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Cum sa-ti sporesti vanzarile prin Social Media fara sa vinzi? Social Media Summit, 29 Septembrie 2010

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Adrian Niculescu, Social Media Strategist, ClubV3: "Cum sporesti vanzarile prin Social Media fara sa vinzi?"

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Page 1: SMS Timisoara: ClubV3 / Adrian Niculescu

Cum sa-ti sporesti vanzarile prin

Social Media fara sa vinzi?

Social Media Summit, 29 Septembrie 2010

Page 2: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Ce au in comun toate retele sociale?

Orice cont nou este ca o pagina alba!

Page 3: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Modele de afaceri/ Surse de venituri

Facebook.com- Facebook Ads

- Studii de piata

- Facebook Credits (30%)

Linkedin.com- Conturi premium- Publicitate

Youtube.com- Clipuri promovate- Publicitate

MySpace.com- Publicitate

Twitter.com- Profile sponsorizate(in curand)

Page 4: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Spiritul de comunitate

Maxim 1 postare comerciala la 10(recomandat 20) postari informative;

Review-uri de produse, video, link-uridin presa, testimoniale;

Comunicarea trebuie sa contribuie ladezvoltarea comunitatii;

Atentie la indexarea in motoarele decautare;

Comunicare adaptata la regulilespecifice ale fiecarei comunitati;

Page 5: SMS Timisoara: ClubV3 / Adrian Niculescu

Pagina Facebook

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Page 6: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Pagina Facebook

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Page 7: SMS Timisoara: ClubV3 / Adrian Niculescu

Aplicatie Future Friendly - Procter & Gamble

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Page 8: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Premii, badge-uri, game mechanics

Page 9: SMS Timisoara: ClubV3 / Adrian Niculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com

Cum sa captezi interesul userilor in social media?

Mostre

Trials

Gratuit (in schimbul adresei de mail)

Concursuri (foarte folosit la noi)

Cupoane de discount

Integrarea cu alte aplicatii (Twitter, Foursquare, s.a.)

Page 10: SMS Timisoara: ClubV3 / Adrian Niculescu

Q & A

Multumesc,

Adrian Niculescu

0040 744 777 544, 0040 788 522 238 [email protected]

http://ro.linkedin.com/in/adrianniculescu http://www.facebook.com/adrianniculescu

http://www.twitter.com/adiniculescu

www.adrianniculescu.com www.mushbloom.comwww.clubv3.com