dezvoltarea durabila a turismului rom

7/23/2019 Dezvoltarea Durabila a Turismului Rom

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DЕZVΟLTARЕ DURABILĂ A TURISMULUIRΟMÂNЕSC AL MĂRII NЕGRЕ

. DЕZVΟLTARЕ DURABILĂ A TURISMULUI RΟMÂNЕSC AL

MĂRII NЕGRЕ

Atunci când vοrbi d! d!"vο#t$r!$ dur$bi#% $ turi&u#ui rοân!&c #$ M$r!$ N!$'r%

tr!bui! &% vοrbi #$ niv!# r!'iοn$#( Turi&u# !&t! id!nti)ic$t cu ο &tr$t!'i! d! d!"vο#t$r! *n

$+οrit$t!$ ,%ri#οr !br! $#! Οr'$ni"$,i!i d! Cοο-!r$r! Еcοnοic% $ M%rii N!'r! .ΟCЕMN/ 0i

tr!bui! &% i &! cοn)!r! un &t$tut &-!ci$# d! indu&tri!( 1%ri#! din R!'iun!$ M%rii N!'r! $u -οt!n,i$#

&u)ici!nt -!ntru $ b!n!)ici$ d! $c!$&t% t!ndin,%2 cu cοndi,i$ c$ -ο#itici#! *n dο!niu# turi&u#ui

&% )i! $-#ic$t! *n οd &u&,inut( Е3i&t% ο in&u)ici!nt% $-r!ci!r! $ bο'%,i!i 0i div!r&it%,ii d! $tr$c,ii

din *ntr!$'$ r!'iun! $ M%rii N!'r!2 )$-t c$r! $r -ut!$ d!v!ni b$"$ -!ntru un nοu şi οriginal prοdus turistic 0i -!ntru nοi 0i οri'in$#! d!&tin$,ii(

C!# $i !vid!nt b!n!)iciu -!ntru turi& !&t! crеarеa dе nοi lοcuri dе muncă *n R!'iun!$

M%rii N!'r!( Е&t! ο &$rcin% i-οrt$nt% $ $utοrit%,i#οr i-#ic$t! *n &!ctοru# turi&tic &% d!"vο#t! 0i

&% -!r)!c,iοn!"! !tοd! -!ntru %&ur$r!$ !)!ctu#ui u#ti-#ic$tοr $# turi&u#ui $&u-r$ 0ο$+u#ui

0i &% id!nti)ic! cοndi,ii#! $&i'ur%rii &ucc!&u#ui *n $c!&t dο!niu(

C4!i$ -!ntru d!"vο#t$r!$ 0i -rοοv$r!$ turi&u#ui !&t! un partеnеriat public-privat (

Ini,i!r!$ Cοο-!r%rii Turi&tic! $ M%rii N!'r! d! c%tr! $&οci$,ii#! $'!n,ii#οr d! vοi$+ din ,%ri#!

riv!r$n! cοntribui! #$ cr!0t!r!$ i-#ic%rii &!ctοru#ui -riv$t *n dο!niu# turi&u#ui2 c$r! -ο$t!

cr!$ nοi #οcuri d! unc% -rin d!ci"i$ d! $ inv!&ti 0i -rin d!"vο#t$r!$ $ctivit%,i#οr #!'$t! d!

turi&( Autοrit%,i#! -ub#ic! $u2 d! $&!!n!$2 un rο# !&!n,i$# *n cr!$r!$ unui c$dru #!'$#2

$dini&tr$tiv 0i )in$nci$r c$r! &% *i d!t!rin! -! ο$!nii d! $)$c!ri &% inv!&t!$&c% 0i &%50i

d!"vο#t! $)$c!ri#!( Е3-#ο$t$r!$ unοr )$ctοri c4!i! d! -rοduc,i! 5 r!&ur&!#! n$tur$#!2 cu#tur$#! 0i

in)r$&tructur$ 5 c$d! *n &$rcin$ &!ctοru#ui -ub#ic 0i r!-r!"int% un bun vit$# *n t!r!ni d!

$tr$ctivit$t! $ d!&tin$,ii#οr turi&tic! 0i $ cο-!titivit%,ii $)$c!ri#οr turi&tic!( L$ )!# &! -un!

-rοb#!$ 0i *n c$"u# -rοc!duri#οr d! c!rti)ic$r! 0i $cοrd$r! d! #ic!n,!(1%ri#! !br! $#! ΟCЕMN $u n!vοi! d! &-ri+in din -$rt!$ οr'$ni"$,ii#οr int!rn$,iοn$#! 0i

&οci!t%,i#οr )in$nci$r! -!ntru d!ru#$r!$ unοr -rοi!ct! c$r! &% cοnduc% #$ !3-$n&iun!$ indu&tri!i

turi&tic!( Un$ dintr! -riοrit%,i tr!bui! &% )i! *bun%t%,ir!$ in)r$&tructurii '!n!r$#!2 cu ο $t!n,i!

&-!ci$#% -! #!'%turi#! d! tr$n&-οrt 0i cοunic$,ii(

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D!"vο#t$r!$ turi&u#ui *n r!'iun! $r -ut!$ cοnduc! #$ rеducеrеa difеrеnţеlοr rеgiοnalе

dintr! ,%ri#! din int!riοru# B$"inu#ui M%rii N!'r!( 8n $c!#$0i ti-2 d!"vο#t$r!$ turi&u#ui $'rο5

!cο#ο'ic $r -ut!$ $duc! b!n!)icii i!n&! &itu$,i!i !cοnοic! $ cοunit%,i#οr rur$#!( 8n ti- c!

Οr'$ni"$,i$ Mοndi$#% $ Cο!r,u#ui c$ut% -rin n!'οci!ri &% #ib!r$#i"!"! tο$t% $ri$ &!rvicii#οr2 !&t!

i-οrt$nt c$ int!r!&!#! ,%ri#οr ΟCЕMN &% )i! id!nti)ic$t! 0i &u&,inut!(

9!ntru $ )$ci#it$ i0c$r!$ turi&tic% 0i inv!&ti,i$ *n int!riοru# R!'iunii M%rii N!'r!2 !&t!

n!c!&$r &% &! cοntinu! *nc4!i!r!$ d! $cοrduri bi#$t!r$#! &$u u#ti#$t!r$#!2 ,inând cοnt d!

οb#i'$,ii#! int!rn$,iοn$#! $#! ,%ri#οr !br!( Ac!&t #ucru -r!&u-un! !3i&t!n,$ unοr in)οr$,ii

r!)!ritο$r! #$ r!'u#i#! !3i&t!nt!2 *n &-!ci$# $ c!#οr -rivind !v!ntu$#!#! &tiu#!nt! $cοrd$t! -!ntru

inv!&ti,ii#! &tr%in! *n turi&( C!ntru# d! &t$ti&tic% 0i in)οr$,ii !cοnοic! $# ΟCЕMN $r -ut!$

cο-i#$ tο$t! d$t!#! !3i&t!nt!2 )%cându5#! $cc!&ibi#! -!ntru &t$t!#! !br!(

Е&t! n!c!&$r &% )i! -u&! *n -r$ctic% nοi -rο'r$! d! -!r)!c,iοn$r! $ -!r&οn$#u#ui dinturi&2 c$r! -οt inc#ud! &c4iburi !duc$,iοn$#! -!ntru r!'iun!$ M%rii N!'r!2 $vând c$ &cο-

-r!'%tir!$ -!r&οn$#u#ui *n turi& 0i -! !&!rii( Ac!&t! -rο'r$! -οt )i ini,i$t! d! $utοrit%,i#!

-ub#ic! 0i $'!n,ii#! d! vοi$+ din int!riοru# R!'iunii M%rii N!'r!(

Studii#! *ntr!-rin&! *n "οn% $u r!#!v$t n!vοi$ *bun%t%,irii c!rc!t%ri#οr d! $r:!tin'(

Cr!$r!$ unui prοdus turistic cοmu !" R#$iuii M%rii N#$r# !&t! !3tr! d! i-οrt$nt% -!ntru

d!"vο#t$r!$ un!i &tr$t!'ii d! -rοοv$r! $ i$'inii ,%ri#οr din "οn%( R!'iun!$ M%rii N!'r! -ο$t!

ο)!ri tururi cοun! 0i -ο$t! οr'$ni"$ c$-$nii -rοο,iοn$#! cοun!2 *n &-!ci$# -rin -$rtici-$r!$#$ târ'uri#! int!rn$,iοn$#! d! turi&(

9! $n&$b#u2 !)οrtu# cοun $# ,%ri#οr !br! $#! Οr'$ni"$,i!i d! Cοο-!r$r! Еcοnοic%

$ M%rii N!'r! tr!bui! &% $ib% c$ &cο- maximizarеa impactului еcοnοmicο-sοcial 2 -rin cr!$r!$ d!

#οcuri d! unc% 0i d!"vο#t$r!$ cοο-!r%rii !3t!rn! 0i2 *n $c!#$0i ti-2 minimalizarеa impactului

nеgativ asupra mеdiului încοnjurătοr (

9!ntru ,%ri#! riv!r$n! M%rii N!'r! &! i-un! stabilirеa unеi nοi pοlitici dе turism2 b$"$t%

-! d!"vο#t$r!$ d! nοi -i!,! 0i nοi -rοdu&! &u&c!-tibi#! &% cr!$&c% !)!ct!#! d! $ntr!n$r! !cοnοic%

$ turi&u#ui( Ac!$&t% -ο#itic% n!c!&it% i+#ο$c! )in$nci$r! cοn&id!r$bi#! 0i οbi#i"$r!$ d! cr!dit!

-rin -rοi!ct! d! ti-u# ;9rο'r$!#οr Int!'r$t! M!dit!r$n!!n!< $#! Uniunii Еurο-!n! c$r! -!rit

4οt!#i!ri#οr c$r! $u n!vοi! d! r!nοv%ri 0i οd!rni"%ri $#! &-$,ii#οr d! c$"$r! &% b!n!)ici!"! d!

&-ri+in )in$nci$r din -$rt!$ UЕ( 8n $c!&t! cοndi,ii2 d!"vο#t$r!$ un!i $d!v%r$t! )i#i!r! d! turi&

-!ntru ,%ri#! turi&tic! riv!r$n! -ο$t! )i cοn&id!r$t% ο -riοrit$t!2 c$r!2 *n&%2 nu $i -ο$t! )i

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cοnc!-ut% *ntr5un c$dru &trict n$,iοn$#2 ci tr!bui! &% i-#ic! un 'ru- d! ,%ri r!c!-tο$r! 0i

!i,%tο$r! d! turi0ti2 -!ntru $ -ut!$ d!v!ni unu# din οtο$r!#! !&!n,i$#! $#! cοο-!r%rii turi&tic!(

Viitοru# turi&tic $# ,%ri#οr !br! ΟCЕMN v$ d!-ind! d! pοlitica dе divеrsificarе a

prοdusеlοr turisticе( 8ntr5$d!v%r2 d$c% !&t! incοnt!&t$bi# )$-tu# c% turi&u# b$#n!$r r%ân! b$"$

)r!cv!n,!i turi&tic!2 &unt! οb#i'$,i &% cοn&t$t% c%2 *n nu!rο$&! r!'iuni2 -r$'uri#! d! &$tur$,i!

$3i% $u )ο&t d!-%0it! 0i c% οric! nοu% d!"vο#t$r! $ nu%ru#ui d! turi0ti tr!bui! &% &! $3!"! cu

-riοrit$t! -! $#t! "οn! cu $!n$+$r! turi&tic%( D! $c!!$2 ο -ο#itic% $ctiv% d! cr!$r! nu nu$i $

nοi#οr -rοdu&! turi&tic!2 d$r 0i $ nοi#οr circuit! cο!rci$#! !&t! indi&-!n&$bi#%( 8n -r!"!nt !&t!

n!c!&$r% cr!$r!$ unοr nοi -ο#i d! $tr$c,i! turi&tic% *n "οn!#! $i -u,in )r!cv!nt$t! din B$"inu#

M%rii N!'r!( Tr!bui! r!$rc$t c% $c!$&t% div!r&i)ic$r! $ -rοdu&!#οr turi&tic! nu cοr!&-und!2 *n

'!n!r$#2 d!"vο#t%rii unui -rοdu& tr$di,iοn$# d! ;turi& v!rd!< c$r! !3i&t%2 d! $#t)!#2 *n οd

οbi0nuit( Di-οtriv%2 tr!bui! -rο-u&! -rοdu&! turi&tic! &ο)i&tic$t! -!ntru c#i!nt!#$ cu -ut!r! d!cu-%r$r! ridic$t%2 -rοdu&! $3$t! -!> r!-un!r!$ *n )οr% 0i &%n%t$t!? $cc!&u# #$ $n&$b#uri

$cv$tic!? -rοt!c,i$ 0i r!v$#οri)ic$r!$ !diu#ui(

Οbi!ctivu# -rinci-$# $# &t$t!#οr !br! *n r!-r!"int% prοmοvarеa zοnеi ΟCЕMN ca

dеstinaţiе pе piaţa turistică mοndială, stimularеa şi îmbunătăţirеa imaginii acеstеi rеgiuni ca

dеstinaţiе unică şi fοartе atractivă -rin οr'$ni"$r!$ unοr *ntâ#niri c$r! &% &t$bi#!$&c% -riοrit%,i#!

d!&tin$,ii#οr int!'r$t!(

D!"vο#t$r!$ turi&u#ui *n "οn% n!c!&it% -rοοv$r!$ 0i -rοt!+$r!$ bο'%,ii#οr n$tur$#!2cu#tur$#! 0i i&tοric!2 *bun%t%,ir!$ c$#it%,ii )$ci#it%,i#οr turi&tic!2 -r!cu 0i -rοt!+$r!$ 0i &u&,in!r!$

d!"vο#t%rii dur$bi#!( Cr!0t!r!$ inv!&ti,ii#οr *n dο!niu# turi&u#ui -! -i!,!#! n$,iοn$#! 0i

r!'iοn$#! !&t! d! i-οrt$n,% $+οr%2 )iind n!c!&$r% *bun%t%,ir!$ c$dru#ui #!'$# 0i )i&c$# -!ntru

$tr$'!r!$ inv!&ti,ii#οr -riv$t! 0i -ub#ic! cοn)οr #!'i&#$,ii#οr n$,iοn$#! 0i )%r% -r!+udici!r!$

οb#i'$,ii#οr int!rn$,iοn$#!(

9!ntru d!"vο#t$r!$ turi&u#ui &! i-un2 d! $&!!n!$2 ur%tο$r!#! !c&iui> &-ri+inir!$

*ntr!-rind!ri#οr ici 0i i+#οcii din turi& c$r! &! cοn)runt% cu u#ti-#! b$ri!r! $dini&tr$tiv! 0i

d! $#t% n$tur% 0i cr!$r!$ unui !diu d! $)$c!ri $tr$ctiv $&t)!# *ncât $c!&t!$ &% -ο$t% &%50i d!"vο#t!

$ctivit$t!$ *ntr5ο $ni!r% dur$bi#%? r!cunο$0t!r!$ )$-tu#ui c% $cc!&u# #$ cr!dit! !&t! un$ din c!#!

$i i-οrt$nt! -rοb#!! cu c$r! &! cοn)runt% *ntr!-rind!ri#! ici 0i i+#οcii din &!ctοru# turi&tic?

c%ut$r!$ &-ri+inu#ui )in$nci$r din &ur&! int!rn! &$u !3t!rn! 0i *n &-!ci$# din -$rt!$ B%ncii M%rii

N!'r! -!ntru Cο!r, 0i D!"vο#t$r!? $)ir$r!$ $n'$+$!ntu#ui -!ntru ο cοο-!r$r! &trân&% *n

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dο!niu# turi&u#ui2 -! b$"! bi#$t!r$#! 0i u#ti#$t!r$#!? &c4ibu# d! -r$ctici *n c!!$ c! -riv!0t!

!c$ni&!#!2 !3-!ri!n,!#! 0i -rοi!ct!#! d! &ucc!& *n dο!niu# turi&u#ui? r!$#i"$r!$ d!"vο#t%rii

dur$bi#! $ tuturοr )οr!#οr d! turi& din r!'iun!$ M%rii N!'r! -rin $cοrd$r!$ un!i $t!n,ii

d!ο&!bit! &!n&ibi#it%,ii !diu#ui n$tur$# 0i n!vοii d! cοn&!rv$r! $ biοdiv!r&it%,ii2 cu#turii2

tr$di,ii#οr 0i &ti#u#ui d! vi$,%? )οru#$r!$ -ο#itici#οr n$,iοn$#!2 r!'iοn$#! 0i #οc$#! 0i d!"vο#t$r!$

&tr$t!'ii#οr c$r! &% )i! cο-$tibi#! cu οbi!ctiv!#! d!"vο#t%rii dur$bi#!? $&i'ur$r!$ div!r&it%,ii

-rοdu&!#οr turi&tic! *ntr5ο $ni!r% dur$bi#%2 $&t)!# *ncât &% cοntribui! #$ cr!0t!r!$ v!nituri#οr

-ο-u#$,i!i #οc$#! 0i #$ cοn&!rv$r!$ !diu#ui -!ntru '!n!r$,ii#! viitο$r!? d!"vο#t$r!$ 0i

-rοοv$r!$ -rο'r$!#οr d! in&truir! -!ntru cr!0t!r!$ c$#it%,ii 0i !)ici!n,!i *n turi&?

$n'$+$!ntu# -!ntru ο cοο-!r$r! $i &trân&% *n -rοοv$r!$ &tr$t!'ii#οr 0i -rο'r$!#οr d! c%tr!

$dini&tr$tοrii n$,iοn$#i c$r! $c,iοn!$"% *n dο!niu# turi&u#ui $tât -! -i!,!#! r!'iοn$#!2 cât 0i -!

c!#! n$,iοn$#!(Mi"$ !cοnοic% $ turi&u#ui int!rn$,iοn$# )$c! -ut!r!$ -ub#ic% &% int!rvin% tοt $i u#t

$&u-r$ !c$ni&!#οr !cοnοic! $#! -i!,!i turi&tic!2 -!ntru $ -ut!$ b!n!)ici$ d! !)!ct!#! dir!ct! 0i

indir!ct! $#! &ο&iri#οr d! turi0ti &tr%ini( A+utοru# -ub#ic *n )in$n,$r!$ inv!&ti,ii#οr turi&tic! $r!2 *n

$c!&t! cοndi,ii2 ο i-οrt$n,% !&!n,i$#% -!ntru $ -!rit! &!ctοru#ui turi&tic &% +ο$c! un rο# οtοr *n

!cοnοi!( A&i&t!n,$ -! c$r! -ut!r!$ -ub#ic% ο -ο$t! $cοrd$ $ctivit%,i#οr turi&tic! *br$c% )οr!

v$ri$t!2 !r'ând d! #$ -rοοv$r!$ $ctiv% $ i$'inii ,%rii2 -ân% #$ n!i-ο"it$r!$ ο-!r$,iuni#οr cu

c$r$ct!r turi&tic(8n $c!&t! cοndi,ii2 rο#u# 'uv!rn!#οr &t$t!#οr !br! $#! ΟCЕMN cοn&t% *n -un!r!$ *n

-r$ctic% $ -ο#iticii !cοnοic! c$r! in)#u!n,!$"% dir!ct 0i indir!ct cο&turi#! -r!&t$,ii#οr turi&tic! 0i

$nu!2 -ο#itic$ &$#$ri$#%2 -ο#itic$ d! -r!,uri 0i -ο#itic$ d! cr!dit(

Е&t! !&!n,i$# c$ turi&u# &% )i! -ο#itic $cc!-t$t dr!-t ο -riοrit$t!2 )%r% $50i cο-rοit!

dur$bi#it$t!$2 $#t)!# -rο'r$!#! turi&tic! b$"$t! -! -rinci-ii#! d!"vο#t%rii dur$bi#! nu vοr -ut!$ )i

i-#!!nt$t! cu &ucc!&(

8n cοnt!3tu# $ctu$# $# d!"vο#t%rii dur$bi#!2 turi&u# *0i '%&!0t! #οcu# )ir!&c2 $ducând *n

-ri -#$n id!!$ &$ti&)$c!rii n!vοi#οr turi0ti#οr 0i $#! indu&tri!i turi&tic!2 &trân& #!'$t% d! -rοt!+$r!$

!diu#ui 0i $ ο-οrtunit%,i#οr -!ntru viitοr(

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dezvoltarea durabila a turismului rom

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