional activities and/or forgotten habits, such as hemp cultivation, textile manufacturing or local gastronomy.

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Rural tourism and conflict horizon, placed under the impact of contemporary finalities

Ion IORGA-SIMĂN Gheorghe SĂVOIU

Constantin MANEA Marian ŢAICU

Inside the contemporary visible universe there is a plurality of

finalities. A single finality embraces all, and reunites the other finalities in the rural tourism. When conflict is detected the presence of the plurality of options becomes clearly. The whole evolution of the biological world is found on the normal way of living beings including the conflict. A topic more often cited with rural tourism, but one that was in a permanent conflict with the former meaning is pollution. What is pollution, if not a finality fight against another finality? This paper is built using the logic of finalities and the authors try to answer to the questions about the extent to which can be simplified or complicated the so called rural tourism, expanding or constraining finalities or conflicts, and bringing to conclusion the development or the regression, the wealth or the poverty, the purpose and the context of the modern heterogeneous conflicts.

Corporate reputation and customers’ loyalty: modern approaches of the concepts and the links between them

Ioana IRINA

Considered in the last decades as an important competitive advantage, corporate reputation has gained an attention in the marketing and management research because of its ability to differentiate a company from the others. Modern times are providing new challenges for entrepreneurs and it seems to be more and more difficult to promote a company, to make it visible to people, to attract customers and to keep them loyal. Thus, a good corporate reputation might influence the customers’ beliefs and their decisions regarding future purchases.

This paper aims to discover the perceptions of people regarding corporate reputation and loyalty when talking about organic food companies. Through a qualitative research based on three focus groups, insights are found and can be used by companies for a better understanding of customers. Moreover, a link between corporate reputation and customers’ loyalty is described in different ways by responders and could be used as starting points for future researches.



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Transhumanism and globalization. Meanings and opportunities for the role of technological innovation in the Romanian rural

environment today Ion IUGA

In 2000 in his famous book The Lexus and The Olive Tree, Thomas

Friedman explains the modalities in which globalisation will shape the new order in 21th century. According to him this order will be defined by the word web because it will be a system entirely built on integration and webs. Yet he anticipated a perpetual tension between tradition and modernity, conservatism and progress. The first article of The Transhumanist Declaration is: Humanity will be radically changed by technology in the future. We foresee the feasibility of redesigning the human condition, including such parameters as the inevitability of aging, limitations on human and artificial intellects, unchosen psychology, suffering, and our confinement to the planet earth.

What is the link between this thanshumanist statement, globalization and the rural environment ? In the first instance I want to emphasize that globalization is a favorable context for the spread and the accessibility of innovation. The second premise I will use in my paper is that transhumanism might be used as a topic that allows a constructive debate about the role of technological innovation in changing of our lives. I will argue that both these two ideas can be used to investigate the impact of innovation in Romanian rural environment. There is an important particularity which I have identified concerning the Romanian rural environment: strong heterogeneity between traditionalism and modernism, between strong connectivity and isolation, between opacity and transparence to innovation and globalization. This ambivalent environment creates impediments for technological innovation, but it can also be an auspicious field for local development. Internet connection already introduced big changes in the social relations, in the accessibility of information and education within Romanian villages in the last fifteen years. Global and local, technology and tradition could successfully create an overlapping between the “global village” and the “local village”.



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Rural community perception of tourism positive impact on local development. Evidence from different types of communities in

Poland Joanna KOSMACZEWSKA

The development of rural tourism has led to extensive impacts on the

rural tourism communities. Local residents, as the main recipients of the impacts, play a crucial role in the local development through tourism.

The aim of this article is to determine the perception of the positive effects of tourism development by the inhabitants of the different types of rural communities. The study assumed that the positive effects of tourism for local development may be noticeable for residents of destination when they are able to see the impact of tourism on their income.

As a result of the research, which was conducted in four different types of communities (N=1000) established that there were statistically significant differences between the residents’ perception of tourism impacts on their income and their perception towards the positive effects of tourism development.

“Living Human Treasures”. Case study: the bibliophile Ion C. Rogojanu

Nicolae LUPU

Similarly to the results of other intelectual activities, achieving a collection of old books, documents and manuscripts, a library, seems to be an act of creation. It requires at least a certain level of culture and a conscious process of resource selection. “A man who collects a library throughout his life is in symbiosis with it” (Ion C. Rogojanu, bibliophile). It turns out that the movable heritage is directly connected to the person and personality of the holder, who thus acquires the character of living heritage - modeled on the program “Living Human Treasures”, of the Ministry of Culture, on the keepers and transmitters of traditions.

Cultural issues in today’s global tourism. Tradition vs. modernity: the case of Romanian tourism

Constantin MANEA Gheorghe SĂVOIU Ion IORGA-SIMĂN

Marian ŢAICU

The paper addresses some of the key issues in the field of cultural rural tourism in this country, ranging from the question of sustainability of rural tourism, to rural tourism and general tourism in the Romanian Carpathians, private enterprise and the specific challenges in the field, eco-

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cultural tourism, and capitalization of the cultural heritage in the current economic crisis. To begin with, some definitions of cultural tourism, ethnic tourism and eco-tourism are attempted, then the authors try to relate these concepts to the requirements of economy in today's globalised world. Tourism alternatives are needed, since the former emphasis on urban and industrial development has recently left many rural families defenseless in front of the social and economic developments relating to unemployment and pauperization. Similarly, the concept of 'mountainology' and the respective programmes, as conceived by both Romanian governmental and private entities, are examined from the angle of their possible economic efficiency. On the one hand, eco-cultural tourism can be seen as a strategy whereby ecological and cultural aspects of a landscape are intermixed to generate sites and events worth visiting. On the other hand, the assertion is substantiated that sustainability and participation are both crucial for the long-term future of this form of tourism. A related form of tourism is ethnic tourism, in which a central issue is the representation of various local cultures used as tourist attractions (e.g. local traditional festivals, yearly or seasonal customs, etc.). Two of the main issues examined by the authors concern the way in which cultural heritage is used for tourism (i.e. to what extent is mountain tradition usable, and definable as such, in cultural tourism?) and the impact of globalization on the consumption patterns of countries like Romania. Likewise, a number of most interesting side aspects of globalization are considered, such as the consumption of cultural ‘otherness’ via cultural tourism, the way in which rural heritage is displayed and consumed in Romania (which can significantly affect social relationships and identities among villagers), the ‘real identity’ of the rural heritage (which does not always appear as the spear-head of the emerging industry of cultural and rural tourism), tradition, and the past, as commodities for sale to the tourists – versus the limited scale of the industry itself, in Romania (heavily dependent on a rather flimsy infrastructure), cultural motivation vs. consumerism. The general conclusions of the paper try to give arguments to the effect that contemporary Romanian cultural tourism and eco-tourism can hopefully be made suitable through the main patterns of sustainability, along with (and maybe also in spite of) current globalization, bringing together tradition and modernity.

European tourism policy directions in the light of sustainable development

Laura MARCU

Tourism is one of the most important European economic sectors especially in term of contribution to employment and GDP. Even during the international economic crisis, tourism proved its capacity to sustain the EU economic growth and EU remained the world’s No. 1 tourist destination. Despite the optimistic trend, European tourism is threatened by the tourism competitiveness in emerging countries as well as by temporary unfavorable

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factors. In response to these evolutions and also with the aim to promote the development of sustainable high-quality tourism, new actions have been initiated to European level. The article explains the evolution of European tourism policy and outlines the new actions adopted such us the set out of European tourism quality principles, the launch of the European brand or the international promotional campaigns.

Wine tourism: a new direction for rural tourism valorification in Republic of Moldova

Aliona MARDARE

Wine tourism can be a viable economic component in rural community development. Tourism activities related to Wine Road acquire various forms. Actors developing wine tourism, purposing to visitors travel packages that include: vinotherapy, gastronomy, nature walks (vineyards) associated with other rural activities. In terms of the sociocultural aspect of community-based enotourism, it is essential for the community to be respected for their own cultures. Vineyards constitute attractions of the countryside and become an important factor for development of rural tourism. Over centuries Moldova has gained rich traditions of growing grapes and wine production. In Moldova wine tourism is practiced in some rural areas. Wineries from Mileştii Mici, Romaneşti, Purcari, Brăneşti, Crocamz have their doors opened to tourists their doors to tourists for discover the culture and quality of Moldovan wines. The article presents how these wineries develop rural tourism and the role of wine tourism projects for rural areas of Moldova.

Innovation: a key condition for the development of rural tourism services

Mihaela MATEESCU

This paper presents some succesful directions to promote the rural tourism services. Several types of innovations are recommended and their effects on the performance of tourism companies are mentioned. Also, the influence factors, on the innovation in rural tourism are described, a main factor being the sustainability. It is essential for rural residents because the tourism products are based on natural resources and culture. Some trends in the service innovation are showed, with emphasis, in particular, on the innovation in the organization management by implementing an integrated management system.

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Efficientization of rural tourism activity through time management

Natalia MELNIC

The Romanian nation is known by its hospitability and warmth. So we must cultivate and develop these qualities beginning with our future generations, for that purpose we need didactical reforms and efficiency of organization that will help to develop the time management in rural tourism.

The role of local communities in tourism sustainable development Iulia C. MUREŞAN

Gabriela O. CHICIUDEAN Felix H. ARION

Rezhen HARUN

Tourism represents an alternative for the agricultural activities for the rural communities. The development of the tourism in rural activities involves the local bodies, the tourism services providers, and the last but not the least the people that are living in the rural space. The objective of the paper is to reveal the importance of the community for sustainable development of the rural tourism in order to develop long term strategies. The paper presents a review of the previous researches regarding the local community attitudes towards tourism development. Aspects regarding the social, economic and environment components of the sustainable development of tourism were analysed as well. Previous studies showed that those are directly involved and get benefit from the tourism activity are more enthusiastic about the development of the tourism in their region. Future programmes for sustainable development of the rural tourism should take into consideration all the three major participants in the tourism activity: local bodies, services ‘suppliers and the inhabitants of the area.

Tourism potential of Romanian rural camps Manuela Liliana MUREŞAN

Rural tourism focuses on actively participating in a rural lifestyle. In

traditional rural tourism there are many methods and models to attract different types of tourists, except for children and youth. This paper aims to be the first that bring attention about the significant role in the development of traditional rural tourism by the organization and development of children and youth camps in and near the Romanian village. Romanian rural camps are an extremely important segment of tourism industry able to generate long term profit.

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Corporate social responsibility: a new challenge for Romanian rural tourism

Angelica-Nicoleta NECULĂESEI ONEA

Responsible tourism has become a concern that acquires more and more visibility in the Romanian environment through various initiatives and projects. The starting point is the international documents whiche stablish the framework for a responsible and sustainable development of tourism,indicating strategies and tools (voluntary and formal ones) for the integration of CSR. As a result, we consider of interest reviewing some Romanian and international initiatives for scanning CSR criteria, standards and operations, that are specific to the touristic sector, useful for a responsible tourism development in Romania. The critical approach highlights the need to adapt to the local specificity to preserve unaltered the spiritual and material values.

Ecotourism and agritourism in Cisnădioara, Sibiu County Virgil NICULA

Simona SPÂNU Ioan COSMESCU

This paper presents an analysis of the advantages and promote

ecotourism development of the local community Cisnădioara, presenting benefits, and how this form of tourism helps, protect and sustainable use of natural and cultural heritage of the local community.

Through game to a new dimension of education Bogdan Gabriel NISTOREANU

In order to progress humankind invented learning, school, and

teaching. Maybe at first as practice, then as a need to learn especially when people are young and then from childhood. It is clear though that this has become the way to prepare for life. The way in which this thing occurs has changed very little, but we humans have evolved. Schools have evolved also: as buildings, tools they use, subjects included in the teaching plans, mentality, knowledge used… The thing which changed the least is probably the mentality and way of learning. Nowadays there are people – including in our own country, of various professions and ages, unsatisfied with the educational system. Things we consider problematic are: not being able to take the individual vocation into account; a lack of perspective and a disconnection from the future economic development of the area/region/country, a large importance given to memorizing – memorizing is more important than processing information. Lack of involvement of the administration in solving a problem which is linked to our present but more importantly to our future as a nation. In parallel we see a rising problem, the growing disinterest towards school in general, especially at the level of those who are supposed to teach.

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With this in mind the specialists research, observe and rediscover that humans have always enjoyed a contest, competitions – purely physical or those that involve intelligence and wits. Even more Johan Huizinga, Homo ludens – essai sur function social du jeu, Gallimard, Paris 1988, states that: “ the game is older than culture”, and we discover that our children, grandchildren and adults alike… play or rediscover games. In these circumstances the question that arises is couldn’t the school teach us and learn in the same ways ?

Approaches on the promotion and affirmation of Bukovinean village as a competitive destination

Puiu NISTOREANU Ana Mihaela PĂDUREAN

Ana-Maria NICA

Marked by a series of mutations in the consumption behavior of tourists, the current context of international and domestic tourism registered a growth in tourist preferences for holidays in the countryside, away from the big cities and where the natural potential of the area, local customs and traditions are factors that generate growing streams of visitors. This trend appeared also in Romania after 1990, which contributed to an increase in concerns of local service providers to improve the quality of services, to promote at domestic and international levels thus providing an important role for rural tourism in local economies. This paper shows how rural tourism has emerged and evolved in Romania and some of the efforts to promote the village of Bucovina as a competitive destination on a tourism market which presents growing competition highlights. On the other hand, the increasing demands of tourists generate increased concerns of local communities in asserting tourist villages as attractive travel destinations.

Acknowledgement Această lucrare a fost realizată în cadrul proiectului

POSDRU/159/1.5/S/142115 cu titlul „Performanţă şi excelenţă în cercetarea doctorală şi postdoctorală în domeniul ştiinţelor economice din România”, cofinanţat din Fondul Social European prin intermediul Programului Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013.

The role and importance of rural tourism promotion networks Teodor PĂDURARU

From the experience of other states it has been noticed that an

important part is played by information and publicity networks. Very well-known in France, Austria, Germany etc., they reduce the influence of aleatory factors when somebody who likes rural tourism has to choose how to spend their free time. Also, taking into account the very big costs as compared to the costs with promotion, the creation of such networks is indeed needed, especially for foreign tourists. Foreign tourists but also Romanian ones are

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usually not well enough familiar with what Romania could offer and that is why these networks must present much more than mere denominations, locations and the services provided. The collaboration between national networks from various countries could substantially contribute to the development of Romanian rural tourism under all its forms.



Organizing events in the mountain area: a way of increasing the competitiveness of tourist destinations

Ana Mihaela PĂDUREAN Puiu NISTOREANU

Ana-Maria NICA

The seasonality of tourism activity is a phenomenon with significantly negative implications on the economic activity, while aiming at influencing tourists’ satisfaction at destination, often the crowd, the waiting time causes discomfort and dissatisfaction among tourists, and at the same time decreases the quality of tourism services. In this context, events are a way to mitigate the seasonality, to attract tourist flows in periods when tourist traffic records significant decreases, thereby increasing the competitiveness of mountain tourist destinations, in a competitive market. This article presents the context of the Romanian mountain tourism development, through the legislative and institutional concerns, and several development directions of events tourism as a tool for a more balanced distribution of tourist flows.


POSDRU/159/1.5/S/142115 cu titlul "Performanţă şi excelenţă în cercetarea doctorală şi postdoctorală în domeniul ştiinţelor economice din România", cofinanţat din Fondul Social European prin intermediul Programului Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013.

Changes in youth’s tourism consumption behavior Ana Mihaela PĂDUREAN

Puiu NISTOREANU Ana-Maria NICA

Youth tourism has experienced, in recent years, a high growth rate,

constituting itself into an important segment of the tourism market, mainly due to the extensive programs promoted by public authorities in different countries, NGOs, private companies etc, and to a faster flow of information in the virtual environment. Increased mobility of people, on the one hand, and

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increasing demands of tourists on the other hand generate continuous efforts of the tourism industry stakeholders to ensure consistency between the products offered and the consumer behavior of young people. This article presents the main coordinates of youth tourism in Romania in the context of mutations occurring in tourism demand in the international market.

Sustainable development. Human development index Ion PÎRŢACHI

Eugeniu GÎRLĂ

In terms of the sustainable development, the classical objective of maximizing the profit at all costs is no longer valid, thus, increasingly imposing the need of pursuing broader goals which are congruent with the human development and social responsibility, all stakeholders being mutually engaged in the shared prosperity, meaning that the population, the companies, the civil society, and the government do not only pursue their own interests, but are part of the whole system. Furthermore, even the private companies contribute to the enhancement of the economic and social inclusion, strengthen the NGOs and the process of studies, financially support the hospitals, solve various social conflicts, etc. Most frequently, the progress of human development is measured by the Human Development Index. Unlike other indicators of a country, the Human Development Index (HDI), as an evaluation criterion of the development of the entity, is a synthetic measure that determines not only the economic growth as such, but the average of the three basic dimensions: health, education, and the living standards level. In other words, the HDI highlights the relevant dimensions of the quality of life, such as life expectancy, knowledge level, and decent living. Not having the claim of strengthening the position of the Republic of Moldova in the world rankings, and without attempting to elucidate the factors that maintain the republic at a low level of human development index, the authors propose a new methodology and a new model for the calculation of HDI, these being considered as more appropriate to the studied economic object and at the same time more relevant to the reduction of poverty, provision of the access to general compulsory education, promotion of gender equality, reduction of child mortality, improvement of maternal health, control of diseases, assurance of environmental sustainability, promotion of global partnerships for development, etc. and which shed fresh light on the human development index.

The overview image of the rural tourist potential of Țaga commune and the usage of American bison as a development,

promotion and local branding vector Cosmin Gabriel PORUMB GHIURCO

The implementation of a bison ranch starting from 2011, in the area of

Țaga commune, Cluj County, Transylvania, was percevied, presented and

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reflected in a good light in/by mass-media, and not only, although it sparked some controversy. This investment has been considered absolutely unusual in the investment landscape of romanian agriculture. This investment, initiated and implemented by two associated foreign investors, a German and an Austrian, was brought to attention as a feasible and viable proposal, was imagined as a good opportunity for tourist capitalization of the commune. The main purpose of this business is essentially non-touristy, but also involves the development of a tourist capitalization component, because the existing potential in this regard is impossible to overlook. In this opportune context, we consider truly imperative the general tourist development and promotion of Țaga commune.

Acknowledgement Această lucrare este elaborată şi publicată sub auspiciile Institutului

de Cercetare a Calităţii Vieţii - Academia Română, ca parte din proiectul cofinanţat de Uniunea Europeană prin Programului Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013, în cadrul proiectului Pluri şi interdisciplinaritate în programe doctorale şi postdoctorale, cod proiect POSDRU/159/1.5/S/141086.

Model to assess tourism potential value for rural mountain and boundary contact areas. Case study: Cluj County, the district of

Ciceu and the balneary area of Bacău County Bianca Sorina RĂCĂŞAN

Alexandra Camelia POTRA George GAMAN

This paper aimed to develop a specific assessment method focused on

the tourism potential of the rural-mountain and boundary contact areas. Once elaborated, the model was employed within three appropriate territories of Cluj, Bistrița and Bacău counties (Romania), whose investigated administrative units were repeatedly ranked into hierarchical order according to the different tourist categories, invested with numerical values. In order to reach its goals, several objectives were assigned, from awarding the components of the primary and secondary tourism supply certain scores, proposing scales and calculating values, to comparing the results and identifying best rated tourism potential categories, units and areas. With respect to the research methodology, the most commonly used methods dealt with observation, analysis and synthetis along with comparison, cartographical, statistical and mathematical techniques. Therefore, main results regarded both proposal and testing the evaluation model, highlighting values and ranging territorial units in concordance with the tourist attractiveness power.

Acknowledgements This work was possible due to the financial support of the Sectorial

Operational Program for Human Resources Development 2007-2013, co-financed by the European Social Fund, under the project number

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POSDRU/159/1.5/S/132400 with the title “Young successful researchers – professional development in an international and interdisciplinary environment”, whom Răcăşan Bianca Sorina would like to acknowledge on these lines.

This paper is a result of a doctoral research made possible by the financial support of the Sectoral Operational Programme for Human Resources Development 2007-2013, co-financed by the European Social Fund, under the project POSDRU/159/1.5/S/133391 with the title “Doctoral and postdoctoral excellence programs for training highly qualified human resources for research in the fields of Life Sciences, Environment and Earth”, whom Potra Alexandra Camelia and Gaman George would like to acknowledge on these lines.

Paradoxism and rural tourism Gheorghe SĂVOIU Ion IORGA-SIMĂN

Constantin MANEA Marian ŢAICU

Paradoxism, shown by its double quality as a literary current and as a

scientific method of approaching to the reality, had appeared due to the mathematician and logician Smarandache, and have started as an anti-totalitarian protest against a society placed under the pressure of autarchy or almost as a description of the complete isolation, as Romania was during 80s, when cultural and scientific values were handled and apparently held one group whose ideas and needs had priority and political impact. Already at the Ninth International Conference paradoxism became a vanguard movement not only in literature, art, philosophy, science, but also in tourism, based on excessive use of antitheses, antinomies, contradictions, oxymoron variants, parables, paradoxes in creation, expanding the scope of the counter-time, counter-sense elements and contradictory experiments in science and various activities. Rural tourism reveals in his experimental expressions and even in its achievements a paradox more visible and full of impact.

The role of rehabilitation devices in disabled patients in the development of rural tourism

Florin SEREA

Lately rural tourism is increasing as trending service, mainly due to quality/price ratio, and to its ecological aspect. The main advantages are the proximity to nature, the absence of crowding, “non-mechanized” ambient, natural areas, the local population, living together, concerns and specific activities in nature, the chance of community integration during the stay. According to some literature studies, sustainable development of rural areas is a priority for Romania, where rural tourism is no longer a novelty. Most Europeans prefer rural tourism which has several major advantages over mass

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tourism, in the context of a conceptual change in urban demands regarding leisure activities, recreation and environmental protection.

Without becoming a mass tourism, rural tourism can grow through diversification of the entertainment provided (excursions, sports, etc.) but also by offering an alternative for people with neuromotor disabilities to rehabilitate by introducing modern rehabilitation devices in the tourist offer. To ensure a positive outcome on functional recovery, the rehabilitation workouts after a stroke are based on repetitive tasks. It has been found that the hemiparetic arm exercises are essential in all stages of a rehabilitation program. These exercises can be more effective if it were fully executed on a relaxed environment, where there is no discomfort induced by mechanical environment in urban areas. The proposed rehabilitation devices are for upper limb recovery and they are able to replicate the natural movements of the arm and hand and can be used for daily training. On the market there are various devices which together have the same ultimate goal, to motivate the patient through a variety of interactive simulations. Because hospitals induce a certain type of psychological distress, the patients could perform better the recovery process in rural areas which have some certain advantages that are conducive to a successful outcome, where the patient is not pressed, but only encouraged and stimulated to perform daily activities.

Rural tourism can help the successful fulfillment of the objective of the European Health Strategy 2020 – Active and healthy aging population. With this facility offered, rural tourism could become more attractive for people with neuromotor disabilities, improving accessibility for disadvantaged people to well-being tourism.

Acknowledgement This work was realized within the project

POSDRU/159/1.5/S/133675 “Innovation and development in structuring and representing knowledge through doctoral and postdoctoral fellowships (IDSRC – doc postdoc), cofinanced by the European Union, from the European Social Fund through the Sectoral Operational Program Human Resources Development 2007-2013.

Agritourism as strategic diversification of rural business of Georgia

Temur SHENGELIA

At modern stage agro-tourism is comparatively new and dynamically developing direction in the tourism business development. Agro-tourism in Georgia is low-cost and cost-effective business, and in result of agrarian reforms recently implemented in Georgia its conception radically changed. According to this conception it became one of the main sources for additional income in tourist regions of Georgia. Delay in agriculture growth rate in Georgia caused considerable reduction in work places, which was followed by increase in the level of urbanization. One of the alternatives for solution of this problem

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is rural tourism development, which forms additional work places and is one of the sources for employment of rural workers and for increase of their incomes. Agro-tourism is not that branch of the tourist business, which is characterized by excess profit. Its main function is to get additional profit in conditions of comparatively small capital investments in rural places and, most importantly, by forming alternative work places in rural regions of Georgia to remove social tension caused by unemployment. This promotes the perspective for overcoming the problem of poverty in the villages. Thus, on the basis of agro-tourism development in Georgia one more prospective direction is formed in tourism business of Georgia. This direction has socio-economic and cultural-philosophical effect and meets the demands of tourists with average income. The present work analyzes development of agro-tourism in Kakheti region, its prospects and the difficulties, accompanying this business in Georgia.

Using climate indices to characterize the tourism favorability in the Cindrel Mountains

Simona SPÂNU

In determining the suitability of climate for tourism în Păltiniș Resort and surrounding areas, it is necessary to know the bioclimatical indexes used most often. Temperature, air humidity and wind speed, in different combinations and formulas, determine the climatic comfort of the participants in tourism activities, and the main types of topoclimates favorable or less favorable performance of tourist activities or human activity, in general. With high bioclimatic potential, Paltinis and adjacent area may become not only touristic places of interest, but also the interest of the spa, thus winning back where national tourist circuit.

Using biodiversity in creating the tourism offer of rural areas Aleksandra SPYCHAŁA

Sylwia GRAJA-ZWOLIŃSKA

The extensive character and fragmentation of Polish agriculture contributed to maintaining high quality natural environment in many parts of Poland. The biological diversity in rural areas offers great opportunities as regards creating a competitive tourist offer, not only for accommodation providers, but also for entities specialized in tourism services. The paper is a review of rural tourism offers advertised on the Internet with reference to six Polish voivodeships. The results point to considerable differences in using biodiversity in these offers, due to several factors. The authors identified eleven types of attractions related to biodiversity.

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Culinary tourism: active component of rural tourism Mirela STOICAN

Adina CAMARDA Carmen Corina VIŞAN

Culai DASCĂLU

Rural areas, predominantly agricultural, rural tourism now considered as a key factor for revitalizing rural economic activity. These destinations have realized the need to develop rural infrastructure and tourist services in a manner sustainability and repositioning in terms of image.

Based tourism experiences, tourists desire to understand the culture and specificity of an area, give rise not only to activities or attractions but also a special type of tourism recognized as culinary tourism.Role gastronomy becomes expensive when we talk about rural tourism experience. Romanian village, this sacred place and ancestral does nothing but give privilege to those who come to discover and experience the culture of the Romanian rural area, to savor authentic, specific and unique dishes.

In this context the defining elements of the countryside the interconditioning importance of culinary experiences feelings by tourists gastronomy lovers will address the importance of innovation in building rural tourism recovery of cultural heritage.

Valorification of the potential of ecological farms of Dorna Basin through agritourism activities

Dan Constantin ŞUMOVSCHI

Located at the southern limit of the northern group of the Eastern Carpathians, Dorna Basin benefits from geographical and socio-economic conditions of mountain areas, which leads to substantial development in terms of animal breeding and small mountain agriculture. These activities have had continuity in their practice, not affected by the phenomenon of collectivization.

Dorna Basin benefits from favorable conditions to develope activities in tourism and because folklore traditions are well preserved. Traditional activities on mountain farming and animal breeding are considered special by those from urban areas.

As regards the agrotouristic service providers it is noted that they are practiced mainly by owners of small farms. In most of times the tourism activity is secondary, the main remaining agricultural production. Practicing tourism results in a harmonious development of villages through direct financial contribution brought and mainly by a superior valorification of agricultural products produced in their farms.

The economic viability is one of the main characteristics of sustainable agriculture, assuming that farm generates enough revenue to be profitable. Improving performance can only be achieved by training farmers in

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order to help them to manage in a higher mode the farm and to diversify sources of income.

Agritourism offers a viable way of solving village problems both through the provision of non-agricultural sources of income and alternative townspeople to maintain connections with traditional cultural values.


POSDRU/159/1.5/133675 “Inovare și dezvoltare în structurarea şi reprezentarea cunoașterii prin burse doctorale și postdoctorale (IDSRC - doc postdoc)”, cofinanţat de Uniunea Europeană şi Guvernul României din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013.

Motivational factors in agritourism Dan Constantin ŞUMOVSCHI

Radu Adrian MORARU

Rural tourism serves to perpetuate specific rural values concomitantly with

satisfy interests of both those who offer tourist services and their beneficiaries. The

complexity agro fails to meet a wide range of requirements, offering guests the most

diverse possibilities of leisure.

The study points out that rural tourism market demand for agrotturism

occurs in three situations:

▪ tourists turn to agrotourism for originality rustic and archaic elements;

▪ tourists who use rural tourism product due to financial constraints;

▪ tourists who accidentally accept this kind of product, due to congestion

tourism resorts and classical structures.

As regards the agrotouristic service providers it is noted that they are

practiced mainly by owners of small farms.

Reasons for engaging farmers in tourist activities are mainly to

supplement income, capitalising the surplus of accommodation and the excess

agricultural products, increasing employment of female labor force, meet the needs

of communication and establish social relationships.

In our country the imitation of successful agrotourism business was one of

the predisposing factors for the development of this tourism.

Agritourism offers the chance to both solve village problems by providing

a non-agricultural sources of income and a viable alternative for townspeople to

maintain connection with traditional cultural values.


POSDRU/159/1.5/133675 “Inovare și dezvoltare în structurarea şi reprezentarea cunoașterii prin burse doctorale și postdoctorale (IDSRC - doc postdoc)”, cofinanţat de Uniunea Europeană şi Guvernul României din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007-2013.

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Rural tourism and the effort to preserve traditions Georgiana TACU

The paper deals with certain Romanian attempts to attract tourists to

rural areas but not to the detriment of rural life and traditions authenticity.

Functional short food supply chains in the field of Romanian rural tourism. Case study: Harghita and Neamț Counties

Lucian TĂNASĂ

Nowadays, one cannot talk about an authentic rural tourism within a certain destination without emphasizing the local cultural heritage (cultural landscape, customs and traditions, gastronomy and so on). In the existing context, the local gastronomy is perceived as a marketing instrument efficient in differentiating the rural touristic destinations. A special place in the development of the traditional cuisine is represented by the setting up and the promotion of the short food supply chains which can be achieved by sustaining the small local producers and by putting into practice an environment-friendly traditional agriculture. Sustaining the partnerships between the owners of accommodation units and the small local agricultural producers represents an essential element in putting into practice a sustainable and qualitative rural tourism.

Romania has a substantial potential as regards the enhancement of short food supply chains thanks to: the large number of semi-subsistence agricultural farms (with an area under 5 hectares), the “village-town connection” as regards the food procurement, especially from acquaintances and relatives and the carrying on of a traditional agriculture at a large scale in the rural households.

The case studies emphasized in the current paper (Harghita and Neamţ Counties) focus on the existence of short food supply chains, functional in the rural tourism sector under very different ways: touristic sheepfolds, trout farms, inns, authentic holiday villages, peasant guest houses etc.



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Opportunities of sustainable development of agritourism and rural tourism in Valea Iadului, Bihor County

Vasile TODINCA Romaniţa Diana HORGA

Mircea Augustin SĂRĂCUŢ

Our paper has in view an area situated at the East limit of the Bihor County, known under the name of Valea Iadului. The researched area is a mountainous zone, with spread villages, crossed along by valleys and surrounded by hills and mountains meet: the Plopiş Mountains (Şes), the last ramifications of the Vladeasa Massif and the Padurea Craiului Massif.

The spread villages are formed of hamlets, each of which consistency seven to ten farms. The karstic relief is very well represented dolina, avens, slopcs and caves (over 200 caves have been explored so far). It is also here where the endemical plant Syringa Josikaea, vegetates spontaneously at the border of the woods in the psalterium zone (400-600 meters height). It is known as an extremely rare plant of the Romanian flora and also as a tertiary relict. It is net differentiated from the Syringa emodi from Hymalaia.

In this valley there are both natural marks and ethnographic ones, materialized in traditional farms, in technical plumbing moved by the power of water like the boarded water mill, the saw mills used to discharge logs, the equipment used for finishing the wood fabrics, forges and cereal mills.

These forms of manifestation as well as the popular culture generated a glim of rural tourism in Valea Iadului. The inhabitants of these villages were not accustomed to it, but they soon realized the benefit of it and adopted it rather quickly. This kind of benefit might have two aspects. It could bring extra revenue for the rural economy, which knows its unstructured process, as well as the depopulation of the village.

IFRS in Romania: new game rules or old habits ? Inesa TOFĂNICĂ

In our intensively globalized world, the comparability of financial

figures becomes crucial. With the scope of gaining money from different stock markets across the world, companies have to provide investors data according to which they would take the best investment decision. To address this need, the International Accounting Standards Board has issued the International Financial Reporting Standards (IFRS). This is a set of internationally recognised accounting standards which assure the realization of comparable data within annual financial accounts. These standards have been endorsed by many worldwide countries. The European Union has adopted this set of standards in 2002, requiring for all European listed companies to use IFRS starting with 2005. Since Romania adhered to the European Union, it must comply with IFRS, too. In this manner, starting with 2013 Romanian listed companies have to present their annual accounts in compliance with IFRS. For many countries that

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have adopted IFRS, financial figures increased in comparability at international level. Still, after calculating the first time IFRS adoption index for Romanian listed companies, we can see that it had little influence on reported data. Romanian companies are pessimistic in what concerns adopting different innovative accounting practices than the national ones. The companies are more oriented towards the calculation of tax base and do not take into real consideration investors’ informational needs.



Cultural tourism: hope for the development of rural tourism Valeria TONU

Viorica OPREA

Rural areas are extremely rich and valuable by their simple beauty, the

country way of life, the traditions that are perpetuated there, and the picturesque

views. The tourists can be easily attracted there by those features, the only thing that

is necessary to do is to harness this wonderful treasures. The best development

method is cultural tourism. Cultural tourism involves any movement which aims to

the accumulation of knowledge and experience by the one human being. It and

takes place concurrently, voluntarily or involuntarily, with the interaction between

the individual and the culture of that area (way of life, traditions and customs, etc.).

We propose certain ideas aimed to harness the rural areas through cultural tourism:

▪ organization of outdoor festivals (gastronomy, music, etc.) - where

tourists are involved; the establishment of various forms of economic and cultural

activity in rural areas that attract tourists;

▪ achieving exchanges of individuals and families (sharing house for a

short time between two families - which contributes to the development of tourism

in two places simultaneously);

▪ exchange projects between different villages - through these projects are

organized trips, dialogues and conferences;

▪ the development of the rural areas that already attract many tourists,

through innovations (implementation of this method is different from one region to

another, depending on it’s needs and strong points).

So, rural areas can be easily developed through cultural tourism, what is

missing is a group of people that will develop this ideas, and funding.

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The role of environmental accounting in the context of sustainable development

Marian ŢAICU Gheorghe SĂVOIU Ion IORGA-SIMĂN

Constantin MANEA

Environmental accounting can be implemented both at microeconomic level, in each company as part of its accounting system, and at macroeconomic level through integration into the national accounts. Although the concept is not new, the implementation of environmental accounting in practice has not reached the desired level so far. In this context it is necessary to identify opportunities to improve the presentation of environmental information in accounting and statistical statements. The paper aims at presenting the role of environmental accounting as a tool for modern management of environmental issues, at the level of each company and national economy.

Management of knowledge-based organizations: comparative dimensions of the organizational logic in Romanian public

administration Dorina ŢICU

The present analysis aims to identify the features that the study on

management administrative organizations develops in a context of the knowledge-based society. From this point of view, the present article aims to identify the elements that form the organizational logic at the administrative level, starting from specific variables: the actor involved in decision-making process, the decision-making processes and the mechanisms activated, the decisional criteria, the values, the symbols, the beliefs activated by the actors from the administrative level.

From this point, the role of this article is to extract all the issues that form the organizational logic at the administrative level (economic, social public policies or of tourism and beyond), issues that identify and create some specific features of the public management in the context of sustainable development.

This issues become successful practices at the level of local public administrations which can be picked up by the local operators of tourism from rural areas and implemented at the level of touristic projects that they can develop in the area. From this point of view, the link between the public management and the tourism management is direct one in order to harness the best practices in local tourism.

Aknowledgement This paper is supported by the Sectoral Operational Programme

Human Resources Development (SOP HRD), financed from the European Social

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Fund and by the Romanian Government under the contract number POSDRU/159/1.5/133675.

Agritourism, a driver of sustainable development: appeal of Wielkopolska region

Jarosław UGLIS Anna JĘCZMYK

Agritourism is a fast developing form of tourism in the countryside, as

regards both demand and supply, due to the fact that rural areas offer particularly attractive nature, landscapes and culture. They not only perform a settlement function, but also function as a tourist destination. What is more, they are a reservoir of natural assets, such as clean natural environment, varied landscape and unique culture. The rural areas are where people can realize almost all aspects of social and economic life. This paper is an attempt to evaluate the realization of the sustainable development conception in Wielkopolskie Voivodeship in 2013, as well as to establish whether there is a correlation between the level of sustainable development and the development of agritourism. The study included 207 gminas, for which the total of 21 diagnostic variables obtained from the Local Data Bank were used. The study showed that there is a statistically significant positive correlation between the level of sustainable development and the development of agritourism. A particularly significant correlation occurred in the environmental dimension.

Specialist training for tourism and accommodation structures: national priority for Republic of Moldova

Galina ULIAN Lucia CASTRAVEȚ

Irina CĂLUGĂREANU Adriana BUZDUGAN

Cristina LACHI

Continuous metamorphosis that characterized the contemporary economy in recent years influenced directly national and international processes from tourism and hotelier sector, thereby, the need of activity modernization of adjacent enterprises, the necessity to increase the number of staff with different skills, and the need to increase the level of initiation and qualification of employees from the branch, was relieved. According to the specialized institutions dates and existing analyzes, the current level of competence for the tourism and hotelier sector of Republic of Moldova, indicates the presence of insufficient quality standards appropriate to this branch. This conclusion has generated the idea to investigate the segment of qualifying/training and retraining specialists to/from the hospitality and tourism industry in our country – a priority direction for a number of national higher education institutions.

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Sustainable rural tourism and its effects to rural areas İpek ÜNAL

Ali Turan BAYRAM Gül ERKOL

Tourism is a sector which increases rapidly with sociali cultural and

economic features in Turkey and the world. Nowadays, people prefer activities interwined with nature and rural silence for chance and diversity when they squezze the standard of daily life. For his reason it has become necessary to establish places bringing people with nature. In recent years, tourism in rural community has been seen as an opportunity for sustaining, enlivening or bringing into action economy. In Turkey, many projects about rural tourism have been made and it has been observed that the most important problem encountered is sustainability. In this study, the effects of rural areas of sustainable rural tourism have been focused on and a literature review has been made including examples of applications made in Turkey. It has been concluded that rural tourism could only be achieved by taking into account the long-term success and sustainability of the negative effect to minimum.

Andean experience. Model of rural tourism development in the Cusco region, Peru

Dănuț UNGUREANU

Latin America has always been a curiosity as well as a desired tourism attraction. Peru has a special value, a fascinating country with great prosperous urban centers and also with ancestral traditions in the Andean rural settlements. Ancient Inca capital, Cusco and its surrounding countryside are the main places to visit for travelers who want to "rediscover" the mysteries of South America. In the Cusco region one can find landscapes, astonishing ancient sites, elegant colonial buildings and friendly people, open to share their way of life with the visitors.

Emotional autoregulation in the development of psychosocial identity. What makes us want to go back to rural area ?

Dana-Alina UNGUREANU Cristina SPĂLĂŢELU

Ioana BUDĂU Iustina-Lavinia OBADĂ

Dănuţ UNGUREANU

Our life is formed from a whole of past (simulated), present and future (projected) emotions. We focused on the way the psychosocial identity of the individual influences the decision of going back home. And because “home” has such a broad signification, we chose to represent it, this time, through the rural

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zone, considering the fact that it occupies an important part of our country, whose value is still well cherished.

Promotion and enhancement of anthropic tourism patrimony from Vrancea Land in the context of sustainable development of

Romanian rural tourism Carmen Corina VIŞAN

Mirela STOICAN Teodor PĂDURARU

In the tourism economy, the rural tourism is defined by harnessing

agricultural areas, natural resources, cultural heritage, rural houses, local traditions and products whose brands reflect regional identity and covers consumer need for accommodation, food, entertainment and other services, aiming a local sustainable development and an adequate response to the need for new ways of entertainment of modern society.

In Europe, the rural tourism, especially organized in slightly modified and wilderness areas inhabited by traditional communities, is one of the most valuable manifestations of sustainable tourism.

The objective of this study is to promote and enhance the Vrancea anthropic patrimony for sustainable development of Romanian rural tourism.

Rural tourism in the world Dorian VLĂDEANU

Agitation, noise, “culinary standardized” (hot dog, Coca-Cola, etc.),

cultural standardized (nightclubs, malls etc.), phonic and electronic pollution, all these turn urban places into places more and more difficult to inhabit. Hotels and fancy limos take the place of quiet, customized and acceptably comfortable places.

The aspects mentioned above made rural tourism and agrotourism what tey are today. The concept of rural tourism is different from country to country, depending on the specificity of the area, the level of economic development, the historical evolution etc. That is why the concept has to be very carefully studied in order for a development strategy to be addopted at national level that takes into consideration the concrete realities.

Acknowledgement This paper is supported by the Sectoral Operational Programme

Human Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the contract number POSDRU/159/1.5/133675.

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Organizatorii acestei manifestări ştiinţifice sînt onoraţi să aducă sincere

mulţumiri următorilor sponsori:

Primăria Vatra Dornei Primăria Şaru Dornei

Euro Construct International SRL, Bucureşti Sindicatul CEFIDEC, Vatra Dornei

ANTREC - Filiala Bucovina AGER - Filiala Iaşi

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