webinar membership.ro florin rosoga, 1 august 2012
DESCRIPTION
Webinarul pe care l-am sistinut pe 1 august 2012 in randul celor de le membershipTRANSCRIPT
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Blogging
Membership.ro, 1 august 2012
- Florin Roșoga -
19 idei ca sa convertim cititorii in subscriberi
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Citit Offline- Carti- 1 document pe rand- Secvential
Online- Ebooks, articole- mai multe simultan- in salturi
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Traseul uzual de citire al unui material online:
A. Titlu articolB. ImagineC. Descriere imagineD. ListeE. Elemente scoase in evidenta (bold, italic)F. Text propriu-zis
Experienta cititorului
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1. Titlul
John Caples – Tested Advertising Methods
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• beneficii intr-un numar minim de cuvinte• „Cum sa ...”• Liste „X lucruri / motive / idei / modalitati
simple de a ...” (impare)
Cum sa convertim cititorii in clienti
1. Titlul
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2. Imagine
Cum sa convertim cititorii in clienti
Bloggingul sustine companiile
Blogging
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3. Puncte de sprijin in text
4. Subtitluri 5. Liste si subliste6. Bold, italic7. Paragrafe, Spatii goale
8. Call To Action (CTA)
Cum sa convertim cititorii in clienti
Blogging
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9. Trei exemple concrete
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Cuvant cheie - Lista - H3 - Paragrafe - Easy Reading Test - Adresare directa –
Titlu – CTA
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Cum sa convertim cititorii in clienti
10. Optimizare SEO
1. Cuvant cheie2. Titlu3. Subtitluri (H1, H2, H3)4. Descriere imagine5. Inceput, sfarsit articol6. Densitate cuvant cheie (1-3%)7. Softuri: Seopressor, Clickbump
SEO
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11. Numar minim de elemente vizuale
12. Rudolf Flesch Reading Ease Test – Propozitii cu putine cuvinte, cuvinte scurte, paragrafe
Cum sa convertim cititorii in clienti
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Sfaturile lui Steinbeck
13. Scrie cat mai des.14. Rescrie articolul doar dupa ce ai ajuns la finalul
său.15. Cand ai terminat, reciteste intreg materialul cu
voce tare.
Cum sa convertim cititorii in clienti
Blogging
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Cum sa convertim cititorii in clienti
Blogging
16. Scrie cu cititorul in minte, adresandu-te lui.
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17. Creaza o relatie cu clientii vs. Vanzare imediata18. Cele 4 stiluri de invatare - Modelul David Kolb
• Ce?• De ce?• Cum?• In ce fel?
19. Ofera VALOARE cititorului
Cum sa convertim cititorii in clienti
Tips & Tricks
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RESURSE• Kenneth Roman, Joel Raphaelson – Writing that works• John Caples – Tested Advertising Methods• David Ogilvy – On Advertising• William Zinser – On Writing well• Andy Maslen – 100 idei de copywriting• Eben Pagan – Get Altitude; Ignition
Cum sa convertim cititorii in clienti
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VA MULTUMESC
Florin Roșoga
facebook.com/florinrosogatwitter.com/florinrosoga
florinrosoga.ro
Cum sa convertim cititorii in clienti