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Codul de discount / Voucherul

inamicul #1 al conversiilor

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2/74

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Câmp gol – Adaugă CUPON

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Câmp gol – Adaugă CUPON

http://ECOMpedia.ro

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Ce ați face acum dacă în cârlig

ar fi un voucher…

http://ECOMpedia.ro

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dau click pe linkul de info,

sa vad cum fac rost de unul...

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incep sa caut...

http://ECOMpedia.ro

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http://www.linkedin.com/in/LiviuTaloi

http://facebook.com/ltaloi/

si tot caut...

http://ECOMpedia.ro

http://twitter.com/ltaloi

http://www.linkedin.com/in/LiviuTaloi

http://facebook.com/ltaloi/

http://ECOMpedia.ro

http://twitter.com/ltaloi

http://www.linkedin.com/in/LiviuTaloi

http://facebook.com/ltaloi/

http://ECOMpedia.ro

http://twitter.com/ltaloi

http://www.linkedin.com/in/LiviuTaloi

http://facebook.com/ltaloi/

http://ECOMpedia.ro

http://twitter.com/ltaloi

http://www.linkedin.com/in/LiviuTaloi

http://facebook.com/ltaloi/

Soluții (1)

1 - Macy’s

• un landing page plin de coduri și cupoane

• overlayer / popup

• la click pe un voucher revine pe coș

• codul este validat automat / cookie

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Nu ai un CUPON?

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Soluții (2)

2 – Don’t remember.com

Nu ai un cod/cupon/voucher? Nu-i nimic!

• apasă aici și iată codul tău, generat instant

• pe care il poți folosi acum sau..

• la comanda viitoare.

http://ECOMpedia.ro

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Soluții (3)

3 – Token Links (emails)

Ai primit un link cu un voucher? E OK!

• linkul este personalizat, tokenul se reține în cookie

• în coș este deja adăugat și validat

• pentru alți useri câmpul “voucher” este invizibil

http://ECOMpedia.ro

http://twitter.com/ltaloi

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http://facebook.com/ltaloi/

Click pe link! COOKIE!

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Soluții (4)

4 – OtterShop / DressBox

Ai un cod promoțional! Click aici să-l adaugi!

• câmpul este inițial ascuns, vizibil este îndemnul.

• la click apare câmpul și se poate introduce codul

• nu se scoate în evidență îndemnul la completare

http://ECOMpedia.ro

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http://www.linkedin.com/in/LiviuTaloi

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Ai un CUPON? Click aici

Ai un CUPON? Click aici

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http://facebook.com/ltaloi/

Mulțumesc!

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Prea putin timp alocat intrebarilor?

Ai avut pe lista mai multe intrebari?

Intra online pe ECOMpedia.ro

si pune intrebarea la care vrei raspunsusability, marketing, seo/ppc, platforme ecommerce

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About Liviu TALOI• Liviu Taloi was part of the team who worked for the most powerful Romanian online store –

eMag.ro during the first years of existence, where he was a PR Manager for approx.3 years.

• Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project Manager for each client, his main activities regarding: analyzing and solving usability and functionality problems, growing and optimizing conversion rate, testing consumers behavior with website optimizer tools, administrating all the departments of an online shop and creating online advertising/marketing campaigns, measuring the return of investment and other KPI’s.

• Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania). Based on international standards, the purpose of usability tests was to identify main problems faced by regular users when they are trying to buy something online.

• In the last years, Liviu Taloi offered consultancy to more than 100 Romanian online shops. Most of them are now leaders on their market niche.

• Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce workshops, being very appreciated by audience. He also writes articles and market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop.

• Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.