master comert 2013 gramatica

8/9/2019 Master Comert 2013 Gramatica

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CURS LB. ENGLEZA – COMUNICARE IN AFACERI (Comert)

CONTENTS

1. Communication in Buine!

• Electronic technologies in business communication

• Oral and written presentations in business

• Business Meetings

2. Or"ani#ationa$ cu$ture an% &uine en'ironment

• Social and business culture. Case study

• Cross cultural negotiations

3. Buine Letter ritin" Interna$ *ocument• Memo, minute, report

+. Buine Letter ritin" – E,terna$ *ocument (I)

• etters o! in"uiry#replies$

• %lacing an order#ac&nowledgement o! receipt o!

order#cancelling or changing an order

-. Buine Letter ritin" – E,terna$ *ocument (II)

•

'n(oicing$• etters o! complaint#replies

). Inurance an% tranort. T/e necear0 %ocument

1. Mean o2 a0ment. Ban3in" $etter


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SOME BUSINESS 4OCABULAR5

6. Tran$ate t/e 2o$$o7in" entence into Romanian!

6. *e is an au%itor as his +ob is to eamine the !inancial records o! companies or business organi-ations.

8. E(ery year the shareholders ta&e part in the Genera$ Annua$ Meetin" where theannua$ reort is presented.

9. hich is the !irst item on the a"en%a in today/s meeting0

+. Each year the shareholders are sent the company/s &a$ance /eet that shows i! thecompany has been pro!itable or not.

-. he Boar% o2 *irector is presided by a Chairman.

:. he economic crisis may lead to t/e &an3rutc0 o! many small and mediumsi-ed companies.

1. he shareholders will ha(e to accept a ta3eo'er bid.

;. 'ncreasing ta,ation !urther will ha(e bad e!!ects !or small companies.


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61. *olland is a country with high le(els o! bi&e o7ner/i.

6;. hat is your company/s annual turno'er>

6


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+. ll the important items will be included on the a"en%a.

-. Comitetul director se (a intruni nu mai tar-iu de 17 aprilie a.c.

:. T/e Boar% o2 *irector will meet no later than 17th pril

1. %resedintele Comitetului director se (a intalni cu toti actionarii pentru a le epunenoile conditii cerute pe piata inernationala.

;. he C/airman o! the Board o! 8irectors will meet all the shareholders to present#to let them &now the new terms re"uired on the international mar&et.


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89. %ro!iturile inaintea impo-itarii obtinute de compania suede-a au crescut anulacesta datorita masurilor luate de partenerul strain.

8+. %ro!its be!ore ta,ation obtained by the Swedish company ha(e grown this year due to the te ta3en by the !oreign partner.

8-. 9nele companii straine au dreptul la scutiri de tae considerabile.

8:. Some !oreign companies are entitled to considerable ta, e,emtion

81. %artenerii nominali nu pot lua parte la conducerea companiei.

8;. he $eein" artner cannot ta3e art in the company management.

8


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17. ceasta o sa cree-e o competitie ri(alitate intre di(ersii responsabili de produs.1). his will gi(e rise to competiti(eness#ri(alry among the (arious resposibles o!

prodects.1?. Este o greseala de tipar in instructiunile de !olosire.

Misprint#user/s instructions

1@. Concurenta pentru piata mericana este din ce in ce mai acerba.Competiti(eness#!ierce1A. cesta este genul de de!ect care (a !ace imediat sa reactione-e asociatiile de

consumatori.25. cest articol (a !i progresi( retras de pe piata in urmatorii trei ani.

Dradually#to withdraw money21. Este o regiune unde suntem !oarte prost apro(i-ionati.#his is a (ery badly

supplied region.Supplier#Supply and demand

22. ceasta imbunatatire tehnica ar trebui sa ne a+ute sa sporim (an-arile.echnical impro(ement#echni"ue

rchitecto increase#to boost23. . 'n total, concurentii nostri par sa aiba un mic a(anta+.

Our competitors27. Sunt prea multi intermediari intre clienti si noi.

middlemen2).


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amplasate la peri!eria oraselor, maga-inele in retea sau la pra(alia din colt. Siasociatiile cooperatiste pot detine si eploata rete$e %e comercia$i#are cuamanuntu$.

• 'ntrun supermaga-in sau un ma"a#in cu autoer'ire, cumparatorii se pot ser(i

de pe ra2turi i te"/e$e si isi transporta cumaraturi$e intrun carucior. Ei

platesc $a unctu$ %e contro$ i $ata de la iesirea din maga-in, care a inlocuittraditionala caa %e $ata.

• sta-i tendinta in randul detailistilor independenti este de a !orma asociatii

(oluntare capabile sa lupte impotri(a concurentei marilor maga-ine cu stocuri sisupra!ete comerciale etinse.

• 'ndi!erent de modul de (an-are, normele pri(ind a2iarea returi$or, etic/etarea

mar2uri$or si indicarea continutului real al cutiilor de conser(e si al ambala+eorde alt tip tind sa !ie tot mai drastice, sub presiunea asociatiilor de consumatori, alcaror putere este in crestere.

• Mar!urile pot !i (andute direct de la producator sau de la !abricant catre

consumatori. 8ar in general ser(iciile unui intermediar G sau angrosist cum estenumit G sunt necesare. El dispune de mi+loace de stocare si depo-itare pe care undetailist obisnuit nu si le poate permite. El (inde o gama considerabila de mar!urisi poate sa acorde conditii de creditare a(anta+oase.

he goods can be sold directly !rom the producer or manu!acturer to the consumers.But in general the ser(ices o! a mi%%$eman or 7/o$ea$er as he is called G arenecessary. *e has storage and warehouse means which a common retailer cannota!!ord.holesale G wholesaler :etail G retailer*e sells a 7i%e ran"e o2 "oo% and he can "rant ad(antageous crediting terms.

o grant a credit#a loan• Han-area catre marele public poate !i !acuta prin comis(oia+ori sau prin comanda

prin posta. 8ar cea mai mare parte a oamenilor isi !ac cumparaturile, de obicei, inmaga-ine de des!acere cu amanuntul, cum ar !i supermaga-inele amplasate la peri!eria oraselor, maga-inele in retea sau la pra(alia din colt. Si asociatiilecooperatiste pot detine si eploata retele de comerciali-are cu amanuntul.

he sale to the great public can be done#per!ormed through doortodoor a$emen orthrough mai$ or%er. But most people usually do their shopping in retai$ out$et suchas the supermar&ets located in the outs&irts o! the city, c/ain tore or at the cornershop.he cooperati(e associations can also own and oerate retail networ&s.

• 'ntrun supermaga-in sau un maga-in cu autoser(ire, cumparatorii se pot ser(i de pe ra!turi si te+ghele si isi transporta cumparaturile intrun carucior. Ei platesc la punctul de control de la iesirea din maga-in, care a inlocuit traditionala casa de plata.

• 'n a supermar&et or in a e$2e'ice /o, the &u0er?urc/aer can help

themsel(es !rom the /e$'e an% counter and they carry their shopping in atrolley.hey pay at the c/ec3out oint which has replaced the traditionalca/%e3 .


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• sta-i tendinta in randul detailistilor independenti este de a !orma asociatii

(oluntare capabile sa lupte impotri(a concurentei marilor maga-ine cu stocuri sisupra!ete comerciale etinse.

•


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A*4ERTISING to a%'ertie

a%'ertiement (a%)?to $ace an a%

MANAGEMENT to mana"e

mana"er – mana"eria$

I. SUCCESSFUL COMMUNICATION IN BUSINESS

4er&a$ an% non 'er&a$ communication in &uine

Communication tec/no$o"0 no7a%a0

Communication! (erbalB non(erbal

4er&a$ communication! Oral G Business presentationsB ritten I Business correspondence

Non 'er&a$ communication!

A. For ora$ mea"e

%ersonal appearance = a clothing b +ewellery

c hairstylesd cosmeticse !ingernail! neatness clean and tidyg stature

spects o! surroundings= a room si-e b locationc !urnishingd machinese architecture! wall decorationsg !loor h lighting

he body language= a !acial epressions b eyes/ epressionsc gesturesd postures


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e smell! touch

B. For 7ritten mea"e

he en(elope/s o(erall appearance = a si-e

b colour c weight d postage

he appearance o! the message/sstationery = a length

b !ormat c typing

he enclosure= a "uantity b attracti(eness charts, graphs, pictures

A. Communication tec/no$o"0 no7a%a0

' in!ormation technology

ICT is an acronym that stands for Information Communications Tecnology

- INFORMATION- COMMUNICATIONS- TECHNOLO!

A good way to think about ICT is to consider all the uses of digital technology that alreadyexist to help individuals, businesses and organisations to use information.

ICT co"ers any #ro$uct t%at &ill store' retrie"e' mani#ulate' transmit or recei"einformation electronically in a $igital form( For example, personal computers, digitaltelevision, email, robots.

o ICT is concerned with the storage, retrie"al, mani#ulation, transmission or recei#t ofdigital data. Importantly, it is also concerned with the way these different uses can work witheach other.

!eceipt"on receipt of

recipe

In business, ICT is often categorised into two broad types of product#

$%& T%e tra$itional com#uter-)ase$ tec%nologies $things you can typically do on apersonal computer or using computers at home or at work&' and

$(& The more recent, and fast)growing range of $igital communication tec%nologies $which

allow people and organisations to communicate and share information digitally&


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A. Ne7 tec/no$o"ica$ %e'ice!

a !a b photocopier machine

c computer = 1 personal computer#des&top computer 2 laptop3 palmtop

d !loppy disdis&ettee dis& dri(e! printer g scanner

I. erona$ comuterMatch the words with their de!initions=

6. erona$ comuter?C?%e3to

comuter

a) is short !or ebbased Seminar, a

presentation, lecture,wor&shop or seminar that is transmittedo(er the eb/

8.Lato &) a computer networ& with restrictedaccess, as within a company, that usesso!tware and protocols de(eloped !or the'nternet.

9. ar%7are c) a piece o! e"uipment that sendsin!ormation !rom one computer alongtelephone line to another computer

+. So2t7are %) a group o! people who ha(e the same

interests who email one another li(e as agroup

-. F$o0 (%i3)?%i3ette e) hidden instructions in a programdesigned to destroy in!ormation

:. ar% %i3 2) a meeting place on the 'nternet !ordiscussion o! a particular topic

1. *i3 %ri'e ") a document on the eb gi(ingin!ormation about a person or institution

;. Mo%em /) to na(igate around the 'nternet,sometimes aimlessly


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common "uestions and help!ul answers

69. Comuter "ra/ic n) an apparatus that allows in!ormation to be read !rom a dis& or stored

6+. or% rocein" o) a piece o! e"uipment that sendsin!ormation !rom one computer along

telephone line to another computer 6-. 4iru ) machine !or trans!erring pictures and

tets into a computer

6:. T/e internet? t/e netH ) pictures, images, and symbols that youcan !orm on a computer

61. or$% i%e e&? t/e e&H r) a program or the grid you create with itto per!orm mathematical operations

6;. To ur2 t/e net? t/e 7e& ) t/e memor0 a(ailable on an computer tostore and use in!ormation temporarily,usually measured in me"a&0te)

6


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To %o7n$oa%! to trans!er data or so!tware !rom a large computer to a smaller oneRAM (ran%om acce memor0?memor0! t/e memor0 a(ailable on an computer tostore and use in!ormation temporarily, usually measured in me"a&0te)Srea%/eet (ro"ram)! a program or the grid you create with it to per!ormmathematical operations

Comuter "ra/ic! pictures, images, and symbols that you can !orm on a computer or% rocein"! writing and storing printed tet on a computer

4iru! hidden instructions in a program designed to destroy in!ormation

II. T/e internet

T/e internet? t/e netH! a networ& connecting millions o! computer users worldwide.Lou can access in!ormation on the 'nternet or send and recei(e emai$ electronic mail!rom a computer, through a modem.*ere are a small sampling o! other words and epressions associated with the 'nternet.or$% i%e e&? t/e e&H! a huge portion o! the 'nternet containing lin&eddocuments, called pages

To ur2 t/e net? t/e 7e&! to na(igate around the 'nternet, sometimes aimlesslye&ite? /ome a"e! a document on the eb gi(ing in!ormation about a person orinstitutionNe7"rou! a meeting place on the 'nternet !or discussion o! a particular topic

C/at room? c/at 2orum! a group o! people who ha(e the same interests who email oneanother li(e as a groupe& con2erence! e&inar or 7e&catThe term webinar is short for Web-based Seminar, a presentation, lecture,workshop or seminar that is transmitted over the Web’

7e&cat is a media presentation distributed o(er the 'nternet using streaming mediatechnology to distribute a single content source to many simultaneous listeners#(iewers

FA! J!re"uently as&ed "uestionsK, a list o! common "uestions and help!ul answers

Intranet! a computer network with restricted access, as within a company, that usessoftware and protocols developed for the Internet.

Fi$$ in t/e &$an3 7it/ aroriate 7or%!

1 't/s so easy to use a .. when you want to send photographs to !riends byemail. 't/s +ust li&e using a photocopier

2 '/(e lost a lot o! data. ' wonder i! my computer has a JJJ..3 '/m always impressed by people who carry theiron planes and wor& on them

during the !light.> hose.dis&s don/t store nearly enough in!ormation. Lou really need to use

your..dis& !or all the data you want to store.

7 '! you want some photos o! the 9S, you could +ust try the eb. Lou/ll beama-ed how many you can !ind.

) ' belong to a great.. here are about ten people who are all interested in1A)5s

music. e email one another almost e(ery day, and can tal& li(e to one another.? '.. a good program !rom the 'nternet the other day. ould you li&e a copy0@ 8o you e(er (isit any!or pop stars or !ilm stars0 Some o! them ha(e photosand


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music too.

B.Ne7 tec/no$o"0 in &uine! a computer con!erencing$ b (ideo con!erencing$ caudio con!erencing$ d communication satellites$ e des&top publishing$ ! !acsimile$ gC8 G :OM$ h electronic meeting$ i electronic mail$ + internet# on line G access

Rea% t/i reort a&out t/e con'er"ence o2 mo&i$e /one an% /an%/e$% comuter.

Un%er$ine eit/er t/e a%ecti'e or a%'er& eac/ time.

't seems 1 strange/strangely, but some people are wal&ing around with a mobile phone,a handheld computer li&e a %alm, a pager, and e(en a noteboo& computer with a 2conventional /conventionally &eyboard as well. hese digital de(ices are con(erging 3rapid/ rapidly, but manu!acturers are !inding it di!!icult to get all the parts to integrate > proper/ properly. Contemporary mobile phones loo& 7 good /well , are relati(ely ) good /well at sending short tet messages but don/t wor& ? good/ well as handheldcomputers. hey lac& memory, synchroni-e @ bad/ badly with des&top %Cs, and are not

A easy /easily to use !or writing emails. Searching !or an addressboo& entry or scrollingthrough a contact list is 15 slow /slowly, although once you !ind the name you can callthe person 11 direct/ directly by +ust touching the phone number. O! course the big issuein the !uture is 'nternet access G it needs to be !ast, 12 easy /easily and 13cheap /cheaply, but still allow phone companies to ma&e a pro!it. hings are mo(ing (ery> quick/ quickly in this area, and the manu!acturers who succeed in getting e(erything17 right/rightly are going to ma&e 1) huge /hugely pro!its.

Emai$ an% 2a,e

Many companies do business with (endors and other clients by using a large amount o!

paper. hey will write up an in(oice on paper and e(en send physical billing statementsto their clients. 'nstead o! doing this, you can set up an online system to ta&e care o! this process. Many companies are now going to online order processing systems that cana(oid using paper in most cases. his is especially applicable i! you are an online retailer.Lou can set up a system where clients can ma&e purchases !rom your website and theywill be able to recei(e an emailed receipt or statement. By doing this, you will be able toeliminate the ma+ority o! the paper that you consume e(ery year. 't is cheaper and moree!!ecti(e than (erbal con(ersation when passing technical in!ormation. '! you need to get!eedbac& as you communicate, then you can employ the use o! instant messenger e.g.Lahoo Messenger. his is (ery cheap and as e!!ecti(e a phone call. '! you are notcom!ortable typing, you can ma&e a %C to %C call using SNL% or a similar online!acility.

:etail#retailer

holesale#wholesaler

%urchaseto buy


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%urchaserbuyer

Formattin" Buine Emai$

hen using email in business, most o! the guidelines !or standard !ormatting in businessletters apply. *ere are a !ew di!!erences=

• Choose a sub+ect line that is simple and straight!orward. :e!rain !rom using &ey

words that might cause an email to go into another persons trash bo.• :epeat the sub+ect line in the body o! the email, beneath the salutation as with a

letter.• 9se the PccP address line to copy more than one person with your correspondence.

• Lou can re"uest a receipt !or important letters. he system will automatically let

you &now when someone has opened your email.• 'nstead o! a signature, include your typed name, and below it include your email

address, business name and address, phone and !a number, and website i!appropriate.

• :emember that people o!ten print out emails, so your own email address and the

sub+ect line would be lost i! you had not included them in the body o! the email.

'nternal electronic mail may be !ormatted more li&e a memo than a !ormal letter.TO!

FROM!

*ATE!

SUBKECT

'


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'/(e boo&ed your !light to Swit-erland. Lou/re lea(ing on ednesday 7th at@.>7 in the morning, so you/ll arri(e in Berne be!ore lunch. Someone will be at theairport to meet you. Lour !irst meeting is withhomas egrand, and you are seeing him at1 pm at our local o!!ice. *e/ll ta&e you out to lunch. !ter lunch you aren/t doinganything until > pm, so you/ll ha(e time to go to the hotel. Lou are staying at the

'ntercontinental, which is in a (ery central location. '/m going to the tra(el agents to pic&up the tic&ets this a!ternoon, so '/ll gi(e them to you tomorrow.

FA TRANSMISSION

;rom.. %age 1 o!o.. 8ate;or the attention o! o !a no

;rom !a noMessagea rooms hotel ' to some would li&e reser(e at your b in 17 ugust. e on lbena are arri(ingc ten hope stay to e !or nights lea(ing 27 ugust ond and husband li&e room ' My double balcony a would with pre!erably ae re"uire Our a two teenage daughters twin room! are all ensuite that e understand your bedroomsg you this con!irm Could0h a sea (iew possible 's ha(e it room to with a0 i a(ailable i! me let you %lease !or &now dates these rooms ha(e

+ grate!ul i! ' be would also me you could tell room each price the o! & !rom ' !orward loo& you to hearing

Some more ti 2or 7ritin" emai$!

One email should contain se(eral parts such as: subject line, opening, introducing subject of the mail, necessary clarifying points, body of the mail and o! course the closing.

1.The subject line

't is important to write a short and clear sub+ect line as when the people loo& !or oldemails in their !olders they must !ind them easily and "uic&ly Example: Notice a&out t/e c/an"e% rice o2 ABC coman0

2. Opening

'n di!!erent situations you can begin with i/ello ! !irst name or no name at all Gstarting the message immediately.Eamples o! starting messages= Happy to meet you yesterday.

It was nice to encounter you last week.


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Hope youre well.

!.Introducing the subject o" the email

O! course !ollows the reason !or writing. Especially when you are replying to another/s

person email. %hrases you can say=Thank you "or your last email asking "or in"ormation ##Thank you "or your decision. $orry "or the delay in answering back to you sooner#

%urther to your call.........

%ollowing our call "rom &onday#..

'egarding()bout our call##.

hen you need it helps to establish a contet mentioning the name o! a third party whoyou both &now= I was given your email address by &r. $mith at *oogle +etworks.

I understand "rom &rs. ,opper"ield that#.

I received your email address "rom your *eneral &anager yesterday#..

lso i! there is no pre(ious contet we can begin simply with= "ust a short resume as # promised you two days ago$.

#%m writing about our meeting $..

&esume/'(

-. ,lari"ying

'! you don/t understand what the other person wants, needs or is tal&ing about your !irstresponse is to ma&e things clear. I understand that you want me to help you to buy this company cheaper. Is this right

)re you saying that you want to e/tend your business

Thank you "or your email0 but Im not sure what action you want me to take. ,an you

please clari"y

. ody o" email

here can be di!!erent phrases according to needs such as= asking "or action(help0 asking "or in"ormation0 giving news0 o""ering action(help0 apologi3ing0 promising action0

suggesting action0 giving in"ormation0 attaching a document0 etc.

a4 )sking "or action(help

'ould you$) 'ould you do me a favour)

*any thanks + #%d really appreciate your help on this matter.

b4 )sking "or in"ormation

#%d like to know if it is possible to$.# particularly$.

'ould you/lease send me urgently$.. # need as soon as possible$..

c4 *iving news

# have some excellent news. -ou%ll be happy to hear that$.


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ad news 0nfortunately we lost our money yesterday$

d4 O""ering action(help

1o you want me to help you in this problem)

2hall # call the ank)

2hall # do anything else to help you)

e4 )pologi3ing

#%ll make sure it doesn%t happen again.2orry about$.. #t was my fault entirely.

# apologi3e for my last action$

"4 5romising action

#%ll look into it.

#%ll try to discover the facts$

#%ll$..

#%ll chase it up to discover the truth. #%ll find out what is being done to our company by our partners.

g4 $uggesting action

erhaps you could $$

4e might also need help$ 4hat is your opinion)

ow about$.. 5et me know what you think.

h4 *iving in"ormation

ave a look at the figures. 6hen please send me back again an email with your opinion.

&eferring to the info you wanted here is what # found$

#%ve spoken to *r. 2mith$ and he says that the company will agree with$..

i4 )ttaching a document

lease find attached$ 'ould you have a look and let me know what is your opinion) #%dbe happy for any answer.

6. ,losing

Ma&e a re!erence to the !uture contact=2ee you at the next meeting

5et%s talk soon.

#%ll be in touch soon. #%ll give you a call sometimes in two days.

'! appropriate, show your a(ailability !or helping your client= lease contact me again if you need more specific details.

#f you need any help, just let me know.

he !inal line can be written li&e this=


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est wishes/est regards/7ind regards ! your name or +ust your !irst name.

Com$ete t/e emai$ uin" /raa$ 'er& 2rom t/e $it &e$o7 t/at mean t/e ame a

t/e 7or% in &rac3et. T/ree 'er& nee% to &e ut into an – ing 2orm.

Bac3 u &rea3 %o7n ca$$ on %ra7 u %ro o22 2in% out "et &0

3ee %o7n $oo3 t/rou"/ rint out rin" u ort out turn u c/ec3 in

;rom= 8a(id :. o= Simon Sent= 27 May.Sub+ect= hings to doMessage= 1. Mr. Lamana&a

Mr. Lamana&a will be arri(ing at the airport at 15.35 tomorrow. Can you 1pic& him up. ..collect by car !rom there and 2drop..himo!!lea(e athis hotel0 *e/s staying at the Marriott. ' won/t be able to 3turn up..arri(e thereuntil about 1 p.m., so perhaps you could stay with him and ma&e sure there are no problems > chec&ing inregistering etc. hen '/ll be with Mr. Lamana&a !or

most o! the a!ternoon, so Mi&e and Nate will ha(e to 7get by.managewithout me in the sales meeting.

2. Spain trip

'/m trying to )to sort out.organise the itinerary !or my trip to Spain netMonth. Can you ? draw up thin& about then write a list o! all our Spanish customers by@loo&ing through eamining our customer accounts database0 '/d li&e to &noweactly who ' need to A to call on (isit. lso the !light needs to be boo&ed can you 15ring me up telephone the tra(el agency and chec& !light times and prices0 e/re trying to11 to &eep down control to stop them increasing tra(el epenses at the moment so +ust

12 !ind out disco(er prices !or Eurotra(eller class.

3. March Spreadsheethe printer &eeps 13 bra&ing down stopping wor&ing, and ' didn/t ha(e a chance to 1>print to print out the spreadsheet !or last month/s !igures. Can you do it and then 17 bac&up ma&e a copy the !ile onto a dis& !or me to use my laptop0han&s

CROSS CULTURAL NEGOTIATIONS MEETINGS

1 Ne"otiation = !ormal discussions in which people orgroups try to reach an agreement, especially in business or

political situation. Be!ore the e(ent, it is help!ul to planyour negotiations.

State your position I win G win position I win G lose position

Ma&e sure o! your I goal


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I position I interest

;igure out I the best resolution you can epectI what is a !air and reasonable deal

I what is a minimally acceptable deal 8ecide I which are your competiti(e ad(antages

and disad(antagesI upon a strategy to !ollow

8 Be/a'iour 3i$$ in ne"otiation!

1 learn to be dissatis!ied2 the de!end#attac& spiral3 chec& the temperature

> pride7 warm and tough

3 Cross cultural negotiations

MEETINGS

*e2inition!

6 A &uine meetin" ! a gathering o! business persons where purposi(e discourses ta&e place !or echanging in!ormation on acommon topic or problem, !or its better understanding or !orsol(ing a problem.

8 T0e o2 Buine Meetin"!

a) In2ormation meetin" with the purpose to disseminate in!ormation.

ypes o! in!ormation meetings are as !ollows= internal, eternal or general.

b Lit Generation meetin" also called Braintormin" meetin" areorgani-ed by companies with the purpose to sol(e di!!erent problems using

the eperience o! a team, reach a conclusion and ta&e a proper decision.

hese types o! meetings will lead to the creation o! a list containing ideas,alternati(e solutions on which people will base their discussions. 't is


21/41

common &nowledge that a brainstorming acti(ity always gi(es rise to a lot

o! ideas and increases the participants/ creati(ity and thus it may be easierand !aster to reach a proper solution.

c ro&$em So$'in" meetin" are meant to !ind solutions which will help

settle di!!erent business problems related to production, "uality, ser(ices ordi!!erent other aspects which can arise in a business process. his is a

meeting !or all those concerned with a certain problem and usually the

participants are !rom the same area or business department. s a rule, problem sol(ing in(ol(es a series o! meetings, as it is necessary to go

through a whole process starting with its de!inition and research and ending

with its implementation.

d *eciionma3in" meetin" in(ol(e the re(ision o! di!!erent alternati(es

and the selection o! the most appropriate one. he &ey decision ma&ers !roma department or company are supposed to attend this type o! meetings. good decisionma&ing process results in a satis!actory outcome which leads

to success in business, so those in(ol(ed in such meetings share a great

responsibility.

e) roect $annin" meetin" !ocus on carrying out a pro+ect and they

in(ol(e a lot o! people !rom leaders and team members to sponsors and

customers. hese meetings wor& best when there are attendees !rom all thecategories which are in(ol(ed. 4ust li&e problem sol(ing meetings, they

imply a series o! meetings until the implementation o! the pro+ect.

! Strate"ic $annin" meetin" are usually held annually and are meant toestablish the strategy o! a business organi-ation. hey ha(e in (iew the

!uture goals and directions, the company/s de(elopment and e(olution. hey

are o!ten based on SO analysis which regards the business e!!orts, products, or ser(ices o! a certain organi-ation. SO stands !or Strengths,

ea&nesses, Opportunities and hreats.

g T/e Annua$ Genera$ Meetin" o2 t/e S/are/o$%er is held e(ery year

and it has a two!old e purpose= to elect or reelect the members o! the Boardand to &eep its members in!ormed as to the annual balance sheet. 8espite the

!act that the e(ent is always scheduled be!orehand, the stoc&holders arealways noti!ied to participate in the meeting.

Matc/ t/e ot/er t0e o2 meetin" 7it/ t/eir %e2inition@ inc$u%in" t/e

'irtua$ one!


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6. Con2erence

2. Co$$ou0

9. Co$$ouium

+. S0moium?0moia

-.ane$ 2orum

:.*e&ate

1. Te$econ2erence

;. e&inar

a) a large meeting, o!ten lastingse(eral days, where people ha(e

!ormal discussions on a particular

sub+ect$

&) a !ormal con(ersation or meeting

c) a discussion in which people or

groups state di!!erent opinions about

a sub+ect%)a meeting where eperts discuss a

particular sub+ect e.g. a symposium

on global warminge) a meeting held among people in

di!!erent places using an electroniccommunication system2) a webbased seminar or wor&shop

") a large meeting to discuss

something, usually an academicsub+ect

/) a group o! people who discusssub+ects on tele(ision or radio

programmes

9 Ste o2 meetin"arran"ement!

a consider the problem and determine the purpose b decide who should participatec arrange !or meeting date, time and placed announce the agendae physical arrangements

+ roce%ure %urin" t/e meetin"!

a the opening statement o! the meeting b stimulate discussions !or solution disco(ery

c understand roles o! the participants


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d sort, select, interpret data !or solution e(aluatione state the conclusion and plan the action

to ma&e a statement

to e(aluateto assessto appraisee(aluation G assessmentappraisal

Meetin"!

a Con2erence G large meeting o!ten lasting a !ew days, where people who are interested in a particular sub+ect come together todiscuss ideas

b Co$$ou0 G a (ery !ormal con(ersation meeting Co$$ouium G a large meeting to discuss something, usually anacademic sub+ectc S0moium?0moia G a meeting where eperts discuss a

particular sub+ect a symposium on protecting the en(ironmentd Committee G a group o! people who represent a large group ororgani-ation and are chosen to do a particular +ob e.g.= to studysomething and suggest what action to ta&e

e ane$ 2orum G a group o! people who discuss sub+ects ontele(ision or radio programmes! *e&ate G a discussion in which people or groups state di!!erentopinions about a sub+ect


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ORGANIZATIONAL CULTURE – T0e o2 &uine

or"ani#ation

T/ere are %i22erent t0e o2 $e"a$ tructure 2or a &uine!

a Sole trader BrE#Sole proprietor mE b %artnershipc %ri(ate companyd %ublic company BrE#Corporation mE

lthough !orms o! &uine o7ner/i (ary by country and local

go(ernment, there are se(eral basic !orms o! business ownership. here!ore

we can spea& about o$erorietor 9S or o$etra%er 9N,artner/i that can embrace se(eral !orms and cororation 9S or u&$ic $imite% comanie (9N. hey can also be re!erred to as ointtoc3

comanie or $imite% $ia&i$it0 comanie.

A o$erorietor or o$etra%er is a business owned and usually

operated by one person. lthough the owner o! the business has total andunlimited $ia&i$it0 o! the debts incurre% by the business, he#she may operate

on his#her own or may ha(e se(eral employees. 't is the easiest !orm o!

business as it can be et u with a small amount o! money. 8ue to its limited

!inancial resources, it is di!!icult !or this !orm o! business to ha(e a long li!eor to ta3e o22 . So, i! the owner wants to epand, it is necessary to enter into

a partnership or to merge with a larger and more prosperous business. neample !or this type o! business could be a small shop, a bouti"ue or a

cra!tsman/s wor&shop.

o incur debts#losses

A artner/i is a !orm o! business in which two or more people

legally bound operate !or the common goal o! ma&ing pro!it. Each partner

has total and unlimited liability o! the debts incurred by the partnership. hisis called a "enera$ artner/i where the partners are 2u$$0 $ia&$e !or the

company/s debts. *owe(er, there is a $imite% artner/i in which the

partners are liable only to the etent o! their in(estment. 'n a limited partnership there are also nomina$ or $eein" artner, that is persons

whose names are used !or the bene!it o! the partnership but who do not get


25/41

any shares o! the pro!it and do not participate in its management.

%artnerships are usually based on partnership agreements that stipulate howthe pro!its are to be shared or what measures must be ta&en in the e(ent o! a

partner/s retirement, death or ban&ruptcy. he partnership can also ta&e the

!orm o! a artner/iat7i$$ that is a partnership in which no !ied termsha(e been agreed upon. ny o! the partners can end the partnership at any

time on condition that the other partners will be noti!ied in due time.%artners are not allowed to recei(e salaries or interest on the in(ested capital.

A &uine cororation is a !orpro!it, limited liability entity that has

a separate legal personality !rom its members. corporation is hold by

multiple shareholders and is o(erseen by a Board o! 8irectors, which hiresthe business/s managerial sta!!. 'ts action is based on a Charter that clearly

stipulates its legal rights such as to conduct a business, to buy and sell

properties, to ma&e loans and to ta&e legal actions. he members o! theBoard are elected by the shareholders in the nnual Deneral Meeting that

ta&es place e(ery year. he accounts are also chec&ed regularly by auditorsand the shareholders are promptly in!ormed. hey are always noti!ied as to

any increase or decrease in the turno(er and the state o! the balance sheet.

o conduct a business#an inter(iew#a sur(ey

here are u&$ic cororation which ha(e a large number o!in(estors called shareholders and who share in the corporation/s pro!its.

%ublic companies may o!!er shares or debentures to the public that may belisted on the Stoc& Echange, although this is not absolutely necessary. heyare also called u&$ic Limite% Comanie containing the abbre(iation

%C at the end o! their names. ri'ate cororation (containing the

abbre(iation td. in the last part o! their name, whose shares are nota(ailable to the general public, usually !und their businesses out o! their own

earnings or ma&e loans.

Corporations, limited liability partnerships, and other speci!ic !ormso! business organi-ations protect their owners !rom business !ailure by doing

business under a separate legal entity with certain legal protections. 'n

contrast, unincorporated businesses or persons wor&ing on their own areusually not so protected. here are nowadays many people who wor& as e$2

em$o0e% or 2ree$ancer and who do not bene!it !rom such a protection.

8i!!erent structures are also treated di!!erently in terms o! taation. 'n sel!


26/41

employment or !reelance acti(ities people are taed on the pro!its o! their

trades while corporations or other business !orm are le(ied a corporation ta.

o le(y a ta

8epartments

'n a company eists di!!erent departments related to their own particular

business acti(ity=

89 roduction which might include urchasing and uality ;ssuranceperations which re!ers to all internal processes by eample mightinclude 5ogistics9

?9 2ales which might include usiness 1evelopment

@9 'ustomer 2ervices might include 6echnical 2upport.A9 *arketing might include *arket &esearch.

B9 'ommunications re!ers to all promotional acti(ities including a strong

!ocus on ublic &elations


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9) T/e Sa$e *irector must be an epert in sales, a good negotiator, ha(ing a goodcommand o! !oreign languages, &nowing per!ectly the products he sells as well asthe products o! the competitors. 't is absolutely necessary !or him to &now themar&et and the habits o! the customers. *e must smile constantly using alanguage adapted to the le(el o! the client and be a per!ect negotiator.

+) T/e C/ie2 Mar3etin" O22icer is an epert in mar&eting being (ital !or thecompany. *e must ma&e mar&et research etremely use!ul !or the company toguide the production on the direction o! the products as&ed by the mar&et. *eneeds to ma&e mar&eting research, mar&s conclusions, ad(ising the generalmanager o! the company in the good direction as to produce the products as&ed bythe mar&et only.

T/e C/ie2 E,ecuti'e O22icer

he position o! C/ie2 E,ecuti'e O22icer is hard to be &ept !or a long period o!time in the competiti(e world o! the multinational corporations. he eception !rom the

rule was 4ac& elch, CEO o! Deneral Electric !or 25 years. wothirds o! the CEOs inthe corporations are replaced a!ter only !i(e years o! wor&. hese things started a!ter theeplosi(e success o! three CEO in the 1A@5s. he prototype was ee 'accoca, theChrysler Corp sa(iour. hen in the 1AA5s se(eral CEO issued to the sur!ace o! the business en(ironment such as Bill Dates, Deneral Manager o! Microso!t and 4ohnChamber, Deneral Manager o! Cisco. hey managed to produce constantly a rising o! theshares prices. !or their products.

nita grew 7 up in ittlehampton that used to be a popular place !or English people )during their holidays. *er !irst eperience o! business was helping her mother in the busy &itchen

? o! her ca!Q. She studied to be a teacher and then she decided to tra(el and she (isited many @!ar places including ahiti, ustralia and South !rica. 8uring her tra(els nita saw how womenin many countries A made cosmetics !rom natural products. She was impressed how good andhealthy they were.


28/41

hen she returned, she thought o! doing the same thing !or women in Britain. She wrote tose(eral big cosmetics 15 companies but they re!used her. hen she !ound a chemist who agreedto ma&e these things !or her. ,555 !rom a ban& and rented a shop inBrighton, a big city not !ar !rom her nati(e town. She called it 12

'n the beginning, she didn/t ha(e enough money 13 to run her shop and had only !i!teen products to sell. She was worried because the shop needed to ta&e at least R 355 a wee& and she

!ound some original 1> ways to attract people to her shop. So, one day she had the idea o! pouring per!ume along the street leading to her shop door.

he summer o! 1A?) was (ery hot and many people who went to the beach 1) got burnt.hey heard about he Body Shop and bought a lot o! creams. *er business too& 1? o!! and in

+ust a !ew months she was doing so well that she decided to open another shop. s she didn/tha(e enough money !or her new shop and she couldn/t borrow !rom the ban& 1@ either, sheassociated with a man called 'an McDlinn who ga(e her the money !or the shop and became theowner o! a hal! o! the ody 2hop.

One o! her !riends li&ed her products so much that she as&ed nita i! she could 1A open a ody 2hop, too. hen this new Body Shop became 25 success!ul, she loo&ed !or other peoplewho wanted to open a Body Shop. 'n this way her business grew in si-e and 21 spread all o(er Britain. Soon, the !irst ody 2hop opened outside the 9N in Brussels and then in Sweden and

Dreece. By 1A@1 a new Body Shop was opening somewhere in the world 22 e(ery two wee&s.!ter 1AA5 the company also con"uered 23 Eastern Europe. !ter a !ew years her business wasso success!ul that she became a millionaire and her company got listed on the Stoc& Echange.he Body Shop !ranchises spread all o(er Europe and e(en beyond it.

nita :oddic& was probably so success!ul because it was also a period when people becamemore and more interested in natural 2> cosmetics, reali-ing the harm!ul e!!ects o! modern

industry and 27 chemical products. But nita got in(ol(ed in more than a simple business. Shethought that by promoting natural products she could ma&e the world a 2) better place. Shestarted wor&ing with Dreenpeace that was protecting the 2? en(ironment She also wor&ed withother groups to &eep the seas clean, to sa(e rare animals and to help people who were prisoners o!

2@ consciousness. t the same time she helped poor countries by buying di!!erent oils !rom plants that she !ound in the !aro!! !orests.

Many businessmen en(ied her business and critici-ed her, saying that her campaigns didn/treally 2A want to sa(e the world but to ad(ertise her products.


29/41

many @..places including ahiti, ustralia and South !rica. 8uring her tra(els nita sawhow women in many countries A..cosmetics !rom natural products. She was impressedhow good and healthy they were.

hen she returned, she thought o! doing the same thing !or women in Britain. She wrote to

se(eral big cosmetics 15but they re!used her. hen she !ound a chemist who agreed toma&e these things !or her. ,555 !rom a ban& and rented a shop in

Brighton, a big city not !ar !rom her nati(e town. She called it 12'n the beginning, she didn/t ha(e enough money 13..her shop and had only

!i!teen products to sell. She was worried because the shop needed to ta&e at least R 355 a wee& and she !ound some original 1>.to attract people to her shop. So, one day she had the

idea o! pouring per!ume along the street leading to her shop door.he summer o! 1A?) was (ery hot and many people who went to the beach 1)burnt.

hey heard about he Body Shop and bought a lot o! creams. *er business too& 1?..andin +ust a !ew months she was doing so well that she decided to open another shop. s she didn/t

ha(e enough money !or her new shop and she couldn/t borrow !rom the ban& 1@, sheassociated with a man called 'an McDlinn who ga(e her the money !or the shop and became theowner o! a hal! o! the ody 2hop.

One o! her !riends li&ed her products so much that she as&ed nita i! she could 1A

a ody 2hop, too. hen this new Body Shop became 25, she loo&ed !or other peoplewho wanted to open a Body Shop. 'n this way her business grew in si-e and 21.all o(er Britain. Soon, the !irst ody 2hop opened outside the 9N in Brussels and then in Sweden andDreece. By 1A@1 a new Body Shop was opening somewhere in the world 22..two wee&s.

!ter 1AA5 the company also con"uered 23..Europe. !ter a !ew years her businesswas so success!ul that she became a millionaire and her company got listed on the Stoc&

Echange. he Body Shop !ranchises spread all o(er Europe and e(en beyond it. nita :oddic& was probably so success!ul because it was also a period when people becamemore and more interested in natural 2>, reali-ing the harm!ul e!!ects o! modern industryand 27.products. But nita got in(ol(ed in more than a simple business. She thought

that by promoting natural products she could ma&e the world a 2). place. She startedwor&ing with Dreenpeace that was protecting the 2?.. She also wor&ed with other

groups to &eep the seas clean, to sa(e rare animals and to help people who were prisoners o! [email protected] the same time she helped poor countries by buying di!!erent oils !rom plants that

she !ound in the !aro!! !orests. Many businessmen en(ied her business and critici-ed her, saying that her campaigns didn/treally 2A..to sa(e the world but to ad(ertise her products.


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MANAGEMENT AN* MANAGERIAL ROLES

Mana"ement comprises $annin", or"ani#in", $ea%in" or %irectin", and contro$$in" anorgani-ation a group o! one or more people or entities !or the purpose o! accomplishinga goal. :esourcing encompasses the deployment and manipulation o! human resources,

!inancial resources, technological resources, and natural resources.

o comprise#to encompass

Some would de!ine management as an art, while others would de!ine it as a science.hether management is an art or a science isnt what is most important. Management is a process that is used to accomplish organi-ational goals$ that is, a process that is used toachie(e what an organi-ation wants to achie(e. n organi-ation could be a business, aschool, a city, a group o! (olunteers, or any go(ernmental entity. Managers are the peopleto whom this management ta3 i ai"ne%, and it is generally thought that they achie(ethe desired goals through the &ey !unctions o! 6) $annin"@ (8) or"ani#in"@ (9)

%irectin"@ an% (+) contro$$in".

Baic 2unction o2 mana"ement

Mana"ement can also re!er to the person or people who per!orm the acts o! management.

Management operates through (arious !unctions, o!ten classi!ied as

1 $annin"= deciding what needs to happen in the !uture today, net wee&, net month,net year, o(er the net !i(e years, etc. and generating plans !or action.

6) Or"ani#in"= ma&ing optimum use o! the resources re"uired to enable thesuccess!ul carrying out o! plans.

8) Lea%in"?Moti'atin"= ehibiting s&ills in these areas !or getting others to play ane!!ecti(e part in achie(ing plans.

9) Contro$$in"! monitorin" chec&ing progress against plans, which may needmodi!ication based on !eedbac&.

Formation o2 t/e &uine o$ic0

• he miion o! the business is its most ob(ious purpose which may be, !or

eample, to ma&e soap.• he o&ecti'e o! the business re!ers to the en% or acti(ity at which a certain tas&

is aimed.


31/41

• he businesss o$ic0 is a guide that stipulates rules, regulations and ob+ecti(es,

and may be used in the managers decisionma&ing. 't must be !leible and easilyinterpreted and understood by all employees.

he businesss trate"0 re!ers to the plan o! action that it is going to ta&e place, as

well as the resources that it will be using, to achie(e its mission and ob+ecti(es. 't is aguideline to managers, stipulating how they ou"/t to use best the !actors o! production to the businesss ad(antage. 'nitially, it could help the managers decide onwhat type o! business they want to !orm

Tra%itiona$ Interretationhere are a (ariety o! (iews about this term. raditionally, the term PmanagementP re!ersto the acti(ities and o!ten the group o! people in(ol(ed in the !our general !unctionslisted below.


32/41

the organi-ation. 'n a nonpro!it, the term PmanagementP might re!er to all or any o! theacti(ities o! the board, eecuti(e director and#or program directors

+) Mana"erD ro$e

o meet the many demands o! per!orming their !unctions, managers assume multipleroles. role is an organi-ed set o! beha(iors. *enry Mint-berg has identi!ied ten rolescommon to the wor& o! all managers. he ten roles are di(ided into three groups=interpersonal, in!ormational, and decisional. he in"ormational roles lin& all managerialwor& together. he interpersonal roles ensure that in!ormation is pro(ided. hedecisional roles ma&e signi!icant use o! the in!ormation. he per!ormance o! managerialroles and the re"uirements o! these roles can be played at di!!erent times by the samemanager and to di!!erent degrees depending on the le(el and !unction o! management.he ten roles are described indi(idually, but they !orm an integrated whole.To $iaie ;igurehead#eader#iaisonMonitor#8isseminator#Spo&esperson

Entrepreneur# 8isturbance *andler# :esource llocator#


33/41

Buine Letter ritin" Interna$ *ocument

Memo, minute, report

INTERNAL *OCUMENTS! MEMOS AN* MINUTES

T/ee are interna$ %ocument 7/ic/ are circu$ate% ini%e a coman0.

• Memo are short internal business letters that are sent to the sta!! within the same

company in order to &eep them in!ormed concerning a number o! issues or to help them

impro(e their per!ormance. More o!ten than not they are sent by the company o!!icersand they are a !orm o! topdown communication. A memo (or memoran%um) may also

be posted somewhere inside a company so that e(erybody may become ac"uainted with acertain problem. *owe(er, memos are losing ground as email becomes more and morecommon. 9nli&e letters, memos do not contain salutations or closings. hey are usuallywritten in bloc& !ormat including P;romP, PoP, P8ateP and PSub+ectP !ollowed by the

message itsel!. he tone o! the letter is pro!essional, but not too !ormal.

Fi$$ in t/e miin" 7or% in t/e 2o$$o7in" Memo. T/en com$ete t/e 2irt art &0 0oure$2

t/in3in" o2 a uita&$e u&ect.

LG ROMANIA

MEMO

TO!

FROM!

*ATE!

SUBKECT!

he management department 1 been thin&ing o! a series o! actions to 2.ta&en inorder to reduce the company/s ependiture, trying to eliminate 3..unnecessary costs.

Our plan to >the costs includes the !ollowing=

• o reduce the sta!!/s tra(eling 7..by sending them personally only when we

ha(e to settle (ery important problems. o this )we should set up a system where

clients can ma&e purchases !rom our website and they will be able to recei(e an ?.receipt or statement. By doing this, our employees it will no @ needto go and collect the in(oices.


34/41

• 'n Ato decrease the number o! &ilometers dri(en 15..the city area and

there!ore the "uantity o! !uel used, we can deli(er our merchandise only three days 11

wee& and plan (ery care!ully our dri(ers/ 12...

• o increase and optimi-e the use o! 13mail, especially !or long and detailed

messages. '! we need to get !eedbac& when we communicate, we can also ma&e 1>..o! instant messenger. e.g. Lahoo Messenger. Lou can also ma&e a %C to 17call using SN%E or a similar online !acility. 'n this way we will reduceconsiderably the costs o! our telephone con(ersations and we will be (ery e!!icient 1)

the same time.

• ast but not 1?.., our attention should !ocus [email protected] down the

warehousing epenses and this could be achie(ed by installing more (ideo cameras thatwill diminish the number o! guards.

• a&ing 1A.account all these measures, ' am positi(e that we will manage to

eliminate some 25.epenses and ma&e a better use o! our human and material

resources. '! we manage to reduce some o! our business o(erhead costs, our companywill be better o!!.

LG ROMANIA

MEMORAN*UM

he management department 1 has been thin&ing o! a series o! actions to 2 be ta&en in order toreduce the company/s ependiture, trying to eliminate 3 all unnecessary costs.

Our plan to > reduce the costs includes the !ollowing=

• o reduce the sta!!/s tra(eling 7 epenses by sending them personally only when we

ha(e to settle (ery important problems. o this ) end we should set up a system whereclients can ma&e purchases !rom our website and they will be able to recei(e an ?electronic receipt or statement. By doing this, our employees it will no @ longer need to

go and collect the in(oices.

• 'n A order to decrease the number o! &ilometers dri(en 15 around the city area and

there!ore the "uantity o! !uel used, we can deli(er our merchandise only three days 11 per wee& and plan (ery care!ully our dri(ers/ 12 route.

•o increase and optimi-e the use o! 13 electronic mail, especially !or long and detailedmessages. '! we need to get !eedbac& when we communicate, we can also ma&e 1> useo! instant messenger. e.g. Lahoo Messenger. Lou can also ma&e a %C to 17 phone callusing SNL%E or a similar online !acility. 'n this way we will reduce considerably the

costs o! our telephone con(ersations and we will be (ery e!!icient 1) at the same time.


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• ast but not 1? least, our attention should !ocus 1@ on cutting down the warehousing

epenses and this could be achie(ed by installing more (ideo cameras that will diminish

the number o! guards.

• a&ing 1A into account all these measures, ' am positi(e that we will manage to

eliminate some 25 useless epenses and ma&e a better use o! our human and materialresources. '! we manage to reduce some o! our business o(erhead costs, our companywill be better o!!.

Companyname#logoTMEMORAN*UM

From= name or initialsT

To= name or initialsT

*ate=

Su&ect= short descriptionT

Mea"e te,t (o2ten 7it/ &u$$et)

o!ten with bullets

• Minute are compulsory documents !or business meetings as they are accurate records o!

what has been discussed. s meetings/ basic documents they state what the meeting was

about, who attended, who ran it, when and where it too& place.

. Tran$ate t/e 2o$$o7in" minute into En"$i/ ma3in" ue o2 t/e 7or% an% /rae &e$o7!

a$e %eartment to increae &0 comare% to a$e trate"0 in c/ar"e 7it/

to eno0 a "reat ucce o'erea &ranc/e 2urt/er on a mar3et reearc/ tri

to carr0 out mar3et reearc/ uarter$0 ro%uction to ai"n a ta3 a

t/orou"/ reort to ta3e t/e necear0 te to occur

t/orou"/$0

rotoco$ re2eritor $a inta$nirea %e2aurata in %ata %e 6 etem&rie 8=6= $a S.C. LG

INTERNATIONAL S.A.

articipanIi:

8omnul o *o %ar&

8omnul Sta(arache 8umitru8omnul Matei Mihail

8oamna ;lorea 'on

1. SituaUia (Vn-Wrilor de la Xnceputul anului pVnW Xn pre-ent


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8omnul o *o %ar&, managerul general, sa arWtat mulUumit de situaUia (Vn-Wrilor de ladepartamentul (Vn-Wri. El a arWtat cW e(oluUia (Vn-Wrilor a !ost una po-iti(W deoarece acestea aucrescut spectaculos cu 156 !aUW de anul 2515, ceea ce pentru un an de cri-W repre-intW un

ade(Wrat record. Sa apreciat cW aceastW e(oluUie po-iti(W sa datorat atVt pro!esionalismuluianga+aUilor cVt Yi managementului !irmei.

2. Strategia urmatW Xn domeniul (Vn-Wrilor

8omnul o *o %ar& XmpreunW cu domnul Sta(arache 8umitru, responsabil aldepartamentului (Vn-Wri, au apreciat cW strategiile aplicate pVnW Xn pre-ent Xn domeniul(Vn-Wrilor Yi Xn special la tele(i-oarele etraplate sau bucurat de un real succes. Ele urmea-W

sW !ie aplicate Yi pe mai departe, acest eemplu !iind de urmat si de celelalte !iliale dinstrWinatate ale !irmei D. 8omnul o *o %ar& a decis ca domnul Sta(arache 8umitru sWe!ectue-e o cWlWtorie de cercetare de piaUW Xn China Yi Xn 'ndia, urmVnd ca la XntVlnirea dinluna noiembrie domnul Sta(arache sW pre-inte un raport amWnunUit al cercetWrilor de piaUW

e!ectuate Xn cele douW UWri asiatice. %e ba-a acestui raport se (a decide etinderea eportului produselor D Xn aceste UWri, care au pieUe de des!acere uriaYe.

3. %roducUia u-inei D !iliala sudcoreeanW din :omVnia

8omnul ;lorea 'on de la departamentul producUie a pre-entat situaUia producUieitrimestriale reali-ate pVnW la momentul YedinUei. Sa constatat o e(oluUie po-iti(W Xn procesul

de producUie reducVnduse costurile. otuYi, sa constatat Yi un numar ridicat de Xntreruperi Xn!luul de producUie din cau-a e!ectuWrii lucrWrilor de XntreUinere sistematicW Yi a reparaUiilor capitale ale utila+elor Yi echipamentelor industriale. Sa trasat sarcina compartimentului tehnical companiei sW e!ectue-e studii amWnunUite pri(ind cau-ele acestor Xntreruperi Yi sW pre-inte

cVt mai urgent conducerii societWUii un raport amWnunUit pentru a se putea lua mWsuri adec(ate.

>. 8i(erse probleme de soluUionat.

%robleme sau i(it in !uncUionarea programelor de calculator. %ersonalul D a reclamat Xnrepetate rVnduri proasta !uncUionare a noului sistem computeri-at.

:esponsabilul compartimentului ', domnul Matei Mihail, care rWspunde dedepartamentul de prelucrare electronicW a datelor, sa anga+at sW re-ol(e aceastW problemW

pVnW la noua YedinUW trimestrialW..otodatW sa decis reXnnoirea !lotei de autoturisme acompaniei.

9rmWtoarea XntVlnire a !ost stabilitW pentru data de 25 !ebruarie.

REORT RITING

business report is written to get the reader ac"uainted with di!!erent !acts, !igures, in!ormation

or e(ents which need to be analy-ed. Based on obser(ations, it gi(es conclusions and !uturerecommendations. 't is important to be read easily and "uic&ly, so its style must be clear and

concise. 't is also (ery !ormal and impersonal.'t usually !ocuses on a particular problem in detail, so it brings to light important and reliable

in!ormation to the management o! a company. Based on the in!ormation, conclusions andrecommendations, the management can ma&e important decision.


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Main art!

Intro%uction I states the terms o! re!erence, the ob+ecti(es and the procedurere"uired, then the authority to do it

T/e Bo%0 I a detailed account o! what has been accomplished, and how muchremains to be done.

T/e termina$ ection I will mention !uture plans and recommendations

Tec/nica$ aect! I paragraphs = 1 should not be bigger than 155 words 2 contain +ust one idea 3 should be separated by larger spaces > sentences should be concise and clear

Tec/niue o2 reort 7ritin"!

!ocus the !irst dra!ting on the ideas &eep the brie!ness o! phrases and simplicity o! grammatical structure use impersonal style and !ocus on rele(ant !acts#arguments

St0$e! I !ormal, impersonalI should be in &eeping = a respect!ul and polite, with the target readerwith suggestions !or the manager to consider i! written !or a seniormanager

b a direct style, short statements rather thansuggestions i! written !or +unior sta!!


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Intro%uction

states the purpose o! the report he purpose#aim o! this report is to

' am writing this report at the re"uest o!

Main Bo%0?Fin%in"

't contains most o! thein!ormation which should be

organi-ed into smaller subsectionswith subheadingshe points presented must !low ina logical order and be lin&ed with

each other

a Our research shows that#e ha(e !ound out#eha(e identi!ied the !ollowing &ey areas#One o! the big ad(antage is# disad(antage is that

b Many people consider Some people# large body o! opinion

argue#claim#belie(e that.. hile it is true thatit is also true.

c 't may seem#pparentlyd *owe(er#8espite#'n spite o! the !act that#lthough#

hile#hereas#But#E(en though#E(en i!

Conc$uion

a summary o! the points presentedabo(e with a an emphasis on themost signi!icant ones

'n conclusion, ll in all, ll things considered, o

sum up#On the whole 't is clear#ob(ious that#


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From! 4ohn Churchill, dministrati(e O!!icer o! 'nternational Electronics td., Organi-er o! theHersailles 'nternational ;air

Su&ect= 'nternational ;air, Hersailles ;rance

Intro%uction!

he 1 purpose /result o! this report is to 2 in"orm /announce on the 'nternational ;air which too& place at Hersailles;rance between 1722 ugust 2511.

ocation=

he 3 e/hibition /display was located in a (ery beauti!ul area within 3 &ilometers !romthe %alace o! Hersailles which attracted a lot o! > visitors /guests. e had !i(e big 7halls/ lounges so there was enough room and the ehibits were not ) crowded/ crammed .e had airconditioning and two smaller con!erence halls.

*otel lunge#departure lounge#arri(al lounge

%articipants and products=

't was an opportunity !or many important international companies to show their new products,their per!ormances, inno(ations and utilities. he ma+ority o! electronics companies D, Sony,

*ewlett %ac&ard, Compa" and Samsung pro(ed remar&able impro(ements as to the "uality anddesign o! their ? products /production. he D multinational company came with @ state7o"7thear t/exquisite H sets and lightning e"uipment which were (ery appreciated by the (isitors. ' thin& that D registered the A 9 largest /biggest number o! buyers. Our electronic products were also 15highly /greatly (alued. he (isitors constantly tried our e"uipment to test the "uality o! our products. Our products were 11 entirely /completely appreciated and we sold more than 237 38ultra slim H sets.

Or"ani#ation!

Our representati(es had a pro!essional 12) behaviour /conduct and pro(ed to be (ery 13competitive /challenging . 't was a good mar& !or our brand and company. Sadly, we hadalso se(eral di!!iculties that ' will mention below.

;irstly, there were some di!!iculties as to the online registration to attend the e(ent. hecomputer didn/t accept se(eral applications we installed.

Secondly, there were not enough 1> leaflets/ brochures to be ta&en by the (isitors

interested in our companies/ products and we didn/t ha(e enough 17 personnel /personal to tal& to them.

hirdly, many (isitors complained about the air conditioning which didn/t wor& 1)accurately/ properly and they a(oided to stay too long due to the heat.


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ll in all, ' consider that the e(ent was success!ul 1? despite/ in spite o! all theseshortcomings. *owe(er, ' consider that some measures should be ta&en !or our net e(entwhich will be held in October.

Recommen%ation!

• a new and better computer networ& must be introduced by our company to a(oid

the !ormal registrations 1@ problems /issues.

• a larger 1A 9 stand/ stall must be reser(ed !or our products and we should send

more representati(es. lso, we need to print a larger "uantity o! lea!lets and otherin!ormati(e materials.

• we ha(e to be care!ul as to the air conditioning 25 although/ though in October it

will not be so hot.


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