radio mirchi -98

8/8/2019 Radio Mirchi -98

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INTRODUCTION

Radio mirchi -98.3

Ethu semmah hot machi



Devaragam

The latest Devotional band in Mirchi Family. Hostedby RJ Deva, this show has special segments such as"Bakthi Neram" with Revathi Shankran and "Rasi

Palan" by Kalioor Narayanan.

Devaragam between 5.00 am to 7.00 am every dayand give your day a perfect start.



Target audience : old age people andhome makers who are devotionals

Comparison

SURYAN FMKELUNGHA KETTUKTAY ERUNGHA



KALAI THENDRAL- Rj Chandhana

6.00 -7.00 am

Kaalai thendral is Suryan FM¶s wake upcall to the city hosted by Chandana. Thehour is filled with thoughts that can keep

you going all day besides health tips andcool music.



HELLO CHENNAI -7.00AM-9.00PM



G et on with it! G et busy, get active, and experience the breakfast of

champion, with Hello Chennai, a power packed drive show replete withceleb interviews, crazy views, street talk, contests, polls, traffic updates,SEC 983...pure energy! The excitement never stops, RJ Ajai, the nutty

and naughty Mirchi jock jolts you out of your morning sluggish with hisanimated and super fast talking and brings every Chennaite upto speed on

whats happening around him

Hello Chennai - Monday to Saturday 7:00 AM to 11:00 AM only onRadio Mirchi 98.3 FM... It's Hot!



TARGET AUDIENCE :youth age groupbetween 18-37

AD :1 P.S.A , 3 ads , 1 movie promo, 4jingles

7-8 G ives some introduction and startshis talk with a friendly manner



8-9 He slowly starts to discuss abouttoday's hot topic . And bringscelebrities related to his topic

Saturday from nandhalala team thedirector myskin came and shared about

his experience about his movie

Came at 8.00 clock



Comparison

HELLO FM -106.4

HELLO TAMIZHA Rj Suchi7.00-10.00am



On air her voice is very vibrant .

Hosted by the Intellectual Suchi, this 3-hour morning show is a cracker of a day-starter. Take a

sneak-peek at news from the neighborhood tonational, local and global, views and opinions,

Thirukural to Oscar awards, business and sports,fashion and entertainment, sound bytes, caller

interaction and SMS polls. Tune in and know all.



Radio Production

Radio Mirchi 98.3FM

9 AM 12 Noon



Hello Chennai



Timing9.00 a.m. 11.00 p.m.

Programme NameHello ChennaiTarget AudiencePeople staying at homePeople who are travelling



Hello Chennai

Programme Format

Interview cum phone-in

RJ Ajay and Director Mysskinon the film Nandalala



Presentation style

±

Language - Tamil

± Madras Slang



Interview± The interview was based on the recently released

film Nandalala and Mysskin s venture into acting.± The RJ asked questions on the music, cast and

crew of the film



Phone in±

Audience called to converse with the directorabout the film and the director s success.



Songs from the movie were selected andbroadcast.

They also formed an important part of thediscussion.

The majority of the songs were melodious andpleasant to hear in the morning.



Mirchi hatrick

±

3 songs were broadcast continuously usually of the same genre with a jingle with the name of theprogramme, station name and frequency.

± This programme was broadcastevery half an hour.



Jingles

Usually came before a break and after thebreak

Jingles were composed in original format andsome jingles also came in the tune of familiarfilm songs



Advertisements

Duration± 4 minutes

Main sponsor with other ads



Traffic Updates

Traffic news updates were also broadcast atthe end of every break.



Rewind Songs

Duration11 .00 a.m. 12.00 noon

Programme formatSongs occassionaly with RJ speaking



The RJ spoke normally and gave informationon the songs , the movies they featured in, themusic director and the singers of the song thatwere telecast.



Freeya Vidu BY RJ MA PA KA ANAND

About the Show

RJ Anand gives you a humorous ride withhis comic timing and his approach to life.

Everything is fun in Freeya Vidu. Restassured that you will forget your hard day

at work and have a fun ride with MA PAKA Anand



REWIND RAGAMRJ MA KA PA ANAND

In this program RJ says aboutdancers (Prabu deva).

He tells about movies & songs whichhe plays

He said about Naga arjun

JINGLE: 5 types



Golisoda with RJ Anjana.

Get to knoWant some fizz in yourlife? Tune into w a lot about Cinemas

be it Kollywood, Tollywood,Bollywood or Hollywood. Just notthat, you also get to know a lot of

about our city.



Goli SodaRJ ANJANA

In this RJ says about ASIAN GAMEwhich was happening.

And she says about UNIDENTIFIEDGAMES.

And she says about upcomingmovies.

It was quite interesting



Program name: Mirchy Hat-trick

Timing : 3pm to 6pm

RJ Name : RJ Anjana

Date : 26 th Friday



About the Program:

The RJ gave some information about past andcurrent events. Like, Silver and Gold price,about Asian games, and 2 nd anniversary of Mumbai terror attack.

They play 3 songs continuously, in betweenthe songs they played jingles. After the songsthey played commercials.



Language : they using normal Tamil, here andthere they using English.

Target Audience: All type of people.

Songs: they played new and popular songs.



Type of Jingle : they played 6 type of jingle in 3hours program

Commercials: They played nearly 100advertisement in 3 hours.



Program name : Mirchi hatrick

Timing : 6:00 PM to 7:00 PM

Rj name : Rj Anjana



CONTENT

The RJ gave some information about past andcurrent events.

Eg: traffic updatesThey play 3 songs at a stretch

In between the songs they played jingles.



Target audience : general public and officegoers

Jingles played : 12

Advertisements : 27



Program name : Mirchi Gold

Timing : 7:00 PM to 8:00 PMRj name : Rj Adhavan



CONTENT

They played evergreen retro tracks - coveringMaestro Ilayaraaja's best era of music in Tamilcinema.

The show also had SMS contests on the songsplayed



Target audience : Illayaraja fans

Jingles played : 7

Advertisements : 32



MIRCHI GOLD BYRJ ADHAVANIn the cool light of the moon - amidst

the music of the night wind... tune intoMirchi Gold - for your evergreen retrotracks - covering Maestro Ilayaraaja's

best era of music in Tamil cinema. Theshow also has SMS contests on the

songs played out and there are RetroDedications as well. Mirchi Gold is all

set to take you across a sea of nostalgia...! Stay tuned

radio mirchi -98

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