keyword research
Post on 30-Dec-2015
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Despre Cuvinte Cheie
De ce sunt importante cuvinte cheie?La ce ajuta cuvintele cheie?Cum le gasim pe cele mai bune?Cum le gasim repede?
La ce Ajuta Cuvintele Cheie
• Trafic organic• Relevanta• IA (Information Architecture)• Optimizari interne (meta taguri, content)• Link building• Identificare competitie• Identificare noi oportunitati de business
Surse de Cuvinte Cheie
• Date istorice (GA + WMT)• Adwords KW Planner• 3rd party tools• Google/Bing/Yahoo/Yandex• Competitie
LSI / LDA / TF*IDF
• Latent Semantic Indexing• Latent Dirichlet Allocation (Topic Modelling)• Term Frequency – Inverse Document
Frequency
Metoda Automata
• OpenS – Open Source Software– Incoming Kw– Adjacent Kw– Keyword Extractor– Related KW– Keyword Analysis – KW Lab
Concluzii• Cuvintele cheie reprezinta fundatia unui site• Folositi tool-uri si automatizari• Intelegeti nisa: serviciile produsele• Intelegeti intentia utilizatorului in functie de
tipul de cautare• Fiti creativi in identificarea noilor surse de
cuvinte
Multumesc!
• Daniel Ene, CMO at Agile Media• http://agilemedia.com • daniel@agilemedia.com• Facebook.com/danielicb• 0752 177 673
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