daniel ene - keyword research (2014.10.30, impact hub bucharest)

26
Keyword Research Daniel Ene CMO agilemedia.com facebook.com/agilemediaro

Upload: lumea-seo-ppc

Post on 19-Jun-2015

296 views

Category:

Documents


0 download

DESCRIPTION

În data de 30 octombrie 2014, a avut loc la Impact HUB Bucharest Lumea SEO PPC #106, pe tema: "Cuvinte cheie". Au vorbit: - Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest) - Cătălin Macovei - Keywords? (2014.10.30, Impact HUB Bucharest) - Robert Trandafir - Cum realizez o strategie SEO de cuvinte cheie care generează conversii eCommerce în prima lună de la lansarea site-ului? (2014.10.30, Impact HUB Bucharest) Moderatorul întâlnirii: Olivian Breda. Detalii pe: http://lumeaseoppc.ro/followup-106-cuvinte-cheie/

TRANSCRIPT

Page 1: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keyword Research

Daniel EneCMO

agilemedia.comfacebook.com/agilemediaro

Page 2: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Despre Cuvinte Cheie

De ce sunt importante cuvinte cheie?La ce ajuta cuvintele cheie?Cum le gasim pe cele mai bune?Cum le gasim repede?

Page 3: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Tipuri de Cautari in Google

• Informationale • Navigationale• Tranzactionale

Page 4: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

La ce Ajuta Cuvintele Cheie

• Trafic organic• Relevanta• IA (Information Architecture)• Optimizari interne (meta taguri, content)• Link building• Identificare competitie• Identificare noi oportunitati de business

Page 5: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Surse de Cuvinte Cheie

• Date istorice (GA + WMT)• Adwords KW Planner• 3rd party tools• Google/Bing/Yahoo/Yandex• Competitie

Page 6: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

LSI / LDA / TF*IDF

• Latent Semantic Indexing• Latent Dirichlet Allocation (Topic Modelling)• Term Frequency – Inverse Document

Frequency

Page 7: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Inception

Page 8: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

2 Metode Pentru Keyword Research

• Manuala• Automata

Page 9: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Metoda Automata

• OpenS – Open Source Software– Incoming Kw– Adjacent Kw– Keyword Extractor– Related KW– Keyword Analysis – KW Lab

Page 10: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

OpenS Apps

Page 11: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Incoming Keywords

Page 12: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Adjacent Keywords

Page 13: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Adjacent Keywords

Page 14: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Related Keywords

Page 15: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Related Keywords

Page 16: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Related Keywords

Page 17: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Related Keywords

Page 18: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keyword Extractor

Page 19: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keywords Lab

Page 20: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keywords Lab

Page 21: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keywords Lab

Page 22: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keywords Lab

Page 23: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keywords Lab

Page 24: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Keyword AnalysisDificultate - Popularitate - ROI

Page 25: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Concluzii• Cuvintele cheie reprezinta fundatia unui site• Folositi tool-uri si automatizari• Intelegeti nisa: serviciile produsele• Intelegeti intentia utilizatorului in functie de

tipul de cautare• Fiti creativi in identificarea noilor surse de

cuvinte

Page 26: Daniel Ene - Keyword Research (2014.10.30, Impact HUB Bucharest)

Multumesc!

• Daniel Ene, CMO at Agile Media• http://agilemedia.com • [email protected]• Facebook.com/danielicb• 0752 177 673