Download - Plan media
Transcript
![Page 1: Plan media](https://reader036.vdocumente.com/reader036/viewer/2022071721/55b11118bb61eb1f2e8b46cb/html5/thumbnails/1.jpg)
Departamentul MEDIA
Planificarea strategiei de media Selectarea media potrivite campaniei
Achizitionarea timpilor & spatiilor media
![Page 2: Plan media](https://reader036.vdocumente.com/reader036/viewer/2022071721/55b11118bb61eb1f2e8b46cb/html5/thumbnails/2.jpg)
![Page 3: Plan media](https://reader036.vdocumente.com/reader036/viewer/2022071721/55b11118bb61eb1f2e8b46cb/html5/thumbnails/3.jpg)
TO DO 1. ISTORICUL DE COMUNICARE pt. brand (unde, pe ce
canale comunica, ce a facut pana in prezent)
2. Istoricul de comunicare pt. CONCURENTA
3. De reluat OBIECTIVELE (efort media necesar
pionierat : efort mare/ mentinerea pozitiei curente: efort moderat / relansare: efort mare)
2 indicatori:
acoperire (la cati oameni ajunge campania) - informeaza
frecventa (de cate ori sunt expusi oamenii la mesaj ) - vinde
![Page 4: Plan media](https://reader036.vdocumente.com/reader036/viewer/2022071721/55b11118bb61eb1f2e8b46cb/html5/thumbnails/4.jpg)
4. UNIVERSUL MEDIA (target) – demografic
5. CANALE DE COMUNICARE (plus argumentatie pt. fiecare alegere)
6. PLANIFICAREA propriu-zisa (sub forma de lista): postul X, emisiunea Y, interval orar Z