caso de rse lumina cooper

7/30/2019 Caso de RSE Lumina Cooper

1/14

Dkfmk w` oelgae lg

Rgvxe`vkbmamlkl Vefmka Goxrgvkrmka


2/14

Ak RVG |g`lr ok}er vg`|mle g` `wgv|rk vefmglkl! fwk`le ga iebmgr`e } ak vefmglkl fmzma

aeirg` ok}ergv `mzgagv lg m`v|m|wfme`kamlkl } vg fe`veamlg w`k fwa|wrk goxrgvkrmka {wg

kvwok ak moxer|k`fmk lg m`fmlmr xevm|mzkog`|g g` ga lgvkrreaae vev|g`mbag lga |grrm|erme! } `e

vae g` ga rgviwkrle lg vwv m`|grgvgv.

Xw`|e lg xkr|mlk


3/14

Xkrk feoxrg`lgr ogner ak RVG>\grrm|erme # Kf|ergv

\grrm|erme

\grrm|erme> gvxkfme g` ga fwka aev lmjgrg`|gv irwxev vefmkagv rgkam~k` vwv kf|mzmlklgv!

w|mam~k`le aev rgfwrvev `k|wrkagv {wg lmvxe`g` } ig`grk`le oelev lg xrelwffm`!

fe`vwoe g m`|grfkobme! {wg rgvxe`lg` k fmgr|ev zkaergv fwa|wrkagv g` ga okrfe lg w`k

erik`m~kfm` xea|mfe m`v|m|wfme`ka lg|grom`klk


4/14

Fmwlklk`ev! erik`m~kfme`gv vefmkagv e

vefmglkl fmzma! erik`m~kfme`gv

xea|mfkv } akv w`mzgrvmlklgv

Gv|kle! {wg |mg`g g`|rg vwv

xrm`fmxkagv gagog`|ev ka iebmgr`e

} ka erlg` nwrlmfe

Ak goxrgvk! {wg vg frgk xkrk xrelwfmr bmg`gv }

vgrzmfmev {wg vk|mvjkik` `gfgvmlklgv vefmkagv }ig`grg` w|mamlklgv

Kf|ergv

Xkrk feoxrg`lgr ogner ak RVG>

\grrm|erme # Kf|ergv

RVGRVG


5/14

[w gv g`|e`fgv ak RVG5


6/14

Jrmglok`> Ae rgvxe`vkbag lg w`k goxrgvk!

gv| g` xrgefwxkrvg lga rg|erè xkrk ga

xrexmg|krme.

Ae {wg xrmo g` ga xkvkle! jwg aeirkr {wg ak m`zgrvm` |wzmgvg ga

ok}er rg`lmomg`|e xevmbag vm` fe`vmlgrkr ak vm|wkfm` lg aev

|rkbknklergv! ga oglme kobmg`|g e ak feow`mlkl

Ogazm` Kvdg`> Xak`|gk ak jmiwrk lg fe`|rk|e

vefmka k xkr|mr lg akv `wgzkv gtmig`fmkv lg ak

vefmglkl dkfmk akv goxrgvkv.

K}gr

De}

Kxkrgfg w` `wgze oelgae lg lgvkrreaae {wg bwvfk lgnkr k|rv w`

oelgae {wg xrmzmagimk ga frgfmomg`|e gfeòmfe xer wè {wg omrk

ka vgr dwokè feoe fg`|re lg |elk kf|mzmlkl } xkrk ga fwka vg

xrmerm~k glwfkfm`! vkawl! ig`grkfm` lg exer|w`mlklgv g|f.


7/14

Gv ga feoxreomvelg aev `giefmevxkrk fe`|rmbwmrka lgvkrreaae

gfe`omfe vev|g`mbag! |rkbknk`le fe` vwv goxagklev! vwv jkomamkv! akfeow`mlkl aefka } ak vefmglklg` ig`grka xkrk ognerkr vw fkamlkl lg zmlk $Yeral

Bwvm`gvv Few`fma jer Vwv|km`kbag Lgzgaexog`|-

[w gv g`|e`fgv ak RVG5


8/14

Ve` vae aev irwxev lg m`|grv gt|grè5Ak RVG gv w`k ebamikfm`5

Gv vae lg ak irk` goxrgvk5

Gv `gfgvkrme feèfgr ga |grrm|erme } vw

rgkamlkl vefme xea|mfk5

Moxamfk feèfgr m`|grgvgv5

Xkrk vgiwmr feoxrg`lmg`le ak RVG


9/14

Dkfmk w`k klgfwkfm` lg ak RVG

[wmg` amlgrk ga lgvkrreaae lg w` |grrm|erme5

Kvmv|g`fmkamvoe! ka|ev `lmfgv lg xebrg~k! ferrwxfm`!

kwvg`fmk % lgbmamlkl lga gv|kle $Fkve lefg`|gv }

xgrve`ka lg vkawl-! vefmglkl fmzma lgverik`m~klk !

m`jaw}g` g` ak RVG5

Vefmglkl iaebkam~klk } feoxg|m|mzk! gtmig

feoxreomve fe` ga lgvkrreaae vev|g`mbag lga|grrm|erme {wg moxkf|k`

\g`goev rgvxe`vkbmamlklgv feoxkr|mlkv. Lgvkrreaae lg

m`|k`imbagv $Glwfkfm`! Fwa|wrk! M`zgv|mikfm`-

Xebakfme`gv Wrbk`kv } Rwrkagv Lg|grom`k`

kffme`gv lg RVG5Vg rg{wmgrg` vgkagv lg feoe ak RVG m`faw}g k aev

|rkbknklergv. Fwa|wrk erik`m~kfme`ka lg ak fwka lk` jg vwv

irwxev lg m`|grv Kr|mfwakr kffm` } lmvfwrve


10/14

Gtxgrmg`fmk Awom`k Fexxgr


11/14

\rkbknk`

lgvfeerlm`klkog`|g }

`e m`zeawfrk` ka

gv|kle } ak

feow`mlkl.

Gvfg`krme Om`gre Fknkokrfk

GVFG@KRME KF\WKAIRK@ OM@GRK

FKNKOKRFK

K xgvkr lg vw xrgvg`fmk

aev `mzgagv lg xebrg~k!

lgv`w|rmfm` }

k`kajkbg|mvoe vmiwg`

miwka

Ig`grk` moxkf|ev

kobmg`|kagv `gik|mzev

$Rglwffm` lg jwg`|gv

lg kiwk! g|f.-

Gtmv|g ka|e xe|g`fmka

om`gre g` ak Rgim`

Ig`grk` moxwgv|ev

xkrk ga gv|kle $K ak

rg`|k! rgikakv-

Xgrom|g ga lgvkrreaae

lg m`zgrvme`gv

feoxagog`|krmkv


12/14

Jawne lg xrefgvev lg RVG / V\CD


13/14

G`|mlklgv Am`gkomg`|e Gv|rk|gimkv M`v|rwog`|ev % Ogfk`mvoev

GV\KLE

Iebmgrè

Rgime`ka }

Lgxg`lg`fmkv

Iebmgrèv

Aefkagv

E|rkv

m`v|m|wfme`gv lga

gv|kle

Jer|kagfmomg`|e lga rea lga

gv|kle feoe xreoe|er }

rgiwakler lg akv

kf|mzmlklgv gfeòmfkv!

vefmkagv } kobmg`|kagv lga

|grrm|erme.

\rk`vxkrg`fmk g` ga wve lg

ak m`jerokfm`.

Feakberkr xkrk ga

aeire lg vwv xea|mfkv

} xreirkokv.

Fe`zg`mev lg Feexgrkfm`.

Moxwavkr ga lgvkrreaae lg xre}gf|ev gv|rk|imfev.

Vgr xkr|g g` ga lmvge g moxagog`|kfm` lg xrefgvev

lg xak`mjmfkfm` |grrm|ermka $XLF } ^GG-.

Ig`grkr Gvxkfmev lg lmaeie |rmogv|rka.

Lmjwvm` k`wka lg kf|kv lg feoxreomve } `mzgagv lg

fwoxamomg`|e

Lmjwvm` lefwog`|ev rgakfme`klev fe` ak feoxrk lg|mgrrkv! goxrgvkv } rgkvg`|komg`|e

FEOW@MLKL

Algrgv Aefkagv

Erik`m~kfme`gv

Vefmkagv

Goxrgvkv

Rgvxg|e k akv

feow`mlklgv.

\rk`vxkrg`fmk g` ga wve lg

ak m`jerokfm`.

Vgr xkr|g kf|mzk g` akv

kf|mzmlklgv lg ak

feow`mlkl

Feakberkr g` vwv

xrefgvev lg

lgvkrreaae

Feakberkr ga lmvge g moxagog`|kfm` lg vw xak` lg

lgvkrreaae feoe bkvg xkrk `wgv|rev xre}gf|ev lg

m`zgrvm`

Xreoezgr ak frgkfm` lg gvxkfmev lg lmaeie e

vwokrèv k aev gtmv|g`|gv.

Kfeoxkkr } jkfmam|kr igv|me`gv fe` ga gv|kle

$Kffgve k vgrzmfmev bvmfev- Lmjwvm` k`wka lg kf|kv lg feoxreomve } `mzgagv lg

fwoxamomg`|e

Lmjwvm` lefwog`|ev rgakfme`klev fe` ak feoxrk lg

|mgrrkv! goxrgvkv } rgkvg`|komg`|e

Lmjwvm` lg è|kv lg xrg`vk

Rgw`me`gv lg |rkbkne |rmogv|rka fe` xgrmelmv|kv

Rgakfme`komg`|e V\CD


14/14

G`|mlklgv Am`gkomg`|e Gv|rk|gimkv M`v|rwog`|ev % Ogfk`mvoev

VGF\ER

GOXRGVKRMKA

Vgf|er goxrgvkrmka lg

ak Rgim` Fknkokrfk

Xkr|mfmxkfm` kf|mzk lg

gvxkfmev lg g`fwg`|re

goxrgvkrmka.

Xkr|mfmxkfm` g`

erik`m~kfme`gv }

irgomev

goxrgvkrmkagv.

Feakberkr fe` ga aeire

lg vwv xak`gv }

xre}gf|ev.

Xkr|mfmxkr g` ak Fokrk lg Feogrfme }

Xrelwffm` lg Fknkokrfk

Xkr|mfmxkr lga Irwxe @er|g

Ig`grkr gvxkfmev lg lmaeie fe` akv goxrgvkv

om`grkv fgrfk`kv ka obm|e lga Xre}gf|e Ga

Ikag`e.

Xkr|mfmxkr } jer|kagfgr ga FERGO]XG

Rgakfme`komg`|e V\CD

M`v|rwog`|ev lg rgakfme`komg`|e

FE@ZG@MEV LE@KFME@GVFEOXREOMVEV

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