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ional Bucureti

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iile finanatoare

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1 Greer, G., De ce femeile nu cumpr Cd-uri?, BBC MusicMagazine, septembrie 1994, p. 35-37

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2Andersson Tommy D, Solberg Harry Arne Leisure Events andRegional Economic Impact (1999), World Leisure and Recreation,Vol 41 No 1, pp. 22-28

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3McCarthy, J., E., Marketingul de baz: o abordare managerial,editura Irwin, 1960

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4 Kotler, P., Andreasen, A., Marketing strategic pentruorganizaiile care nu au profit, editura Pretince Hall, 19915Levitt, T.,Modul marketingului, editura mcGraw Hill, 1969

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6Fitzgibbon M, Kelly A.From Maestro to Manager: CriticalIssues in Arts and Culture Management (1997)

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7Bateson, J., Managementul serviciilor de marketing: texte ilecturi, editura Dryden Press, 1989

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8 Berry, L., angajatul ca i client. Jurnalul unei bnci cuamnuntul, III, 1981, p. 1, 33 - 40

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9 Carman, J. M., Langeard, E., Strategii de dezvoltare pentrufirme de servicii, editura In Bateson, 198910Parasuraman, A., Zeithaml, V. A., Berry, L. L., Un modelconceptual al calitii serviciilor i implicaiile pentru cercetrileviitoare, Journal of Marketing, 1985, p. 41-50

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11 Kotler, P., Andreasen, A., Marketing strategic pentruorganizaiile care nu au profit, editura Pretince Hall, 1991

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12Parasuraman, A., Zeithaml, V. A., Berry, L. L., Un modelconceptual al calitii serviciilor i implicaiile pentru cercetrileviitoare, Journal of Marketing

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13 Shannon, C., Weaver, W., Teoria matematic a comunicrii,editura University of Illinois Press, 1949

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14Kotler, P., Andreasen, A.,Strategic Marketing for NonprofitOrganisations, Pretince Hall, 1991

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15Maslow, A., Motivarea i personalitatea, editura Harper & Row,1954

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16Morison, B., Dalgleish, J. G.,Un public mai mare pentru arte icum sa-l dezvoltm, editura ACA Books, 1987

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17 Kemp, L., acesta este adevrul sau nu?, BBC MusicMagazine, martie 1993, p. 26-30

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18Louise Honeyman interviu dat la Music Matters, BBC, 3noiembrie 1994

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19Murdin, L., Este important s nu ne agm de dominantul celmai de jos. Arts Management Weekly, 1 decembrie 1994, p. 2-320Rogers, E., Difuzarea inovaiilor, editura Free Press, 1962

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21Munroe-Faure, L., Munro-Faure, M., Implementarea calitiitotale a managementului, editura Financial Times/PitmanPublishing, 1992

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care muncesc ladomiciliu

3. Pensionariprosperi, zone depensionari

3.8. Zone cu proprieti,rezideni bogai3.9. Apartamente private,

oameni n vrst

4. Directori aflueni,zone familiale

4.10. Familii de lucrtoriafluente, cu ipoteci4.11. Cupluri de lucrtoriafluente, cu ipoteci icase noi4.12. Fore de lucru ntranzit, care locuiesc lalocul de munc

B. NCRETERE

5. Muncitori avui,zone familiale

5.13. Zone familiale cuproprietari5.14. Zone familiale cuproprietari, copii mari5.15. Familii cu ipoteci,copii mici

6. Locuitori urbaniaflueni, zoneoreneti

6.16. Zone urbaneafluente6.17. Apartamente iipoteci, celibatari icupluri tinere de lucrtori6.18. Apartamentemobilate i studiouri

7. Cadre prospere,zone metropolitane

7.19. Apartamente,celibatari i cupluri7.20. Zone multi-etnicearistocratizateC. N

URCARE

8. Directori maibogai, centreurbanistice

8.21. Enclave prospere,directori supercalificai8.22. Centre academice,

studeni i tineri angajai8.23. Zone centraleafluente, imobile iapartamente8.24. Zone multi-etniceparial aristocratizate8.25. Apartamentemodificate i studiouri,celibatari

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9. Oameni de vrstaa doua cu situaiebun, zone maturede proprietari

9.26. Zone mature deproprietari9.27. Zone rurale,ocupaii mixte9.28. Zone de proprietari9.29. Zone de proprietari,

chiriai de stat,pensionariD.STABILE

10. Lucrtoricalificai, zone deproprietari

10.30. Zone deproprietari, lucrtoricalificai10.31. Proprietari decase mai vechi, lucrtoritineri10.32. Zone deproprietari cu lucrtoricalificai

11. Noi proprietari,

comuniti mature

11.33. Zone de stat,civa noi proprietari11.34. Zone mature deproprietari, lucrtori

calificai11.35. Proprieti mici,lucrtori mai n vrst,noi proprietariE.

ASPIRANI

12. Muncaintelectual, zonemulti-etnice maidezvoltate

12.36. Zone deproprieti, multi-etnice,familii tinere12.37. Centre urbanemulti-ocupate, ocupaiimixte12.38. Zone multi-etnice,funcionari

13. Oameni n

vrst, zone maipuin prospere

13.39. Proprietari, miciapartamente de stat,

pensionari singur13.40. Zone de stat,oameni n vrst,probleme de sntate

F. CEI CUGREUTI

14. Locatari la stat,case mai bune

14.41. Zone de stat maibune, noi proprietari14.42. Zone de stat,familii tinere, civa noiproprietari

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23La ntmplare nu nseamn haotic. n terminologiasondajelor, aceasta nseamn c fiecare persoan din populaiastudiat are aceeai ans de a fi selectat ca orice alt membru i caceast probabilitate poate fi calculat numeric.

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ri ene, Ministerul Culturii iorganizaii internaionale (ex. Comisia European)

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