967998-bran
TRANSCRIPT
-
7/26/2019 967998-BRAN
1/65
Studiu de caz asupra amenajarii agro - turistice intr-o regiune a tarii
Pag.
INTRODUCERE 3
CAPITOLUL 1: CONCEPTUL DE AMENAJARE TURISTICA IN VEDEREA
PRACTICARII AGROTURISMULUI 4
1.1 Concept! "e a#ena$a%e t%&'t&c( 4
1.) No*&nea "e ag%ot%&'# +
1.3 T%&'#! ,& t%&'#! %%a! pe p&a*a t%&'t&c( &nte%na*&ona!( 1-
1.4 Epe%&en*a Ro#/n&e& p%&0&n" 0a!o%&&ca%ea %e'%'e!o% t%&'t&ce a!e 'at!& 14
1.2 Ca!&tatea 'e%0&c&&!o% t%&'t&ce n go'po"(%&&!e *(%(ne,t& 1
1. A'pecte "&n ca"%! p%oce'!& "e a#ena$a%e t%&'t&c( a 'at!& "e #nte n
0e"e%ea p%act&c(%&& ag%ot%&'#!& 15
CAPITOLUL ): O6ERTA TURISTICA A 7ONEI MOIECIU89RAN )1
).1 7ona t%&'t&c( Mo&ec&89%an 8 nca"%a%e n an'a#!! $"e*!& ,& 'c%t &'to%&c
)1
).) Poten*&a!! t%&'t&c a! ;one& )5
).).1 Re'%'e t%&'t&ce nat%a!e )5).).) Re'%'e t%&'t&ce ant%op&ce 32
).3 Ca%acte%&;a%ea poten*&a!!& #an< #ate%&a! ,& &nanc&a% 4-
).3.1 E!e#ente "e etnog%a&e ,& o!c!o% 4)
).4 6acto%&& ce &n!en*ea;( o%gan&;a%ea ,& "e'(,%a%ea act&0&t(*&& t%&'#!& %%a!
n ;on(4+
).2. Con"&*&&!e econo#&co8'oc&a!e 4=
). 9a;a #ate%&a!(21
Pagina 1 din 65
-
7/26/2019 967998-BRAN
2/65
CAPITOLUL 3: CEREREA TURISTICA IN 7ONA MOIECIU89RAN 23
3.1 C&%c!a*&a t%&'t&c( e0o!*&a n#(%!&
"e t%&,t& pe pe%&oa"a 1==281==+ 23
3.) Seg#enta%ea ce%e%&& t%&'t&ce =
3.3 Son"a$ "e op&n&e eectat n %/n"! pop!a*&e& "&n co#na Mo&ec& +1
3.3.1 Conc!;&& %e;!tate n %#a 'on"a$!& +)
CAPITOLUL 4: PERSPECTIVELE DE7VOLTARII SI MODERNI7ARII 7ONEI
AGROTURISTICE MOIECIU89RAN +4
4.1 D&%ec*&&!e a#ena$(%&&< #o"e%n&;(%&& ,& 0a!o%&&c(%&& ag%ot%&'#!& +4
4.) E&c&en*a econo#&c( ,& 'oc&a!( a "e;0o!t(%&& ,& #o"e%n&;(%&& ag%ot%&'#!& n
;ona Mo&ec& 5-
CONCLU7II 55
9I9LIOGRA6IE 5=
Bibliografie
9a% G?eo%g?e @T%&'#! n econo#&a na*&ona!(@< E"&t%a Spo%t8T%&'#
e&'ten*a ,& a %e'%'e!o% "e ap( pota&!(>
con"&*&& "e#og%a&ce: %eg&n& pop!ate ,& nepop!ate< e&'ten*a #/&n&& "e !c%
!&n&,tea< 0egeta*&a.
con"&*&& "e &g&en(: con"&*&& "e &g&en( gene%a!(< po!a%ea ape&< &n'ta!a*&& 'an&ta%e>
Toate ace'te e!e#ente< "!ate "e "o%&n*a "e ntoa%ce%e !a !oc%&!e "e o%&g&ne a%e !oc a'te!
't!a%ea c%eat&0&t(*&& ,& co#pet&t&0&t(*&&< 'nt act&0ate no& "o#en&& "e act&0&tate a"c(toa%e
"e 0en&t%&< 'e #n(t(*e,te pe%#anent &n%a't%ct%a !oca!(. Ag%ot%&'#! e'te o o%#( "e
t%&'# c #!t( 0a%&etate ,& n&c&tate n %ea!&;a%ea 'e%0&c&&!o% ce !e oe%( oa#en&!o% ce &e'c
nat%a< c!t%a ,& a%ta *(%(nea'c(> e! oe%( t%&,t&!o% po'&&!&tatea "e a8,& pet%ece tp! !&e% ,&
0acan*e!e nt%8n #o" "&0e%'&&cat n go'po"(%&&!e a#&!&a%e< p%ec# ,& po'&&!&tatea "e a
con'#a a!ente p%oa'pete o*&nte n con"&*&& nat%a!e ,& c 0a!oa%e &o!og&c( %&"&cat(.
Re'%'e!e e&'tente n go'po"(%&a %%a!( 'nt p'e !a "&'po;&*&a t%&,t&!o% p%&n
&nte%#e"&! oe%te!o% "e p%og%a#a%e ag%ot%&'t&ce< ca%e pot #%(ca o%#e "&0e%'&&cate ,& "e
a'e#enea pot c%ea #!t&p!e ac&!&t(*&:
'e%0&%ea #e'e& &nc!'&0 #en&%& t%a"&*&ona!e>
'pa*&< "ot(%& ,& a!ente o*&nte n con"&*&& nat%a!e ,& a0/n" o 0a!oa%ea &o!og&c(
%&"&cat(< pent% ca t%&,t&& '(8,& poat( p%eg(t& '&ng%& #a'a>po'&&!&tatea oe%&t( t%&,t&!o% "e a pa%t&c&pa 'a "e a a'&'ta !a o 'e%&e "e o&ce&%&
t%a"&*&ona!e "&n go'po"(%&e< !oca!&tate 'a ;on(< c# 'nt: ,e;(to%&< ?o%e '(te,t&< co!&n"ep%eg(t&%ea ,& 'e%0&%ea #e'e&>
Pagina 13 din 65
-
7/26/2019 967998-BRAN
14/65
Vizitati www.tocilar.ro ! Arhiva online cu diplome, cururi i reerate potate de utilizatori.
con"&*&&!e "e 0/n;a%e a p%o"'e!o% o*&nte n go'po"(%&e>
%e!a*&&!e c oa'pe*&&.
Ca!&tatea @pe%cept(@ a 'e%0&c&&!o% e'te &n!en*at( ,& "e e&'ten*a #&$!oace!o% "e
'e#na!&;a%e ete%&oa%( a go'po"(%&e& pano%&< 't/!p& c '(ge*& &n"&catoa%e< p!ac?et( #ontat(
pe pe%ete!e ca'e& 'a pe poa%t(< p%ec# ,& "e co%e'pon"en*a nt%e con*&nt! #e'a$!&
p!&c&ta% "&n %o,%& 'a p!&ante ,& %ea!&tate.
Spa*&&!e "e't&nate oa'pe*&!o% 'nt ca#e%e!e "e "o%#&t< g%p! 'an&ta%< c(t(%&a ,&
anee!e go'po"(%e,t&. P%&nc&p&! ca%e t%e&e ap!&cate e'te ce! a! %e"e'cope%&%&& ,& con'e%0(%&&
'pec&&c!& !oca!. Tot,&< pent% g%p! 'an&ta% ,& c(t(%&e< #a& a!e' "ac( acea'ta e'te p'( !a
"&'po;&*&a oa'pe*&!o%< ca%e8,& pot p%eg(t& e& n&,& c/te ce0a< 'nt p%ee%ate e!e#ente!e "e
cono%t #o"e%n: pent% g%p! 'an&ta% 8 ap( ca!"(< "< .C. &nte%&o%> pent% c(t(%&e 8 a%aga;
,& %&g&"e%. De a'e#enea< 'a!te!e!e n pot & #p!te c pa&e.
A'en*a g%p!& 'an&ta% &nte%&o% n e!&n( ato#at "&n c&%c&t! t%&'t&c go'po"(%&a
n ca;(. De ee#p!< 0a%a< ",! poate & a#ena$at ' o%#a n& %e;e%0o% p!a'at !a
n(!*e< "ea'p%a n& 'pa*& #p%e$#&t. D&nea*a 'e #p!e %e;e%0o%!< ca%e ne&&n" nc?&'
"ea'p%a< pe%#&te nc(!;&%ea ape& pe'te ;&< "e !a 'oa%e.
P%eg(t&%ea #e'e& "e c(t%e ga;"( 'e ace c %e'pecta%ea t%a"&*&&!o% c!&na%e a!e !oc!&.
In"&e%ent "ac( 0e'e!a e'te "&n !t 'a "&n po%*e!an< 'e%0&%ea t%e&e (ct(< n p%&nc&p&< c
%e'pecta%ea %eg!&!o% "e #/n&%ea ,& a,e;a%ea pe #a'( 0a!a&!e n %e'ta%ant.
Pent% 0/n;a%ea p%o"'e!o% a!enta%e o*&nte n go'po"(%&e t%e&e a0t g%&$( ca
ana!e!e '( &e '(n(toa'e< &a% t%ata#ente!e c?&ce '( &e %e't%/n'e !a #&n! nece'a%. H/%t&a
o!o'&t( pent% a#a!a$ n t%e&e '( &e o ?/%t&e 0ec?e< %et&!&;at(.
Re!a*&&!e c oa'pe*&&< ncep/n" c p%&%ea ,& cont&n/n" c nt%e*&ne%ea co#n&c(%&& &n!en*a*& "e '(ce!en&< %(nen&& a a"optat np('to%&t t%an'?#ant at/t ca #an&e'ta%e< c/t ,& ca o%gan&;a%e a 't/ne& ,& a t&!&;(%&&
te%#&no!og&e& p('to%a!e. A'p%a 0ec?&& t%#e!o% t%an'?#ante p%&n 9%an< 'ta #(%t%&e
"oc#ente!e p%&n ca%e e%a 'ta&!&te no%#e!e p%&0&n" %eg!e#enta%ea t%ece%&& ace'to%a ,&
Dec%et! e#&' "e @Ge%n&! T%an'&!0an&e&@ 8 p%! act no%#at&0 n !eg(t%( c pa,apoa%te!e
nece'a%e p('to%&!o% ca%e n'o*ea t%#e!e.
P%&n ac*&n&!e e&< pop!a*&a %(nean( a !ptat a!(t%& "e ce!e!a!te #a'e "&n Ro#/n&a
pent% %ea!&;a%ea n&t(*&& popo%!& %o#/n< pent% #n(t(*&%ea con"&*&&!o% "e t%a&< pent%p('t%a%ea t%a"&*&&!o% ,& o&ce&%&!o% #o,ten&te "&n ce!e #a& 0ec?& tp%&.
Pagina 2% din 65
-
7/26/2019 967998-BRAN
21/65
).). Poten*&a!! t%&'t&c a! ;one&
Pat%on&! t%&'t&c %ep%e;&nt( n "a% a! nat%&& ,& n %e;!tat a! c%ea*&e&< eo%t!& ,&
&nte!&gen*e& #ane< con't&t&n" o con"&*&e (%( "e ca%e t%&'#! n poate & p%act&cat< "eoa%ece
a!c(t&e,te oe%ta t%&'t&c( "e a;( ,& "ete%#&n( #(%ea at%ac*&e& $'t&&c/n" a'te! c&%c!a*&a
t%&'t&c(.
).).1. Re'%'e t%&'t&ce nat%a!e
a. Re!&e!
Re!&e! 9%an!& %ep%e;&nt( o%#e "e't! "e 0a%&ate< p%o"'e n cea #a& #a%e pa%te "e
agen*&& ete%n&< n"eo'e& "e e%o;&nea ape!o% ca%e a 'c!ptat "ea!%& n c!&ne!e #n*&!o%
9ceg& ,& P&at%a C%a&!&< apo& n "ea!%& a %o' 0(& ,& a n&0e!at te%a'e !a%g&. A'te! pte#
#p(%*& %e!&e! 9%an!& n t%e& p!ato%#e:
P!ato%#a 9%an!&>
P!ato%#a 6n"ata>
P!ato%#a Pe,te%a8Son.
P!ato%#a 9%an!& c a,e;(%& ,& go'po"(%&& %&'&p&te p/n( ' a%pt%&!e P&et%e&
C%a&!& ,& 9ceg&!o%< poate & cp%&n'( c p%&0&%ea "e !a n(!*ea @g/!#e!o%@ ca!ca%oa'e ce 'e
na!*( "ea'p%a p!aon!& gene%a! a! ace'te&a.
Co#p!ee!e ca%'t&ce "e &%nea< Pe,te%a< M(g%a ,& 6n"ata '&tate pa%*&a! pe #a'&0e!e
ca!ca%oa'e ne nt/#p&n( c !#ea #&'te%&oa'( a pe,te%&!o%< a0ene!o%< "o!&ne!o% ,& c?e&!o% Dea!! Vo&ne,t&!o%8115 #< Po"! Pa!t&n!& 81142 #
,& Dea!! V/%! M&c!& 81152 # a!ate pe te%&to%&! 'at!& &%nea.
Mn*&& ca%e ac pa%te p%&n nat%a !o% "&n Ma'&0! 9ceg& ,& ca%e te%&to%&a! apa%*&n
9%an!& 'nt: 7(noaga814) #< C&otea< C!&nc&a 81+4 #< Noag?ea 81+-2 #< P%e"!
813=3 #< V!("oa&a< Ga%a< C(n8))14 #< G*an! 8))4 #< G%o?ot&,! 8)15 # ,& P!ea,a
81422 #.
n p%op%&etatea co#ne& Mo&ec& 'nt: 9c,a 81545 #< 9(%!e*! 81-- #
@V/nt! "&n Jo'@< ca%e ate "e !a no%"< n 0/nt %ece ce a"ce 0a%a 0%e#e 'cat(< &a%
&a%na ;(pa"(>
V/nt%& c ca%acte% !oca!< ca%e 'e 't #a& a!e' n g%a 0(&!o%.
@V/nt! "e no%"80e't ,& "e no%"8e't@ n#&t ,& @Ne#e%e@< ca%e ate #a& a!e' p%(0a%a
"p( top&%ea ;(pe;&&. Legen"e!e 'pn c( "e o&ce& c/n" ate ace't 0/nt< p%o"c*&a po#&co!(
"&n toa#n( 0a & '(%ac(>
Topoc!at! P!ato%#e& 6n"ata< !a a!t&t"&nea "e 11--814-- # 'e ca%acte%&;ea;( p%&n
te#pe%at%& #e"&& ana!e cp%&n'e nt%e 4 8 C< n#(%! #e"& a! ;&!e!o% "e &a%n( &&n" "e
2-8+- ana!< a! ;&!e!o% c ng?e "e 12-81-< &a% a! ;&!e!o% "e 0a%( )283- ;&!e pe an. Se
%e#a%c( o pe%#anent( #&,ca%e "e ae% ' o%#a no% c%en*& pe "&%ec*&a no%"8e't ,& '"80e't.
P%ec&p&ta*&&!e 'nt ogate< c p!o& to%en*&a!e %ec0ente< &a%na 't%at! "e ;(pa"( ne"ep(,&n" n
#e"&e 2- c#. E'te c!at! ce! #a& n&o%# "&n tot c!oa%! "ep%e'&ona%< a0o%a&!p(,nat!&< "e;0o!t(%&& pa$&,t&!o%< on"!& o%e't&e% ,& c?&a% a0o%a&! c!t%&& ca%to!&.
Pagina 23 din 65
-
7/26/2019 967998-BRAN
24/65
Topoc!at! pante!o% no%"&ce e'te cp%&n' nt%e 2-811-- #< &&n" 'pec&&c P!ato%#e&
%(nene. A'te!< ;ona pe ca%e "o% '( o a#ena$(# 'e ca%acte%&;ea;( p%&n te#pe%at%& #e"&&
ana!e cp%&n'e nt%e 28+C c p%ec&p&ta*&& p*&ne. Ace't topoc!at pe%#&te "e;0o!ta%ea
"eo'e&t( a!(t%& "e c%e,te%ea ana!e!o% a po#&c!t%&& p%ec# ,& c!t%a pe ag%ote%a'e a
ca%to!&< o%;!& ,& po%#!& %a$e%.
Dec& pe an'a#! con"&*&&!e c!at&ce a!e ;one& 9%an!& 'nt a0o%a&!e act&0&t(*&!o%
t%&'t&ce n tot tp! an!&.
c. H&"%og%a&a.
At%ac*&a t%&'t&c( n o con't&t&e n#a& %e!&e! c ca%e nat%a a o't oa%te "a%n&c(< c&
,& 0(&!e 'c(!"ate "e ape %epe;& ,& ;go#otoa'e "e #nte 'a ce!e ce ''%( n"&n"8,& "o#o!
'c%ge%ea< at%a'e &&n" "e a!& a!en*&.
T&nt! &&n" #nto' ,& cant&tatea "e p%ec&p&ta*&& ce ca"e &&n" oa%te #a%e< nt/!n
#!te &;0oa%e< p/%a&e ca%e 'e a"n( 'p%e a%te%a p%&nc&pa!( 8 %/! T%c. N#e!e ace'ta 'e "(
%/!& "e !a #p%ena%ea on!& c Mo&ec& ,& p/n( !a 0(%'a%ea !& n 9/%'a. Ce& #a&
n'e#na& a!en*& 'nt:
8 on! ca%e &;0o%(,te "e ' 0/%! O#< "&n C(n! Ma%e< na&nte "e a 'e 0(%'a
n T%c p%e,te pe "%eapta ca a!ent 0a!ea T&'e& ca%e & a"ce ape!e "e ' Noag?ea< apo&
p%e,te Mo&ec&! tot pe "%eapta ca%e !a &;0oa%e e'te o%#at "&n Va!ea 9/ng(!ea'c( ,& Va!ea
Pop&&. E! c%ge !&n&,t&t p%&nt%8o 0a!e !ong&t"&na!( pa%a!e!( c #n*&& ,& "ea!%&!e< !a C?e&a
t%ece p%&nt%e 't/nc&!e ca!ca%oa'e ce o%#ea;( n #&c "e&!e< "p( ca%e a!&a & 'e !(%ge,te
o%#/n" te%a'e pe ca%e '8a a,e;at !oc&to%&&. P%ete apo& pe "%eapta Va!ea Lng( &a% "&n
't/nga Va!ea 7/%c&oa%e&< "e a'e#enea n 7/%c&oa%a 'e 'c%g toate p/%a&e!e ca%e 0&n "&n
&%nea< M(g%a ,& Pe,te%a: p/%/! Ca#!&< Va!ea Coac(;e&< p/%/! Ca%o,e,t&!o%.
n %/! T%c 'e #a& 0a%'( "&n "%eapta Va!ea Rece< Va!ea G%a$"!& ,& Poa%ta.R/! T%c e'te p%&nc&pa!a ap( c%g(toa%e a 9%an!& ce 'e 'c%ge 'p%e "ep%e'&nea
9%a,o0!&< apa%*&n/n" '&'te#!& ?&"%og%a&c O!t. 9a;&n! ?&"%og%a&c a! T%c!& "%enea;(
P!ato%#a %(nean( pe o !nge "e )2 #< 'p%aa*a a;&n!& '( &&n" "e )-- #).
D&%ec*&a "e c%ge%e a %/!& 'e 'p%apne nc!&n(%&& gene%a!e a P!ato%#e& %(nene pe "&%ec*&a
no%"8e'te< '"80e't.
Ape!e %(nene< "e,& #&c& ca "e&t a o't o!o'&te n"eo'e& n a#p!a'a%ea &e%('t%ae!o%
,& p&0e!o%< #!te "&n ace'tea nt/!n&n"8'e ,& a't(;&.7ona pe ca%e "o% '8o a#ena$(# e'te #(%g&n&t( n pa%tea "e e't "e a!ent! on
Mo&ec& "e '' 8 Po&ana G*an8Va!ea Ga%a8C%#(t%a Ho%n%&!o%8V/%! O# 5
14 8 = 14 o%e. T%a'e ne%eco#an"a&! &a%na< &a% 0a%a %eco#an"at n#a& t%&,t&!o% &ne
p%eg(t&*&. P%a pa%te a t%a'e!& %#(%e,te "%#! o%e't&e% "e pe Va!ea 9/ng(!ea'c(< apo&
poteca 'p%e Po&ana G*an> !('(# n "%eapta t%a'e! 'p%e Saa St%nga ,& o po%n 'p%e
't/nga pe poteca ce ta&e toate 0(&!e "&n Mn*&& G*an< p/n( ce cooa%( n c(!"a%ea &nte%&oa%(
Ga%a< n#&t( ,& C(tn! "e Jo'> "e a&c& t%a'e! %c( pe 0a!ea g!ac&a%( Ga%a 'p%e p&'c!
'o#&ta! a! 9ceg&!o%. De a&c& poteca %c( p%onn*at pe c%ea'ta e't&c( n C%#(t%a Ho%n%&!o% "p( aceea %c(# pe &%! 0(&& &g(ne,t& ,& #a& "epa%te pe
#nte!e Pa"&na C%c&&< "p( ca%e t%a'e! cooa%( !a caana M(!(&e,t& 1+)- #.
Sat! &%nea 8 C%#(t%a G%oape!o% 114 o%e>
Mo&ec&! "e S' 8 Va!ea 9/ng(!ea'c( 8 aa St%nga 8 Caana Pa"&na 8+ o%e 8
t%a'e ne%eco#an"a&! &a%na>
6n"ata86n"(*&ca 8 S!ea! M/n"%!& 8 C%#(t%a 6&a%e!o% 81+=2# 5 o%e. T%a'e
%eco#an"at tt%o% t%&,t&!o%.
G%a V(&& V!(",ca 8 C?e&a P&'&c&& 8 La Ta!e 8 Sat! Pe,te%a 8 Va!ea M(g%a 8Co#na
Mo&ec& 8+ o%e. T%a'e %eco#an"at tt%o% t%&,t&!o%.1
).3. Ca%acte%&;a%ea poten*&a!!& #an< #ate%&a! ,& &nanc&a%
7ona Mo&ec& e'te '&tat( pe te%&to%&! n& $"e* c o 'p%aa*( #a%e< "en'&tate
%&"&cat( a pop!a*&e& ,& o econo#&e pte%n&c(< "e;0o!tat( #a& a!e' "ato%&t( cent%e!o% &n"'t%&a!e
e&'tente n #n&c&p&! 9%a,o0 ,& n $"e*.
7ona ocp( o 'p%aa*( "e 1-3
-
7/26/2019 967998-BRAN
31/65
n#(%! ace'te&a a n%eg&'t%at o cont&n( c%e,te%e< a$ngn" n an! 1==+ !a 22+- !oc&to%&.
D&n tota!! pop!a*&e& 21K !oc&e'c n Mo&ec& "e Jo'< &a% 4=K n 'ate!e apa%*&n(toa%e.
Dp 1=5=< !a n&0e!! co#ne& 'e con'tat( o 'tagna%e a "epop!(%&& 'ate!o%< o #a%e
pa%te a t&ne%&!o% %(#nn" n 'ate< ocpn"8'e "e ag%&c!t% 'a #e,te,g%& t%a"&*&ona!e.
Pop!a*&a #p%*&t( pe 'ate!e co#ponente a!e co#ne& 'e 't%ct%ea; a'te!:
Tae!! n%. ).1.
Sate!e Sp%aa*a #.) Pop!a*&aMo&ec& "e Jo' 4) )52-C?e&a + 2-Mo&ec& "e S' )2 =2-M(g%a = 52-
Pe,te%a 1+ 1-1-D%#! Ca%!& 3
-
7/26/2019 967998-BRAN
32/65
D&n an'a#!! ocpa*&&!o% "e a;( 'e "eta,ea;( p%&n pon"e%ea pe ca%e a a0t8o n
econo#&e: p('to%&t!< "ato%&t( c(%e&a ;ona Mo&ec&89%an a o't ca%acte%&;at( ca na "&n
p%&nc&pa!e!e %e;e%0oa%e p'to%a!e a!e Ro#n&e&.
n p%e;ent< "ato%&t( 'c?(%&!o% p%on"e ca%e a !oc n 0&a*a 'ate!o% %(nene @R(0(,&t! o&!o%@< @T%g! "e 0a%( "e !a Mo&ec&@< nt%e ) 8 3- &!&e @Se%(%&!e
&%ne&@ nt%e )- 8 )2 &n&e.
A'te! ,& "&n pnct "e 0e"e%e etnog%a&c ,& o!c!o%&c ;ona Mo&ec& e'te o ;on( c #!te
po'&&!&(*& "e a!ege%e a t%&,t&!o%< ace'ta con't&t&n" "oa% n! "&n pncte!e "e at%ac*&e.
).4. 6acto%&& ca%e &n!en*ea;( o%gan&;a%ea ,& "e'(,%a%ea act&0&t(*&& t%&'#!& %%a! n
;on(.
Acce'! n ;ona Mo&ec& 'e %ea!&;ea;( pe ca!ea p%&nc&pa!( "e acce' "&n ;on: D.N. +3
9%a,o08C#p!ng. E! %#ea;( n pa%te 0ec?&! "%# nat%a! a! neg'to%&!o% ,& a! a%#ate!o%.
Mo"e%n&;a%ea ace'te& c(& "e !eg(t%( '8a (ct pent% p%a "at( nt%e an&& 15+58155-
"%#! co#na! c(t%e 'at! Pe,te%a>
"%#! co#na! Mo&ec& "e Jo' 8 M(g%a< "e ,a'e &!o#et%& ca%e e'te ne#o"e%n&;at
n'( &ne nt%e*&nt< pe%#&t/n" acce'! n P!ato%#a 9%an!& ,& ap%op&e%ea "e C?e&!e
P%(pa't&e& "&n Mn*&& P&at%a8 C%a&!&.
D&n Mo&ec& "e Jo' ,o'eaa ncepe '( %ce n 'e%pent&ne c!#ea "e "ea! "&nt%e Va!ea
Mo&ec&!& ,& Va!ea 7%c&oa%e&. Pe o "&'tan( "e 14 &!o#et%& n 'e #a& nt!ne'c ca'e "e8a
!ng! ,o'e!e&< "a% "p( ce %c,! 'e "o#o!e,te &nt%(# n 6n"ata< !t! 'at %(nean "e pe
ace't "%#. De a&c& 'e "e'p%&n" "o( "%#%& co#na!e:
"%#! co#na! 6n"ata8&%nea c o !nge "e c&nc& &!o#et%&< ca%e 'e "e'p%&n"e
"&n D.N. +3 n ap%op&e%ea popa'!& &%nea. D%#! e'te acce'&&! ap%oape tot tp! an!& acea'ta "e'(,%n"8'e p%&nt%8o n&tate "e
ep!oata%e a !e#n!& ,& t%e& gate%e a%&ca "e p%o"'e !actate "&n co#n( &&n" "e'&&nat( "e
#a& &ne "e 12 an&.
Ag%&c!t%a "&'pne "e 4111 ?ecta%e 'p%aa*( ag%&co!( "&n ca%e 1- ?ecta%e te%en
a%a&! &a% 3=21 ?ecta%e p(,n& ,& ne*e nat%a!e.
A0n" n 0e"e%e c( acea't( ;on( n a o't co!ect&0&;at(< Legea on"!& nc&a% n a
p%o"' pe%t%a*&& n ag%&c!t%( ,& '&!0&c!t%(< "pot%&0( #!*& p%op%&eta%& ,&8a %e"on"&t
'p%ae*e!e "e p("%& 'a ne*e &nt%ate n p%op%&etatea 'tat!& ' "&e%&te o%#e.
P(,n&!e ,& ne*e!e nat%a!e "e*&n c&%ca =K "&n 'p%aa*a ag%&co!( ,& con't&t&e a;a
"e;0o!t(%&& ;oote?n&e&< n ca"%! c(%e&a o pon"e%e #a%e o %ep%e;&nt( c%e,te%ea o0&ne!o%.
n 't%ct%a 'p%ae*e& c!t&0ate< pon"e%ea cea #a& #a%e %e0&ne c!t%&& ca%to!&.
n 'ecto%! t%an'po%t%&!o%< 0o!#! act&0&t(*&& a c%e'ct n 'pec&a! n 'ecto%! p%&0at"%ata #e"&e a 'e$%!&>
Pagina 4% din 65
-
7/26/2019 967998-BRAN
41/65
nca'(%& "&n t%&'#.
E0o!*&a &n"&cato%&!o% c&%c!a*&e& t%&'t&ce n pe%&oa"a 1==281==+ e'te %#(toa%ea:
Tae!! n%. 3.1.
N%.
c%t.
An&& N#(% t%&,t& N#(%
;&!e 8 t%&'t
D%ata #e"&e a
'e$%!&
Inca'(%&
#&& !e&1. 1==2 13-51 =2) 2
-
7/26/2019 967998-BRAN
42/65
n ceea ce p%&0e,te p%o0en&en*a t%&,t&!o% o'e%0(# c( at/t n an! 1== c/t ,& n an!
1==+< n#(%! t%&,t&!o% a c%e'ct at/t !a catego%&a t%&,t&!o% @'t%(&n&@ n 1== a*( "e 1==2 c
4)+ &a% n 1==+ a*( "e 1== c =4+ c/t ,& !a catego%&a t%&,t&!o% @%o#/n&@ n 1== a*( "e
1==2 c 1-5+ &a% n 1==+ a*( "e 1== c )).
E0o!*&a g%a&c( a t%&,t&!o% 't%(&n& n pe%&oa"a 1==2 8 1==+ 'e poate o'e%0a n &g%a
)< &a% e0o!*&a g%a&c( a t%&,t&!o% %o#/n& 'e poate o'e%0a n &g%a 3.
#c%(to% e'te apt! c( a c%e'ct #a& #!t n#(%! t%&,t&!o% 't%(&n& !a n&0e!!
an!& 1==+ a*( "e c%e,te%ea n#(%!& t%&,t&!o% %o#/n& n ace!a,& an.
P%ocenta!< "ate!e p%e;entate #a& '' pot & o'e%0ate n tae!! n#(%! 3.3.
A'te!< n an! 1==2 '8a n%eg&'t%at n p%ocent "e 15 'e poate "ete%#&na pe t&p%& "e
n&t(*& "e ca;a%e< pe t&p%& "e ac*&n&> pe ;one "e p%o0en&en*( a!e t%&,t&!o%.
E0o!*&a &n"&cato%!& @n#(% ;&!e t%&'t@ n pe%&oa"a 1==281==+ e'te p%e;entat( n
tae!! n#(%! 3.4.
E0o!*&a &n"&cato%!& @N#(% ;&!e8t%&'t@ n pe%&oa"a 1==281==+
Tae!! n%. 3.3.
An!1==2 1== 1==+
Tota! n#(% ;&!e8t%&'t =2) +32)- 5541St%(&n& 1)21 14)3- 1++55
Ro#/n& 2+-=1 2=)=- +-+)5
D&n tae! 'e o'e%0( o ,oa%a c%e,te%e a @n#(%!& ;&!e t%&'t@ n an! 1== a*( "e
1==2 %e'pect&0 c 355 ;&!e< n%eg&'t%/n" o #a& p%onn*at( c%e,te%e n an! 1==+ a*( "e 1==
%e'pect&0 c 145= ;&!e.
E0o!*&a g%a&c( a @n#(%!& ;&!e t%&'t@ n pe%&oa"a 1==281==+ 'e poate o'e%0a ,& n
&g%a +.
n ceea ce p%&0e,te &n"&cato%! @n#(% ;&!e t%&'t@ a t%&,t&!o% 't%(&n& o'e%0(# o
c%e,te%e n 1== a*( "e 1==2 c 1= ;&!e< &a% n 1==+ a*( "e 1== c 3225 ;&!e. Acea't(
Pagina 42 din 65
-
7/26/2019 967998-BRAN
43/65
e0o!*&e 'e poate o'e%0a ,& "&n &g%a 5.
In"&cato%! @n#(% ;&!e t%&'t@ a t%&,t&!o% %o#/n& cnoa,te o c%e,te%e n 1== a*( "e
1==2 c )1== ;&!e< &a% n 1==+ a*( "e 1== c 11435 ;&!e. Acea't( e0o!*&e 'e poate o'e%0a
,& "&n &g%a =.
P%ocenta!< 't%ct%a &n"&cato%!& @n#(% ;&!e t%&'t@ n pe%&oa"a 1==281==+< poate &
o'e%0at( n tae!! n#(%! 3.4.
D&n tae! 'e o'e%0( c( n an! 1==2 '8a n%eg&'t%at n p%ocent "e 15
-
7/26/2019 967998-BRAN
44/65
St%ct%a &n"&cato%!& @"%ata #e"&e a 'e$%!&@ n pe%&oa"a 1==281==+ poate &
o'e%0at( g%a&c n &g%a 13.
In"&cato%! @nca'(%& "&n t%&'#@ %ep%e;&nt( n &n"&cato% po%tant
-
7/26/2019 967998-BRAN
45/65
n con"&*&&!e 'pec&&ce a!e act&0&t(*&& "e t%&'#< pe !/ng( a'pecte!e ca%acte%&'t&ce a!e
"&'pe%'(%&& n 'pa*& a !%&!o% t%&'t&ce< 'e %e#a%c( %ec0ent ,& o %epa%t&;a%e &nega!( n tp a
ce%e%&& "e 'e%0&c&& ca%e< n "&e%&te ;one "e &nte%e' t%&'t&c 'e 'o!"ea;( c o concent%a%e
p%onn*at( a 'o'&%&!o% "e 0&;&tato%& n an#&te pe%&oa"e "&nt%8n an ca!en"a%&'t&c ,& %e'pect&0
"&na%ea n#(%!& t%&,t&!o% n ce!e!a!te pe%&oa"e.
n ceea ce p%&0e,te ca%acte%&'t&c&!e 0a%&a*&&!o% 'e;on&e%e< ace'tea 'e p%o"c n pe%&oa"a
n& an ca!en"a%&'t&c ,& n contet! n& 'e;on "ete%#&nat< cp%&n;n" na 'a #a& #!te
!n&.
n ;ona Mo&ec&89%an 8 ;on( #ontan(< "e't&nat( att 'po%t%&!o% "e &a%n( ct ,&
t%&'#!& "e 0a%( 8 act&0&tatea t%&'t&c( 'e concent%ea;( n t%e't%! I ,& t%e't%! III a!
an!&.
La n&0e!! an!& 1==+ n ;ona Mo&ec&89%an '8a n%eg&'t%at n n#(% tota! "e t%&,t&
"e 1114< %epa%t&;a*& pe !n& ,& t%e't%e cono%# tae!!& 3.+.
Rep%e;entn" g%a&c ace'te "ate n &g%a 12 a# o*&nt c&c!%&!e "e 'e;ona!&tate.
Ana!&;n" &nten'&tatea 'e;ona!&t(*&& n ace't g%a&c< pte# 'ta&!& %#(toa%e!e etape a!e
'e;on!& t%&'t&c:
pe%&oa"a "e 'e;on p!&n< #a%cat( p%&n &nten'&tatea #a( a act&0&t(*&& t%&'t&ce n
0/%! "e 'e;on>
pe%&oa"a "e ncept ,& '/%,&t "e 'e;on< #a%cat( p%&n 'o!&c&t(%& #a& p*&n &nten'e>
pe%&oa"a "e et%a'e;on ca%acte%&;at( p%&nt%8o act&0&tate %e"'(.
3.). Seg#enta%ea ce%e%&& t%&'t&ce
Cono%# concep*&e& "e #a%et&ng< p%o"'! t%&'t&c t%e&e p%&0&t "&n pnct! "e
0e"e%e a! c#p(%(to%!&. Ne0o&!e con'#ato%!&< "o%&n*e!e ,& p%ee%&n*e!e ace't&a con't&t&e
e!e#ente "e a;( ca%e "ete%#&n( ca%acte%&'t&c&!e p%o"'e!o% pe ca%e 0n;(to%! t%e&e '( & !e
oe%e< cana!e!e "e "&'t%&*&e ce %#ea;( a & o!o'&te ,& eo%t%&!e "e p%o#o0a%e ce 0o% &
nece'a%e. E'te nece'a% '( 'e *&n( 'ea#a c( p%o"'! t%&'t&c 'at&'ace a'p&%a*&&!e !egate "eo"&?n(< %ec%ee%e< "%#e*&e. Sat&'ace%ea ne0o&& t%&'t&ce e'te n'o*&t(< n #a& toate ca;%&!e ,&
"e c#p(%a%ea no% #(%%&< ne!e a!ate n !eg(t%( "&%ect( c p%o"'! ag%ot%&'t&c< &&n"
&nteg%ate ace't&a< a!te!e oca;&onate "e ace'ta. Ln" n con'&"e%a%e o&ect! pent% ca%e 'e
#an&e't( ce%e%ea< "&'t&nge# p&a*a 'e%0&c&&!o% ag%ot%&'t&ce p%op%&8;&'e ,& p&a*a #(%%&!o%.
Ace'te p&e*e 'e a!( "e %eg!(< n %apo%t! "e co#p!eta%e< ptn"8'e g('& n'( ,& n %apo%t%&
"e conc%en*( 'a &n"&e%en*(.
Pe p&a*a t%&'t&c( &nte%na*&ona!( e&'t( n &nte%e' con'tant pent% 0&;&ta%ea o&ect&0e!o%t%&'t&ce %o#ne,t&. A'te! c( c&%c!a*&a t%&'t&c( &nte%na*&ona!( ' o%#a !%&!o% "e e#&'&e
Pagina 45 din 65
-
7/26/2019 967998-BRAN
46/65
,& %ecep*&e a pa%c%' o t%a&ecto%&e a'cen"ent(.
n ;ona Mo&ec&89%an< "&n pnct! "e 0e"e%e a! p%o0en&en*e& t%&,t&!o% 't%(&n&
E'te nece'a% '( 'e o%gan&;e;e o a'oc&a*&e !oca!( p%&0at(< ca%e '( cp%&n"( go'po"(%&&!e
poten*&a!e pent% p%act&ca%ea t%&'#!& %%a! #o"e%n< c %#(toa%e!e 'cop%& p%&nc&pa!e:
%ep%e;enta%ea &nte%e'e!o% p%o"c(to%&!o% "e t%&'# %%a! "&n ;on( n %e!a*&&!e c toate
o%gan&'#e!e p!&ce 'a agen*& &nte%e'a*& "e "e;0o!ta%ea t%&'#!& %%a!>
p%o#o0a%ea c p%ec("e%e a p%o"'e!o% ana!e ,& 0egeta!e o*&nte n ca"%!
go'po"(%&e& *(%(ne,t&>
,co!a%&;a%ea !oca!n&c&!o% ce p%e'tea;( act&0&t(*& n ca"%! t%&'#!& %%a! pent%
a'&!a%ea "e cno,t&n*e nece'a%e "e t%&'#< cnoa,te%ea !eg&'!a*&e& n 0&goa%e %ee%&toa%e !a
t%&'#< n',&%ea no% p%oe'&& !egate "e p%act&ca%ea t%&'#!& %%a! 0/n;(to%&
-
7/26/2019 967998-BRAN
49/65
CAPITOLUL 4
PERSPECTIVELE DE7VOLTARII SI MODERNI7ARII 7ONEI AGROTURISTICE
MOIECIU89RAN
4.1. D&%ec*&&!e a#ena$(%&&< #o"e%n&;(%&& ,& 0a!o%&&c(%&& ag%ot%&'#!&
A#ena$a%ea t%&'t&c( 0a t%e& '( p%e;&nte n 0&&to% n p%oce' "&na#&c ,& co#p!e "e
o%gan&;a%e a 'pa*&!& t%&'t&c "&n nt%eg C!oa%! Rc(%89%an< p%oce' &nteg%at n an'a#!!
'&'te#&c a! t%&'#!& %o#ne'c.
St%ct%a ;one& t%&'t&ce t%e&e concept( ca n '&'te# t%an'o%#a&!< po!&nc*&ona! !a eta$ 0o%
nc*&ona ca#e%e!e c cte "o( pat%& "otate a'e#enea 'pa*&&!o% c cono%t "e "o 'te!e.Con't%c*&a #ote!!& 0a & (ct( n pe%'pect&0a ag%ot%&'t&c(< c %e'pecta%ea c(&!o%
Pagina 5% din 65
-
7/26/2019 967998-BRAN
51/65
nc*&ona!e< ag%ot%&'t&ce< e'tet&ce< c 0a!o%&&ca%ea t%a"&*&&!o%< c pne%ea n 0a!oa%e a
pe&'a$!& #ontan.
O%gan&;a%ea &nte%&oa%( p%&0&n" #o&!a%ea 'e 0a ace c %e'pecta%ea 'pec&&c!&
*(%(ne'c< #o&!&e% &et&n ,& %e;&'tent< e!&na%ea o&ecte!o% &nt&!e< 0a!o%&&ca%ea o&ecte!o%
0ec?& ca o&ecte o%na#enta!e< cont%&&n" "&n p!&n !a pne%ea 'a n c&%c&t! t%&'t&c.
P%&n %ecep*&a #o"e!!& 'e 0a %ea!&;a att %epa%t&;a%ea ,& n"%#a%ea t%&,t&!o% 'p%e
go'po"(%&&!e ga;"( ct ,& "&0e%'e o%gan&;(%& c 'cop "e ag%e#ent: ec%'&& n g%p< 'e%&
"&'t%act&0e< p!(%& c ate!a$e ?&po< c(!(%&e< p%ec# ,& a'&g%a%ea "e g?&;& "&nt%e !oca!n&c&.
n 'ate!e "&n ;ona Mo&ec&89%an n"e g(' ,& go'po"(%&& #&c& ,& ca'e %e!at&0 #a%&< &a%
"e o&ce& (%a*&& 'nt anga$a*& n "&0e%'e act&0&t(*& "e t&p &n"'t%&a! 'a n 'e%a 'e%0&c&&!o% n !&p'a ace'to% a#ena$(%&< p%e*! ne&
ca;(%& poate & !&tat !a 2-K. n ace't #o" 'e ato%eg!ea;( ,& p%o!e#a po'&&!&t(*&& "e a
ene&c&a "e o c%( "e #nte ,& catego%&&!e "e t%&,t& c 0en&t%& #a& #&c&< ca%e 0o% accepta
ne!e #&n'%& "e cono%t< "a% 0o% ene&c&a "e tot ceea ce !e poate oe%& #nte!e e!e0&
0en&t%& "&n act&0&tatea "e a!enta*&e 8 25---- #&& !e&an:
0en&t%& p%e0(;te n ca"%! cant&ne& %e'ta%ant 8 4)---- #&& !e&an>
0en&t%& p%e0(;te n ca"%! te%a'e& 8 1---- #&& !e&an>
0en&t%& "&n act&0&tatea "e te!eon&e 8 ---- #&& !e&an:
po't%& p!&ce c ca%te!( 8 )---- #&& !e&an>
cent%a!( te!eon&c( 8 4---- #&& !e&an>
a!te 0en&t%& 'c? 0a!ta%< pa%ca%e etc. 8 2---- #&& !e&an.
0en&t%& p%o&ectate n act&0&tatea ca;a%e !oc&n*e a#ena$ate 8 3----- #&& !e&an>
0en&t%& p%e0(;te p%&n o%gan&;a%ea "e ec%'&&< ag%e#ent etc. 8 5---- #&& !e&an.
). Vo!#! c?e!t&e!&!o% ana!e p!an&&cate a & %ea!&;ate n %#a eect(%&& &n0e't&*&&!o%
p%op'e:
c?e!t&e!& c #nca 0&e:
,e #ote! 8 42--- #&& !e&an>
"&%ecto% econo#&c 8 3---- #&& !e&an>
,e 'a!( cant&n(8%e'ta%ant 8 )2--- #&& !e&an>
,e te%a'( 8 12--- #&& !e&an>
conta&! 8 1)--- #&& !e&an>
c?e!ne%&8o'p(ta%& 8 45--- #&& !e&an 4 1)--- #&& !e&>
c(ta%& 8 45--- #&& !e&an 4 1)--- #&& !e&>
ca'&e%& 8 )4--- #&& !e&an ) 1)--- #&& !e&>
ca#e%&'te 8 5---- #&& !e&an #ote! ,& !oc&n*e 8 5 1--- #&& !e&>!en$e%ea'( 8 1---- #&& !e&an>
#nc&to% neca!&&cat g%p 'oc&a! 8 3)--- #&& !e&an 4 5--- !e&>
#nc&to% neca!&&cat c(t(%&e 8 3)--- #&& !e&an 4 5--- !e&>
,e "epo;&t ,& ap%o0&;&ona%e 8 13--- #&& !e&an>
e!ect&c&an 8 1)--- #&& !e&an>
&n'ta!ato% 8 1)--- #&& !e&an>
,oe%& 8 )4--- #&& !e&an ) 1)--- #&& !e&.c?e!t&e!& c #(%%&!e 8 2----- #&& !e&>
Pagina 55 din 65
-
7/26/2019 967998-BRAN
56/65
c?e!t&e!& c ene%g&a ,& apa 8 1----- #&& !e&an>
c?e!t&e!& c #ate%&a!e con'#a&!e 8 )---- #&& !e&an>
c?e!t&e!& c 'e%0&c&& eectate "e te%*& 8 2---- #&& !e&an>
!c%(%& nt%e*&ne%e ,& %epa%a*&& 8 12--- #&& !e&an>
c?e!t&e!& t%an'po%t< ap%o0&;&ona%e 8 )---- #&& !e&an>
c?e!t&e!& c po,ta 8 1---- #&& !e&an>
c?e!t&e!& te!eon 8 12--- #&& !e&an>
a#o%t&;a%e 8 12--- #&& !e&an>
cot( c?e!t&e!& co#ne 8 5---- #&& !e&an>
a!te c?e!t&e!& 8 )---- #&& !e&an.
3. S&ta*&a co#pa%at&0( a 0en&t%&!o% c c?e!t&e!&!e ,& %e;!tate!e ce %#ea;( a &
%ea!&;ate n p%! an "e nc*&ona%e a! #ote!!&:
Tae!! 4.).
N%. c%t. In"&cato% P%e0(;t #&& !e& K1 Ven&t%& tota!e< "&n ca%e:
0en&t%& "&n ca;a%e
0en&t%& "&n a!enta*&e0en&t%& ca;a%e n !oc&n*e
0en&t%& "&n ag%e#ent
0en&t%& "&n te!eon&e
a!te 0en&t%&
1.=--.---
52-.---
25-.---3--.---
5-.---
-.---
2-.---
44
-
7/26/2019 967998-BRAN
57/65
cot( c?e!t&e!& co#ne
a!te c?e!t&e!&
5-.---
)-.---
2
-
7/26/2019 967998-BRAN
58/65
). Rapo%t! p%o&t!& !a '#a 0en&t%&!o% e'te:
1--=V
PR
> n"e P p%o&t!
V 0en&t%&
K3 n"e It &n0e't&*&a tota!(
P p%o&t %t
41
-
7/26/2019 967998-BRAN
59/65
Rea!&;a%ea ace'te& no& concep*&& "e a#ena$a%e pent% ;ona ag%ot%&'t&c(
Mo&ec& "ete%#&n( o c%e,te%e cant&tat&0( a p%o"c*&e& t%&'t&ce< p%ec# ,& a o%#e!o% "e t%&'#
p%act&cat.
Toate ace'tea con"c !a &nten'&&ca%ea c&%c!a*&e& t%&'t&ce< !a c%e,te%ea n#(%!& "e
t%&,t& ,& a "%ate& #e"&& "e 'e$%< ,&< ca o %e;!tant( a c%e,te%&& c&%c!a*&e& t%&'t&ce< nca'(%&!e
"&n toate act&0&t(*&!e t%&'t&ce 0o% c%e,te n 't%/n'( co%e!a*&e c c%e,te%ea ene&c&!&.
Pagina 5$ din 65
-
7/26/2019 967998-BRAN
60/65
CONCLU7II
In %#a ce!o% p%e;entate n !c%a%ea "e a*(< con'tat(# apt! c( ;ona "e'c%&'(