seo in turism - seo monitor

19

Click here to load reader

Upload: seo-monitor

Post on 21-Jun-2015

156 views

Category:

Presentations & Public Speaking


3 download

DESCRIPTION

SEO in domeniul turismului De ce este important sa adoptam o strategie SEO in promovarea unui site din domeniul turismului?

TRANSCRIPT

Page 1: Seo in turism - SEO monitor

SE - domeniul turism

-

Page 2: Seo in turism - SEO monitor

De ce este important sa adoptam o strategie SEO in promovarea pentru

un site din domeniul turismului?

Page 3: Seo in turism - SEO monitor

Potentialul pietei

Conform Google Adwords Keyword Tool in Romania exista aproximativ

8 mil. de cautari / luna relevante pentru domeniul “Travel”

Page 4: Seo in turism - SEO monitor

Comportamentul utilizatorilor (consumerbarometer.com)

Page 5: Seo in turism - SEO monitor

Concurenta

Peste 3000 de agentii de turism in Romania

Page 6: Seo in turism - SEO monitor

Primele 500 de agentii au cifra de afaceri de aproximativ

800.000.000 mil. Euro

Concurenta

Page 7: Seo in turism - SEO monitor

Cum incepem?

Page 8: Seo in turism - SEO monitor

Structura site-ului

Text

Page 9: Seo in turism - SEO monitor

Strategia

Page 10: Seo in turism - SEO monitor

Oportunitati

Page 11: Seo in turism - SEO monitor

Oportunitati

Page 12: Seo in turism - SEO monitor

Oportunitati

Page 13: Seo in turism - SEO monitor

Oportunitati

Page 14: Seo in turism - SEO monitor

Oportunitati

Page 15: Seo in turism - SEO monitor

Oportunitati

Page 16: Seo in turism - SEO monitor

Oportunitati

Mai mult!

Page 17: Seo in turism - SEO monitor

User Generated Content

ReviewsAu un potential mai mare de a converti Local Consumer Review Survey (2012)

Continut unic si fresh

Pot oferi vizibilitate mai mare in Google pentru cuvintele cheie long tail

Page 18: Seo in turism - SEO monitor

Cum masuram?

Modulul eCommerce din Google Analytics

Goals pentru formulare de oferta in Google Analytics

Goals pentru conversiile telefonice in Google Analytics

Page 19: Seo in turism - SEO monitor

Radu MarcusuSEO Coordinator

SEO monitor

Va multumesc!