andreea chifu, paradox interactive
TRANSCRIPT
SINGLE or WITH a
PUBLISHER?
The world’s leading independent publisher of hardcore PC games
* GRAND STRATEGY
* MANAGEMENT/SIMULATION
* RPG
Release Q3 20162015PC, Mac, LinuxOwners: 2,5 M 85 94% Steam User Score
2016PC, Mac, LinuxOwners: 500k79 86% Steam User Score
2015PC, Mac, LinuxOwners: 770k89 92% Steam User Score
2016PC, Mac, LinuxOwners: 150k83 84% Steam User Score
2013PC, Mac, LinuxOwners: 1 M 87 89% Steam User Score
2012PC, Mac, LinuxOwners: 1.3 M 82 89% Steam User Score
LOOKING FOR PUBLISHERS
DO I REALLY NEED A PARTNER?PUBLISHER
WHAT A PUBLISHER COULD DO?
• Financial support
• Market Research
• Marketing (Branding &
performance marketing)
• PR
• Expose the game to their fans
• Cross marketing
• Submission &Distribution
• Wide Distribution
• Physical distribution
• Good connection with
stores- featuring
• QA
• Customer support
• Support with programming
and art resources
• Sound design
• Legal work: Take care of the
trademarks, IP registration,
local approval, piracy
WHAT A PUBLISHER WON’T DO
Make a bad game sell!
Make you passionate about your project!
Make the development estimations for you!
Guarantee you will succeed together!
ANOTHER THING…
PUBLISHERS HAVE ALL THE ANSWERSGut feeling is a kind of matching
game based on experience.
It becomes more strong with a
lot of collections of life
experiences.
WHAT IS COUNTED AS SUCCESS?
I AM DIFFERENT. WHAT DOES SUCCESS MEAN TO ME?
# Have it live on Steam
# 1000 MAU
# ROI >200%
# Worldwide exposure
# Be in the 10 media publications
# Release the 2nd Minecraft
I ENJOY BEING SINGLE
• WE HAVE WHAT WE NEED!
• DOING AUXILIARY ACTIVITIES WON’T STAY IN THE WAY OF THE GAME
DEVELOPMENT!
• WE WANT TO LEARN HOW TO DO IT OURSELF!
• WE DON’T WANT TO SHARE ANY CENT!
• WHAT THE PUBLISHER BRINGS TO THE TABLE IS NOT VALUABLE
ENOUGH!
LET’S SHARE RESPONSABILITIES!
…I JUST WANT TO MAKE GAMES!
MY NEEDS LIST
• Only Money!!!
• Resources
• Audience
• Knowledge
• Awareness
• Help on penetrating a certain market
COMPROMISES
Revenue Share Costs
IP KNOW HOW
Opportunities
Fan Base
Biggest Risks
Non- negotiable vs Compromises I can live with!
WHAT CAN I BRING IN THIS RELATIONSHIP?
• Team Size
• Track record
• In-house knowledge
• Areas of Expertise
• Fan Base
• IP
WHO IS THE RIGHT MATCH?
LIFE VALUES
GAME
DO WE PLAY THE SAME GAMES?
PRENUPTIAL MARKETING PLAN
HOW MANY FOLLOWERS DO YOU HAVE?
HOW CONTROLLING ARE YOU?
HOW DO WE COMPLEMENT EACHOTHER?
PARADOX’S PUBLISHING SERVICES
QA Brand Manager
Analytics
Customer Support
Producer
UR
Legal
Finance
UA
Community Management
Sales
Marketing
Sound &
Music
PR
Biz Dev
Licensing
ARE YOU GIVING ME WHAT I NEED?
STRENGHTS & OPPORTUNITIES
I am not the only one?HOW MANY OTHERS?
LONG TERM RELATION?
EXCLUSIVE? FOR LIFE?
BEHIND EVERY SUCCESFUL PUBLISHER THERE IS A DEVELOPER
OR THE OTHER WAY AROUND?
LIKE ANY GOOD RELATIONSHIP…
• It goes both ways
• Requires ongoing work
• Communication! Have clear defined needs and expectations.
• Compromises should be both ways, in order to meet in the middle
https://se.linkedin.com/in/andreeachifu
@AndreeaChifu
https://www.paradoxinteractive.com/en/
pitch-your-game/
