teoria ca teoria, dar practica ne omoara
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Teoria ca teoria, dar practica ne omoara. WALK before RUN. Press & Social Media Kit. Cum arata site-ul companiei/organizatiei? Este clar structurat, prietenos ? Contine toate info necesare pentru a fi preluate urgent, copy-paste (foto, info, contact, video, comunicate)?. Sinergie. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/1.jpg)
www.victorkapra.ro
Teoria ca teoria, dar practica ne omoara
WALK before RUN
![Page 2: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/2.jpg)
www.victorkapra.ro
Press & Social Media Kit
• Cum arata site-ul companiei/organizatiei?Este clar structurat, prietenos?
• Contine toate info necesare pentru a fi preluate urgent, copy-paste (foto, info, contact, video, comunicate)?
![Page 3: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/3.jpg)
www.victorkapra.ro
Sinergie
• Am integrat canalele de social media (like etc)?
• Am integrat aplicatiile?
![Page 4: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/4.jpg)
Nu țineți „secretă” prezența în Social Media
www.victorkapra.ro
![Page 5: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/5.jpg)
www.victorkapra.ro
Varianta pentru mobila site-ului
• Este aceasta prietenoasa, simpla, utila?• Indeplineste functia de indrumare a
consumatorului?• Vinde?
![Page 6: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/6.jpg)
www.victorkapra.ro
Antrenament pentru conversatie
• Calm• Interpretarea corecta a mesajelor• Proceduri clare• Training angajati (cine, cum, ce...)
![Page 7: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/7.jpg)
Cazul RyanAir versus Jason Roe
www.victorkapra.ro
![Page 8: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/8.jpg)
www.victorkapra.ro
Compania, producatoare de continut
• Texte gata pentru copy-paste• News ready (SEO • Cu diacritice/fara diacritice• Rezumat atractiv in corpul e-mail• Fara sintagme dragi bizonilor din conducere
(„misiunea noastra este”, ”satisfactia clientului”)
• Foto/video
![Page 9: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/9.jpg)
www.victorkapra.ro
Experiment Social Media inainte de proiecte mari
• Cunosc editori online?• Cunosc bloggeri?• Stiu cum functioneaza FB, Twitter, corporate
blog?• Am studiat ce a facut concurenta, ce au facut
alte companii?
![Page 10: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/10.jpg)
www.victorkapra.ro
Lista de verificat:
• Site (kit)• Sinergie• Mobile• Continut• Experiment
![Page 11: Teoria ca teoria, dar practica ne omoara](https://reader036.vdocumente.com/reader036/viewer/2022082518/5681505a550346895dbe5b17/html5/thumbnails/11.jpg)
Va multumesc!
www.victorkapra.ro