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Impactul promoţilor asupra comportamentului consumatorului

Bibliografie

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Everyone Else You Compete -Against... Before They Even Know What Hit Them.

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9. Harris, J.; Blair, E. A. (2006), "Consumer Preference for Product Bundles: The Role of Reduced Search Costs,” Journal of the Academy of Marketing Science, 34 (4), 506 – 513.

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13. Lee, L.; Ariely,D.(2006) Shopping Goals, Goal Concreteness, and Conditional promotions; Journal of Consumer Research, 2006, vol. 33, issue 1, pages 60-70.

14. Mohammed, R. (2011)- Ditch the Discounts; Harvard Business Review,p. 23-26.15. Mottner, S.; Smith, S.-H.; Olney, T.J. (2011) Trade Promotions and Suppliers’ Market

Power; American Journal of Economics and Business Administration 3 (3): 460-472.16. Nasirabadi, E.Z.; Bokaei, M.N. (2013) A study on relationship of brand characteristics

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17. Nazish, Z.R.S.; Malik, S., Farheen, B.Z. S. (2012) Short Term and Long Term Impact of Sales Promotion on Organizations’ Profitability: A Comparative Study between Convenience and Shopping Goods; International Journal of Business and Management Vol. 7, No. 5; March

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27. Sugue, S.P. (2008) Consumer and Retailer Promotions: Who is better off?; Journal of Retailing.

28. Thomas, P.; Christal, A. (2013) Explaning the “Buy One Get One Free” Promotion: The Golden Ratio as a Marketing Tool. American Journal of Industrial and Business Management, 2013, 3, 655-673

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