laborator marketing

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Nivelul de incredere Ni/2 z s Aba 0.01 0.02 0.9 0.45 1.63 0.5 6642.25 1660.563 0.92 0.46 1.76 0.5 7744 1936 0.94 0.47 1.91 0.5 9120.25 2280.063 0.96 0.48 2.06 0.5 10609 2652.25 0.98 0.49 2.4 0.5 14400 3600 n Ni Ni/2 z Interval de precizie 10 80% 0.4 1.3 0.205177727836137 10 85% 0.425 1.44 0.227273790833875 10 90% 0.45 1.65 0.260417885330482 10 95% 0.475 1.96 0.30934488196833 10 97% 0.485 2.17 0.342488976464937 10 99% 0.495 2.58 0.407198875244026 50 89% 0.445 1.3 0.091758269382111 50 96% 0.48 1.44 0.101639929161723 50 98% 0.49 1.65 0.116462418831141 50 90% 0.45 1.96 0.138343236914567 50 88% 0.44 2.17 0.153165726583985 50 85% 0.425 2.58 0.18210487308142 100 83% 0.415 1.3 0.064882894510033 100 97% 0.485 1.44 0.071870283149574 100 89% 0.445 1.65 0.082351366108887 100 99% 0.495 1.96 0.097823440953587 100 96% 0.48 2.17 0.1083045239129 100 97% 0.485 2.58 0.128767590642987 500 95% 0.475 1.3 0.029016512540276 500 91% 0.455 1.44 0.032141367736921 500 92% 0.46 1.65 0.036828650531889 500 88% 0.44 1.96 0.043747972753032 500 85% 0.425 2.17 0.048435255547999 500 86% 0.43 2.58 0.057586617195317 1000 83% 0.415 1.3 0.020517772783614 1000 99% 0.495 1.44 0.022727379083388 1000 98% 0.49 1.65 0.026041788533048 1000 94% 0.47 1.96 0.030934488196833 1000 96% 0.48 2.17 0.034248897646494 1000 97% 0.485 2.58 0.040719887524403 5000 99% 0.495 1.3 0.009175826938211 5000 92% 0.46 1.44 0.010163992916172 5000 91% 0.455 1.65 0.011646241883114 5000 89% 0.445 1.96 0.013834323691457 5000 99% 0.495 2.17 0.015316572658399 1 0 2000 4000 6000 8000 10000 12000 14000 16000

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Page 1: laborator marketing

Nivelul de incredere Ni/2 z sAbaterea admisa

0.01 0.02 0.030.9 0.45 1.63 0.5 6642.25 1660.562 738.0278

0.92 0.46 1.76 0.5 7744 1936 860.44440.94 0.47 1.91 0.5 9120.25 2280.063 1013.3610.96 0.48 2.06 0.5 10609 2652.25 1178.7780.98 0.49 2.4 0.5 14400 3600 1600

n Ni Ni/2 z Interval de precizie10 80% 0.4 1.3 0.20517772783613710 85% 0.425 1.44 0.22727379083387510 90% 0.45 1.65 0.26041788533048210 95% 0.475 1.96 0.3093448819683310 97% 0.485 2.17 0.34248897646493710 99% 0.495 2.58 0.40719887524402650 89% 0.445 1.3 0.09175826938211150 96% 0.48 1.44 0.10163992916172350 98% 0.49 1.65 0.11646241883114150 90% 0.45 1.96 0.13834323691456750 88% 0.44 2.17 0.15316572658398550 85% 0.425 2.58 0.18210487308142

100 83% 0.415 1.3 0.064882894510032100 97% 0.485 1.44 0.071870283149574100 89% 0.445 1.65 0.082351366108887100 99% 0.495 1.96 0.097823440953587100 96% 0.48 2.17 0.1083045239129100 97% 0.485 2.58 0.128767590642987500 95% 0.475 1.3 0.029016512540276500 91% 0.455 1.44 0.032141367736921500 92% 0.46 1.65 0.036828650531889500 88% 0.44 1.96 0.043747972753032500 85% 0.425 2.17 0.048435255547999500 86% 0.43 2.58 0.057586617195317

1000 83% 0.415 1.3 0.0205177727836141000 99% 0.495 1.44 0.0227273790833881000 98% 0.49 1.65 0.0260417885330481000 94% 0.47 1.96 0.0309344881968331000 96% 0.48 2.17 0.0342488976464941000 97% 0.485 2.58 0.0407198875244035000 99% 0.495 1.3 0.0091758269382115000 92% 0.46 1.44 0.0101639929161725000 91% 0.455 1.65 0.0116462418831145000 89% 0.445 1.96 0.0138343236914575000 99% 0.495 2.17 0.015316572658398

1 2 3 4 50

2000

4000

6000

8000

10000

12000

14000

16000

Column G

Column H

Column I

Column J

Column K

Page 2: laborator marketing

5000 81% 0.405 2.58 0.018210487308142

Page 3: laborator marketing

Abaterea admisa0.04 0.05415.1406 265.69

484 309.76570.0156 364.81663.0625 424.36

900 576

1 2 3 4 50

2000

4000

6000

8000

10000

12000

14000

16000

Column G

Column H

Column I

Column J

Column K

Page 4: laborator marketing

0.5 1.96 0.05 384.16

Pregatire Profesionala Numar persoane(mii) Ponderea%Agricultor, silvicultură, exploatare 52.04%forestieră, piscicultură 145.3 19.59%Industrie 54.7 2.58%Construcţii 7.2 8.52%Comerţ, hoteluri şi restaurante 23.8 4.98%Transporturi, depozitare, comunicaţii 13.9 0.64%Activitate financiar bancară şi de asigurări 1.8 0.93%Tranzacţii imobiliare şi alte servicii 2.6 1.15%Administraţie publică şi apărare 3.2 4.80%Învăţământ, artă şi cultură 13.4 3.51%Sănătate şi asistenţă socială 9.8 1.25%Alte activităţi 3.5 100.00%Total 279.2

Sexul Nr.pers PondereaMasculin 352,254 49.35%Feminin 361,528 50.65%Total populatie 713,782 100.00%

Varsta Nr.pers. Ponderea%18 - 24 63,573 12.89%25-34 105,699 21.43%35-44 87,388 17.72%45-54 74,856 15.18%55si peste 55ani 161,688 32.78%Total 493,204 100.00%

Sexul Număr persoane din eşantionMasculin 352,254Feminin 361,528Total 713,782

Varsta Nr.pers. % M F18 - 24 63,573 12.89% 49.52% 24.44% 25.08%25-34 105,699 21.43% 82.33% 40.63% 41.70%35-44 87,388 17.72% 68.07% 33.59% 34.48%

Page 5: laborator marketing

45-54 74,856 15.18% 58.31% 28.77% 29.53%55si peste 55ani 161,688 32.78% 125.94% 62.15% 63.79%Total 493,204 100.00% 384.16% 189.58% 194.58%

Page 6: laborator marketing

MediuVariabila Comportament Urban RularConsumator 1020 795 1815Neconsumator 675 710 1385

1695 1505 3200

Variabila Sexulcomportament Bărbaţi FemeiConsumator 885 930 1815Nonconsumator 550 835 1385

1435 1765 3200Starea civila

Variabila comportament Casatorit NecasatoritConsumator 940 875 1815Nonconsumator 655 730 1385

1595 1605 3200

VarstaVariabila comportament 18-30 30-55 peste 55Consumator 475 1010 330Neconsumator 485 660 240

960 1670 570

Starea Segmentul X1 Segmentul X2 Sumay1 961.3828 853.6172 1815y2 733.6172 651.3828 1385Suma 1695 1505 3200

Starea sex Segmentul X1 Segmentul X2 Sumay1 813.9141 1001.086 1815y2 621.0859 763.9141 1385Suma 1435 1765 3200

Starea civ Segmentul X1 Segmentul X2 Sumay1 904.6641 910.3359 1815y2 690.3359 694.6641 1385Suma 1595 1605 3200

Page 7: laborator marketing

Starea varsta Segmentul X1 Segmentul X2 Segmentul X3y1 544.5 947.2031 323.296875y2 415.5 722.7969 246.703125Suma 960 1670 570

Page 8: laborator marketing

3.573992 4.0251944.683607 5.274893 hi2 b e

17.55769 58.61719 801.6797

hi2 b e6.208531 5.047729 26.00724 71.08594 836.61728.136089 6.614894

hi2 b e1.380212 1.371613 6.358008 35.33594 815.11721.808726 1.797457

hi2 b e8.870983 4.163254 0.13898 30.43631 69.511.62515 5.455817 0.182129

181513853200

Page 9: laborator marketing

Suma181513853200

Page 10: laborator marketing

Cei care cumpara

Caracteristica

Nr.crt.

tp fp ml ms me

x1 x2 x3 x4 x5 x1^2 x2^2

1 9 8 6 5 4 81 64

2 7 6 8 6 6 49 36

3 6 9 7 10 6 36 81

4 8 9 6 8 7 64 81

5 6 10 10 8 4 36 100

6 6 8 7 7 8 36 64

7 8 8 7 7 5 64 64

8 9 9 9 6 10 81 8159 67 60 57 50

Cei care nu cumpara

Caracteristica

Nr.crt.

tp fp ml ms me

x1 x2 x3 x4 x5 x1^2 x2^2

1 6 8 6 6 8 36 64

2 7 7 5 7 5 49 49

3 6 6 6 5 6 36 36

4 8 7 7 7 4 64 49

5 5 5 5 6 4 25 25

6 5 7 4 8 5 25 49

7 8 7 6 8 8 64 49

8 7 8 7 5 6 49 64

52 55 46 52 46 795 956

Sumele 111 122 106 109 96

z1 z2 z3 z4 z57 12 14 5 4

Y1^2 y2^2 Y3^2 Y4^2 Y5^2 Y1*Y2 Y1*Y324.9375 25.75 33.75 28.4375 48 7.625 8.625

Page 11: laborator marketing

x3^2 x4^2 x5^2 x1x2 x1x3 x1x4 x1x5 x2x3 x2x4

36 25 16 72 54 45 36 48 40

64 36 36 42 56 42 42 48 36

49 100 36 54 42 60 36 63 90

36 64 49 72 48 64 56 54 72

100 64 16 60 60 48 24 100 80

49 49 64 48 42 42 48 56 56

49 49 25 64 56 56 40 56 56

81 36 100 81 81 54 90 81 54

x3^2 x4^2 x5^2 x1x2 x1x3 x1x4 x1x5 x2x3 x2x4

36 36 64 48 36 36 48 48 48

25 49 25 49 35 49 35 35 49

36 25 36 36 36 30 36 36 30

49 49 16 56 56 56 32 49 49

25 36 16 25 25 30 20 25 30

16 64 25 35 20 40 25 28 56

36 64 64 56 48 64 64 42 56

49 25 36 56 49 35 42 56 40

736 771 624 854 744 751 674 825 842

Y1*Y4 Y1*Y5 Y2*Y3 Y2*Y4 Y2*Y5 Y3*Y4 Y3*Y5 Y4*Y5-5.1875 8 16.75 10.875 9 0.875 8 0

Page 12: laborator marketing

x2x5 x3x4 x3x5 x4x5

32 30 24 20

36 48 48 36

54 70 42 60

63 48 42 56

40 80 40 32

64 49 56 56

40 49 35 35

90 54 90 60

x2x5 x3x4 x3x5 x4x5

64 36 48 48

35 35 25 35

36 30 36 30

28 49 28 28

20 30 20 24

35 32 20 40

56 48 48 64

48 35 42 30

741 723 644 654