daniel ene - keyword research (2014.10.30, impact hub bucharest)

Keyword Research

Daniel EneCMO

agilemedia.comfacebook.com/agilemediaro

Despre Cuvinte Cheie

De ce sunt importante cuvinte cheie?La ce ajuta cuvintele cheie?Cum le gasim pe cele mai bune?Cum le gasim repede?

Tipuri de Cautari in Google

• Informationale • Navigationale• Tranzactionale

La ce Ajuta Cuvintele Cheie

• Trafic organic• Relevanta• IA (Information Architecture)• Optimizari interne (meta taguri, content)• Link building• Identificare competitie• Identificare noi oportunitati de business

Surse de Cuvinte Cheie

• Date istorice (GA + WMT)• Adwords KW Planner• 3rd party tools• Google/Bing/Yahoo/Yandex• Competitie

LSI / LDA / TF*IDF

• Latent Semantic Indexing• Latent Dirichlet Allocation (Topic Modelling)• Term Frequency – Inverse Document

Frequency

Inception

2 Metode Pentru Keyword Research

• Manuala• Automata

Metoda Automata

• OpenS – Open Source Software– Incoming Kw– Adjacent Kw– Keyword Extractor– Related KW– Keyword Analysis – KW Lab

OpenS Apps

Incoming Keywords

Adjacent Keywords

Adjacent Keywords

Related Keywords

Related Keywords

Related Keywords

Related Keywords

Keyword Extractor

Keywords Lab

Keywords Lab

Keywords Lab

Keywords Lab

Keywords Lab

Keyword AnalysisDificultate - Popularitate - ROI

Concluzii• Cuvintele cheie reprezinta fundatia unui site• Folositi tool-uri si automatizari• Intelegeti nisa: serviciile produsele• Intelegeti intentia utilizatorului in functie de

tipul de cautare• Fiti creativi in identificarea noilor surse de

cuvinte

Multumesc!

• Daniel Ene, CMO at Agile Media• http://agilemedia.com • daniel@agilemedia.com• Facebook.com/danielicb• 0752 177 673