Click here to load reader

Download Ori Cohen orico@skyrider

Post on 20-Jan-2016

37 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Ori Cohen [email protected] Today’s Separate Worlds. WEB. P2P. The site is the destination ( − ) Portal/vertical centric ( − ) Publishing vs. sharing orientation ( − ) Searches machines ( − ) Data collection is vertical ( − ) Centralized distribution costs - PowerPoint PPT Presentation

TRANSCRIPT

Slide 1(+) User-centric
(−) Disorganized, uncontrolled
(−) Portal/vertical centric
(+) Commercialization ecosystem
All Time
Downloads (MM)
Daily Downloads
Conversion(3) 50%
Downloads (MM)
1. Morpheus
2. Limewire
3. iMesh
4. BitComet
5. BearShare
SourceForge.Net – P2P Downloads
Download.com – P2P Downloads
Limewire.com – Site Downloads
Company published figure.
Skyrider estimate.
Skyrider estimate accounting for multiple apps per user, multiple downloads per user, such as upgrades and multiple machines.
There have been an estimated 1.5-2Bn P2P client downloads in last 5 years
At an estimated 7(3) downloads per user, results in approximately 250MM users
Confidential
Page *
Daily
NAmer
Gnutella
Daily
Global
Gnutella
Monthly
Global
Gnutella
eDonkey(3)
Total
Activity
Searches
Gnutella
eDonkey
Total
At 50% download completion rate on searches on these two networks, P2P files downloaded monthly is 1.2x than iTunes total paid download fulfillment since its inception in 2003.
This Total activity analysis does not include Ares and BitTorrent.
Confidential
Page *
Daily
Gnutella
Daily
Yahoo(2)
297,774
790,528
2,310,004
100MM
24,100
59,218
166,554
65MM(1)
13x
13x
14x
1.5x
Monthly searches on eDonkey & Gnutella combined (6Bn) are 11% more than Yahoo! and Google monthly searches combined (5.4Bn)
Source: Comscore, April data.
Source: Overture keyword bidding tool, except for all searches figure which is Comscore.
Top Artists in this column is top Gnutella artists as ranked by Gnutella search volumes.
Confidential
Page *
Page *
Web-like advertising experience
WEB
Ad.
P2P
Ad-based
models
Confidential