Alexandru IoanCuza UniversityEnglish for trade, hotel servicesKING OF ICE HOTELAlixandrescu LidiaBlaga Alina GabrielaConi Ana BiancaMihai Ioana AlexandraNegroae Gabriela Stefana Ungureanu Iulia

Table of contentsINTRODUCTION3Tourist attractions3The target4PLACE5Direct distribution channels5Indirect distribution channels5Methodes of distribution6Coverage6PRODUCT7Location7Brand name7Exterior design8Interior design9Features11Range13Quality13The personnel14PRICE15Best Price Guarantee!15This list included standard room rates in our hotels15Special package16We have16Special offers for holidays16WE GUARANTEE17The required staff17DISCOUNTS18SURCHARGES18RESTRICTIONS18PAID SERVICES18OTHER SERVICES18PROMOTION19Advertising19CONCLUSION20BIBLIOGRAPHY21

INTRODUCTION

Our project is about an ice hotel. We choose this because an ice hotel is not a typical hotel. A typical hotel provide warm beds to allow guests a peaceful nights rest and hotel workers want their guests to feel warm and welcome when they stay in their hotel but this is different because most of the items are made from ice. He gives its guests a cold welcome and sleeping in a room made of ice and snow will be an unforgettable experience.Tourist attractionsAurora Borealis is one of natures most spectacular and beautiful phenomena. Iceland is the ideal holiday destination for Northern lights viewing.

Thingvellir National Park is a place in southwesternIceland, near thepeninsulaof Reykjanesand theHengillvolcanicarea. Thingvellir is a site of historical, cultural, and geological importance and is one of the most popular tourist destinations inIceland. It is the site of arift valleythat marks the crest of theMid-Atlantic Ridge. It is also home toTingvallavatn, the largest natural lake in Iceland.

The target Our target is young people between 18-35 years, who have minimum 800 euro salary on month and who like to have an active life in search for new experiences.

PLACE

Direct distribution channels The hotel King of Ice has its own reservation system. Reservations can be made by phone at number 0045.39.407177 or online by accessing our web site www.KingofIce.com Direct distribution channels are used by tourists because it eliminates additions to the price charged by intermediaries.

Indirect distribution channels We use indirect distribution channels through travel agencies tour operators and retail, both inside and out of our country. Travel agencies tour operator can provide accompanists tourists throughout the voyage. Tour operators assume the task of assembling the components of a trip or the stay, and offer to the customers either directly or through travel retail agencies .

The hotel sign contracts with travel agencies as American Express and Thomas Cook,that are the biggest in the world and provides comprehensive services, with offices in most countries of the world.

AgencyAmerican Expressprovides the best conditions for transport andaccommodation, these are offered with special discounts and each offer raises your holiday wish.

In Romania the agency Happy Tour is the largest travel agency, agency Eximtur in Bucharest and agency Forum in Piatra Neamt.

Methodes of distributionFortwo yearskeep usingalsothe methodbythe media.This method has resulted in tens of thousands, annually stable, a lot of curious to see our ice hotel.

Coverage Beinglocated in atourist areathatattractsthousands of touristsfrom the country andabroad. They can visit various tourist attractions like: Gullfosswaterfall, Parck of Icelande, famous geysers etc.

PRODUCT

LocationThe hotel King of Ice is placed in Iceland just a few kilometers from Thingvellir National Park, Gullfoss waterfall and Geysir Great.It is located in a unique setting at 60 kilometres from the capital of Iceland .The Ice hotel is easily accessible, either by public transportation, or by car.Customers are taken from the airport, train station, with a carriage pulled by reindeers, on a journey that reveals the fascinating landscapes of Iceland.

Brand nameWhat could attract you from a frozen place? This is a frequently met question. Our answer: King of Ice! The king which heats the most cold hearts.We created a symbol for our hotel, in this way we draw the attention of the tourist.

What's it like staying overnight at the Ice Hotel?

Staying overnight at the ice hotel is for hardy people who don't mind foregoing the comforts of a conventional hotel. The place is unique and the experience is more than amazing.

Exterior designThe impressive ice hotel has a special design made by a brilliant mind, inspired from the most beautiful winter stories.King of Ice as the name itselfs says, seems like an huge polar bear which is looking for prey at the Gullfoss waterfall.The King Of Ice Hotel is built in the middle of the nature and at the same time it is built in a very special way.

Interior design In every year, the hotel came with something new, different and with new stories which are translated in this architecture , in room decor and on the salons.

King of Ice has arranged for you ten story rooms made entirely from ice with different decors for each room.

Two of them with two beds, six of them with double beds and two luxury rooms. The beds are made of ice blocks, on each of these beds are soft mattresses, various blankets and animal furs to assure the comfort for our costumers.

We offer to you warm sleeping bags because we don't want that low temperature to disturb your sleep.

Do the Rooms have doors? Lighting?

Rooms at the Ice Hotel do not have doors, but do have a pull curtain for privacy. Noise does not seem to be a problem. Most people conserve their energy and retire quietly. Beds have a light switch buil right into the bed for convinience.

What about going to the bathroom? A heated structure adjanced to the uotdoor hot tubs and sauna has electricity, male/female changerooms, flush toilets, hairdryers and lockers.

Features After we feed our soul with the beautiful sights, we have to feed our body too. Glacial spirit is found also in our restaurant, where you have the opportunity to serve at an entirely frozen table.

The splash of color that will make your blood moving is offered by wide range of drinks offered in glasses carved from ice.

Our bar, offers you an unprecedented show with music, color and taste. The dance floor, placed in front of the bar offers a real challenge to our clients. Those willing to assert themselves through dance will have to do it on skates, fighting with warm clothes, balance and fine drinks smell. For those rafined and tastes in art , we organize an exhibition with ice figurine.

RangeQuality services, natural wonders, will heats your eyes and hearts only if you visit us and live this 5 star experience. The classification of ourhotel was decided by the Office for Tourism Authorization and Control, based on the Government Decision nr 972/1998 regarding the organization and functioning of the National Authority for Tourism.This is the only institution entitled to authorize companies in developing tourism activities.

QualityQuality services, natural wonders, will heats your eyes and hearts only if you visit our hotel. Reception accommodation and food offers are the primary ingredient to attract the tourist. In other to give a good impression and to make the tourist to visit us again we must offer him complementary equipments and activities. We have attractive leisure time such as snowmobiles.

The personnelThe personnel is working night and day to satisfy the needs of the tourist at every hour. The personnel has a good qualification and experience in tourism industry .We had 4 waiter and they speak fluently English and French.The 2 receptionists have qualification and they have to receive the tourist, to complete the booking form and other activities related to the check in time and check out time. The 4 chefs offer our tourists traditional foods. The manager graduated an Economy Faculty and he is the leader of the business. The account takes care of the financial field. The two chamber-maids clean-up the rooms and the hotel.

PRICE

Best Price Guarantee! Rates displayed are for single or double occupancy per room per night based on the number of adults requested. Please note that extra people, children, rollaway beds and incidentals may be subject to additional charges at check-in. The price of a hotel room varies depending on the season, and it is between 150 and 300 . For a larger group of 10 people we offer a 15% discount.This list included standard room rates in our hotels :

Rooms

Price *Day/Night

Luxury apartment300Night + day

Room with 2 single beds100Night

Double room150Night

Double room with a special view

200Night + day

*tariffs are in euro/ room and include Internet and parking.

Special package:PackagePrice

Only accommodation 150 - 300

Accommodation and breakfast 150 - 250

Accommodation and the club 150 - 180

Accommodation and skiing 200 - 300

Dinner and accommodation 150 - 250

All inlusive 500

* Weekend prices are reduced by 15%.We have : 6- Rooms with double bed because our customers are mostly young couples; 2- Luxury apartment; 2- Room with 2 single beds; Restaurant; Club .

Special offers for holidays : Choose one night for 2 people, hotel king of ice, until December 20 for only euro 50. Between 25 December and 2 January we expect to spend holidays in hotel King of ice, where you can enjoy the party organized, fireworks, festive dinner, price of euro 300 per person. In addition, tourists can choose from a wide range of tours, safaris and Arctic (350 euro / person) or a dogs sled tour Huskie (170 euros / person). Already the first vouchers were purchased. You, what are you waiting for? Limited offer! You can pay in cash, by card or tickets holiday. Accepted credit cards : American Express, Visa, Euro/Mastercard, Discover The hotel reserves the right to pre-authorise credit cards prior to arrival.

WE GUARANTEE: Booking is safe. When you book with us your details are protected by a secure connection. Your privacy is protected. Your details will only be used to guarantee your booking. No booking fees. You only pay the hotel. Best Price Guarantee. Found your room online at a lower price? If so we will give your money backThe required staff:

ResponsibilityNr. Of employersSalary

Manager1450

Receptionist1 250

Chef1 200

Waiter3 250

Accountant1 300

Chambermaid3 200

DISCOUNTS For the first two guests who arrive in the first day of each month we have a discount of 30%. If you stay in our hotel for 4 days, on the5th day we offer a discount of 30% from the price.SURCHARGES We request a tax surcharge if you damage our objects like towels,windows, furniture, TV, doors, etc. You have to pay also for missing objects.RESTRICTIONS Check-in time: 10:00 PM. Check-out time: 10:00 AM.PAID SERVICES ATV; Equipement for winter sports; Club.

OTHER SERVICES internet wireless ; the parking; sauna; exhibition with ice figurine.Restaurant menu varies between 50 and 200 .

PROMOTION

The term promotion is considered a descriptive term for mix communicative activities witch tourism organizations use to influence those people who depend on their sales. Methods of promotion used by us are cleary defined and watch some market affirmation the product in a peasant way so that the product can be chosen by any person. To make us known tourist product we use brochures, media and last but not last you can find us on our site www.kingofice.com you can find all the information about king Of Ice Hotel. Also we have special offerts for each other!

Advertising A modern promoting way, accessible for our target, is the presentation of the tourist services using the Internet. We designed a presentation site which contains: A short description of the area, the geographic environment regarding the relief, the climate, the vegetation and the fauna Pictures of the hotel Information about the personnel and the prices Detailed information about the number of rooms Information about facilities and supplementary services and also options for leisure time An online booking form Feed-backVISIT US ON PAGE: www.kingofice.com

CONCLUSION

In conclusion if you are looking for a well deserved break to escape the stress of your everyday life, the King Of Ice Hotel will be the perfect place to stay. In this magical atmosphere, far away from the bustle of the outside world!!!!

BIBLIOGRAPHY

Course English for trade, tourism and services. http://www.iceland.is/ http://www.mightyfinecompany.com/Ice+Hotel+Iceland-1908-0.aspx

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