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Colocviul/Raportul tu de practicntrebri anunateCe ?De ce?Unde?Cnd?Cum?Se pic la practic?

Stagiu practic n ntreprindereCe?

Procesul indicat de lucru1. Research2.Structur/ Prioritizare3. Elaborare

Tematici urmrite:

Ce? Sistemul informaional de marketing: instrumente i tehnici folosite; Cercetri i studii de pia efectuate; Dinamica portofoliului de produse (modificri anterioare i viitoare); Brand management; Fundamentarea strategiei de pre; Strategia de distribuie; Promovarea vnzrilor; Reclama; Relaii publice;Fora de vnzare;Fundamentarea bugetelor de marketing

Familiarizarea cu mediul de afaceri i cu particularitile firmei

Integrarea ntr-un grup de munc din organizaie

Cunoaterea tehnicilor de marketing folosite n firm i formarea de deprinderi (capabiliti) practiceDe ce?

Societi comercialeRegii autonome Instituii administrative Instituii publice Instituii social-culturale etc.n care activitile de marketing contribuie substanial la succesul organizaieiUnde?

Oamenii nu aleg ntre opiuni.Ei aleg ntre descrieri ale acelor opiuni.Unde?

Cnd?15 iunie 5 iulie

Colocviu: Vineri, 3 iulie, Ora 8, Amfiteatrul B5.

Cum?Colocviu 50%

Raport de stagiu/practic 50%

Se pic la practic?DA! Jurnalul de bordAdeverina de practic

Raportul de stagiuPrezentarea firmei / organizaiei

Jurnalul de bord

Rezultatele concrete ale practicii

(Anexe)

Prezentarea firmei / organizaieiIdentificare (nume, adres, tel/fax, mail, persoan de contact)

Obiect de activitate (ce face firma, concret)

Unde? (Piaa int succint, doar definirea clar a acesteia)

Fora firmei (cota de pia absolut i relativ, numrul angajailor firmei i al leader-ului de pia, ali indicatori pe care i consideri tu necesari la acest capitol)

Ce-i propune firma? (n cuvinte simple)

Organigrama

2. Jurnalul de bordJob description Desfurtor pe fiecare zi n parte

3. Rezultatele concrete ale practiciinvare

Abiliti dobndite

Formare / modificare de atitudine

Atenie la modul de elaborare! Coninutul e important

Vizualul e important

Culorile sunt importante

Dovezile personale sunt importante

Documentul de analiznu esteDocument de prezentareCt mai multe informaii: Cifre Calcule TabeleNumai esenialul: Claritate Vizual

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