draft p3 corpcomm

8/12/2019 Draft P3 CorpComm

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P3: Principii de organizare a mesajelor corporative. Dimensiuni ale comunicrii corporative:comunicarea oral, comunicarea scris i comunicarea audio-vizual. Principii i norme etice

ale persuasiunii

(McLean, Scott. 2010.Business Communication for Success, Flat World Knowledge, Inc.)Componentele mesajl! (corporat!st)"

sec#en$a de aten$!onare !ntrodcerea cpr!nsl% con$!ntl concl&!a sec#en$a re&!dal'

!#ell de astract!&are la care este plasat mesajl corporat!st" concret (e*emple) + astract(categor!!)r!n !ntermed!l l!majl! clas!-!c'm ! organ!&'m real!tatea.Principiile gestaltiste de organizare a stimulilor din spaiul vizual

Principle Definition Eample

/IMI3 rgan!&at!on ased onrelat!ons4!p o- space toojects

e*t to me on t4e eac4, I see m5 dag4ter pla5!ng w!t4 4er pa!land s4o#el6 !n t4e m!ddle d!stance, a tr!o o- 7a5a7ers paddle 56-art4er awa5, I see se#eral power oats, and !n t4e -ar d!stance, t4egreen s4ore o- Long Island.

CI8I3 9raw!ng connect!onsetween t4!ngs t4at occr!n se:ence

I am eg!nn!ng to not!ce a pattern !n t4e asentee rate !n ordepartment. For t4e past 5ear, more wor7ers 4a#e een asent ont4e -!rst Fr!da5 o- t4e mont4 t4an on ot4er da5s. I e*pect we w!llaga!n 4a#e man5 asences ne*t Fr!da5, as !t !s t4e -!rst Fr!da5 o-t4e mont4.

SIMIL;/I3


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c4ronolog!cal pattern. ransportat!on S5stem and t4e s!m!lar and d!st!ncte#ents t4at led s to toda5.

CM;/IS Strctr!ng 5or docment 5compar!son -ocses on t4es!m!lar!t!es and%or d!--erencesetween po!nts or concepts.

; compar!son o- preB and postJB F!rst ranscont!nental/a!lroad ;mer!ca, s4ow!ng 4ow 4ealt4 and l!-ee*pectanc5 !mpro#ed w!t4 t4e !ncreased access togoods and ser#!ces. ;not4er e*ample cold e drawn-rom a!r -re!g4t, not!ng t4at organ donat!on !n one part

o- t4e contr5 can now sa#e a l!-e !n anot4er state or ont4e oppos!te coast. In a s!m!lar wa5, t4e rans;mer!caransportat!on S5stem w!ll !mpro#e t4e l!#es o- t4ec!t!&ens o- Me*!co, t4e 8n!ted States, and Canada.

C/;S Strctr!ng 5or docment 5 s!ngcontrast!ng po!nts 4!g4l!g4ts t4ed!--erences etween !tems andconcepts.

; contrast o- preB and postB F!rst ranscont!nental/a!lroad ;mer!ca s4ow!ng 4ow mc4 t!me !t too7 tocommn!cate #!a letter, or 4ow long !t too7 to mo#e otWest. Hst !n t!me del!#er5 and t4e modern 4!g4wa5s5stem and trc7!ng ma5 ser#e as an e*ample -orcontrast. 4e rans;mer!ca ransportat!on S5stem w!llredce cstoms clear!ng t!me w4!le !ncreas!ng ordersecr!t5 along t4e d!str!t!on networ7.

C;8SD;9DFFDC Strctr!ng 5or docment 5 case

and e--ect strctr!ng estal!s4es arelat!ons4!p etween two e#ents ors!tat!ons, ma7!ng t4e connect!onclear.

4e mo#ement o- people and goods ot West grew

cons!deral5 -rom 10 to 10. W!t4 t4e a#a!la!l!t5o- a new and -aster wa5 to go West, people generall5spported !ts constrct!on. ot4 t4e modern 4!g4wa5and a!r transportat!on s5stems ma5 ser#e as e*amples,not!ng 4ow people, goods, and ser#!ces can edel!#ered !n drast!call5 redced t!me -rames. C!t!&ens o-all t4ree contr!es !n#ol#ed 4a#e !ncreas!ngl5 een!n#ol#ed !n trade, and mo#ement across commonorders t4rog4 t4e rans;mer!ca ransportat!onS5stem w!ll enale t4e mo#ement o- goods and ser#!cesw!t4 great e--!c!enc5.

/LDM;9SL8I

Strctr!ng 5or docment 5prolem and solt!on means 5o

state t4e prolem and deta!l 4ow !twas sol#ed. 4!s approac4 !se--ect!#e -or persas!#e speec4es.

Man-actrers were prodc!ng etter goods -or lessmone5 at t4e start o- t4e Indstr!al /e#olt!on, t t4e5

lac7ed a -ast and e--ect!#e met4od o- gett!ng t4e!rgoods to grow!ng mar7ets. 4e F!rst ranscont!nental/a!lroad ga#e t4em speed, econom5, and access to newmar7ets. !g4wa5s and a!r rotes 4a#e dramat!call5!ncreased t4!s trend. In a s!m!lar wa5, t4!s new s5stem!s t4e ne*t e#olt!onar5 step !n t4e !ntegrat!on andgrowt4 o- or common mar7etplaces.

CL;SSIFIC;I(C;D,000 m!les !n o#er two5ears across ;mer!ca1N2" res!dent L!ncoln s!gns t4e ac!-!c /a!lroad ;ct1N" 4e ranscont!nental D*press -rom ew 3or7arr!#es !n San Franc!sco w!t4 a recordBrea7!ng t!me o-@ 4orsand @O m!ntes200O" res!dent ama can cross ;mer!ca 5 plane !nless t4an 4orsSo w45 s4oldnGt t4e rat!o o- t!me -rom !mport toconsmer e redcedP

S;CD(S;I;L) Strctr!ng 5or docment 5 space!n#ol#es t4e parts o- somet4!ng and4ow t4e5 -!t to -orm t4e w4ole.

; tra!n ses a 4eat sorce to 4eat water, create steam,and trn a tr!ne, w4!c4 mo#es a le#er, cas!ng aw4eel to mo#e on a trac7. ; pac7age p!c7ed p -rom ano--!ce !n ew 3or7 !n t4e morn!ng !s del!#ered toanot4er !n Los ;ngeles !n t4e a-ternoon. From a ac!-!cport !n ort4ern Me*!co to a mar7et !n C4!cago or

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Canada, t4!s s5stem n!-!es t4e mo#ement o- goods andser#!ces.

;SCD9I


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wa5 to ma7e an astract conceptclearer to an ad!ence.

and an add!t!onal -or wee7s to ta7e del!#er5 !nCanada. ow t4e process ta7es less t4an two wee7s.

CD/DMI;L(e#ents, ceremon!es,or celerat!ons)

Strctr!ng 5or docment 5-ocs!ng on t4e -ollow!ng"1. 4an7!ng d!gn!tar!es andrepresentat!#es2. 4e !mportance o- t4e e#ent

@. 4e relat!ons4!p o- t4e e#ent tot4e ad!ence>. 4an7!ng t4e ad!ence -orpart!c!pat!on !n t4e e#ent,ceremon5, or celerat!on

4an7!ng t4e representat!#es, !lders, and e#er5one!n#ol#ed w!t4 t4e constrct!on o- t4e rans;mer!caransportat!on S5stem. 4e ra!lroad w!ll n!te ;mer!ca,and r!ng s closer !n terms o- trade, commn!cat!on,and -am!l5. 4an7 5o -or part!c!pat!ng !n toda5Gs

ded!cat!on.

(Hames, S. de I. ! Soola, D. . 1OO0. Introduction to Communication for Business aOrganizations. Iadan" Spectrm oo7s.)Commn!cat!on !n#ol#es t4e act o- s4ar!ng percept!ons, perspect!#es, !deas, op!n!ons, t4og4ts, strateg!es,-!nd!ngs, concepts, att!tdes and a w!de arra5 o- commn!cat!on needs.

!nd!#!dalBtoB!nd!#!dal !nd!#!dalBtoBgrop

gropBtoBgrops!ness tec4nolog5"

eBma!l -a* cor!er telep4one telecon-erenc!ng #!deocon-erenc!ng -!lms ot4er ad!o #!sal a!ds

Meet!ngs, sem!nars, wor7s4ops, d!scss!ons, presentat!ons, negot!at!ons, strateg5 sess!ons and sc4 ot4er!nteract!#e -or a translate !nto sstant!al man 4ors !n#ol#!ng e*ect!#es, managers, spec!al!sts, gests andcstomers.4e sender o- t4e message 4as to select t4e med!m or t4e commn!cat!on c4annel J oral, wr!tten, #!sal,ad!oB#!sal, electron!c or a com!nat!on o- an5 o- t4ese. 4e c4o!ce o- t4e med!m wold e !n-lenced 5-actors l!7e a#a!la!l!t5, cost, rgenc5 and rel!a!l!t5 (&'()).%ral communication" tal7s, con#ersat!on, d!aloge, speec4, d!scss!on and meet!ngs etc.*ritten communication" letters, c!rclars, memos, reports, roc4res and oo7s etc.S!lence !s also accepted as a met4od o- commn!cat!on.ral commn!cat!on (C) ta7es place !n man5 wa5s J casal and ser!os, -ormal and !n-ormal, strctred andnstrctred. C encompasses con#ersat!on, monologe, d!aloge, tal7, speec4 and c4at. Some o- t4ese are

preBmed!tated and some are not. Formal speec4es are preBplanned and well strctred, w4ereas !n-ormal ones

are nstrctred and o-ten loosel5 worded.C !s a speed5 twoBwa5 process. 4e message con#e5ed t4rog4 C !s !nstantaneos.C, es!des e!ng !nteract!#e, can e :!te persas!#e.C gets constra!ned 5 #ar!os p45s!cal -actors. It wor7s well !n small grops J at conters, !n classrooms,!n meet!ngs and con-erences, !n consell!ng and persas!#e sess!ons. ; major drawac7 o- C !s t4at !tcannot e erased.;n5 sl!p o- t4e tonge can create an emarrassment and an n!ntended 4rt.C4annels or tools" telep4one, cell p4one, m!crop4one, rad!o, ampl!-!er, lodspea7er.+erits vs. demerits of oral communication

+erits Demerits

It !s !nstantaneos. It !s not #er5 e--ect!#e w4en t4e target grop !s

spread ot.It !s persas!#e. It !s constra!ned 5 langage, accent and #ocalar5.It !s cost e--ect!#e. It !s constra!ned 5 no!se and ot4er p45s!cal arr!ers.

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Qn$elegerea l!2 /eceptarea lacnar' a

mesajl!L!psa de aten$!e Qn ascltare. U!nerea m!n$!! Qn stare de

alert' ! desc4!dere.@ 9!stan$area de #or!tor end!n$a de a e#ala ;mVnarea e#al'r!!.> L!psa de !nteres 9!-eren$ele de !nteres ! at!td!ne


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w4om remo#ed 5 spam -!lters d!rect!#es -rommanagement onpol!c5 andprocedre, ordocmentat!on

7etter FormalLetter4ead represents

5or compan5 and addscred!!l!t5

Ma5 get -!led or t4rownawa5 nread

Cost and t!me !n#ol#ed !npr!nt!ng, st--!ng, seal!ng,a--!*!ng postage, andtra#el t4rog4 t4e postals5stem

Spec!-!c -ormatsassoc!ated w!t4

spec!-!c prposes

3o need to !n-orm,persade, del!#er ad

news or negat!#emessage,commn!cat!on

(eport S!gn!-!cant t!me -orpreparat!on andprodct!on

/e:!res e*tens!#eresearc4 anddocmentat!on

Spec!-!c -ormats-or spec!-!cprposes6generall5 reportsare to !n-orm

3o need to docmentt4e relat!ons4!p(s)etween large amontso- data to !n-orm an!nternal or e*ternalad!ence

Proposal S!gn!-!cant t!me -orpreparat!on and

prodct!on

/e:!res e*tens!#eresearc4 and

docmentat!on

Spec!-!c -ormats-or spec!-!c

prposes6generall5proposals are topersade

3o need to persade anad!ence w!t4 comple*

argments

)udio-visual communication!n#ol#es demonstrat!ons and presentat!ons. It !s 4!g4l5 s7!ll or!ented. It !spreplanned, de#eloped w!t4 care and del!#ered at -ormal and strctred sess!ons.8rapevine communicationspreads 5 wa5 o- goss!p and rmors.Plain spea4ingr!t!s4 parl!amentar5 repl5" It !s r!e-, to t4e po!nt, trt4-l and does not tell an5t4!ng more t4an w4at 5oalread5 7now.

(McLean, Scott. 2010.Business Communication for Success, Flat World Knowledge, Inc.)

Persuasion!s t4e process, and motivation!s t4e compell!ng st!mls t4at encorages 5orad!ence to c4ange t4e!r el!e-s or e4a#!or, to adopt 5or pos!t!on, or to cons!der 5or argments./oert C!ald!n! o--ers s s!* pr!nc!ples o- persas!on t4at are power-l and e--ect!#e"1. (eciprocit9(/ec!proc!t5!s t4e mtal e*pectat!on -or e*c4ange o- #ale or ser#!ce.)2. carcit9(eople are natrall5 attracted to t4e e*cls!#e, t4e rare, t4e nsal, and t4e n!:e. I-t4e5 are con#!nced t4at t4e5 need to act now or !t w!ll d!sappear, t4e5 are mot!#ated to act!on.Scarc!t5!s t4e percept!on o- !nade:ate sppl5 or a l!m!ted resorce.)@. )ut2orit9(Knowledge o- a prodct, -!eld, trends !n t4e -!eld, and e#en researc4 can ma7e asalesperson more e--ect!#e 5 t4e appeal to t4e pr!nc!ple o- at4or!t5.)

>. &ommitmentand consistenc9(In man5 cltres, t4e wr!tten word 4olds spec!al mean!ng. I- wewr!te !t down, or !- we s!gn somet4!ng, we are more l!7el5 to -ollow t4rog4.). &onsensus(We o-ten c4oose t4e pat4 o- t4e 4erd, part!clarl5 w4en we lac7 ade:ate!n-ormat!on. Le#erage test!mon!als -rom cl!ents to attract more cl!ents 5 ma7!ng t4em part o- 5orteam. 4e pr!nc!ple o- consenss !n#ol#es t4e tendenc5 o- t4e !nd!#!dal to -ollow t4e lead o- t4egrop or peers.)N. 7i4ing(45s!cal attract!#eness 4as long een 7nown to e persas!#e, t s!m!lar!t5 !s also :!tee--ect!#e. We are drawn to people w4o are l!7e s, or w4o we perce!#e orsel#es to e, and o-tenma7e t4ose jdgments ased on e*ternal c4aracter!st!cs l!7e dress, age, se*, race, et4n!c!t5, and

percept!ons o- soc!oeconom!c stats.)

Et2ical &onsiderations in Persuasion9o not


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se -alse, -ar!cated, m!srepresented, d!storted, or !rrele#ant e#!dence to spport argmentsor cla!ms6 !ntent!onall5 se nspported, m!slead!ng, or !llog!cal reason!ng6 represent 5orsel- as !n-ormed or an e"perton a sject w4en 5o are not6 se !rrele#ant appeals to d!#ert attent!on -rom t4e !sse at 4and6 as7 5or ad!ence to l!n7 5or !dea or proposal to emot!onBladen #ales, mot!#es, or goals tow4!c4 !t !s actall5 not related6 dece!#e 5or ad!ence 5 conceal!ng 5or real prpose, 5or sel-B!nterest, t4e grop 5orepresent, or 5or pos!t!on as an ad#ocate o- a #!ewpo!nt6 d!stort, 4!de, or m!srepresent t4e nmer, scope, !ntens!t5, or ndes!rale -eatres o-conse:ences or e--ects6 se emot!onal appeals t4at lac7 a spport!ng as!s o- e#!dence or reason!ng6 o#ers!mpl!-5 comple*, gradat!onBladen s!tat!ons !nto s!mpl!st!c, twoB#aled, e!t4erBor, polar#!ews or c4o!ces6 pretend certa!nt5 w4ere tentat!#eness and degrees o- proa!l!t5 wold e more accrate6 ad#ocate somet4!ng t4at 5o 5orsel- do not el!e#e !n.

(9!anna oo4er, 10 est!ons to Stellar Commn!cat!on)imptome sau mrci ale comunicrii deficitare

Feel!ng t4at e#er5one agrees w!t4 and spports w4at 5o sa5, -eel, and do most o- t4e t!me Lac7 o- !npt, :est!ons, or -eedac7 on 5or !deas presented !n meet!ngs Few or no !deas contr!ted !n 5or meet!ngs Ina!l!t5 to !n-lence ot4ers to accept 5or !deas or c4ange t4e!r #!ewpo!nt or e4a#!or See!ng l!ttle or no e4a#!oral c4ange !n people 5oG#e coac4ed -or !mpro#ed per-ormance Con-s!on aot w4at 5oGre spposed to e do!ng o nderstand!ng o- t4e Tw45X e4!nd ass!gned projects and goals

4!n7!ng t4at w4at 5o do or sa5 doesnGt reall5 Tc4ange t4!ngsX !n t4e long rn er#osness or 4es!tanc5 aot present!ng new !deas to 5or oss, cl!ent, or strateg!c partners ngo!ng con-l!ct w!t4 peers or -am!l5 Fre:ent rewor7 Constant rem!nders -rom 5o to ot4ers to ta7e act!on, meet deadl!nes, or send !n-ormat!on Fre:ent re:ests -or more !n-ormat!on aot top!cs or !sses t4at 5o t4!n7 5oG#e alread5addressed s--!c!entl5 Feel!ng o- d!sconnect!on and d!scom-ort !n one toBone and smallBgrop !nteract!ons Lac7 o- pos!t!#e -eedac7 aot 5or presentat!ons or docments (-rom t4ose not ol!gated to g!#e!t)

draft p3 corpcomm

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