Why does hijacking take place?
Advertising is:
They follow rather than lead. Feel
rather than analyze.
They mostly pay attention to what
what makes them happy or
scared.
They rarely change behavior.
Why does hijacking take place?
Which content gives
people more excitement?
or
It’s also true in the US. Meet McKayla. She’s unimpressed.
Why does hijacking take place?
Which news
people rush to read?
or
You can even hijack
another brand.
Especially when one asks for it.
Like Audi did.
And one you probably don’t.
News is the ultimate human need.
News travels at the speed of a tweet.
People already pay attention to it.
There’s only one thing to do:
For Romania’s fastest agency
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