managementul afacerii - teme de studiu

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LISTA TEMELOR DE STUDIU LA DISCIPLINA “MANAGEMENTUL AFACERILOR” Pregatirea studentilor de la forma de invatamant FR, anul IV la disciplina “Managementul Afacerilor” trebuie sa urmareasca aprofundarea urmatoarelor teme: 7(0$’HILQLUHDQRLXQLLGHPDQagement &RQFHSWXOGHPDQDJHPHQWGHULYGLQODWLQHVFXOPDQXVUHSUH]HQWkQGPDQH- YUDUHD SLORWDUHD &HO FH WUHEXLH V RUJDQL]H]H œL V UHDOL]H]H DFHVW SLORWDW HVWH PDQDJHUXO FHO FH SDUWLFLS QHPLMORFLW OD RUJDQL]DUHD œL HIHFWXDUHD DFLXQLL manageriale. În 8. YHUEXO ‡WR PDQDJH· LQVHDPQD D DGPLQLVWUD D FRQGXFH D UHXœL cuvântul fiind derivat apoi in manager si management. Principiile managementului stiintific au fost formulate de Frederick Taylor la inceputul anilor 1900.: V VH HODERUH]H R YDULDQW œWLLQLILF GH UHDOL]DUH D RELHFWLYHORU UHQXQkQGX-se la modele empirice bazate pe experienta si rutina; VVHDVLJXUHRVHOHFLHœWLLQLILFDOXFUULORU V VH FRRSHUH]H FX OXFUWRULL Dv OXFUULOH V ILH H[HFXWDWH FRQIRUP SULQFLSLLORUœWLLQLILFH PXQFD œL UHVSRQVDELOLWDWHD V ILH UH]RQDELO vPSULWH vQWUH PDQDJHUL œL OXFUWRUL ,Q DFHHDVL SHULRDGD +HQU\ )D\RO D IRUPXODW IXQFLXQLOH œL SULQFLSLLOH FRQGXFHULLRUJDQL]DLRQDOH - planificarea, - organizarea, - comanda, - coordonarea, - controlul. Afacerea 7HUPHQXOGHDIDFHUHDUHRXWLOL]DUHWRWPDLODUJvQvQWUHDJDOXPHÌQ8. DFHVWWHUPHQVHPQLILFXQOXFUXFHWUHEXLHIFXWSHQWUXDFkœWLJD˜EDQL ÌQ GHVIœXUDUHD XQHL DIDFHUL LQWU IDFWRULL FRQVXPDWRULL SURGXFWRULL distribuitorii. 3HQWUXREXQGHVIœXUDUHDXQHLDIDFHULWUHEXLHVFSDUFXUVHHWDSHOH -GHQWLILFDUHDSURGXVXOXLVDXVHUYLFLXOXLœLGHWHUPLQDUHDDFHORUHOHPHQWH FHvOGLIHUHQLD]GHFHOHODOWHSURGXVHGHSHSLD - HIHFWXDUHDXQXLVWXGLXGHSLD - QHJRFLHUHDGLQWUHFHOHGRXSULFRQWractante; - SXQHUHDvQSUDFWLFDDIDFHULL $FWLYLWDWHD GH GHPDUDUH D XQHL DIDFHUL DUH OD ED] H[LVWHQD D WUHL elemente: -H[LVWHQDXQHLRSRUWXQLWL

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Page 1: Managementul Afacerii - Teme de Studiu

LISTA TEMELOR DE STUDIU LA DISCIPLINA

“MANAGEMENTUL AFACERILOR”

Pregatirea studentilor de la forma de invatamant FR, anul IV la disciplina “Managementul Afacerilor” trebuie sa urmareasca aprofundarea urmatoarelor

teme: 7(0$����'HILQLUHD�QR LXQLL�GH�PDQagement

&RQFHSWXO�GH�PDQDJHPHQW�GHULY��GLQ�ODWLQHVFXO�PDQXV��UHSUH]HQWkQG�PDQH-

YUDUHD��SLORWDUHD��&HO�FH� WUHEXLH�V��RUJDQL]H]H�úL� V�� UHDOL]H]H�DFHVW�SLORWDW�HVWH�PDQDJHUXO�� FHO� FH� SDUWLFLS�� QHPLMORFLW� OD� RUJDQL]DUHD� úL� HIHFWXDUHD� DF LXQLL�manageriale.

În 8�.�� YHUEXO� ³WR� PDQDJH´� LQVHDPQD� D� DGPLQLVWUD�� D� FRQGXFH�� D� UHXúL��cuvântul fiind derivat apoi in manager si management.

Principiile managementului stiintific au fost formulate de Frederick Taylor la inceputul anilor 1900.:

��� V�� VH� HODERUH]H� R� YDULDQW�� úWLLQ LILF�� GH� UHDOL]DUH� D� RELHFWLYHORU��UHQXQ kQGX-se la modele empirice bazate pe experienta si rutina;

���V��VH�DVLJXUH�R�VHOHF LH�úWLLQ LILF��D�OXFU�ULORU� ��� V�� VH� FRRSHUH]H� FX� OXFU�WRULL� D�v�� OXFU�ULOH� V�� ILH� H[HFXWDWH� FRQIRUP�

SULQFLSLLORU�úWLLQ LILFH� ���PXQFD� úL� UHVSRQVDELOLWDWHD� V�� ILH� UH]RQDELO� vPS�U LWH� vQWUH�PDQDJHUL� úL�

OXFU�WRUL�� ,Q� DFHHDVL� SHULRDGD� +HQU\� )D\RO� D� IRUPXODW� IXQF LXQLOH� úL� SULQFLSLLOH�

FRQGXFHULL�RUJDQL]D LRQDOH� - planificarea, - organizarea, - comanda, - coordonarea, - controlul. Afacerea 7HUPHQXO�GH�DIDFHUH�DUH�R�XWLOL]DUH�WRW�PDL�ODUJ��vQ�vQWUHDJD�OXPH��ÌQ�8.��

DFHVW�WHUPHQ�VHPQLILF��XQ�OXFUX�FH�WUHEXLH�I�FXW�SHQWUX�D�FkúWLJD�ÄEDQL� ÌQ� GHVI�úXUDUHD� XQHL� DIDFHUL� LQWU�� IDFWRULL�� FRQVXPDWRULL�� SURGXF�WRULL��

distribuitorii. 3HQWUX�R�EXQ��GHVI�úXUDUH�D�XQHL�DIDFHUL�WUHEXLHVF�SDUFXUVH�HWDSHOH� -� �GHQWLILFDUHD�SURGXVXOXL�VDX�VHUYLFLXOXL�úL�GHWHUPLQDUHD�DFHORU�HOHPHQWH�

FH�vO�GLIHUHQ LD]��GH�FHOHODOWH�SURGXVH�GH�SH�SLD ��� - HIHFWXDUHD�XQXL�VWXGLX�GH�SLD ��� - QHJRFLHUHD�GLQWUH�FHOH�GRX��S�U L�FRQWractante; - SXQHUHD�vQ�SUDFWLF��D�DIDFHULL� $FWLYLWDWHD� GH� GHPDUDUH� D� XQHL� DIDFHUL� DUH� OD� ED]�� H[LVWHQ D� D� WUHL�

elemente: -�H[LVWHQ D�XQHL�RSRUWXQLW� L

Page 2: Managementul Afacerii - Teme de Studiu

-�vQWUHSULQ]�WRUXO�VDX�HFKLSD�VD -�IUXFWLILFDUHD�RSRUWXQLW� LL 3ULQ�vQWUHSULQ]�WRU�VH�vQ HOHJH�SHUVRDQD�FH�RUJDQL]HD]���GH LQH��DVXP��ULVFXO�

XQHL�DIDFHUL��8QXL�vQWUHSULQ]�WRU�vL�SRW�IL�DWULEXLWH���IXQF LL�PDMRUH� -�D�IL�SXUW�WRU�GH�ULVF - inovator -�FRQGXF�WRU�DO�vQWUHSULQGHULL 2SRUWXQLW� LOH�SLH HL�SRW�IL�H[SULPDWH�VXE�IRUPD�XQRU�WLSXUL�GH�LGHL� a) idei de tip A –�FDUH�DVLJXU��FOLHQ LORU�XQ�SURGXV�FDUH�QX�H[LVW��SH�SLD D�

UHVSHFWLY��GDU�H[LVW��SH�DOWH�SLH H� b) idei de tip B – un produs, un nou proces tehnologic c) idei de tip C –�VH�UHIHU��OD�UHDOL]DUHD�XQHL�DFWLYLW� L�HFRQRPLFH ÌQWUHSULQ]�WRUXO�SRDWH�DYHD���RS LXQL�GH�DERUGDUH�D�SLH HL� 1) produs –�VHUYLFLX�QRX��SLD ��PRQGLDO���ÌQWUHSULQGHUHD�VH�YD�FRQIUXQWD�FX�

FHD�PDL�ULVFDQW��ODQVDUH�GH�SURGXV� ���SLD D�H[LVWHQW���SURGXV�– serviciu nou. Întreprinderea introduce un nou

produs. ��� SLD ��PRQGLDO��� SURGXV�– sHUYLFLX� H[LVWHQW�� ([LVW�� R� JDP�� vQWUHDJ�� GH�

vQWUHSULQGHUL�FH�FRPHUFLDOL]HD]��SURGXVH�H[LVWHQWH��GDU�SLD D�D�IRVW�vQFKLV�� ���SLD ��H[LVWHQW���SURGXV�H[LVWHQW��([LVW��R�SXWHUQLF��FRQFXUHQ �� /D�QLYHOXO�vQWUHSULQGHULORU�PLFL�úL�PLMORFLL�IDFWRULL�FH�LQIOXHQ HD]��QHYRLD�GH�

previziune sunt: 1) JUDGXO�GH�FRQFXUHQ � 2) H[SHULHQ D�úL�HGXFD LD�vQWUHSULQ]�WRUXOXL 3) HWDSHOH�GH�GH]YROWDUH�vQ�FDUH�VH�DIO��RUJDQL]D LD� Etapele functiei de previziune: 1) GHWHUPLQDUHD�GLUHF LHL�HFRQRPLFH�D�HYROX LHL�YLLWRDUH 2) stabilirea�RELHFWLYHORU�RUJDQL]D LHL 3) SUH]HQWDUHD�DQVDPEOXOXL�GH�LQWHQ LL�úL�D�F�LORU�GH�XUPDW 4) VWDELOLUHD�UHVXUVHORU�úL�D�PRGXOXL�GH�XWLOL]DUH

TEMA 2. Politici de administrare a afacerilor.Decizia manageriala

Misiunea firmei –� FHD� SULQ� FDUH� VH� GHILQHúWH� UD LXnea de a fi a ei; este UHSUH]HQWDW�� GH� YDORULOH� RUJDQL]D LHL�� GH� DVSLUD LLOH� HL� VXEOLQLLQG� FDUDFWHULVWLFD�SULQ�FDUH�RUJDQL]D LD�UHVSHFWLY��H[FHOHD]��ID ��GH�UHVWXO�RUJDQL]DWLLORU� �����3ROLWLFD�UHSUH]LQW��JKLGXO�GH�DF LXQH�úL�GHFL]LH�D�RDPHQLORU��3ROLWLFD este o H[SXQHUH� D� DWLWXGLQLL� RILFLDOH� D� XQHL� FRPSDQLL� F�WUH� WRDWH� WLSXULOH� GH�compartimente.

Politici: - SROLWLFD�SURGXF LHL - politica produsului,etc.

'HFL]LD� UHSUH]LQWD� XQ� SURFHV� GLQDPLF�� UD LRQDO� GH� DOHJHUH� D� XQHL� OLQLL� GH�DF LXQH��GH�SRVLELOLW� L�FX�scopul de a ajunge la un rezultat. ��'HFL]LD�PDQDJHULDO�� HVWH� FXUVXO�GH�DF LXQH�DOHV�SHQWUX� UHDOL]DUHD�XQXLD�VDX�

Page 3: Managementul Afacerii - Teme de Studiu

PDL� PXOWRU� RELHFWLYH� úL� SULQ� D� F�UXL� DSOLFDUH� VH� LQI�XHQ HD]�� DFWLYLWDWHD� úL�comportamentul unei alte persoane decât decidentului (persoana care ia decizia).

Elemente implicate in procesul decizional : a. decidentul – persoana ce decide b. formularea problemelor c. obiectivele, scopul deciziei d. alternative de decizie e. VW�ULOH�QDWXULL�vQ�FDUH�VH�LD�GHFL]LD� f. alternativele pentru rezolvarea problemelor. Clasificarea deciziilor: a. tactice sau programate b. VWUDWHJLF��QHSURJUDPDW� c. GH�ED]� d. GH�UXWLQ� ÌQ�SURFHVXO�GH�FUHDUH�úL�GH�ODQVDUH�FX�VXFFHV�D�XQHL�QRL�vQWUHSULQGHUL�VXQW�

necesare câteva elemente fundamentale: - H[LVWHQ D�LGHLL - H[SHULHQ D�vQWUHSULQ]�WRULORU - H[LVWHQ D�UHVXUVHORU�QHFHVDUH�GH]YROWDULL�LGHLL - H[LVWHQ D�XQXL�PHGLX�H[WHUQ�IDYRUDELO &UHDUHD�XQHL�QRL�DIDFHUL�HVWH�VWLPXODW��GH� - SUH]HQ D�vQWUHSULQ]�WRULORU�FX�H[SHULHQ � - IRU D�GH�PXQF��FDOLILFDW� - accesibilitatea la materii prime - JUDGXO�GH�GH]YROWDUH�DO�SLH HL - H[LVWHQ D�XQHL�SROLWLFL�JXYHUQDPHQWDOH�IDYRUDELOH - GLVSRQLELOLW� LOH�GH�WHUHQ - H[LVWHQ D�XQHL�LQIUDVWUXFWXUL 3UREOHPHOH�JHQHUDWH�GH�SLD D�XQLF��HXURSHDQ��SRW�IL�VLQWHWL]DWH�vQ� - schimbarea standardeloU�úL�D�OHJLORU - WUHEXLH�UHH[DPLQDW��ILHFDUH�FRPSRQHQW��D�VLVWHPXOXL�GH�DIDFHUL - VWUXFWXULOH�RUJDQL]D LRQDOH�SRW�GHYHQL�PDL�VFXPSH�úL�PDL�FRPSOLFDWH�GHFkW�

cele ale competitorilor - GLVWULEXLWRULL�H[LVWHQ L�SRW�IL�vQJKL L L�GH�PDULL�FRPSHWLWRUL - FOLHQ LL�H[LVWHQ L�vúL�SRW�VFKLPED�FRPSRUWDPHQWXO

7(0$�����3UHYL]LXQHD�úL�SODQLILFDUHD�DIDFHULORU

���2ELHFWLYHOH�SODQLILF�ULL 3URJUHVXO�VRFLDO�VH�FRQVLGHU��F��SRDWH�IL�GHILQLW�SULQ�

36� �0�[�3�[�'�[�&�[�DO L�IDFWRUL unde: PS-program social; P-SUHJ�WLUH� SURIHVLRQDO��� '-GRWDUHD� PDWHULDO���

C-SURJUHVXO�úWLLQ HL� (OHPHQWHOH� GH� ED]�� DOH� SURFHVXOXL� GH� FRQGXFHUH� VXQW� GHILQLWH� vQ� FDGUXO�IXQF LLORU�RUJDQL]DWLHL�

Page 4: Managementul Afacerii - Teme de Studiu

-�VFRSXO�RUJDQL]D LHL�GH�D�RE LQH�SURILW -�VFRSXO�PLVLXQLL�FH�SHUPLWH�vQGHSOLQLUHD�VFRSXOXL�RUJDQL]D LHL -�RELHFWLYHOH�VXQW�ILQDOLW� L�SH�FDUH�vQWUHDJD�DF LXQH�D�RUJDQL]D LHL�H�RULHQWDW� -�VWUDWHJLD�GH LQH�RELHFWLYHOH�SULQFLSDOH��DGDSWDUHD�FXUVXOXL�GH�DF LXQH -� SROLWLFLOH� UHSUH]LQW�� GHFODUD LLOH� JHQHUDOH� VDX� vQ HOHJHULOH� FH� RULHQWHD]��

JkQGLUHD�úL�DF LXQHD�vQ luarea deciziilor. -� SURFHGHHOH� UHSUH]LQW�� JHQXULOH� GH� DF LXQH� FH� GHOLPLWHD]�� PRGDOLWDWHD�

H[DFW��vQ�FDUH�VH�GHVI�úRDU��R�DFWLYLWDWH� -�UHJXOLOH�UHSUH]LQW��HQXQ XO�FH�VWLSXOHD]��R�DF LXQH�VSHFLILF��úL�GHILQLW� -�EXJHWHOH� �GHFODUD LL�GH�UH]XOWDW�H[SULPDWH�vQ�WHUPHQL�ILFúL� Etapele procesului decizional: ��SUHFL]DUHD�úL�GHILQLUHD�RELHFWLYXOXL 2.adunarea, reglementarea datelor 3. R�DQDOL]��D�LQIRUPD LLORU 4. construirea variantelor 5. adaptarea deciziei si comunicarea deciziei 6. aplicarea deciziei 7. controOXO�úL�XUP�ULUHD�DSOLF�ULL�GHFL]LHL 'HFL]LLOH�SRW�IL�OXDWH�vQ�PDL�PXOWH�FRQGL LL� a. FRQGL LL�GH�FHUWLWXGLQH b. FRQGL LL�GH�ULVF c. FRQGL LL�GH�LQFHUWLWXGLQH

TEMA 4. Organizarea afacerilor

$��2UJDQL]D LLOH�SRW�DYHD�� -�R�VWUXFWXUD�IRUPDO���RILFLDO�� -�R�VWUXFWXUD�LQIRUPDO���QHRILFLDO���GH�FRPXQLWDWH� Cele mai importante principii pe care trebuie sa le urmareasca o societate

sunt (principiile managementului modern): a. SULQFLSLXO�XQLW� LL�vQ�DWLQJHUHD�RELHFWLYXOXL b. principiul ariei de control c. princLSLXO�GHOHJ�ULL�DXWRULW� LORU d. SULQFLSLXO�XQLW� LL�GH�FRPDQG� e. SULQFLSLXO�UHVSRQVDELOLW� LL

%�7LSXUL�GH�VWUXFWXUL�GH�RUJDQL]D LL a. WUDGL LRQDO� b. UD LRQDO� c. FDULVPDWLF� Avantaje sistemului birocratic de organizare sunt: 1. DSOLFDUHD�LPSDU LDO��D�regulilor 2. un sistem de proceduri bine definit 3. sistem bine definit de autoritate 4. diviziunea muncii

Page 5: Managementul Afacerii - Teme de Studiu

Dezavantaje sistemului birocratic de organizare sunt: 1. reguli arbitrare 2. FRQIX]LL�úL�FRQIOLFWH�GH�PXQF� 3. slaba adaptare la noua tehnologie 4. coPXQLFDUHD�VODE��vQWUH�RDPHQL 5. VSD LL�LQVXILFLHQWH�QHFHVDUH�FUHúWHULL�GH�SHUVRQDO ��0DQDJHPHQWXO�VFKLPE�ULL /D� ED]D� SHUWXUED LLORU� FH� IDF� QHFHVDUH� VFKLPE�ULOH� FRQGL LRQDWH� VWDX� ��

fenomene: a. IHQRPHQH�UHDOH��H[LVWHQWH�FH�VROLFLW��V��ILH�DWHQXDWH�VDX�HOLPinate b. IHQRPHQH�VXELHFWLYH��X]XUD�VDX�OLSVD�H[SHULHQ HL�vQ�RUJDQL]D LH��GHFDODMH�

în departamente etc... Restructurarea afacerii cuprinde: a. regruparea afacerii b. HODERUDUHD�GH�VWUDWHJLL�VHFWRULDOH�úL�WHULWRULDOH 5HDF LLOH�QHJDWLYH�FDUH�DSDU�OD�VFKLPEarea structuri organizationale sunt: a. WHDPD�GH�D�SLHUGH�VDX�GH�D�VF�GHD�YHQLWXULOH b. WHDPD�GH�D�QX�GLVWUXJH�UHOD LLOH�SHUVRQDOH�FUHDWH c. QHFHVLWDWHD�GH�D�vQY� D d. teama de necunoscut

TEMA 5 . Planul de afaceri (PA)

A, Obiectivele planului de afaceri 0XOWH� RUJDQL]D LL� PLFL� IRUPXOHD]�� XQ� SODQ� GH� DIDFHUL� FX� R� LPSRUWDQ ��

GHRVHELW��DWXQFL�FkQG�VH�FDXW��R�ILQDQ DUH�GH�OD�E�QFL� ÌQ�RUJDQL]D LLOH�PDUL�GH�UHJXO��DFHVWH�SODQXUL�GH�DIDFHUL�VXQW�I�FXWH�SHQWUX�

produse noi. ÌQ� DOF�WXLUHD� XQXL� SODQ� GH� DIDFHUL� WUHEXL luate în considerare obstacolele

LYLWH�úL�IHOXO�vQ�FDUH�SRW�IL�HYLWDWH�� Succesul unui P.A. depinde de: • Complexitate • Orizontul de planificare • 1XP�UXO�GH�RUJDQL]D LL�LPSOLFDWH • 9XOQHUDELOLWDWHD�ID ��GH�IDFWRUL�QHFRQWUROD L 3$�VH�UHIHU�� ILH� OD�SURPRYarea unei întreprinderi noi, fie la lansarea unui

produs‚ creat într-R�vQWUHSULQGHUH�H[LVWHQW���3$�HVWH�UH]XOWDWXO�XQHL�DFWLYLW� L�XWLOH�GHVI�úXUDWH�GH-D�OXQJXO�SURFHVXOXL�GH�FRQFHSHUH�úL�GH]YROWDUH�D�SURLHFWHORU�QRL��

3$� UHSUH]LQW�� XQ�GRVDU� vQ� FDUH� VH� FRQFHQWUHD]�� VWXGLXO� DQDOLWLF� DO� WXWXURU�DVSHFWHORU�XQXL�SURLHFW��(��DERUGHD]��WRDWH�SXQFWHOH�GH�YHGHUH�vQ�VSHFLDO�VWXGLXO�GH�SLD ���SURGXF LD�úL�JHVWLXQHD��

3$�HVWH�FRQFHSXW�GSGY�VWUDWHJLF�úL�SUHYL]LELO��2ULHQWDW�VSUH�YLLWRU�HO�WUHEXLH�V�� GHWDLOH]H� HOHPHQWHOH� HVHQ LDOH� DOH� XQXL� SURLHFW� GH� GXUDW��� &HO� PDL� DGHVHD�H[LVW����YDULDQWH�GH�3$�

��� 3$� GH� X]� LQWHUQ� QHFHVDU� PHPEULORU� RUJDQL]D LHL� SHQWUX� D� YHULILFD�

Page 6: Managementul Afacerii - Teme de Studiu

obiectivele realizate cu cele propuse ���3$�GH�X]�H[WHUQ�D�F�UXL�SUH]HQWDUH�HVWH�vQ�JHQHUDO�GLULMDW��GH�SUHRcuparea

de a convinge. Redactarea propriu-]LV�� D�XQXL�3$�UHSUH]LQW�� VLQWH]D�D���HWDSH�SULQFLSDOH�

ale unui proiect ce cuprinde: • &XOHJHUHD�GH�LQIRUPD LL • 3ODQLILFDUHD�DFWLYLW� LL • Redactarea propriu-]LV� &RQIRUP� VSHFLDOLúWLORU� H[LVW�� XQ� QXP�U� GH� PRWLYH� Sentru care

managementul strategic inclusiv intocmirea unui plan de afaceri este neglijat de micile organizatii:

• Lipsa timpului • Lipsa competentei în domeniu • /LSVD�GH�vQFUHGHUH�úL�GHVFKLGHUH • Nefamiliarizarea cu managerul strategic Schema unui PA cerut de LLOYDS BANK SMALL BUSINESS GUIDE

este: 1. 6XPDUXO�3$�HVWH�PHQLW�V��VXEOLQLH]H�vQ�FH�FRQVW��DWUDFWLYLWDWHD�DIDFHULL 2. Trecutul afacerii 3. Managementul —�UHSUH]LQW��FDSLWROXO�FHO�PDL�LPSRUWDQW�DO�DIDFHULL 4. Produsul 5. Marketingul 6. Detalii opera LRQDOH 7. $QDOL]D�ILQDO� 8. Perspectiva afacerii

TEMA 6. Propunerea de afaceri (PrA)

PrA poate lua 2 forme: -�SULPD�IRUP��GHVFULH�WLSXO�GH�FRODERUDUH�DúWHSWDW��GH�XQ�SRVLELO�SDUWHQHU�úL IRUPXOHD]��SURSXQHUL�FRQFUHWH� -�D�GRXD�IRUP��UHSUH]LQW��3U$�VXE�IRUma unei scrisori distincte a PA 3U$� SRDWH� IL[D� XQ� FDGUX� JHQHUDO� VDX� SRDWH� IL� R� GHVFULHUH� DP�QXQ LW�� D�

afacerii. &RQGL LL� FDUH� WUHEXLHVF� OXDWH� vQ� FRQVLGHUDUH� YLV-a-YLV� GH� FRQWULEX LD�

partenerului în afacere: - FRQGL LLOH�vQ�FDUH�XUPHD]��V��VH�GHILQHDVF��SUofitul - FDUH�H�H[SHULHQ D�SDUWHQHUXOXL�GH�DIDFHUL�vQ�IRUPXODUHD�XQHL�SURSXQHUL

3U$� WUHEXLH�V�� ILH�DP�QXQ LW��D�v�� V�� VH�SRDW��FRQVWDWD�GDF��SUHMXGLFLD]��negocierile ulterioare.

Page 7: Managementul Afacerii - Teme de Studiu

7(0$����0DQDJHPHQW�úL�0DUNHWLQJ ���&RUHOD LD�GLQWUH�0DQDJHPHQW�úL�0DUNHWLQg 3HQWUX� D� GHPDUD� úL� GHUXOD� R� DIDFHUH� vQ� OLWHUDWXUD� GH� VSHFLDOLWDWH� VH�

UHFRPDQGD�R�DQDOL]��DP�QXQ LW��D�FXSOXOXL�WHKQRORJLHSLD ���3HQWUX�XQ�RP�GH�DIDFHUL� VWDUHD� GH� VSLULW� FH� FXSULQGH� úL� QR LXQHD� GH�PDUN�� 3UHVXSXQH� UHDOL]DUHD�FkWRUYD�QR LXQL�

- F�XWDUHD�SHUPDQHQW��D�IDSWHORU�FRPHUFLDOH�HYLWkQG�D�VH�PXO XPL�FX�RSLQLL�nejustificate.

- GHVFRSHULUHD�FHORU�PDL�HILFLHQWH�PLMORDFH�GH�D�VH�GLIHUHQ LD�GH�FRQFXUHQ �� - HODERUDUHD�XQHL�RIHUWH�FDUH�V��FRQVWUXLDVF��PDL�PXOW�GHFkW�XQ�VLPSOX�GHYL]� - V�� UHDOL]H]H� R� FRPXQLFDUH� DWHQW�� DVWIHO� vQFkW� FOLHQWXO� V�� SHUFHDS�� WRDWH�

avantajele. 8Q�RP�GH�DIDFHUL�WUHEXLH�V��DFRUGH�R�LPSRUWDQ ��GHRVHELW��HYDOX�ULL�FRUHFWH�

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formularea unor anumite reguli: - D�UHIX]D�R�DIDFHUH�QX�H�R�UXúLQH - VHOHFWDUHD�DIDFHULORU�QX�H�GLILFLO��DWXQFL�FkQG�VH�IDFH�R�WHPHLQLF��DQDOL]��D�

UHXúLWHORU�úL�HúHFXULORU� - QX�H�VXILFLHQW�V��WULH]L�WUHEXLH�V��úL�DOHJL� - atunci când ai aOHV�R�DIDFHUH�VLPSOD�DGDSWDUH�D�XQRU�P�VXUL�WHKQLFH�QX�H�

VXILFLHQW�� - PDUNHWLQJXO�DIDFHULORU�vQVHDPQ��DSURSLHUHD�GH�FOLHQW� ���5ROXO�úL�IXQF LD�PDUNHWLQJXOXL�vQ�SUDFWLFD�HFRQRPLF��D�DIDFHULORU /XPHD�FRQWHPSRUDQ��VH�FRQIUXQW��FX�R�VHULH�GH�SUREOHPH�SULQWre care: D�� JOREDOL]DUHD� HFRQRPLF�� FDUH� VHPQLILF�� UHGXFHUHD� vQ� XOWLPHOH� GHFHQLL� D�

ODUMHORU�JHRJUDILFH�D�GLIHUHQ HORU�FXOWXUDOH�úL�HFRQRPLFH�RGDW��FX�DSDUL LD�PDULORU�tehnologii

b. decalajul veniturilor – pe parcursul ultimelor decenii a devenit tot mai V�UDF��� SXWHUHD� GH� FXPS�UDUH� D� VXIHULW� XQ� GHFOLQ� vQ� VSHFLDO� vQ� FD]XO� IRU HL� GH�PXQF��PDL�SX LQ�FDOLILFDWH�

F�� 0HGLXO� vQFRQMXU�WRU�� REOLJD LD� ILUPHORU� GH� D-úL� DVXPD� WRW� PDL� PXOW�U�VSXQGHUHD�SHQWUX�XUP�ULOH�SURSULLORU�DF LXQL�DVXSUD�PHGLXOXL�vQFRQMXU�WRU

d. ProEOHPH� OHJDWH� GH� vPE�WUkQLUHD� SRSXOD LHL�� QXP�UXO� GH� F�V�WRULL��PRGLILF�UL�vQ�FDGUXO�IDPLOLDU�

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JHQHUDO� FkW� úL� PHGLXO� H[WHUQ� FRPSHWL LRQDO�� $WkW� VWXGLHUHD� PHGLXOXL� LQWHUQ� úL�extern se poate realiza cu ajutorul studiilor de marketing. Publicitatea e unul dintre instrumentele importante folosite de firme pentru informarea FXPS�U�WRUXOXL�

'H� DFHHD� vPSOHWLUHD� SXEOLFLW� LL�� D� UHFODPHL� GH� RULFH� QDWXU�� úL� VXE� RULFH�

Page 8: Managementul Afacerii - Teme de Studiu

IRUP�� FX� FHOHODOWH� DFWLYLW� L� DOH� ILUPHL� UHSUH]LQW�� SUHPLVH� DOH� VXFFHVXOXL� vQ�afaceri.

7(0$�����$QDOL]D�WUDQ]DF LRQDO���7UDQ]DF LL�FRPXQLFDWLYH�

,��$QDOL]D�WUDQ]DF LRQDO� $�IRVW�SXV�� OD�SXQFW� vQ�DQLL� �� ,Q�68$��GH�F�WUH�XQ�JUXS�GH�SVLKRORJL�úL�

WHUDSHX L� UHXQL L�� FD� R� WHRULH� FRPSOHW�� DVXSUD� SHUVRQDOLW� LL� LQGLYLGXDOH��'HPHUVXO� DQDOL]HL� WUDQ]DF LRQDOH� FRQVW�� vQ� DQDOL]D� FRPSRUWDPHQWHORU��DWLWXGLQLORU�� UHDF LL� SVLKLFH� úL� HPR LRQDOH� SULQ� LQWHUPHGLXO� ÄJULOHORU� DQDOLWLFH��$FHVW�FRQFHSW�SHUPLWH�RPXOXL�GH�DIDFHUL�V��GHVSULQG��UDSLG�FRQcluzii folositoare OD� DOHJHUHD� FRPSRUWDPHQWXOXLÃ� vQ� GLIHULWH� VLWXD LL� úL� V�� DQDOL]H]H� UH]XOWDWHOH�RE LQXWH�

%��2ELHFWLYHOH�DQDOL]HL�WUDQ]DF LRQDOH� ���,GHQWLILFDUHD�úL�PRGHODUHD�SURSULLORU�VW�UL�GH�VSLULW�RFD]LRQDWH�GH�DIDFHUL� 2. Crearea unui mijloc eficiHQW�GH�DF LXQH�vQ�FDGUXO�UHOD LLORU�vQ�DIDFHUL� 3. Starea de spirit —�HVWH�FRQFHSWXO�FHO�PDL�FXQRVFXW�úL�LPSRUWDQW�FX�FDUH�

RSHUHD]�� DQDOL]D� WUDQ]DF LRQDO���$FHVW� FRQFHSW� VH� UHIHU�� vQ� HVHQ �� OD�GLYL]DUHD�SHUVRQDOLW� LL�XQXL�LQGLYLG�vQ�WUHL�S�U L�GLVWLQFWH��starei de spirit):

a) starea parinte b) starea adult c) starea copil D��6WDUHD�GH�VSLULW�S�ULQWH�LPSOLFD��3�� -�JkQGLUHD��HPR LLOH�úL�FRPSRUWDPHQWXO�SH�FDUH�ILHFDUH�LQGLYLG�OH-a avut în

YLD �� �GLQ� VXUVH� H[WHUQH�� SURSULHL� SHUVRQDOLW� L� �vQ� SULQFLSDO� GH� OD� S�ULQ L���2ULJLQHD� GDW�� GH� PRGDOLW� LOH� GH� vQ� FDUH� XQ� LQGLYLG� D� vQUHJLVWUDW� VLVWHPH� GH�JkQGLUH��HPR LLOH�úL�FRPSRUWDPHQWXO�VH]L]DW�OD�SHUVRDQD�LPSRUWDQWH��FXQRVFXWH�vQ�FRSLO�ULH�úL�DGROHVFHQ ��

b) Starea de spirit adult (A) -�VWDUHD�QX�DUH�QLFL�R�OHJ�WXU��FX�YkUVWD�LQGLYLGXOXL�FL�VH�UHIHU��OD�PRGXO�V�X�

GH� D� JkQGL��$FHDVW�� VWDUH� H� RULHQWDW�� vQ� SULPXO� UkQG�DVXSUD� UHDOLW� LL� RELHFWLYH�vQUHJLVWUDW��úL�XWLOL]DW��VDX�SDUYHQLW��DWkW�GLQ�PHGLXO�DPELDQW�FkW�úL�VW�ULL�GH�VSLULW�S�ULQ L�úL�VDX�FRSLO��3HUVRQDOLWDWHD�DFHVWHL�VW�UL�GH�VSLULW�DSDUH�GH�OD�FFD�����DQL�VH�YD�GH]YROWD�UHVWXO�YLH LL�GDF��PHGLXO�DPELDQW�v-O�DMXW��v-O�VWLPXOHD]���

c) Starea de spirit copil (C) -� FXSULQGH� QHYRLOH�� VHQ]D LLOH�� HPR LLOH�� FH� DSDU� QDWXUDO� OD� R� SHUVRDQ��� 6H�

UHIHU�� OD�VLP XUL�úL�FRQVWLWXLH� vQ�JHQHUDO�H[SHULHQ H�WU�LWH�SULQ�FDUH�D�UHDF LRQDW�SHUVRDQD�UHVSHFWLY���3ULPD�VWDUH�GH�VSLULW�FH�VH�PDQLIHVW��OD�QLYHOXO�XQXL�LQGLYLG��GRYHGHúWH� WRDWH�QHYRLOH��GRULQ HOH�FH�OH�PDQLIHVW��R�SHUVRDQ���([SOLF��DQXPLWH�FRPSRUWDPHQWH��LQGLFD LD�GH�D�DF LRQD�FRQIRUP�GRULQ HORU��úL�SO�FHULORU�SHUVRQDOH�VDX�WHQGLQ D�GH�D�HYLWD�OXFUXULOH�úL�IDSWHOH�FDUH�vQ�DQXPLWH�FLUFXPVWDQ H�DX�DYXW�QHSO�FHUL�VDX�DX�VXIHULW�

7RDWH� FHOH� WUHL� VLVWHPH�GH� VWXGLX� FRQVWLWXLH� R�JULO�� GH� DQDOL]�� FH� SRDWH� IL�H[SOLFDW��QX�QXPDL�GLQ�SXnct de vedere al unei persoane, grup sau colectivitate.

Page 9: Managementul Afacerii - Teme de Studiu

EX. 3HQWUX�R�ILUP��DFHVWH�VW�UL�GH�VSLULW�LQFOXGH�XUP�WRDUHOH� P -�UHJOHPHQW�UL�LQWHULRDUH��UHJXODPHQWH��úWDIHWH�GH�IDEULFD LH� A -�PHWRGH�úL�PLMORDFH�XWLOL]DWRDUH� C -�PRWLYD LD��FOLPDWXO��DPELDQ D�

,,��7UDQ]DF LL�FRPXQLFDWLYH

7UDQ]DF LL�FRPXQLFDWLYH�VXQW�R�IRUP��GH�VROX LL�VRFLDOH�vQWUH�GRX��VDX�PDL�PXOWH�SHUVRDQH�úL�VH�SRDWH�HIHFWXD�vQ�VFULV��SULQ�JHVWXUL��SULYLUL��YRUELUL��RELHFWH�etc.

$QDOL]D�WUDQ]DF LRQDO��SHUPLWH�DQDOL]D�GDWHORU�úL�RULHQWDUHD lor astfel încât V�� IDFLOLWH]H� R� PDL� EXQ�� vQ HOHJHUH� D� IHQRPHQHORU� DS�UXWH� SH� SDUFXUVXO�FRPXQLF�ULL�

�ÌQ�RULFH�IRUPH�VXQW�WUDQVPLVH�PHFDQLF�GRX��WLSXUL�GH�LQIRUPD LL� 1. ,QIRUPD LD�UHIHULWRDUH�OD�FRQ LQXWXO�PHVDMXOXL�GHVSUH�FH�H�YRUED� 2. ,QIRUPD LL� SULYLQG� UHOD LLOH� H[LVWHQWH� vQWUH� SHUVRDQH� �FLQH�� FXL� úL� FXP�

YRUEHúWH�� 7UDQ]DF LL�FRPXQLFDWLYH�VH�FODVLILF��DVWIHO� 1. 7UDQ]DF LL�VLPSOH� • Paralele –�vQ�FDGUXO�vQ�FDUH�VW�UL�GH�VSLULW�VROLFLW��DOWHUQDWLY�V��U�VSXQG��

VW�ULL�DIODWH�OD�LPDJLQHD�WHRULLORU� • ÎnFUXFLúDWH�–� FkQG� XQ� LQGLYLG� F�UXLD� L� V-D� VROLFLWDW� R� DQXPLW�� VWDUH� GH�

VSLULW� QX� U�VSXQGH� vQ� IXQF LH� GH� HD� FL� IXUQL]HD]�� LQWHUORFXWRUXOXL� XQ� U�VSXQV�QHDúWHSWDW�

2. 7UDQ]DF LL�DVFXQVH�GXEOH��–�VH�GHVI�úRDU��vQ�JHQHUDO�OD�GRX��QLYHOH��QLYHO�aparent – social, H[SOLFLW��YHUEDO�úL�XQXO�DVFXQV�SVLKRORJLF�QRQYHUEDO�

3. 7UDQ]DF LL� WDQJHQ LDOH�–� DX� ORF�FkQG�XQXO�GLQWUH� LQWHUORFXWRUL� LJQRU�� FH�VSXQH�FHO�ODOW�úL�REVHUY��I�U��D-úL�GD�VHDPD�VFKLPE�ULOH�VXELHFWXOXL�FRQYHUVD LHL�

TEMA 9. Tehnici de formare a oamenilor le afaceri

3HQWUX� SUHJ�WLUHD� RDPHQLORU� GH� DIDFHUL� VH� XWLOL]HD]�� PLMORDFHÃ� WHKQLFL� úL�

UHJXOL�GH�VWUDWHJLL�PLOLWDUH� �7RDWH�DFHVWHD�DSDU LQ�SULRULWDU�SUHJ�WLULL�úL�IRUP�ULL�WHRUHWLFH��vQ�VDO���

3UHJ�WLUHD�³2XW�'RRU´�D�RDPHQLORU�GH�DIDFHUL�D�F�S�WDW�R�H[WLQGHUH tot mai PDUH�� 3ULQ� DFHDVW�� IRUPDUH� VH� XUP�UHúWH� SULRULWDU� FUHDUHD� úL� GH]YROWDUH�FDSDFLW� LORU�LQGLYLGXDOH�GH�D�UHDF LRQD�VSRQWDQ�vQ�RULFH�WUDQ]DF LH��

Crearea sistemului de formare “Out Door” a avut loc în Anglia în anul 1941.

Postulatul fondator al acestui tip de gândire este: ³PDUHOH�RP�D�IRVW�FD�úL�WLQH�XQ�PLF�RP�GDU�D�UHXúLW�V�-úL�GH]YROWH�R�FRQGL LH�

SULPRUGLDO���D�vQY� DW�V��GLVWUXJ��XQGH�úL�FDUH�HUDX�SXQFWHOH�VODEH�DOH�JkQGLULL�úL�DF LXQLL�VDOH´��

Motto-XO� HVWH�� ³FDOLW� LOH�� DWLWXGLQLOH� úL� FRPSRUWDPentele unui lider,

Page 10: Managementul Afacerii - Teme de Studiu

manifestate într-R�VLWXD LH�FRPSOH[��úL�GH�LQFHUWLWXGLQH�SRW�IL�FXQRVFXWH�DILUPkQG�F�� LQGLYLGXO� UHVSHFWLY� WUHEXLH� V�-úL� GRYHGHDVF�� FDSDFLWDWHD� GH� D-úL� H[SORDWD�SURSULXO� SRWHQ LDO� úL� GH� D� QX� VH� VXSUDHVWLPD� GH� D� úWL� FXP� V�-úL� GHS�úHDVF��teQWD LLOH� FX� FDUH� VH� FRQIUXQW�� V�� ILH� FDSDELO� V�� VH� ED]H]H� SH� VXV LQHUHD� úL�VWLPXOHQWHOH�RIHULWH�GH�JUXSXO�GH�FDUH�DSDU LQH�vQYLQJkQGX-úL�WHDPD�JHQHUDW��GH�VFKLPE�UL�úL�LPSDFWXO�OD�QRX�Ä�

$FHDVW��IRUPDUH�VH�ED]HD]��DGHVHD�SH�H[HPSOH��VLPXO�UL��VWXGLHUL��MRFuri de UROXUL�HWF��6H�FRQVLGHUD�FD�DQDOL]DUHD�³vQ�VDO��´Ã��vQ�ELURX��D�FD]XULORU�XQXL�HúHF�YD�O�VD�PDL�SX LQH�XUPH�vQ�FRQúWLLQ D�RPXOXL�GH�DIDFHUL�úL�vQ�FDSDFLWDWHD�VD�GH�D-úL�GH]YROWD�PHPRULD�FRPSDUDWLY�FX�VLWXD LD�vQ�FDUH�UHVSHFWLYXO�HúHF�LD�SURGXV�úL�traume psihice.

,Q�HVHQ ��SUREOHPHOH�SVLKR-SHGDJRJLFH�D�IRUP�ULL�³2XW�'RRU´�FRQVW�� vQ�D�úWL� SH�FH�HOHPHQWH� VH� IXQGDPHQWHD]�� DFHVWD� úL�SH�FH�DQXPH�H[SOLF�� DSDUL LD� úL�succesul ei.

�'LQ�SXQFW�GH�YHGHUH�DO�FXQRDúWHUL�VH�GLVWLQJ�WUHL�FDWHJRULL� 1. Seniori manageri — persoane aflate într-R� SHUPDQHQ �� FHUFHWDUH� D�

FDSDFLW� LORU�úL�GLVSRQLELOLW� LORU�SHUVRQDOH� 2. Managerii -� RDPHQLORU� GH� DIDFHUL�� FH� GRUHVF� DFHDVW�� IRUPDUH� DWkW�

LQGLYLGXDO��FkW�úL� vQ�FDGUXO�HFKLSHL��DFHVWH�SHUVRDQH�VXQW�FHOH�FDUH�DX�DFFHSWDW�valorile acestei tehnici de formare.

3. Oamenii de afaceri —� úHIL� GH�PLFL� ILUPH�� úHIL� DL� FRPSDUWLPHQWHORU� GH�UHVXUVH�XPDQH��FH�XUP�UHVF�H[FOXVLY�vQ��FX��úL�SHQWUX�HFKLS��

Prin formarea “Out Door” se disting trei obiective fundamentale: 1. GH]YROWDUHD�SHUVRQDOLW� ii proprii. 2. Construirea echipei. 3. &XQRDúWHUHD�HILFLHQ HL�DFWLYLW� LL�HFKLSHL� ([SHULHQ D�IUDQFH]�� )RUPDUHD� IUDQFH]�� vQ� DFHVW� VLVWHP�D�GHEXWDW� OD� vQFHSXWXO� DQLORU� ³��� úL� VH�

DGUHVHD]�� QX� QXPDL� RDPHQLORU� GH� DIDFHUL� FkW� úL� VWXGHQ LORU� SULQ� LQWHUPHGLXO�cursurilor de pregatire intitulate “Stagiile aventurii”, “Management extern”etc.

3URJUDPXO�H[SHULHQ HL�IUDQFH]H�YL]HD]��SURJUHVXO�LQGLYLGXOXL�FD�SHUVRDQ���VWLPXODUHD�XQHL�HFKLSH�úL�OLGHULL�RUJDQL]D LLORU�

3HQWUX�IRUPDUHD�IUDQFH]��WUHEXLH�V��VH�LQWHJUH]H�vQ�patru clase: 1. /XSWD�H�SHQWUX�OXPHD�ILUPHL�RUJDQL]D LD�H�FRPSOH[��úL�GHVHRUL�LQFHUW��� 2. (FKLSD� H� SHQWUX� F�� RPXO� QX� FkúWLJ�� QLFLRGDW�� VLQJXU� FL� QXPDL� SULQ�

intermediul echipei. 3. 3URLHFWHOH�RUJDQL]D LHL�H�SHQWUX�F��OXPHD�WU�LHúWH�PHUHX�R�HYROX LH� 4. ProLHFWHOH� VDOH� GH� YLD �� �SHQWUX� F�� PRWLYD LD� WUHFH� SULQ� UHDOL]DUHD�

RELHFWLYHORU�LQGLYLGXDOH�FH�VH�LQWHJUHD]��DSRL�vQ�YLD ���

Page 11: Managementul Afacerii - Teme de Studiu

Tema 10. Managementul resurselor umane MRU ���&RQFHSWXO�DFWLYLW� LL�GH�UHVXUVH�XPDQH� 2. Strategii de dezvoltare a resurselor umane. ��� ÌQ� FHQWUXO� WXWXURU� DIDFHULORU� VW�� RPXO�� 7RDWH� FHOHODOWH� UHVXUVH� VXQW� GH�

LPSRUWDQ ��VHFXQGDU���)�U��RDPHQL�DIDFHULOH�QX�VH�SRW�IDFH��(OH�QX�DX�DOW�VFRS�GHFkW�V��VHUYHDVF��QHYRLOH�RDPHQLORU�

0DQDJHPHQWXO�UHVXUVHORU�XPDQH�UHSUH]LQW��DFWLYLWDWHD�SHQWUX�WR L�PDQDJHULL�ILUPHORU��$FHúWLD� DX� UHVSRQVDELOLW� L� H[SULPDWH� SULQ� IDSWXO� F��� GkQG� RDPHQLORU�SXWHUH�� HL� YRU� DF LRQD� HILFLHQW� úL� HILFDFH�� WRWRGDW�� FRQGXF�WRULL� RUJDQL]D LHL�WUHEXLH�V��H[SORDWH]H�FXQRúWLQ HOH�LQGLYLGXDOH��WDOHQWHOH�úL�DFWLYLWDWHD�RDPHQLOor SHQWUX�ELQHOH�RUJDQL]D LHL�

0DQDJHPHQWXO� UHVXUVHORU� XPDQH� FRPSHWLWLY� HVWH� HVHQ LDO� SHQWUX� VXFFHVXO�RULF�UHL� RUJDQL]D LL�� 5HVSRQVDELOLWDWHD� FRPSRQHQ HL� UHOD LLORU� XPDQH� vL� UHYLQH�DWkW�PDQDJHUXOXL�JHQHUDO�FkW�úL�úHIXOXL�FRPSDUWLPHQWXOXL�GH�UHVXUVH�XPDQH��WR L�DFHúWLD� DX� UHVSRQVDELOLWDWHD� GH� D� VH� IDPLOLDUL]D� vQ� SUREOHPDWLFD� úL� SURFHGHHOH�utilizate în acest domeniu de firmele performante.

3HQWUX�D�IL�HILFLHQW��úHIXO�UHVXUVHORU�XPDQH�WUHEXLH�V��vQGHSOLQHDVF��R�VHULH�GH�FDOLW� L�

-�V��ILH�VW�UXLWRU�vQ�XUP�ULUHD�DSOLF�ULL�GHFL]LLORU�OXDWH - bun negociator -�V��DLE��VLP XO�XPRUXOXL -�FDSDFLWDWHD�GH�D�DQDOL]D�GLYHUVH�VLWXD LL - capacitatea de a comunica cu mediul -�V��ILH�U�EG�WRU�úL�vQ HOHJ�WRU�ID ��GH�RSLQLLOH�FHORUODO L ÌQ� WHRULD� WUDGL LRQDO�� D� UHVXUVHORU� XPDQH� DQJDMD L� HUDX�SULYL L� SULQ� SULVPD�

PRGXOXL�vQ�FDUH�H[HFXWDX��vQ�PRG�GLVFLSOLQDW��DQXPLWH�RSHUD LL�SUHVWDELOLWH��$úD�DX�DS�UXW�FRQFHSWHOH��IRU ��GH�PXQF��úL�PkQ��GH�OXFUX

&RQFHSWXO�IRU HL�GH�PXQF��H�GHILQLW�FD�ILLQG�WRWDOLWDWHD�DSWLWXGLQLORU�IL]LFH�úL�intelHFWXDOH� SH� FDUH� OH� DQJDMD LL� OH� XWLOL]HD]�� vQ� SURFHVXO� RE LQHULL� EXQXULORU� úL�VHUYLFLLORU��,GHQWLF�D�DS�UXW�vQ�UHJLPXULOH�WRWDOLWDUH�vPS�U LUHD�PXQFLL�vQ�PXQF��SURGXFWLY��úL�PXQF��QHSURGXFWLY��VDX�SHUVRQDO�QHSURGXFWLY��7HRULD�WUDGL LRQDO��a managementului UHVXUVHORU� XPDQH� FXSULQGH� XUP�WRDUHOH� HOHPHQWH� GH�organizare:

Page 12: Managementul Afacerii - Teme de Studiu

Concepte privind personalul angajat

Nr. crt.

Elemente de caracterizare 7HRULD�WUDGL LRQDO���IRU ��GH�PXQF��

Managementul resurselor umane

1. 1R LXQL�IRORVLWH -�PkQ��GH�OXFUX��IRU ��GH�PXQF��

- resurse umane

2. Categorii cu caracter

discriminatoriu

-�PXQF��SURGXFWLY� (categorie SULYLOHJLDW��

-�QHSURGXFWLY�

- QX�H[LVW��GLIHUHQ H

3. Modul de abordare a

indivizilor de manageri

-�JOREDO��FD�R�PDV��de oameni capabili

V��UHXúHDVF�

- ca indivizi, ca SHUVRQDOLW� L��QHYRL��

componente specifice

4. Principii fundamentale de

salarizare -�vQ�IXQF LH�GH�PXQFD�

GHSXV� -�vQ�IXQF LH�GH�UH-]XOWDWH��LGHL��DF LXQL

5. Activitatea de evaluare a

SHUIRUPDQ HORU

-�QHH[LVWHQW� -�QHVHPQLILFDWLY�

-�IRUPDO�

-actLYLWDWH�HVHQ LDO�� QHFHVDU��GH]YROW�ULL���úL�SURJUHVXOXL� ��RUJDQL]D LHL

6. 6WLPXODUHD�LQL LDWLYHL�

DQJDMD LORU

-�DEVHQW�� -�FRQVLGHUDW��RIHQV��OD�DXWRULWDWHD�úHIXOXL�

managementul resurselor umane

- VXV LQXW��úL�SURPRYDW��SULQ�

VLVWHPH�GH�SODW���GH�promovare

Obiectivul principal a managementului resurselor umane este acela de a

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Page 13: Managementul Afacerii - Teme de Studiu

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Titular disciplina Lector univ. drd. Braicu Cezar