romanian e commerce market - official gpec figures for 2013

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Piata romaneasca de e-commerce Andrei RADU CEO & Founder GPeC Romanian E-Commerce Awards Gala

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The Romanian E-Commerce Market landscape for 2013 - GPeC E-Commerce Awards Gala official figures, based on statements made by the main e-commerce players on the market.

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Page 1: Romanian e commerce market - Official GPeC Figures for 2013

Piata romaneasca de e-commerce

Andrei RADUCEO & Founder GPeC Romanian E-Commerce

Awards Gala

Page 2: Romanian e commerce market - Official GPeC Figures for 2013

Radiografia pietei de e-commerce din Romania in

raport cu piata globala

Page 3: Romanian e commerce market - Official GPeC Figures for 2013

Rata de Penetrare a Internetului in Romania = 46.8%

* Sursa informatii: Eurostat

Page 4: Romanian e commerce market - Official GPeC Figures for 2013

… comparativ cu restul tarilor din regiune

Rusia

Romania

Turcia

Republica C

eha

Polonia

Ungaria

Slova

cia

Slove

nia

Bulgaria

Olanda

German

ia0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

41% 46.8%57%

67%

70% 73% 80% 72%

45%

90%

77%

Rata de penetrare a internetului in Europa

* Sursa informatii: Eurostat, GPeC, Payu Euromonitor, Gemius, World Bank

Page 5: Romanian e commerce market - Official GPeC Figures for 2013

Aproximativ 4500 magazine online in Romania

* Sursa informatii: GPeC

Page 6: Romanian e commerce market - Official GPeC Figures for 2013

Piata de E-Commerce in Romania in 2013

* Sursa informatii: GPeC

Page 7: Romanian e commerce market - Official GPeC Figures for 2013

… comparativ cu restul tarilor din regiune

* Sursa informatii: Eurostat, GPeC, Payu Euromonitor, Gemius, World Bank

Romania

PoloniaTurci

a

Ungaria

RusiaTurci

a

Olanda

German

ia0

5000

10000

15000

20000

25000

600

4000

80 1200

8000 75005000

22000

Piata totala e-tail la nivel de tara (milioane EUR)

Piata totala e-tail la nivel de tara (milioane EUR)

Page 8: Romanian e commerce market - Official GPeC Figures for 2013

… comparativ cu restul tarilor din regiune

Rusia

Romania

Turcia

Republica C

eha

Polonia

Ungaria

Slova

cia

Slove

nia

Bulgaria

Olanda

German

ia0.00%1.00%2.00%3.00%4.00%5.00%6.00%7.00%8.00%9.00%

1,5% 2%2,7%

6%

4%3,5%

5%

2%

1%

8%9%

Rata E-Commerce din Total Retail in Romania

* Sursa informatii: Eurostat, GPeC, Payu Euromonitor, Gemius, World Bank

Page 9: Romanian e commerce market - Official GPeC Figures for 2013

Profilul cumparatorului online din Romania

Page 10: Romanian e commerce market - Official GPeC Figures for 2013

Aproximativ 3 milioane de cumparatori online

* Sursa informatii: GPeC, Daedalus Millward Brown

Page 11: Romanian e commerce market - Official GPeC Figures for 2013

Profilul cumparatorului online din Romania

54.80%

45.20%

Sex – Cumparatorul Online din Romania

MASCULINFEMININ

* Sursa informatii: GPeC, Daedalus Millward Brown

Page 12: Romanian e commerce market - Official GPeC Figures for 2013

Profilul cumparatorului online din Romania

Rural16%

Urban84%

Mediul – Cumparatorul Online din Romania

* Sursa informatii: GPeC, Daedalus Millward Brown

26% - Bucuresti

Page 13: Romanian e commerce market - Official GPeC Figures for 2013

Profilul cumparatorului online din Romania

18-24 years old

21%

25-34 years old

31%

35-44 years old

25%

45-53 years old

16%

55+ years old

7%

Varsta – Cumparatorul Online din Romania

* Sursa informatii: GPeC, Daedalus Millward Brown

Page 14: Romanian e commerce market - Official GPeC Figures for 2013

Valoarea medie a comenzii online Romania 2013

Valoarea medie a comenzii online este de aproximativ 37 EUR (platita in RON), in scadere

fata de 2012 cand valoarea medie a comenzii online a fost de 45 EUR (platita in RON).

2012 2013

45 EUR 37 EUR

Page 15: Romanian e commerce market - Official GPeC Figures for 2013

Top categorii de produse si servicii achizitionate online in Romania

* Sursa informatii: Daedalus Millward

Brown

Page 16: Romanian e commerce market - Official GPeC Figures for 2013

Tranzactii nationale vs. internationale

* Sursa informatii: GPeC, Daedalus Millward Brown

Page 17: Romanian e commerce market - Official GPeC Figures for 2013

Proportia cumparaturilor online la pret intreg vs. reduceri

* Sursa informatii: Daedalus Millward

Brown

Page 18: Romanian e commerce market - Official GPeC Figures for 2013

Metoda de plata folosite in Romania pentru cumparaturile online

Plata numerar la livrare92%

Transfer bancar3%

Carti credit/debit5%

Cumparatorul online din Romania – Metode de plata folosite

* Sursa informatii: GPeC, Daedalus Millward Brown

Page 19: Romanian e commerce market - Official GPeC Figures for 2013

Plata online cu cardul in Romania

* Sursa informatii: RomCard

Page 20: Romanian e commerce market - Official GPeC Figures for 2013

Plata online cu cardul in Romania

* Sursa informatii: RomCard

Page 21: Romanian e commerce market - Official GPeC Figures for 2013

Multumesc pentru atentie!

Andrei [email protected] Romanian E-Commerce

Awards Gala