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p. 41

Consumer behaviour and communication

People as consumers

Theories of purchase

Cum putem explica comportamentul de cumparare?

P250

CIM

P 251

Smith et al. (1997) oer a sevenlevel e!amination of "#C mana$ement%hich can be used as a basis for assessin$ the e!tent to %hich sta&eholderrelationships are impacted throu$h communicative mar&etin$ actions

P'4

WHY HAS IMC BECME S P!MI"E"# I" !ECE"# YEA!S?1$ C%an&e' in our 'ociet(2$ C%an&e' in our econom()$ C%an&e' in t%e a*aila+le tec%nolo&(

P25,

BE"E-I#S - IMC