andreea chifu, paradox interactive

SINGLE or WITH a

PUBLISHER?

@AndreeaChifu

The world’s leading independent publisher of hardcore PC games

* GRAND STRATEGY

* MANAGEMENT/SIMULATION

* RPG

Release Q3 20162015PC, Mac, LinuxOwners: 2,5 M 85 94% Steam User Score

2016PC, Mac, LinuxOwners: 500k79 86% Steam User Score

2015PC, Mac, LinuxOwners: 770k89 92% Steam User Score

2016PC, Mac, LinuxOwners: 150k83 84% Steam User Score

2013PC, Mac, LinuxOwners: 1 M 87 89% Steam User Score

2012PC, Mac, LinuxOwners: 1.3 M 82 89% Steam User Score

LOOKING FOR PUBLISHERS

DO I REALLY NEED A PARTNER?PUBLISHER

WHAT A PUBLISHER COULD DO?

• Financial support

• Market Research

• Marketing (Branding &

performance marketing)

• PR

• Expose the game to their fans

• Cross marketing

• Submission &Distribution

• Wide Distribution

• Physical distribution

• Good connection with

stores- featuring

• QA

• Customer support

• Support with programming

and art resources

• Sound design

• Legal work: Take care of the

trademarks, IP registration,

local approval, piracy

WHAT A PUBLISHER WON’T DO

Make a bad game sell!

Make you passionate about your project!

Make the development estimations for you!

Guarantee you will succeed together!

ANOTHER THING…

PUBLISHERS HAVE ALL THE ANSWERSGut feeling is a kind of matching

game based on experience.

It becomes more strong with a

lot of collections of life

experiences.

WHAT IS COUNTED AS SUCCESS?

I AM DIFFERENT. WHAT DOES SUCCESS MEAN TO ME?

# Have it live on Steam

# 1000 MAU

# ROI >200%

# Worldwide exposure

# Be in the 10 media publications

# Release the 2nd Minecraft

I ENJOY BEING SINGLE

• WE HAVE WHAT WE NEED!

• DOING AUXILIARY ACTIVITIES WON’T STAY IN THE WAY OF THE GAME

DEVELOPMENT!

• WE WANT TO LEARN HOW TO DO IT OURSELF!

• WE DON’T WANT TO SHARE ANY CENT!

• WHAT THE PUBLISHER BRINGS TO THE TABLE IS NOT VALUABLE

ENOUGH!

LET’S SHARE RESPONSABILITIES!

…I JUST WANT TO MAKE GAMES!

MY NEEDS LIST

• Only Money!!!

• Resources

• Audience

• Knowledge

• Awareness

• Help on penetrating a certain market

COMPROMISES

Revenue Share Costs

IP KNOW HOW

Opportunities

Fan Base

Biggest Risks

Non- negotiable vs Compromises I can live with!

WHAT CAN I BRING IN THIS RELATIONSHIP?

• Team Size

• Track record

• In-house knowledge

• Areas of Expertise

• Fan Base

• IP

WHO IS THE RIGHT MATCH?

LIFE VALUES

GAME

DO WE PLAY THE SAME GAMES?

PRENUPTIAL MARKETING PLAN

HOW MANY FOLLOWERS DO YOU HAVE?

HOW CONTROLLING ARE YOU?

HOW DO WE COMPLEMENT EACHOTHER?

PARADOX’S PUBLISHING SERVICES

QA Brand Manager

Analytics

Customer Support

Producer

UR

Legal

Finance

UA

Community Management

Sales

Marketing

Sound &

Music

PR

Biz Dev

Licensing

ARE YOU GIVING ME WHAT I NEED?

STRENGHTS & OPPORTUNITIES

I am not the only one?HOW MANY OTHERS?

LONG TERM RELATION?

EXCLUSIVE? FOR LIFE?

BEHIND EVERY SUCCESFUL PUBLISHER THERE IS A DEVELOPER

OR THE OTHER WAY AROUND?

LIKE ANY GOOD RELATIONSHIP…

• It goes both ways

• Requires ongoing work

• Communication! Have clear defined needs and expectations.

• Compromises should be both ways, in order to meet in the middle

andreea.chifu@paradoxplaza.com

https://se.linkedin.com/in/andreeachifu

@AndreeaChifu

https://www.paradoxinteractive.com/en/

pitch-your-game/