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UTILIZAREA INSTRUMENTELOR DE MARKETING INTERN LA S.C. SIGMA-GUM S.R.L.

COORDONATOR TIINIFIC: Lect. Univ. Drd., Apostu Camelia

ABSOLVENT: Boga Annamaria

Cap. 1.

Conceptul de marketing intern Marketingul

este de fapt, nu o btlie a produselor n sine, ci o btlie ntre percepiile consumatorilor asupra produselor spune Al Ri es , J ack Tro u t i n cart ea "Cel e 2 2 d e l eg i i mu ab i l e al e mark et i n g ului

Acum vorbim de marketing i le includem pe toate. Nu mai are sens s

avem 2 forme distincte de marketing ntr-o ntreprindere - marketingul intern care se refer la totalitatea activitilor de marketing reflectate a s upr a me d iului int ern a l f ir me i , a ng a ja ilo r, i ma r k etingu l ext er n c ar e are ca principal punct de concentrare consumatorul.

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