prezentare mastercard
TRANSCRIPT
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8/7/2019 Prezentare MasterCard
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Solutii integrate de comert electronic www.epayment.ro
Solutii integrate de comert electronic
MasterCardMasterCard ePayment PromotionePayment Promotion
www.epayment.ro
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8/7/2019 Prezentare MasterCard
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Content
Objectives
Actions
Results
Facts
Conclusions
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Objectives
To increase the usage of MasterCard & Maestro cards
o Increasing the processed volumes with MasterCard & Maestro cards
o Increasing the number of transactions with MasterCard & Maestro cards
To encourage the online payments with MasterCard & Maestro cards
o Moving shoppers from offline to online (payment method)
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Actions
The launch of a campaign aimed to offer a considerable discount when
paying online with MasterCard & Maestro cards
o Offering a discount right in the moment of buying, no future action required
o Selecting a period traditionally associated with (online) shopping: December 8th
January 9th
o Selecting relevant online shops (transacted volumes, number of transactions,
awareness)
o Selecting relevant industries for online payment: eTail/ IT &C, tourism
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Results
Comparare volume MasterCard/ Maestro/ Visa
o 8 noiembrie 2010 8 decembrie 2010 grafic
o 8 decembrie 2010 8 ianuarie 2011 grafic
o Domestic/ International grafic
Comparare numar de tranzactii MasterCard/ Maestro/ Visa
o 8 noiembrie 2010 8 decembrie 2010 grafic
o 8 decembrie 2010 8 ianuarie 2011 grafic
o Domestic/ International grafic
Comparare volume/ tranzactii MasterCard/ Maestro/ Visa in magazineo F64 grafic
o PC Garage grafic
o Paravion grafic
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Facts
o Exceeding the initial amount of the discount: 50.000 EUR 61.000 EUR
o Vendors testimonials: moving consumers from offline to online (payment method)
o Reversing the ROPO process instead of reasearch online - purchase offline consumers
started to research offline - purchase offline [F64]
o Exceeding aspections interest from consumers exceeding the vendors forecast and the
established amount of money for discounts [IT &C shops]
o Negative reactions from consumers when part of the online shops went out the
campaign [ePayment blog]
o Consumers applied for MasterCard & Maestro cards just to benefit out of this promotion
[vendors, ePayment blog]
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Conclusions
Huge impact over MasterCard & Maestro cards usage
o Increasing the volumes processed with these cards
o Pozitive buzz for MasterCard & Maestro cards
Pozitive buzz for online payment
o Moving shoppers from offline to online
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Thank you!Thank you!