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The European eCommerce& Omni-Channel TradeAssociation

COUNTRY FACT SHEETCOUNTRY FACT SHEETROMANIA

TABLE OF CONTENTS

GENERAL INFORMATION

PARCEL DELIVERY

PAYMENTS

CONSUMER BEHAVIOUR

DATA PROTECTION SOURCES

.......... 03

........................................ 13

..................... 04

.................................... 05

......... 06

.................... 07

V.A.T.

CONSUMER PROTECTION

EMOTA MEMBER

................................................ 09

....... 10

.......................... 12

DATA CONSENT .......................... 08CONSENT


Romania Country Fact Sheet


Romania Country Fact SheetGENERAL INFORMATION

VAT

Basic Information

Population

Currency

GDP

19.6 million

RON

179.8bn

Sources: EUROPA

19%

National eCommerce turnover

SMEs doing online sales

m-commerce (in % of ecommerce)

EU retail turnover

7%

18%

€43,070.5 m

Sources: EUROPA, GPEC Sources: EUROPA

€1.8bn

03

Connected Romania

74% Internet users

5% Online banking users

36% Online shoppers

DESI index rank28th

Source: EUROPA

DESI Index Rank

Sources: EUROPA

Romania ranks 28th in DESI 2017. Romanians benefit from coverage of fast broadband connections in urban areas, which translates into the second highest share of subscriptions in the EU. The take-up of mobile broadband is also accelerating. However, the rate of digitisation of the economy, including for public services, and the levels of digital skills are still low.

The Romanian Market

Romanian VAT

Food

Books

Clothing

9% 5% 19%

Highest : Clothing

Lowest : Books


Romania Country Fact SheetPARCEL DELIVERY

04

Source: postnord

83%

3%

21%

8%

44%

At Home

Parcel shop

Post Office

At work

Retailer Store

Top popular countries they buy from

Germany : 17%

Italy : 11%

France : 5.6%

Kazakhstan : 4.3%

Hungary : 8.7% Source: DHL

Cross-Border eCommerce11%Proportion who shop online from abroad

46%Potential growth of foreign online purchases

Parcel tari� :DIFFERENTIATE

Sources: DPD, Groupe de la Poste

5

Preferred Delivery

Place

7%

90%

3%

Source: GPEC

Source: mobiletransaction


Romania Country Fact SheetPAYMENTS

05

Cash on delivery

Online by card

Online banking/SMS

Payment Methods SMS Payments

They work like standard SMS or Short Messaging Service. With the SMS payment system purchasers send a text message to pay for an item or service. This text message is sent to mobile payment providers. The provider clears the transaction between the purchaser and the vendor.The cost of the purchase is added to the monthly phone bill or deducted from a pre-paid balance by the mobile phone operator. By using SMS payments, mobile phone users can securely, quickly and safely pay merchants, buy goods or services, real or virtual, as well as make deposits or send remittances.

CONSUMER BEHAVIOUR

Industries Market Share

Source: GPEC

Clothing

Home electronics

Food

26%

48%

Heavy BuyersWeight of heavy buyers purchases in the total annual volume of online purchase

Average number of order per year from heavy buyers28

86%

Profile of European heavy buyers

GENDER 50 %50 %AGE (Y-O)

18-34

35-54

55+

49%40%

11%

Millenials

INCOME

HABITAT

RURAL

URBAN

87%

13%

UPP

ER

LOW

ER

53% 47%



06

footware

http://eur-lex.europa.eu/legal-content/EN/NIM/?uri=celex:31995L0046

DATA PROTECTION

Translating into National Laws

Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data

Lege privind protecţia persoanelor cu privire la prelucrarea datelor cu caracter personal şi libera circulaţie a acestor date O�cial publication: Monitorul Oficial al României; Number: 790; Publication date: 2001-12-12; Page: 00001-00014

Ordin privind stabilirea unor măsuri şi proceduri specifice care să asigure un nivel satisfăcător de protecţie a drepturilor persoanelor ale căror date cu caracter personal fac obiectul prelucrărilor O�cial publication: Monitorul Oficial al României; Number: 449; Publication date: 2002-06-26; Page: 00006-00015

Lege privind înfiinţarea, organizarea şi funcţionarea Autorităţii Naţionale de Supreveghere a Prelucrării Datelor cu Caracter Personal O�cial publication: Monitorul Oficial al României; Number: 391; Publication date: 2005-05-09; Page: 00002-00005

More information on legislations



07

Name : The National Supervisory Authority for Personal Data ProcessingAddress : B-dul Magheru 28-30, Sector 1, BUCUREŞTITelephone : +40 21 252 5599E-mail : [email protected] : http://www.dataprotection.ro/Art. 29 WP Member : Ms Ancuţa Gianina OPRE

Contact details Data Protection authority

Source : eur-lex

Source : WHTOP

Source : Annex ePrivacy Directive

Consent to use cookiesArticle 4 (5) of Law 506/2004 provides that:‘Storing information or obtaining access to the information stored in the terminal device of a subscriber or user is allowed only if the following conditions are simultaneously fulfilled:

a) the subscriber or user has expressed consent

b) prior to expressing consent and in accordance with Article 12 of Law 677/2001 (right to be informed) the subscriber or the user has been provided with clear and comprehensive information which: (i) are expressed in an easily understandable language and are easily accessible for the subscriber or user (ii) includes provisions with regard to the purpose of processing the stored information by the subscriber or user and to which it has access to.’

b) The same article mentions that when the provider allows third parties to store or to access the stored information on the terminal equipment of the subscriber or user, the provider has to include in the notification the general scope of processing such information by third parties and the way the subscriber or user can use the settings of the Internet navigation application or other similar technologies to delete the stored information or to refuse third party access to this information.

Source: tandfonline

Personal Data Consent for childrenNo final decision has been made in relation to the age of consent, Romania has suggested to raise the age of consent from 13 to 14 years.

Top 5 data websites

UPC.ro

Mx Host

Hostico

ROMARG

Telekom.ro

DATA CONSENTThe European eCommerce& Omni-Channel TradeAssociation


08

5

VAT COMPLIANCE

Thresholds VAT ReturnsThreshold for distance selling : None

Threshold for Intrastat :

In Romania the default VAT return period is one month. Businesses with an annual turnover of below EUR100,000 (or equivalent) may submit quarterly returns. However, if that business makes an intra-Community acquisition monthly VAT returns will be required

VAT Registration VAT Returns

Source: EUROPA

Source: VATlive Source: VATlive

Source: VATlive

National Authority : Bucharest Directorate General for Public FinanceAddress : 13 Prof. Dr. Dimitrie Gerota Street, Sector 2, Bucharest, RomaniaTelephone : 021.305.70.90

When? Romanian monthly or quarterly VAT returns are due on the 25th day of the month following the period end.Any Romanian VAT due must be paid at the same time.Medium sized and large businesses i.e. those with an annual turnover of over RON 7million must file Romanian VAT returns electronically.

Dispatches: 900,000RON

Arrivals: 500,000RON



09

https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.adr.show

CONSUMER PROTECTION

EU Directives

Consumers rights Directive

Translating into National Laws

Legea nr. 449/2003 privind vânzarea produselor şi garanţiile asociate acestora, republicată O�cial publication: Monitorul Oficial al României; Number: 347; Publication date: 2008-05-06; Page: 00014-00016

OUG nr.174/2008 pentru modificarea şi completarea unor acte normative privind protecţia consumatorilor. O�cial publication: Monitorul Oficial al României; Number: 795; Publication date: 2008-11-27; Page: 00010-00016

Legea nr. 193/2000 privind clauzele abuzive din contractele încheiate între profesionişti şi consumatori,republicată. O�cial publication: Monitorul Oficial al României; Number: 543; Publication date: 2012-08-03; Page: 00014-00016

Ordonanţa de Urgenţă a Guvernului nr.34/2014 privind drepturile consumatorului în cadrul contractelor încheiate cu profesioniştii, precum şi pentru modificarea şi completarea unor acte normative O�cial publication: Monitorul Oficial al României; Number: 427; Publication date: 2014-06-11; Page: 00004-00019

Lege nr. 157/2015 pentru aprobarea Ordonanţei de urgenţă a Guvernului nr. 34/2014 privind drepturile consumatorilor în cadrul contractelor încheiate cu profesioniştii, precum şi pentru modificarea şi completarea unor acte normative O�cial publication: Monitorul Oficial al României; Number: 449; Publication date: 2015-06-23; Page: 00004-00004

Legea nr. 51/2016 privind aprobarea Ordonanţei Guvernului nr. 37/2015 pentru modificarea unor acte normative din domeniul protecţiei consumatorilor O�cial publication: Monitorul Oficial al României; Number: 257; Publication date: 2016-04-06; Page: 00002-00002

Ordonanța Guvernului nr.37/2015 pentru modificarea unor acte normative din domeniul protecției consumatorilor O�cial publication: Monitorul Oficial al României; Number: 654; Publication date: 2015-08-28; Page: 00004-00004

Consumer Legislation

Unfair Commercial Practices directive (UCP)



10

http://eur-lex.europa.eu/legal-content/en/NIM/?uri=CELEX:32011L0083

Allmänna reklamationsnämnden ANCOMMain ADR

Source: eur-lex.europa.eu

More information on Consumer Rights Directive



11



12

EMOTA MEMBER

http://www.tandfonline.com/doi/full/10.1080/13600834.2017.1321096 https://www.mobiletransaction.org/what-are-sms-payments/

http://www.gpec.ro/blog/en/romanian-e-commerce-market-size-at-the-end-of-2016-1-8-billion-eur-infographichttp://europa.eu/

SOURCES

EUROPA

Tandfonline

http://ec.europa.eu/eurostat/guip/countryAction.doEurostat GPEC

Mobile Transaction

Annex ePrivacy Directive http://www.whtop.com/top.10-alexa-ranking/country-atWHTOP

https://www.emota.eu/http://www.vatlive.com/country-guides/europe/belgium/belgian-vat-compliance-and-rates/

VATlive EMOTA

http://eur-lex.europa.eu/homepage.htmlEur Lex

Groupe de la Poste, Drivers of Cross-Border Parcel Delivery Prices, 2016



13

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