promovarea staŢiunii slĂnic moldova ca destinaŢie turisticĂ

8/13/2019 PROMOVAREA STAIUNII SLNIC MOLDOVA CA DESTINAIE TURISTIC

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Universitatea Transilvania din Braov

Facultatea de tiine Economice i Administrarea Afacerilor

Specializarea Administrarea Afacerilor n Turism

PROMOVAREA STAIUNII SLNIC MOLDOVA

CA DESTINAIE TURISTIC

Profesor coordonator: asterand!:

PROF. UNIV. GHEORGHE EPURAN MIHAI ALINA

GR. 8221,AN I


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Braov" #$%&


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Introducere

Activitile prooio!"le #! t$ri% !ece%it i!ve%tiii iport"!te &i! c"$'"

#!ti!&erii (eo(r")ice "ri " pieelor t$ri%tice, "!i)e%trii $!ei co!c$re!e

i!ter!"io!"le "cer*e +i c"r"cter$l$i i!t"!(i*il "l pro&$%$l$i t$ri%tic. i! "ce"%t

$lti per%pectiv, %e po"te ")ir" c !"t$r" i!t"!(i*il " %erviciilor t$ri%tice

co!&$ce l" cre+tere" iport"!ei %tr"te(iei prooio!"le, elee!t$l pri!cip"l "l

"ce%tei" co!%t-!& #! i!ve%tire" "%ociere"/ c$ "tri*$te t"!(i*ile " %erviciilor, pri!

le("re" lor &e "!$ite *e!e)icii %peci)ice1.

Proov"re" e%te $!$l &i!tre cele p"tr$ elee!te "le i0$l$i &e "reti!(,

&e o iport"! vit"l #! proce%$l &e v-!'"re " pro&$%elor +i %erviciilor, "v-!& rol$l

&e " %co"te #! evi&e! "tri*$tele e%e!i"le "le pro&$%elor %"$ %erviciilor +i &e "

i!)or" c$prtorii #! ve&ere" %"ti%)"cerii #! co!&iii optie " !ece%itilor

"ce%tor".

cop$l "ce%tei l$crri e%te &e " (%i !oi o&"liti &e proov"re " %t"i$!ii

l!ic Mol&ov" +i &e " cre+te !$r$l "!$"l &e t$ri+ti.

$p o "!"li' %$cci!t " e&i$l$i +i i&e!ti)ic"re p$!ctelor )orte +i p$!ctelor

%l"*e, " oport$!itilor +i " "e!ti!t"rilor, " )c$t e%tiri re)erito"te l" )"ctorii

c3eie &e c"re &epi!&e %$cce%$l c"p"!iei &e proov"re.Pe *"'" &"telor &i! "!ii "!teriori " )c$t o e%ti"re " !$r$l$i &e t$ri+ti

pe!tr$ "!ii 2415 +i 2416, i"r pri! i!tere&i$l %tr"te(iilor +i "l pro(r"$l$i &e

"reti!( !e7" prop$% % cre+te "ce%t !$r.

Or"+$l *"l!eo7cli"teric l!ic Mol&ov" e%te "pl"%"t #! p"rte" &e %$&7ve%t

" $&e$l$i 9"c$, #! c$lo"r$l )or"t #! p"rte" e%tic " $!ilor Neir" &e r-$l

l!ic.

1Gl"v"! V., Turismul n 'omania" Editura Economica" Bucuresti" #$$$" pa() *+)

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Capitolul 1 Pre!entarea "eneral# a $tatiunii

SLNIC MOLDOVA

Ro-!i" *e!e)ici"'" &e o $ltit$&i!e &e "tr"ctii t$ri%tice, "t-t !"t$r"le c-t %i"!tropice, $lt$it" v"riet"tii )orelor &e relie), i%toriei %i i!)l$e!telor c$lt$r"le,

"%t)el #!c-t %peci)ic$l "tr"ctiilor t$ri%tice e%te di%er$itatea %i unicitatea.

Ap"rii" +i &e'volt"re" loc"litii l!ic Mol&ov" %7" &"tor"t $!or

)"ctori (e!etici )"vor"*ili c"re "$ i!&ivi&$"li'"t evol$i" "ce%tei" +i i! pri!cip"l

re%$r%ele !"t$r"le +i "+e'"re" (eo(r")ic. A+e'"re", %7" &e'volt"t &"torit

&e%coperirii #! "!$l 1841, " $!$i i'vor c$ "p i!er"l &e ctre er&"r$l

Mi3"l"c3e piri&o!.

:!cep"!& c$ "!$l 1848, 12 )"ilii &e tr"!i &e l" Oc!ele &e %"re %e

%t"*ile%c #! or"+$l l!ic Mol&ov". :! "!$l 1826, !$r$l )"iliilor cre+te l" 2;,

"ce%te" $r-!& % #!(rie"%c" i'vo"rele t&$ito"re. e i!te!%i)ic" pop$l"re"

Vii l!ic$l$i +i %e #!teei"'" %"t$l


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%t"i$!e +i p$%tiet"te" loc$rilor, &-!& toto&"tB priele &"te &e%pre #!cep$t$rile

%t"i$!ii.

i tot l" lB!ic7Mol&ov" " priit (e!i$l $'icii ro-!e+ti, Geor(e E!e%c$,

co!%"cr"re" p$*lic$l$i. :! v"r" "!$l$i 184, #! %t"i$!e ")i+ele "!$!"$K D


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Mii &e o"e!i &i! to"te col$rile Brii #i %trB*"t #! )iec"re "! potecile $*ro"%e,

*e"$ &i! i'vo"rele ei &BtBto"re &e %B!Bt"te, c"re %$!t )olo%ite &$pB cele "i

o&er!e pri!cipii "le +tii!ei e&ic"le. Vi! "ici +i cBlBtori &i! Bri #!&epBrt"te,

"$'i!& &e i!$!"t" p$tere &e vi!&ec"re " "pelor i!er"le.

Sta&iunea Sl#nic Moldo%a e%te re!$it pe!tr$ i'vo"rele %"le &e "pe

c"r*o!"te, *ic"r*o!"t"te, $+or %$l)$ro"%e, clor"te, %o&ice, 3iperto!ice, 3ipoto!ice

+i oli(oi!er"le, i'vo"re &e%coperite #!c &i! "!$l 1841. :! 1862 %7"$ e)ect$"t

priele te%te c3iice, i"r #! 18;; "$ "pr$t priele i!%t"l"ii *"l!e"re. e7" l$!($l

tip$l$i, c"litile "pelor i!er"le &e%coperite "ici "$ )o%t co!)ir"te pri! e&"liile

o*i!$te l" e0po'iiile i!ter!"io!"le &e l" P"ri%, Vie!", Fr"!)$rtM"i! etc.

peci"li+tii le7"$ cop"r"t c$ "pele i!er"le &e l" J"rlovQ V"rQ, Vic3Q, Ai07le%7

9"i!% etc.:! tip ce pe!tr$ $!ii %t"i$!e" l!ic Mol&ov" e%te o " &o$" c"% +i #!

"cel"+i tip loc$l i&e"l pe!tr$ v"c"!ele &e v"r +i &e i"r!, pe!tr$ "lii e"

repre'i!t #!c $! loc i%terio%, o %t"i$!e &e%pre c"re "$ "$'it c erit v'$t +i

&e%pre c"re "$ citit pe i!ter!et, %"$ &o"r i"(i!e" !eco!t$r"t " $!$i co!ce&i$

#!&eprt"t.

11 Cadrul naturaleritori$l "&i!i%tr"tiv "l or"%$l$i lB!ic Mol&ov" e%te "pl"%"t pe

)l"!c$rile e%tice "le $!tilor Neir", ce )"ce p"rte &i! l"!t$l rot$%7Oit$'. P-r-$l

lB!ic " tBi"t o v"le %tr-tB, #! l$!($l cBrei" %e &e%)B%o"rB o "lter!"!tB &e *"'i!e

&epre%io!"re $!&e %$!t "pl"%"te 'o!ele pop$l"te. ? /.

o!" / %i Neir" 1?58 /. Pe p"rte"

%t-!(B " vBii lB!ic$l$i, &e l" V). P$)$, %e #!ti!&e co""


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o)te"!ei +i l" %$& &e v"le" Oit$'$l$i, i"r #! veci!"t"te" vr%rii p-r-$l$i l!ic #!

r-$l rot$+ %e ")l c$le" M($r", p$!ct iport"!t &e "tr"cie t$ri%tic.

1'Ve"eta&ia

E%te c"r"cteri%tic r"$rii orie!t"le "


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:! %t"i$!e %e re(%e%c "i $lte %til$ri "r3itect$r"le repre'e!t"tive pe!tr$

"i $lte perio"&e i%torice #!cep-!& c$ %ec. "l I7le"/ +i c3i"r pe!tr$ 'o!e

&i)erite, co!)eri!& $! "%pect &i%ti!ct +i coc3et 'o!ei. O p"rte &i!tre "ce%te" %$!t

c3i"r e*le"tice pe!tr$ %t"i$!e, cl&iri prec$ ce" "


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1- Cli.a

"torit "+e'rii %"le #!tr7o &epre%i$!e "&-!c, pe ver%"!t$l e%tic "l

.2442 $!

!$r &e 5.? loc$itori, &i! c"re pop$l"ie "%c$li! 2.65>, #! proce!t &e 64,S

&i! tot"l +i 2.56> )eei, re%pectiv 5,1S.

*. tr$ct$r" pe !"io!"liti

Ro"!i 5?

c. it$"i" oc$prii pop$l"iei

ot"l pop$l"ie oc$p"t &i! c"reK

1. "l"ri"iK 1611

ot"l pop$l"ie !eoc$p"t &i! c"reK

1.+oeri

2. per%o"!e #! "%i%te!t" %oci"l" l" >1 "rtie 244?K 2>4 per%o"!e

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>. pe!%io!"riK 5?

10 Poten&ial econo.ic

Pro)il$l eco!oic "l or"+$l$i l!ic Mol&ov" e%te t$ri%$l *"l!eocli"teric,

c" $r"re " pote!i"l$l$i !"t$r"l *iocli"t$l/ +i pote!i"l$l$i *"l!e"r "pele

i!er"le +i ("'ele ter"pe$tice/.

ec$!&"r )$!ciei &e t$ri% %e!"l +i "lte "ctiviti eco!oice e0i%te!te.

:! p"r"lel, pe teritori$l or"+$l$i #+i &e%)+o"r "ctivit"te" $!iti eco!oice "v-!&

c" pro)il e0plo"t"re" )o!&$l$i )ore%tier, prel$cr"re" le!$l$i, co!%tr$cii, "ctiviti

e+te+$(re+ti, "ctiviti pe!tr$ &e%ervire" pop$l"iei.

:! %ector$l eco!oic %7"$ pro&$% $!ele $t"ii %tr$ct$r"le &eteri!"te &eevol$i" &i)erit " $!or %ecto"re. Proce%$l &e tr"!'iie e%te #!%oit &e o %erie &e

)e!oe!e %oci"le +i iplicit eco!oice. o"te "ce%te" !e &eteri! % %e!"l

c %7" pro&$% o orie!t"re politico7eco!oic c"re " co!&$% l" "p"rii" $!or !oi

"(e!i eco!oici, %ocieti p"rtic$l"re &e tip .R.L. +i .N.


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Capitolul 'Planul de .aretin" al $tatiunii Slanic Moldo%a

V"lori)ic"re" pote!ti"l$l$i t$ri%tic &e c"re &i%p$!e %t"ti$!e" l"!ic Mol&ov"

pre%$p$!e #! pri$l r-!& #!tocire" $!$i pro(r" prootio!"l. Ace%t pro(r" &e"reti!( #%i prop$!e c" o*iectiv (e!er"l proov"re" 'o!ei c" &e%ti!"tie pe!tr$

t$ri% iti!er"!t.

Pri! i!tere&i$l "ce%t$i pl"! &e "reti!( %e &ore%te l!ic Mol&ov" %"

re&evi!" l" v"lorile &e "c$ &o$"'eci &e "!i. Av-!& &rept reper +i #!&e!

re!$ele &e DPerl " Mol&ovei, l!ic Mol&ov" #+i v" v"lori)ic" pote!i"l$l

e0tr"or&i!"r "l i'vo"relor i!er"le +i "l c"&r$l$i !"t$r"l &eo%e*it, &eve!i!& o

verit"*il DPerl " t$ri%$l$i ro-!e%c.

Pri! pl"!$l &e "reti!( prop$% %e reco"!& $rto"rele elee!te +i

"%pecte iport"!teK

Re"li'"re" $!or p"c3ete t$ri%tice )le0i*ile c"re %" ii o)ere t$ri%t$l$i

po%i*ilit"te" &e " &eci&e ce "!$e &ore%te %" vi'ite'e.

I!)or"re" celor i!tere%"ti &e%pre po%i*ilit"tile &e pr"ctic"re " t$ri%$l

*"l!eo7ter"pe$tic, &e recreere %i o&i3!", t$ri%$l &e "(ree!t, t$ri%$l

c$lt$r"l %i %tii!ti)ic, t$ri%$l reli(io%, "(rot$ri%$l, ciclot$ri%$l


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T Proov"re" l" !ivel !"io!"l " p"c3etelor t$ri%tice &i! %t"ti$!e" l"!ic

Mol&ov" #! co!cor&"! c$ pri!cipiile e$rope!e +i !"io!"le privi!&

&e'volt"re" &$r"*il.

"*el 2.1 Pre'e!t"re %$cci!t " *$(et$l$i !ece%"r iplee!trii pl"!$l$i &e

"reti!(

Activit"te" &e%)+$r"t" Perio"&" 9$(et$lRe"li'"re" $!ei i&e!tit"ti

" %t"ti$!ii l"!ic Mol&ov"

%lo("!, %i(l",

pre'e!t"re/

1 i$lie71 "$($%t >444 RON


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perio"&.


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(1 Speci,icitatea produ$elor pro.o%ate

I!&$%tri" t$ri%tic e%te $! %ector eco!oic cople0 c"re &epi!&e, +i

i!)l$e!e"' l" r-!&$l %$, !$ero"%e %ecto"re &e "ctivit"te &e l" "ctivitii

coerci"le c"'"re, tr"!%port, coer$l c$ "!$!t$l, "ctivitile &e &iverti%e!t,

c$lt$r"le/ l" %!t"te +i c3i"r "(ric$lt$r.

Fii!& $! %ector &e "ctivit"te e0tre &e &i!"ic, #! c"re cerere" clie!ilor 7

"t-t " t$ri+tilor ro-!i c-t +i " celor %tri!i 7 e%te #! r"pi& cre+tere, t$ri%$l %e

co!%tit$ie #!tr7o r"$r " i!&$%triei c$ $! pote!i"l &e &e'volt"re e0cele!t, "t-t #!

ce prive+te cre+tere" !$r$l$i &e vi'it"tori, c-t +i #! cee" ce prive+te re&$cere"

+o"$l$i +i "tr"(ere" c"pit"l$l$i %tri!.

I! $r" "!"li'ei pote!i"l$l$i t$ri%tic &i! %t"ti$!e" l"!ic Mol&ov" " )o%t

3ot"r"t" cre"re" $!or p"c3ete i!te(r"te &e pro&$%e +i %ervicii t$ri%tice c"re %

%"ti%)"c o ("" l"r( &e "%tept"ri %i !evoi "le clie!ilor. Ace%te p"c3ete "$ )o%t

i!tocite pe *"'" tip$rilor &e t$ri% e0i%te!te i! %t"ti$!e, %i "!$eK

1 Pac+etul nr4 1 4 Turi$.ul 3alneocli.ateric

I! l"!ic Mol&ov" e%te o %i!($r" $!it"te %"!it"r" &e i!tere% p$*lic !"tio!"l, ")l"t"

#! %$*or&i!e" Mi!i%ter$l$i "!"t"tii, "!$e "!"tori$l. O)er" %ervicii &erec$per"re e&ic"l", pe!tr$ "&$lti %i copii, #! re(i &e %pit"li'"re %i "*$l"tori$,

pe $r"to"rele pro)ile &e p"tolo(ieK re%pir"tor, 3ep"to7&i(e%tiv, re!"l,

re$"ti%"l cro!ic &e(e!er"tiv, circ$l"tor.

2. Pac+etul nr' 4 Turi$.ul pentru odi+n# 5i recreere 4

I! %t"ti$!e" l"!ic Mol&ov" e0i%t" o v"riet"te &e )ore &e "(ree!t pe!tr$

petrecere" "ctiv " tip$l$i li*er, re%pectivK

Or"ani!area de e6cur$ii4 I! l"!ic %i ipre$rii %e vi'ite"'" pri!cip"lele "tr"ctii

t$ri%tice/4 7ona I!%oarelor Minerale8 Parcul8 C+eile $i Ca$cada Slanicului8 Monu.entul

Eroilor $i Mana$tirea Ma"ura8 Mina Salina T" Ocna $i 3ara)ul Poiana U!ului

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Dru.e&ii .ontane4pe tr"%eele o!t"!e e0i%te!te $!$l &i!tre e%te r"%e$l "pte

c"ri.

( Pac+etul nr4 ( 9Turi$.ul de a,aceri4

E0i%te!" &otrilor !ece%"re or("!i'rii &e %ei!"rii, re$!i$!i, co!)eri!e +i

co!(re%e, )"ce po%i*il pr"ctic"re" "ce%tei )ore &e t$ri% #! %t"i$!e" t$ri%tic

l"!ic Mol&ov".

"torit #*$!tirii o)ertei %peci)ice t$ri%$l &e ")"ceri %7" &e'volt"t #! $ltiii

"!i, c$ "ri per%pective &e cre+tere #! "!ii $rtori.

5. Pac+etul nr4 * 9 Alte ,or.e de turi$. :Turi$. de a%entura;4

$!t repre'e!t"te &e pr"ctic"re" %port$rilor prec$K p"i!t*"ll, te"7*$il&i!(,

pli*"ri c$ AV7$l, o$!t"i!7*ii!(7$l.Turistii amatori de off,road au la dispozitie cateva

trasee cu punct de plecare Slanic oldova" drumuri forestiere ce pot fi a-ordate fie cu

AT.,ul" motocicleta sau cu */*)

Turi$.ul 3alneocli.ateric

Turi$.ul 3alnear &eti!e $! loc iport"!t #! r-!&$l tip$rilor &e t$ri% pr"ctic"te #!

Ro-!i", !$"r$l tot"l &e t$ri%ti #!re(i%tr-!& #! $ltiii "!i o te!&i!t" "%ce!&e!t"

#! po)i&" $!or )l$ct$"tii !e("tive #! perio"&ele "!terio"re. Pri!cip"lele pro*lee c$

c"re %e co!)r$!t" t$ri%$l *"l!e"r %$!t i!ve%titiile re&$%e i!%$)icie!te #!

o&er!i'"re" c"p"cit"tilor &e priire t$ri%tic" %i " *"'ei &e tr"t"e!t prec$ %i

percepti" c" t$ri%$l *"l!e"r %e "&re%e"'" %trict per%o"!elor c$ pro*lee &e

%"!"t"te. Pe &e "lt" p"rte, #! c"'$rile #! c"re %7"$ e)ect$"t i!ve%titii "ore #!

%t"ti$!ile *"l!e"re "ce%te" %$!t priv"te %i #!&rept"te c"tre co!cept$l &e ell!e%% 7

orie!t"t c"tre o&i3!", rel"0"re %i tr"t"e!te "i p$ti! i!te!%ive, #! %tr$ct$ri &ec"'"re c$ cl"%i)ic"ri %$perio"re.


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:! Ro-!i", o p"rte iport"!t" &i!tre t$ri%tii ce %o%e%c #! %t"ti$!ile *"l!e"re

%$!t per%o"!e retr"%e &i! "ctivit"te" pro)e%io!"l" c"re *e!e)ici"'" &e *ilete &e

tr"t"e!t pri!


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Pret$l $!$i *ilet &e i!tr"re i! %"li!", e%te &e 18 lei"&$lt'i, copii i!tre 2718 "!i

leiper%o"!". N$ e0i%t" re&$ceri "plic"te %t$&e!tilor %"$ pe!%io!"rilor. I"r iloc$l

&e tr"!%port i! i!terior$l %"li!ei e%te "$to*$'$l. Frecve!t" &e circ$l"tie " "ce%tor"

e%te &i! 54 &e i!$te. Pro(r" 'il!ic &e vi'it"re i!tre ;K4471?K44.

"li!ele repre'i!t" $!" &i!tre c"te(oriile &e re%$r%e t$ri%tice p$ti! e0plo"t"te

#! Ro-!i", &e%i e0i%t" ; e0plo"t"ri "le %"rii pe teritori$l t"rii &i! c"re 6 %$!t

i!cl$%e #! circ$it$l t$ri%$l$i. Ace%te %"li!e %$!t &e%c3i%e "t-t pe!tr$ t$ri% &e

"(ree!t c-t %i pe!tr$ t$ri% c$r"tiv. :! (e!er"l, i!ve%titiile #! "e!""re" t$ri%tic"

" e0plo"t"tiilor &e %"re %$!t re&$%e.

:! c"&r$l t$ri%$l$i *"l!e"r i!cl$&e %i cele 6 %"li!e &e%c3i%e pe!tr$

vi'it"tori pe teritori$l t"rii, #! %cop &e tr"t"e!t %"$ c" o*iective t$ri%tice.


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cerere" e%te #! %peci"l repre'e!t"t" &e cop"!ii ce or("!i'e"'" te"7*$il&i!( $ri

%"$ &e t$ri%ti %tr"i!i. i #! c"'$l "ce%t$i tip &e t$ri% Ro-!i" *e!e)ici"'" &e

!$ero"%e )ore &e relie) ce perit &e'volt"re" &e "%t)el &e %ervicii ")ere!te

$!ti, pe%teri, v"i #!($%te tr"ver%"te &e r-$ri, etc./.

Pe )o!&$l cre%terii eco!oice &i! $ltiii "!i, Ro-!i" " "tr"% &i! ce #! ce

"i $lti i!ve%titori %tr"i!i otiv pe!tr$ c"re turi$.ul de a,aceri " c$!o%c$t cele

"i p$ter!ice rit$ri &e cre%tere &i! $ltiii "!i, )ie c" e vor*" &e eve!ie!te,

#!t-l!iri, co!)eri!te, %"$ &e i!tere%e &e ")"ceri i!&ivi&$"le. e "%ee!e", o&"t" c$

i!ve%titiile %tr"i!e "$ p"tr$!% %i !oi pr"ctici "!"(eri"le %i politici #! &oe!i$l

re%$r%elor $"!e "%" #!c-t o "lt" )or" &e t$ri% c"re i" &i! ce #! ce "i "re

"plo"re e%te Dte"7*$il&i!(7$l &epl"%"ri #! %cop$ri recre"tive "le $!ei ec3ipe&e "!(""ti " #!tre($l$i per%o!"l "l $!ei cop"!ii/.

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O9IE.


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5. r"%ee o!t"!e

6. 9i%eric"


22/45

I! perio"&" "prilie7&ece*rie 12, %e co!%tr$ie+te #! i!i" $!tel$i &e %"re &e l"

-r($ Oc!", l" o "&-!cie &e 254 &e etri, lc"+$l &e c$lt )-!t" V"rv"r",

re"li'"re e0cl$%iv " ort"cilor &i! 'o!. o"te elee!tele &i! i!terior$l *i%ericii, &e

l" il$l &i! colt, l" "plice, c"!&el"*re +i p-! l" "lt"r, %$!t co!)ecio!"te &i! %"re"

ti"t" &i! $!te, i"r c"t"pete"%", ico"!ele %i celel"lte o*iecte &e c$lt "$ )o%t

re"li'"te pri! co!tri*$i" i!ei rot$+ +i " "r3i"!&rit$l$i Epi)"!ie 9$l"!ce", &e

l" M!%tire" M($r" Oc!ei. o"te o*iectele &i! %"re "$ )o%t tr"t"te c$ $! l"c

%peci"l, pe!tr$ " !$ "tr"(e $e'e"l" +i pe!tr$ " "%i($r" re'i%te!" #! tip.

Apl"%"t l" 254 i! %$*ter"!, %i!($r" *i%eric &i! E$rop" co!%tr$it "pro"pe

i!te(r"l &i! %"re M$'e$l rii l"c$l c$ "p %r"t +i c"%c"& tere!$ri &e %port +i

%p"ti$ pe!tr$ (i!"%tic %p"ii &e o"c pe!tr$ copii *$)et c"*i!et e&ic"l.

;. Mo!$e!t$l Eroilor %i M"!"%tire" M"($r" Oc!ei %e ")l" pe e"l$l M"($r"

&i! "r($ Oc!".


23/45

i!terio"r circ$l"r. Ri&ic"t l" cot" 645 etri, #! "i!tire" " 15.444 &e %ol&"i

ro-!i ce "$ l$pt"t +i c'$t eroic pe )ro!t$l &e l" Oit$' 7


24/45

o!" V"le" U'$l$i "re $! pote!i"l t$ri%tic re"rc"*il, &e+i, tipic ro-!e%cK

t$ri%$l e%te %l"* &e'volt"t. Pri!cip"l$l reper "l 'o!ei e%te *"r"$l =Poi"!" U'$l$i=,

co!%tr$it i! "!$l 1;>, i!"lt &e 82 %i l$!( &e 644 , c$ o l$!(ie" " l"c$l$i &e

>,8 , %$pr")"t" &e >>5 3", $! vol$ &e 8 il. c$*i "p" %i c$ "&-!cie"

"0i &e ?5 .

9"r"$l =Poi"!" U'$l$i= e%te re'erv"ie %"!it"r", "v-!& c" %cop

"provi'io!"re" c$ "p" pot"*il " or"+elorK r"!e+ti, (.7Oc!", O!e+ti +i p"ri"l

" 9"c$l$i.


25/45

copo'itor$l$i Geor(e E!e%c$, c"re " trit +i " cop$% c-tev" l$crri "ici, #!tre

c"re +i o p"rte &i! oper" Oe&ip. A%t'i e%te c$!o%c$t %$* !$eleK=?te,an cel Mare>

r"%e$ o))7ro"& pe!tr$ AV, 505, otociclete, *iciclete %"$ c3i"r "+i!i !or"le.

L$!(ieK ? J pe &r$ )ore%tier &e%t$l &e *$!.

r"%e$l e%te )o"rte $+or +i e%te reco"!&"t pe!tr$ #!ceptorii #! o))7ro"&, i"r

pe!tr$ veter"!ii "ce%t$i %port po"te )i $! tr"%e$ &e vite'. Acce%$l %e )"ce &i! %"t$l


26/45

Acce%$l %e )"ce pri! co!ti!$"re" &r$$l$i pri!cip"l ce %tr*"te l!ic Mol&ov"

ctre


27/45

l!ic !e o)er, #! co!ti!$"re, "lte po%i*iliti &e " co!tepl" )r$$%eile ti!$ite

"le M$!ilor Neir".

r"%e$ pe!tr$ t$ri+tiK

Slanic9Moldo%a 9 T=r"u Ocna 9 Do,teana 9Dar.ane$ti 9 S#l#truc 9 +anul

turi$tic Poiana U!ului

L$!(ieK 5;


28/45

Capitolul * Anali!a SOT a $tatiunii Slanic Moldo%a

e!$ire" e%te &"t &e i!ii"lele c$vi!telor &i! li*" e!(le' Stre!(3t%,e!e%%e%, Opport$!itie% +i T3re"t%. Ace%t o&el pre%$p$!e c or("!i'"i" v"

"*or&" o %tr"te(ie pri! c"re % %e "li!ie'e %"$ % %e potrive"%c "%pectelor

e%e!i"le "le e&i$l$i i!ter! +i e&i$l$i #!co!$rtor2.

4.1. Puncte tari:

Po'iio!"re" (eo(r")ic rel"tiv ce!tr"l l" !ivel !"io!"l, l" liit" Re(i$!ii

Mol&ovei c$ r"!%ilv"!i" +i M$!te!i" i%t"!" re&$% #!tre l!ic Mol&ov" +i or"+ele iport"!te &e l" !ivel

!"io!"lK 9$c$re+ti >22 /, 9"c$ 81 /, I"+i 214 /, 9r"+ov 16

/,


29/45

E0i%te!" "eroport$l$i i!ter!"io!"l 9"c$

4.2. Puncte slabe:

I!%$)icie!t" &e'volt"re " )"cilitilor &e "(ree!t &e c"re &i%p$!e %t"i$!e" Dezvoltare unilaterala a ofertei turistice (doar componenta balneo !n prezent"

I!%$)icie!" %p"iilor &e p"rc"re #! %peci"l #! %e'o!$l e%tiv"l

:!c"&r"re" or"+$l$i #! 'o!" &e (r"&$l 8 &e %ei%icit"te

e(e!t$l i!t c"re "coper #! pre'e!t o)ert" %t"i$!ii e%te %l"*

repre'e!t"t c" p$tere )i!"!ci"r

l"* iplee!t"re " le(i%l"iei &e e&i$ c" $r"re " lip%ei re%$r%elor

$"!e %i "teri"le evit"re pol$rii c$ &e+e$ri, &i%tr$(ere" )o!&$l$i)ore%tier/

t"re" &e &e(r"&"re " !$ero"%e cl&iri +i o!$e!te i%torice

Le(i%l"i" !"io!"l privi!& co!%erv"re" cl&irilor +i p%tr"re"

c"r"cteri%ticilor "r3itect$r"le !$ e%te iplee!t"t


30/45

Ne&iver%i)ic"re" o)ertei &e "(ree!t

c&ere" #! co!ti!$"re " !$r$l$i &e loc$ri &e $!c


31/45

Capitolul - O3iecti%e 5i $trate"ii de pro.o%are

$ri%$l o)er ce" "i *$! +i #! $lte c"'$ri %i!($r" per%pectiv re"li%t

pe!tr$ &e'volt"re" eco!oic " %t"ti$!ii. e "cee", pe!tr$ v"lori)ic"re" "ce%t$i

pote!i"l, %$!t !ece%"re i!ve%tiii pe!tr$ cre+tere" "tr"ctivit"ii +i "cce%i*ilit"tii

'o!elor c$ pote!i"l t$ri%tic, proov"re" lor "&ecv"t )ii!& o co!&iie pe!tr$

%ti$l"re" i!ve%tiiilor priv"te. .

Pe!tr$ p$!ere" #! v"lo"re " o*iectivelor t$ri%tice prop$!e o&er!i'"re"

cilor r$tiere +i )erovi"re e0i%te!te %i e0ti!&ere" reelelor tele)o!ice l" !ivel$l t$t$ror

loc"lit"tilor pri! $tili'"re" &e te3!olo(ii per)or"!te.

Ace%t %$r vi'e"' #*$!tire" i!)r"%tr$ct$rii, $rri!& cre%tere"copetitivitii t$ri%$l$i +i cre+tere" ve!it$rilor re"li'"te pri! "tr"(ere" t$ri+tilor #!

"ce"%t 'o!.

Av-!& #! ve&ere c $!" &i!tre "tr"ctiile pri!cip"le " 'o!ei o co!%tit$ie %"li!"

(. Oc!" tre*$ie co!cep$t o %tr"te(ie #! cee" ce prive+te t"ri)$l &e vi'it"re "

3 .i!)otr"velro"!i".ro

31


32/45

"ce%tei". Pe!tr$ " proov" v-!'rile %e po"te co!cepe $! i!%tr$e!t &e

"reti!( c"re % perit vi'it"re" %"li!ei, &"r %i (r"t$it"te c"tre oc$rile &e

"(ree!t &i! i!terior$l %"li!ei. :! o& %iil"r po"te )i co!cep$t +i coerci"li'"t $!

vo$c3er c"re % perit vi'it"re" t$t$ror o*iectivelor t$ri%tice &i! 'o! l" $! pre

prooio!"l.

At-t #! $!itile &e c"'"re c-t +i l" vi'it"re" o*iectivelor t$ri%tice %e po"te

co!%i&er" c e%te *e!e)ic pr"ctic"re" $!or t"ri)e re&$%e pe!tr$ (r$p$ri, elevi,

%t$&e!i.


33/45

Capitolul / Anali!a pietei

ector$l t$ri%tic, repre'e!t"t &e 3otel$ri +i re%t"$r"!te, &ei!e 18,6S &i!

ci)r" &e ")"ceri loc"l +i 1;,;S &i! $!itile "ctive. F" &e "ce%te proce!te, e%te

po%i*il c" o p"rte &i!tre "(e!ii eco!oici c"re &ecl"r c" "ctivit"te pri!cip"l

coer$l % "ctive'e tot #! t$ri%.

Pe l-!( cele 12 3otel$ri +i re%t"$r"!te, #! l!ic Mol&ov" %$!t #!re(i%tr"te

+i > $!iti c"re &e%)+o"r "ctiviti %peci)ice "(e!iilor t$ri%tice +i c"re %$!ti!cl$%e #! %ector$l %erviciilor "&i!i%tr"tive +i "l %erviciilor %$port.

ector$l i!&$%tri"l e%te repre'e!t"t #! or"+ #! %peci"l &e $!itile &e prel$cr"re "

le!$l$i, pre&oi!-!& "telierele &e ici &ie!%i$!i &e &$l(3erie +i )"*ric"re"

o*ilei. ,5S &i! ci)r" &e ")"ceri tot"l.

Activitile &e co!%tr$cii %$!t repre'e!t"te l" !ivel loc"l &e ; %ocieti coerci"le

c"re co!tri*$ie c$ 6,>S l" )or"re" ci)rei &e ")"ceri tot"l " or"+$l$i.

Ier"r3i" %ecto"relor eco!oice #! )$!cie &e !$r$l &e "!(""i e%te &oi!"t tot

&e coer, %ector #! c"re %$!t "!(""i >8S &i!tre %"l"ri"ii $!itilor eco!oice

loc"le. :! 3otel$ri +i re%t"$r"!te "ctive"' >4,1S &i!tre %"l"ri"ii loc"li, i"r

"ctivitile &e co!%tr$cii c$pri!& 12,8S &i! tot"l$l %"l"ri"ilor. :! $!itile c$ pro)il

i!&$%tri"l %$!t c$pri!+i 14,?S &i! %"l"ri"ii r"port"i &e %ocietilor coerci"le &i!

or"+.

F" &e "!$l 2448, #! 244 %7"$ pro&$% o %erie &e o&i)icri !ot"*ile "le

i!&ic"torilor re)eritori l" %tr$ct$r" eco!oiei loc"le. O p"rte &i!tre %ecto"rele &e"ctivit"te ")ere!te %erviciilor +i7"$ %i%t"t coplet "ctivit"te". Ace"%t c"te(orie

c"re, #! 2448, &ei!e" ,?S &i! eco!oi" loc"l, c$pri!&e tr"!'"ciile io*ili"re,

"ctivitile +tii!i)ice, "ctivitile &e %pect"cole +i "lte "ctiviti &e %ervicii. Hotel$rile

+i re%t"$r"!tele "$ #!re(i%tr"t cele "i "ri pier&eri #! "!$l 244, "ce%t %ector

33


34/45

r"port-!& o ci)r &e ")"ceri "i ic )" &e "!$l prece&e!t c$ 62,?S +i c$ >8 &e

%"l"ri"i "i p$i! 751,>S/. N$r$l "(e!ilor eco!oici &i! "ce%t %ector " %c'$t

c$ 2 $!iti.

Activitile t$ri%tice "$ )o%t r"pi& +i p$ter!ic ")ect"te &e cri', %it$"ie

re%iit l" !ivel loc"l pri! %c&eri %evere "le re'$lt"telor )i!"!ci"re &i! t$ri% +i

&i%po!i*ili'"re" $!ei pri iport"!te &i! per%o!"l, &i! &$p ce, p-! #! 2448,

3otel$rile +i re%t"$r"!tele &ei!e"$ ce" "i "re po!&ere &i! tot"l$l %"l"ri"ilor

or"+$l$i.

Pe!tr$ l!ic Mol&ov", ip"ct$l co!tr"ciilor &i! "ctivit"te" t$ri%tic e%te c$

"t-t "i "re c$ c-t t$ri%$l e%te %ector$l priorit"r +i e%e!i"l pe!tr$ eco!oi"

or"+$l$i.

i!tre cele "i re!$ite %t"i$!i *"l!eo7cli"terice &i! "r, c$ e0cepi"celor &e pe litor"l, " )o%t e0tr"% $! e+"!tio! &e 16 $!iti. $p i!&ic"torii "ctivitii

t$ri%tice, %t"i$!e" l!ic Mol&ov" %e %it$e"' #! $t"te" " &o$" "

cl"%"e!t$l$i, )ii!& &ev"!%"t &e %t"i$!i prec$ i!"i", 9ile Herc$l"!e, 9ile

Ol!e+ti, ov"t" etc.

:! "!$l 244, c"p"cit"te" &e c"'"re #! )$!ci$!e " )o%t &e 26.454 &e loc$ri7'ile,

#!%e!-!& o c"p"cit"te e&ie 'il!ic &e c"'"re &e ;14 loc$ri. Or"+$l l!ic

Mol&ov" &ei!e 2?,2S &i! c"p"cit"te" &e c"'"re e0i%te!t " $&e$l$i +i >4S &i!c"p"cit"te" &e c"'"re #! )$!ci$!e.

I!&icele &e $tili'"re !et " c"p"citii &e c"'"re #! )$!ci$!e " )o%t, #! "!$l

244, &e 5?,6S, "i re&$% )" &e "!$l 2448 64,2S/, &"r +i )" &e "!$l 2414

65,?S/. I!&icele &e $tili'"re !et " c"p"citii &e c"'"re &i! l!ic Mol&ov" e%te

%$perior e&iei $&ee!e. :! "!ii 2448 +i 244, cel "i ri&ic"t (r"& &e oc$p"re l7"$

pre'e!t"t vilele t$ri%tice. :! "!$l 2414, 3otel$rile "$ r"port"t cel "i ri&ic"t i!&ice

&e $tili'"re " c"p"citii &e c"'"re.

:! evi&e!ele Mi!i%ter$l$i e'voltrii Re(io!"le +i $ri%$l$i )i($r"$, l" #!cep$t$l

"!$l$i 2411, 22 &e $!iti c$ )$!ci$!i &e c"'"re t$ri%tic cl"%i)ic"te #! or"+$l l!ic

Mol&ov". i!tre "ce%te" , ? %$!t 3otel$ri, ; %$!t pe!%i$!i t$ri%tice, > %$!t pe!%i$!i

t$ri%tice $r*"!e, 1 e%te pop"% t$ri%tic i"r 6 %$!t vile t$ri%tice.


35/45

$p c"te(ori" 3otelier, 2 $!iti &e c"'"re %$!t cl"%i)ic"te c$ o %te", ; c$ 2 %tele,

14 c$ > %tele +i > c$ 5 %tele. ,2 'ile/. E0cl$'-!& "ctivit"te" t$ri%tic &i! l!ic

Mol&ov", &$r"t" e&ie &e e%te &e 2,? 'ile.


36/45

:! pri$l r-!&, "v-!& #! ve&ere re%$r%ele !"t$r"le pe c"re %e *"'e"'

t$ri%$l &i! l!ic Mol&ov" +i %t"&i$l "ct$"l &e &e'volt"re " %t"i$!ii, &e%ti!"i"

t$ri%tic l!ic Mol&ov" tre*$ie percep$t c" $! loc i&e"l pe!tr$ odi1n! i

rela2are, t$ri+tii *e!e)icii!& &e c"litile e0cepio!"le "le "pelor i!er"le,

pro%peie" +i p$rit"te" "er$l$i, li!i+te" %t"i$!ii, pei%"ele i!$!"te etc.

Pe %$r ce v" )i &e'volt"t i!)r"%tr$ct$r" &e "(ree!t +i &e %port$ri &e

i"r!, e%"$l tr"!%i% v" )i distracie n orice sezon. :! "ce%t o& %e v" co!tri*$i

l" "!i"re" %t"i$!ii l!ic Mol&ov", "tr(-!& $! %e(e!t "i t-!r &e pop$l"ie

&"r +i $!$l c"re c3elt$ie+te "i $lt pe!tr$ %erviciile t$ri%tice. A%t)el, v" cre+te

cerere" pe!tr$ %erviciile 3oteliere, pe!tr$ %erviciile &e "lie!t"ie, pe!tr$ %erviciile

&e p"rc"re etc. Atr"ctivit"te" (e!er"l " %t"i$!ii v" cre+te i"r, c" re'$lt"te, v"

cre+te +i !$r$l &e t$ri+ti i"r %e'o!"lit"te" &i! "ctivit"te" t$ri%tic v" &i%pre". Pe *"'" &"telor re)erito"re l" !$r$l &e t$ri+ti &i! "!ii prece&e!i, vo e%ti"

!$r$l$i &e t$ri+ti pe!tr$ $rtorii &oi "!i.

N$r$l &e t$ri+ti c"re "$ vi'it"t %t"i$!e" l!ic Mol&ov" #! perio"&" 24427

2411 %e pre'i!t "%t)elK

ii t$ri%ti/

A!$l 2442 244> 2445 2446 244? 244; 2448 244

2414 2411

Nr.t$ri%ti ?4,1 ?2 ?>,6 ?6,; ;1,6 ;>,; ;6 ;8 84 81,6

Mii t$ri%ti/

An Nr turi$ti:B; 6 6 6B2442 ?4,1 4 4 4244> ?2 1 1 ?22445 ?>,6 2 5 12;2446 ?6,; > 1;,1244? ;1,6 5 1? 28?244; ;>,; 6 26 >?8,62448 ;6 ? >? 564244 ;8 ; 5 65?2414 84 8 ?5 ?542411 81,6 81 ;>>,6Total 011 *- '- (*1F81

36


37/45

QY " Z* 0

*Y Y Y 4,2?

"YQ7 * 0

"Y;,1?

Pe!tr$ "!$l 2415 !r tot"l &e t$ri%ti v" )i $r"tor$lK

QY " Z* 0

0Y 14

Q

Y ;,1? Z 4,2?[ 14Y 81,;?Pe!tr$ "!$l 2416 !r tot"l &e t$ri%ti v" )ie $r"tor$lK

QY " Z* 0

0Y11

QY ;,1?Z 4,2?[ 11Y 82.42

I! el"*or"re" %trete(iei &e proov"re " %t"ti$!ii t$ri%tice l"!ic Mol&ov"

" plec"t &e l" $r"to"rele ipote'eK

1. Mo&"lit"tile &e tr"t"re " *olilor pre'e!te i! "ce%t" %t"ti$!e vor "tr"(e $! !$"r

"re &e t$ri%ti &"c" "ce%te" vor )i proov"te core%p$!'"tor.

2. O&"t" ce "$ vi'it"t %i c$!o%c$t %t"ti$!e", t$ri%ti vor reve!i

>.


38/45

Mo&$l &e &e%)+$r"re " "ctivitii t$ri%tice e%te co!&iio!"t "t-t &e v"ri"*ilele

e!&o(e!e, pe c"re )ir" le po"te "!ip$l" +i co!trol", c-t +i &e v"ri"*ilele

e0o(e!e, " cror "ci$!e !$ po"te )i co!trol"*il, &"r c"re "$ $! ip"ct p$ter!ic

"%$pr" %tr"te(iei )irei, vi'-!&$7%e "te!$"re" +i )r$cti)ic"re" %e'o!"litii cererii

t$ri%tice.

i!tre v"ri"*ilele e0o(e!e c"re &eteri! orie!t"re" %tr"te(ic o i!)l$e!

p$ter!ic "$ $rto"releK

1# pro(r""re" co!ce&iilor +i v"c"!elor +col"re, pri! c"re e%te &eteri!"t

perio"&" &i! tip$l "!$l$i c"le!&"ri%tic #! c"re %e pot e)ect$" &epl"%ri #! %cop

t$ri%tic.

2# pre%t"iile &e %ervicii &e l" loc$l &e %e$r, pri! i!tere&i$l cror" %$!t

%"ti%)c$te !evoi &iver%e "le t$ri+tilor +i &e c"re &epi!&e, i!&irect, c"lit"te""ct$l$i t$ri%tic. :! r-!&$l "ce%tor pre%t"ii %e pot #!%crie cele &i! &oe!i$l

c$lt$rii, %port$l$i, "rtelor, po+t" +i teleco$!ic"ii etc., i"r "*%e!" lor #!

perio"&ele &e e0tr"%e'o! po"te co!%tit$i $! otiv &e !ec$p"r"re " $!$i

pro&$% t$ri%tic

3# "ctivit"te" coerci"l &e pe r"'" loc"litii #! c"re %e ")l t$ri+tii po"te, pri!

ree"$" coerci"l +i $! pro(r" "&ecv"t &e )$!cio!"re, % i!)l$e!e'e

cerere" pe!tr$ $! pro&$% t$ri%tic, &"torit )"pt$l$i c po"te r%p$!&e $!or!evoi, &e !"t$r t$ri%tic %"$ !o!7t$ri%tic"

4# %$rile "$toritilor p$*lice loc"le +i ce!tr"le vi'-!& proov"re" t$ri%$l$i +i

!ivel$l )i%c"litii #! e0tr"%e'o!.

l!ic Mol&ov" )ii!& $! or"% o!t"! c$ $!iti &e c"'"re ce )$!cio!e"'

#!tre( "!$l, c$ $!iti coerci"le &e%c3i%e 'il!ic e%te "i p$i! ")ect"t &e "%pect$l

%e'o!"litii. Ace"%t %t"i$!e e%te i&e"l pe!tr$ petrecere" $!$i eee!& rel"0"!t

&$p o %pt-! &e $!c.

t"i$!e" "re o ree" v"%t &e $!iti &e c"'"re, c$pri!'-!& 3otel$ri &e 2, >

%"$ 5 %tele, pe!%i$!i +i vile.

O*iectiv$l pri!cip"l #l co!%tit$ie cre+tere" !$r$l$i &e t$ri+ti c"re vi'ite"'

"!$"l %t"i$!e". :! e&ie ;4784 &e ii &e t$ri+ti vi'ite"' "!$"l %t"i$!e".

Previ'i$!ile i!&ic pe!tr$ $rtorii &oi "!i $! !$r c$ p$i! pe%te 84.444.

38


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O*iectiv$l pri!cip"l "l "ce%tei c"p"!ii e%te c" !$r$l &e t$ri+ti % &ep"%e%c"

144.444.

Alte o*iective K


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O*iectiv$l %tr"te(ic (e!er"l #l repre'i!t cre"re" +i proov"re" $!ei i"(i!i

po'itive " %t"i$!ii *"'"t pe "tr"ciile e0i%te!te, "tr"(ere" $!$i !$"t c-t "i

"re &e t$ri+ti +i i!ve%titori #! "ce"%t re(i$!e.

Pl"!i)ic"re" proovrii p"c3etelor &e pro&$%e t$ri%tice i!te(r"te co!)i($r"te

+i " copo!e!telor "ce%tor" %e v" re"li'" "%t)elK

1. Lan$area ini&iati%ei l" !ivel$l p$*lic$l$i +i " 'o!elor &e re)eri!, pri!

i!tere&i$l $!ei v"rieti &e ilo"ce +i te3!ici prooio!"leK p$*licit"te o!li!e,

co!%tr$ire +i "ct$"li'"re *lo(, )or$$ri, %ite, "ctiv"re" &e co!t$ri pe (r$p$ri &e

%oci"li'"re &e tip$l )"ce*oo, )licr, titter, p$*licit"te pri! c"t"lo"(e, *ro+$ri,

c"t"lo"(e, pli"!te %$* )or" i!vit"iilor, p$*licit"te pri! $tili'"re" ilo"celor "%%7

e&i", i!vit"ii l" ei%i$!i televi'"te %"$ r"&io)o!ice, o!t"re" &e *"!!ere #!

$&ee, col"re" "$to*$'elor #! i!terior$l +i e0terior$l "ce%tor", or("!i'"re" &eco!c$r%$ri #! Are!" M"ll 9"c$, "rele prei$ )ii!& o e0c$r%ie &e 6 'ile #! "ce"%t

%t"i$!e.

2. De!%oltarea e,ecti%# a pro"ra.ului de pro.o%are8 pri! )olo%ire" te3!icilor

prooio!"le ce pre%$p$! co$!ic"re" i!terper%o!"l +i iper%o!"lK cre"re" +i

&i!"i'"re" co!ti!$ " %ite7$l$i, *lo($l$i, )or$$rilor, p$*licit"te" e&i" +i

e0tr"e&i" etc.

>. Monitori!area per.anent# a re!ultatelor8 "t-t #!"i!te" iplee!trii "ci$!ilorpreco!i'"te, c-t +i &$p iplee!t"re

Strate"ii pentru i.ple.entarea o3iecti%elor "enerale de .aretin"

O*iectiv$l %tr"te(ic (e!er"l #l repre'i!t cre"re" +i proov"re" $!ei i"(i!i

copetitive " Ro-!iei *"'"t pe "tr"ciile e0i%te!te, "tr"(ere" $!$i !$"t c-t

"i "re &e co!c$re!i, t$ri+ti +i i!ve%titori #! t"r" !o"%tr.

Pl"!i)ic"re" proovrii p"c3etelor &e pro&$%e t$ri%tice i!te(r"te co!)i($r"te

+i " copo!e!telor "ce%tor" %e v" re"li'" "%t)elK

1. Lan$area ini&iati%ei l" !ivel$l p$*lic$l$i +i " 'o!elor &e re)eri!, pri!

i!tere&i$l $!ei v"rieti &e ilo"ce +i te3!ici prooio!"leK p$*licit"te o!li!e,

co!%tr$ire +i "ct$"li'"re *lo(, )or$$ri, %ite, "ctiv"re" &e co!t$ri pe (r$p$ri &e

%oci"li'"re &e tip$l )"ce*oo, )licr, titter, p$*licit"te pri! c"t"lo"(e, *ro+$ri,

40


41/45

c"t"lo"(e, pli"!te %$* )or" i!vit"iilor, p$*licit"te pri! $tili'"re" ilo"celor "%%7

e&i", i!vit"ii l" ei%i$!i televi'"te %"$ r"&io)o!ice, report"e +i "rticole le"("te

&e &e%)+$r"re" eve!ie!t$l$i, o!t"re" &e *"!!ere #! $&ee, col"re"

"$to*$'elor #! i!terior$l +i e0terior$l "ce%tor".

2. De!%oltarea e,ecti%# a pro"ra.ului de pro.o%are8 pri! )olo%ire" te3!icilor

prooio!"le ce pre%$p$! co$!ic"re" i!terper%o!"l +i iper%o!"lK cre"re" +i

&i!"i'"re" co!ti!$ " %ite7$l$i, *lo($l$i, )or$$rilor, p$*licit"te" e&i" +i

e0tr"e&i" etc.

>. Monitori!area per.anent# a re!ultatelor8 "t-t #!"i!te" iplee!trii "ci$!ilor

preco!i'"te, c-t +i &$p iplee!t"re

Activit"te" &e%)"%$r"t" Perio"&"Re"li'"re" $!ei i&e!tit"ti

" %t"ti$!ii l"!ic Mol&ov"

%lo("!, %i(l",

pre'e!t"re/

1 i$lie71 "$($%t

1

%epte*rie 241> pe!tr$ " c$pri!&e %i perio"&" i! c"re %e &e%)"%o"r" %i t"r($l &e

41


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t$ri%. A!$ite "ctivit"ti vor )i &e%)"%$r"te pe p"rc$r%$l priei l$!i, i"r re%t$l c"re

&epi!& %i &e "lti )"ctoriK t"r($l &e t$ri% %"$ &"t" "p"ritiei revi%telor &e

%peci"lit"te/ c$pri!& i!tre(" perio"&".


43/45

Pe!tr$ &er$l"re" $!ei "%ee!e" c"p"!ii &e proov"re, c"re %" i!cl$&e

%tr"te(iile e!tio!"te e%te &e !evoie &e $! *$(et &e "pro0i"tiv 2.444 Ro!

ec3iv"le!t$l " 24.444.444 &e lei vec3i.

Activit"te" &e%)"%$r"t" 9$(et$l

Re"li'"re" $!ei i&e!tit"ti" %t"ti$!ii l"!ic Mol&ov"

%lo("!, %i(l",

pre'e!t"re/

>444 RON

44 RON

Pe!tr$ " ev"l$" re'$lt"tele c""p"!iei e%te iplee!t"t" o cercet"re

c"!tit"tiv" i! r"!&$l pote!ti"lilor %i "ct$"lilor t$ri%ti. e &ore%te ")l"re" o&$l$i i!

c"re c"p"!i" &e proov"re " i!)l$e!t"t percepti" p$*lic$l$i &e%pre %t"ti$!e.


44/45

R%p$!%$l l" "ce"%t #!tre*"re %e ")l #! proov"re" &e)icit"r &i! pre!ent "'o!ei +i #! %l"*" v"lori)ic"re " pote!i"l$l$i t$ri%tic &e c"re &i%p$!e.

tr"te(i" &e proov"re "re i! ve&ere o rel"!%"re" " "ctivitii t$ri%tice pri!v"lori)ic"re" %$perio"r, i!te!%iv c"lit"tiv " re%$r%elor !"t$r"le +i re"*ilit"re"*"'ei te3!ico "teri"le. Oport$!it"tile %e le"(" &e cre"re" $!or !oi o*iective

t$ri%tice, "tr"(ere" &e !oi i!ve%titii, cre%tere" c"lit"ii %erviciilor t$ri%tice &e $!&e v"re'$lt" o cre%tere " !$"r$l$i &e !optit$ri%t )"pt ce v" &$ce "$to"t l" o cre%tere" eco!oiei "ce%tei".

Pe viitor, %t"ti$!e" l!ic Mol&ov" "r p$te" % repre'i!te elee!t$l c3eiece "r p$te" &$ce l" o &e'volt"re" " 'o!ei &"r %i " X$&et$l$i 9"c$, %i %7+irec"pete %t"t$t$l &e Perl " Mol&oveiW

44


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@i3lio"ra,ie4

1 t!cioi$, A., F., 7 Strate(ii de mar3etin( n turism, E&it$r" Eco!oic,

9$c$re+ti, 2442

' Ep$r"!, G3., 7 G3i& orie!t"tiv &e re"li'"re " pl"!$l$i &e "reti!( 7, 9r"+ov,

2414

( Gl"v"! V., Turismul n 'omania" Editura Economica" Bucuresti" #$$$4

* .%l"!ic7ol&ov".i!)o

5. 555)c6al-a)ro7studiul8turism

6. 1ttp:77555)primaria slanicmoldova)ro
http://www.cjalba.ro/studiul_turismhttp://www.cjalba.ro/studiul_turism

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