andrei dynko

BelarusNN.BY

Austin ISOJ 2016

Belarus – 9 mln people

This is our dictator Aliaksandr Lukashenka

This is Sviatlana Alexievich, our recent Nobel literature laureate

World of Tanks is a Belarusian gaming product

Viber is another product made in Belarus

NN.BY

• turnover 320,000 US$ a year• 16 people working• 7 mln pageviews a month• 0,5 mln unique visitors a month• in a country of 9 mln people

Belarus online media top-4 in terms of number of pagewiews

• One was built around a mailing service. That was before Google arrival

• One was built around an online shopping catalogue.

• One is hardline political opposition, operating from abroad.

• NN.BY grew out of a printed paper.

3 major groups of readers

• Those who often come to the laptop version main page.• Those who often come to mobile version main page.• Those who live in their social networks and come to the web

site occasionally.• The usability of the site main pages is still the major key to

the success in the markets like Belarus . It’s a key to make people your regular readers.

• Regular readers provide the bulk of the readers’ input. They are your own community.

• If you build your community, you will be able to have volunteers.

In a harsh environment

• be flexible• prioritize solutions to software, technical

challenges• use the international donors’ support onto

development• use the civic energy of people• think strategically, think future• but don’t overtake your readers