8/14/2019 Tehnologii implicate n mediul modern de afaceri

1/20

Pdlkaianoo ogviohmpd k

gd`oti ga`drk `d mcmhdro

Smidkpok V+ Gzrdmkt~~~+gmkmndgdkpti'roxhtroiar+ra

8/14/2019 Tehnologii implicate n mediul modern de afaceri

2/20

Htvrokx

Pdlkaianooid ~ordidxx o gd`ooid okpdiondkpd ^ordidxx Co`diopy

^oGm|

ZonBdd

RCO@ xmt pld okpdrkdp ac ploknx Gaboid btxokdxx

Lyvdrgd`om o vrahdxmrdm gtipogd`om Ogvarpmkm pdlkaianooiar ~ordidxxk gmkmndgdkpti vraodhptito

xpt`ot rdmiozmp im kosditi m`gokoxprmodo iahmid m gtkohovotito Omo

8/14/2019 Tehnologii implicate n mediul modern de afaceri

3/20

Pdlkaianooid ~ordidxx o gd`ooid okpdiondkpd

Hagtkohmooid ~ordidxx: pdlkaianod ht ahrdpdrd camrpd rmvo`) hmrd vdrgopdamgdkoiar x mhhdxdzd rddidid o xdrsohooid

cr m co kdsaod `d a hakd|otkd vrok hmbit+ Cdkagdkti ~ordidxx dxpd vd hmid `d m

`dhimkm a mhhdidrmrd m hrdpdroo d'btxokdxx'

tito ,266=) Gmre Brdngmk) ndkdrmi gmkmndrOBG/

8/14/2019 Tehnologii implicate n mediul modern de afaceri

4/20

^ordidxx Co`diopy ,^oCo/

Pdlkaianod ~ordidxx mxdgkpamrd pdidcakodo gaboid Vdrgopd hagvtpdrdiar x progop o x rdhdvoakdzd `mpd) arotk`d

x'mr mcim k jtrti tkdo xpmoo `d bmz Xd bmzdmz vd tk xdp `d xpmk`mr`d vragtinmpd `d Okxpoptpd ac

Didhprohmi mk` Didhprakohx Dknokddrx,ODDD/

8/14/2019 Tehnologii implicate n mediul modern de afaceri

5/20

^ordidxx Co`diopy ,^oCo/

Msmkpmjd:

mhdxpd rddid ctkhoakdmz camrpd bokd o xd gbtkpdxhhakpoktt) gmo midx k gmpdrod `d xdhtropmpd5

hakd|otkoid ~ordidxx xtkp camrpd tar `d hakcontrmp5 caiaxordm rddidiar ^oCo kt xaiohop htkapokd kao5 vaprosop vdkprt tpoiozmrdm k okpdroarti hi`oroiar5 haxptroid xhztpd mid dhlovmgdkpdiar+

@dzmsmkpmjd: xdhtropmpdm5

hakxtg gmrd `d dkdrnod+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

6/20

^ari`~o`d Okpdravdrmboiopy car Gohra~msd

Mhhdxx ,^oGm|/

Htkaxhtp o hm xpmk`mr`ti ODDD goioamkd `d mbakmo gaboio ^oGm| k 266>) ktgrhmrd sm hrdpd im 2=)8 goioamkd k 26=2 ,Jtkovdr Rdxdmrhl /+

http://www.emarketer.com/http://www.emarketer.com/

8/14/2019 Tehnologii implicate n mediul modern de afaceri

7/20

ZonBdd

Ktgdid: `mkxti k zon'zmnmi mibokdiar vrok hmrdmhdxpdm hagtkoh rdxptito haiakodo `d mibokd iahti)`oxpmkm o `ordhom xtrxdiar `d miogdkpd

Pdlkaianod mxdgkpamrd ht Bitdpaapl) `mr gtipgmo xogvi) ht a rmp `d prmkxcdr gmo jamx o hmrdo vdprdhd gmrdm gmjaropmpd m pogvtito kpr'a xpmrd`d movord `dpdrgok ctkhoakmrdm tkto ka` `okpr'

a rddm ZonBdd vd a `trmp `d im 3 itko im tk mk xmthlomr `ao) ht tk hakxtg `d +++ `amr `at bmpdroo MM+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

8/20

ZonBdd

Hmrmhpdroxpoho:

246 ebvx k bmk`m `d 2)0 NLz 26'06 ebvx k bdkzoid `d crdhsdk ,

8/14/2019 Tehnologii implicate n mediul modern de afaceri

9/20

RCO@ ,Rm`oa Crd}tdkhy O`dkpocohmpoak/

Pdlkaianod hmrd vdrgop vrmhpoh hmihtimpamrdiar xo`dkpocohd arohd abodhp) mcimp k arohd hai mi niabtito)mvramvd okxpmkpmkdt+

,2662) Carbdx) Xhladkbdrndr) H+ R+) Pld Okpdrkdp ac Ploknx/ Xhavti pdlkaianodo RCO@ dxpd mhdim `d m hrdm tk

gd`ot k hmrd arohd abodhp vampd co k ga` mtpagmprdhtkaxhtp) o`dkpocohmp) trgrop) vidhk` `ok vtkhpti

`d vra`thod) prdhk` vrok prmkxvarp o `dvazopmrd omjtknk` k gd`oti skzroo ht mgktkpti+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

10/20

RCO@

Hagvakdkpd: tk gohrahov ht mkpdk rm`oa ,ktgop o pmn RCO@/

pmn'tro `d o`dkpocohmrd

pmn'tro ht ctkhoakmiopmpd ro`ohmp ,d|+ hakprai mi mhhdxtito vd

bmz `d mtpdkpocohmrd/ pmn'tro xdgovmxosd ,d|+ `dok xtrx vravrod `d htrdkp/ pmn'tro mhposd ,d|+ vaxd` hmvmhopo `d hagtkohmrd ht mipd

pmn'tro/

tk `oxvazopos hd prmkxgopd o rdhdvoakdmz xdgkmid ,hopopar

`d pmn'tro RCO@/ gd`oti lmr`~mrd o xacp~mrd hmrd vdrgopd hm okcargmoo tpoid

x vamp co `drosmpd `ok okpdrmhotkdm `okprd pmn'tro ohopopamrd

8/14/2019 Tehnologii implicate n mediul modern de afaceri

11/20

RCO@

8/14/2019 Tehnologii implicate n mediul modern de afaceri

12/20

RCO@

Nmgm `d mviohmoo: trgrordm vra`txdiar cmrgmhdtpohd) xdhtropmpdm

vravrodpoo) ogvimkptro vdkprt o`dkpocohmrd o

trgrord) vmmvamrpd boagdprohd) `osdrxd xoxpdgddidhprakohd `d vimp dph+ gmkmndgdkpti imktito `d mvrasozoakmrd

gakoparozmrdm vra`txdiar vd gxtr hd mhdxpdm

xtkp prmkxvarpmpd vrok `dvazop) vrok kprdmnmcmbroh) kprd hdkprd `d `oxprobtod o k pamp itgdm

8/14/2019 Tehnologii implicate n mediul modern de afaceri

13/20

RCO@

kpr'tk d|vdrogdkp hd m mstp iah kpr'tk gtzdt `okXmk Crmkhoxha) sozopmparoiar id drmt acdropd hopopamrd RCO@) hopopamrd hmrd drmt

hakdhpmpd o im tk xvmot ~db+ Vd gxtr hd sozopmparoo xd viogbmt vrokprd `osdrxd

d|vakmpd) vtpdmt caiaxo hopopamrdid RCO@ vdkprt m okpdranmpmn'tro `oxvtxd im codhmrd `okprd mhdxpd d|vakmpd o mxpcdi xabok okcargmoo xtviogdkpmrd+

@tv hd sozopm itm xcrop) xvmoti ~db xd mhptmiozm ht

okcargmoo `dxvrd d|vakmpdid hd mt caxp sozopmpd) bm hlomrgmo gtip) xd acdrdmt `osdrxd ioke'tro hprd mipd gmpdromidd`thmoakmid vd pdgm rdxvdhpos) xvmot ~db hd vtpdm comhhdxmpd `d mhmx+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

14/20

Lyvdrgd`om

Lyvdrso`da dxpd a kat pdlkoh `d vrahdxmrd so`daxogoimr ht lyvdrpd|p'ti+ kpr'a vmnok ~db) okcargmoo tpoid vap co aboktpd vrok

okpdrgd`oti tkto hiohe `d gatxd cr hakxprkndro `d pogv

xmt xvmot vrok okpdrgd`oti lyvdrioke'troiar+ Okxprtgdkpdid `d vrdithrmrd so`da `oxvakoboid kt vap rdmiozm

mxpcdi `d lyvdrioke'tro k hiovtroid so`da+ Dxpd tk hakhdvp mviohmp o k pdidsozotkoid okpdrmhposd) k

kaoid ga`did okpdrmhposd+

Cm `d ga`didid kmrmposd himxohd) `ocdrdkm hakxp kd|oxpdk m gmo gtipar xhdkmroo ,gtipovid xpary iokdx/ o mgmo gtipar hmkmid `d okpdrmhotkd ,gtipovid okpdrmhpoakhlmkkdix/+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

15/20

Lyvdrgd`om

abodhpd okpdiondkpd ,pmn'tro RC/)

okpdrcdd pmknoboid) hagvtpdrd hmrd x vamp co vtrpmpd hm lmokdid) rdmiopmpd mtngdkpmpos ,go|mj k pogv rdmi kprd ogmnoko rdmid o

ogmnoko xokpdpohd) hd acdr mhhdx im okcargmoo xtviogdkpmrd o agmo btk vdrhdvod m gd`otito khakjtrpar/) gtipogd`om vd `oxvazoposd gaboid ,d|+ gaboid xparypdiidr/ U=W)

hokdgm okpdrmhpos xmt

vdrxakmi gdgarodx,vraodhp hd vrdxtvtkd haidhpmrdm) xpahmrd o

ar`akmrdm ptptrar okcargmooiar vdrxakmid/+

U=WSdzo vraodhpd vrdhtg G'Sod~x ,im GOP Gd`om Imb/ xmt OkXpary,imlppv:!!ogn+`o+chp+tki+vp!OkXpary/

http://img.di.fct.unl.pt/InStoryhttp://img.di.fct.unl.pt/InStory

8/14/2019 Tehnologii implicate n mediul modern de afaceri

16/20

Pdk`okd

mrp prmkxndkoh ,d|+ vraodhpd vrdhtg Gasd 83)Ndkdxox) NCV E'?) Pld Donlpl @my/)

mrp pdidvrdzdkp ,d|+ vraodhpti Pld Arkoparrokha/) mrp m pdidhagtkohmooiar ,d|+ vraodhpd vrdhtg

Pdidvlakd'Bmxd` Mrp) @omi pakdx: m Pdidxygvlaky/) laiavadzom ,d|+ vraodhpd vrdhtg LAIA!AILA)

Mbrmhm`mbrm) Hlmax/) boavadzom ,d|+ vraodhpd vrdhtg Gohrabap

vdrcargmkhd) Mpagoh ~ropokn) Gmrokd gmggmi`omianohmi okpdrmhpoak) Prmkxndkoh vadpry) Mgadbmixhrovpokn/

dph+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

17/20

Pdk`okd

Boa Mrpm htiptrm dxtptroiar soo) ndkdpohm) ga`ocohroid garcaianohd)

hakxprthooid boagdhmkohd Mrpm prmkxndkoh

NCV Btkky) vraodhp k hmrd m caxp hrdmp tk odvtrd ,vd ktgdMibm/ citardxhdkp) vrok ogvimkpmrdm tkdo ndkd NCV ,NrddkCitardxhdkp Vrapdok/ vrdidsmp `d im tk mktgd pov `dgd`tz+ Rdztipmpti: xtb mhotkdm itgokoo tiprm'soaidpdodvtrdid `dsokd citardxhdkp+

NiaCoxl) k hmrd rdztipmpti m caxp hrdmrdm tkar vdpo

citardxhdko xmt pld Hmhptx vrajdhp) a carg `d mrp prmkxndkoh hd ogvioh

ctzotkdm kprd gmpdromi ndkdpoh tgmk o ndkm hmhptxtito)rdztipmpti cook` cargmrdm `d vr tgmk vd hmhptx+

8/14/2019 Tehnologii implicate n mediul modern de afaceri

18/20

Okpdiondkm mrpocohomi) khapra

gmokoid xtvrmokpdiondkpd mr vtpdm mjtknd imhaksokndrdm h xtkp xtvdroamrd agtito ovtxd k vazoom `d m ndxpoakm rdxtrxdid x

`dho` hm hdi gmo dcohodkp ga` `d m a cmhddxpd x kiptrd agti Jalk Idxiod) "pookm o dpohm d|pokhodo tgmkd"

8/14/2019 Tehnologii implicate n mediul modern de afaceri

19/20

Mcmhdroid gaboid

g'Btxokdxx dxpd a carg `d mcmhdrd didhprakoh) khmrd xd caiaxdxh `oxvazoposd ~ordidxx vdkprthakdhpmrdm im okpdrkdp+

Mviohmoo: Mviohmooid `d mhhdx im xdrsohoo cokmkhomrd ,d|+ gaboid

bmkeokn) gaboid braeokn) gaboid hmxl) gaboid vmygdkp/

Mviohmooid vdkprt hagdrti ht vra`txd o xdrsohoo,d|+ gaboidpohedpokn) gaboid rdxdrsmpoak/

Mviohmooid vdkprt vragasmrdm vra`txdiar o xdrsohooiar,d|+sdzo m`sx+ `ordhp vd gaboi/ Mviohmooid `d mhhdx im `osdrpoxgdkp,d|+ gaboid nmgokn)

gaboid gtxoh/

8/14/2019 Tehnologii implicate n mediul modern de afaceri

20/20

Hd kxdmgk ~ordidxx1 ,xpt`ot/

Hakd|otkdm kxdmgk hagtkohmrd+ ^ordidxx kxdmgk sooparti+ Xthhdxti gmkmndgdkptito `d vraodhp sm `dvok`d camrpd gtip `d

pdlkaianooid ~ordidxx) vdkprt h mhdxpdm mxontr mhhdxti cmhoi ormvo` im okcargmooid kdhdxmrd) xpahmpd kpr'tk hmihtimpar mcimp kpr'a mip iahmod `dhp hdm k hmrd kd mcig im tk gagdkp `mp+

^ordidxx: arotk`d arohtg 'arohp+ k gagdkpti mhptmi tpoiozmrdm pdlkaianooiar ~ordidxx k

vrabidgmpohm gmkmndgdkptito `d vraodhp xd xtvtkd roxhtroiaridnmpd `d xdhtropmpdm hmkmidiar `d mhhdx im `mpd `d im `oxpmk+

Pdlkaianooid ~ordidxx kd'mr cmhd gtip gmo dcohodko cm `dhak`oooid mhptmid+

Dpo hakdhpmp vdrgmkdkp im `ahtgdkpmom vravrod) kt `dvokzo `dhagvakdkpd hmrd o vap knrdtkm vrdzdkproid+