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Page 1: SMS Bucuresti 2015-Cristian Manafu
Page 2: SMS Bucuresti 2015-Cristian Manafu

2014

a fost anul Facebook

Page 3: SMS Bucuresti 2015-Cristian Manafu

miliarde de utlizatori activi lunar, la nivel mondial. milioane de persoane viziteaza zilnic reteaua 745 de milioane de utilizatori intra zilnic de pe mobil milioane intră NUMAI de pe mobil

1,393

890

745

526

Page 4: SMS Bucuresti 2015-Cristian Manafu

2015

a fost anul Facebook

Page 5: SMS Bucuresti 2015-Cristian Manafu
Page 6: SMS Bucuresti 2015-Cristian Manafu

EVOLUTIA NR DE UTILIZATORI WHATSAPP

Page 7: SMS Bucuresti 2015-Cristian Manafu

CATI FOLOSESC WHATSAPP?

CATI DISTRIBUIE

EXCLUSIV CONTINUT PE WATSAPP?

Page 8: SMS Bucuresti 2015-Cristian Manafu

CATI FOLOSESC WHATSAPP?

CATI DISTRIBUIE

EXCLUSIV CONTINUT PE WATSAPP?

Page 9: SMS Bucuresti 2015-Cristian Manafu
Page 10: SMS Bucuresti 2015-Cristian Manafu
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DARK SOCIAL Welcome to

Page 12: SMS Bucuresti 2015-Cristian Manafu

“Dark Social takes place when people copy-and-paste content

or links from a website into a private message and selectively share it with their connections”

Page 13: SMS Bucuresti 2015-Cristian Manafu

Alexis C. Madrigal, Tech Editor, Atlantic.com 2012

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Snapchat, WeChat, WhatsApp, Kik, Yik Yak, Viber, Line, Facebook Messenger,

Apple AirDrop

Page 15: SMS Bucuresti 2015-Cristian Manafu

NUMAR DE UTILIZATORI ACTIVI LUNAR

Page 16: SMS Bucuresti 2015-Cristian Manafu

UNDE SE DISTRIBUIE MAI MULT ASTAZI

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23%

se distribuie pe Facebook

Page 18: SMS Bucuresti 2015-Cristian Manafu

CE POT FACE BRANDURILE?

Page 19: SMS Bucuresti 2015-Cristian Manafu

1) DISTRIBUTIA 2) MASURAREA

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DISTRIBUTIA: SHARING BUTTON

http://whatsapp-sharing.com

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FTW a introdus buton de WhatsApp. 18% crestere numar shares din WA. 53% din toate shares vin din Dark Social

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MASURAREA: SHORT URL LINKS

http://bitly.com | http://goo.gl

Page 23: SMS Bucuresti 2015-Cristian Manafu

Time Inc a analizat Dark Social in 2014 18.906 articole din Marie Claire trimise pe e-mail 1.747 trimiteri pe Facebook si Twitter

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UNDE POTI FOLOSI SHORT URL LINKS

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DE CE TREBUIE SA TII CONT

Page 26: SMS Bucuresti 2015-Cristian Manafu

STUDII DE CAZ

Page 27: SMS Bucuresti 2015-Cristian Manafu

PETRECREA ABSOLUT

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CONCURS DELACO

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CE URMEAZA?

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MCDONALD’S PE TINDER

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MULTUMESC!