ionut radu munteanu_bizsmscamp
TRANSCRIPT
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7 lucuri care m-au uimit in marketingului online centratpe performanta
Iulie 2013, Social Media Summer Camp
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Performanta in sport si in viata
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Despre ce vom vorbi astazi
i. Google Analytics modele de atribuireii. Intention based advertisingiii. “Target”-are comportamentalaiv. Gmail si publicitate contextuala (GDN)v. Segmentare psiho-demografica in
Facebook remarketatata pe GDNvi. Video ads minim cele 5 secundevii. PPC Model
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~ 10 ani experienta in Marketing Online
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Specialist in PPC Marketing si Trainer
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Managing Partner WebDigital
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Specialist Certificat Google AdWords
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Blog-er (iMunteanu.com) & Golf-er (-36)
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Ce inseamna performanta?
PERFORMÁNȚĂ, performanțe, s.
f. Rezultat (deosebit de bun) obținut de
cineva într-o întrecere sportivă; p.
ext. realizare deosebită într-un domeniu de
activitate. ♦ Cel mai bun rezultat obținut de
un sistem tehnic, de o mașină, de un aparat
etc. – Din fr.performance.
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Ce inseamna performanta?
se poate vs se doreste
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Google Analytics
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Google Analytics
Sa poti masura tot ce se intampla pe websiteultau. Sa stii in permanenta, chiar in timp real, cum functioneaza afacere ta online.
Sa poti intelege si retine comportamentulutilizatorilor websiteului tau mi se pare uimitor
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Google Analytics
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Google Analytics
… Universal Analytics promite furnizarea de informatii si statistici referitoare la comportamentului utilizatorului websiteului tau fie de pe telefon, fie de pe computer.
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intention based advertising
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Intention based advertising
Posibilitatea de a comunica doar catre audientacare isi manifesta intentia pentru serviciile sauprodusele tale mi se pare extraordinar.
Sa poti sa faci acest lucru exact in momentul in care acestia manifesta aceasta intentie mi se pare incredibil.
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cultiva si culege intentia clientilor tai
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“Target”-are comportamentala
Posibilitatea de a retine un anumitcomportament manifestat de catre utilizator la un anumit moment mi se pare uluitor.
Sa poti sa comunici doar cu cei care si-au manifestat acel comportament, oriunde arnaviga pe internet mi se pare impresionant.
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am retinut comportamentul tau ;)
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Gmail si publicitate contextuala
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Sa poti sa te afli in contextul potrivit cu utilizatorul, exact la momentul in care mesajultau devine relevant mi se pare perfect.
Gmail si publicitate contextuala
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Segmentarea si remarketing Facebook
• Segmentare psiho-demografica avansatasi cum puteți ajunge doar la +mame +25 - 30 ani +Romania +copii >3 ani +Inna
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Segmentarea si remarketing Facebook
Remarketing pe Facebook si din Facebookcum puteți continua comunicarea catreaceeasi audienta din Google Display Network pe Facebook si din Facebook
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Primele 5 secunde din YouTube vids
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Primele 5 secunde din YouTube vids
La TV fiecare se uita la emisiunile care suntpotrivite pentru el. La fel si pe YouTube.
Pe YouTube poti vedea de mai multe oriemisiunile cu rating mare de la TV.
Si melodii celebre de la “Taraf TV” poti targetapentru reclamele tale video.
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afli despre masina ta de la Top Gear?
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PPC Model
Pay per click este dupa parerea mea modelulperfect de achizitie de media, echitabil pentruambele parti.
Un veritabil “win win” si pentru publisher sipentru advertiser.
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Despre ce am vorbit astazi
i. Google Analytics modele de atribuireii. Intention based advertisingiii. “Target”-are comportamentalaiv. Gmail si publicitate contextuala (GDN)v. Segmentare psiho-demografica in
Facebook remarketatata pe GDNvi. Video ads minim cele 5 secundevii. PPC Model
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“..fac un singur lucru: uitand ce este în urma mea, si aruncandu-ma spreceea ce este înainte, alerg spre tinta” (filipeni 3:13)
WebDigitalagentie specializata in ppc marketing
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Va multumesc!