personal brand strategy

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    Planul unui

    BRAND PERSONAL

    Pasi paraleli intre produse si indivizi

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    BRAND?

    PERSONAL?

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    Nu e despre ce crezi TU

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    CecredCEILALTI

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    De ce?

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    Pentru ca ai planuri....probabil

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    Sa te alaturi unui grup..

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    Sa te indragostesti

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    Sa faci afaceri....

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    10/47Sa iti faci prieteni

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    Sa determini ceva

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    Sa te dezvolti profesional

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    13/47Anonim sau Persoana?

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    Lunga calatorie de la

    Individ la Brand

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    Descopera

    Dezvolta

    Construieste

    BRANDPERSONAL

    ANALIZA

    POZITIONARE

    STRATEGIE

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    DESCOPERA

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    Cine esti?

    Valori

    Motivatii

    DorinteInterese

    Pasiuni

    Talente

    Abilitati

    Vise

    DESCOPERA

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    18/47Ce cred altii

    DESCOPERA

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    Puncte tari

    DESCOPERA

    Puncteslabe

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    20/47Identifica competitorii

    DESCOPERA

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    21/47Cine vrei sa fii?

    DESCOPERA

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    Ce ti-ai propus sa faci?

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    23/47Unde vrei sa ajungi?

    DESCOPERA

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    Cui te adresezi?Cine te poate

    sprijini?Cine te poate

    propulsa?

    DEZVOLTA

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    TU = PROMISIUNE

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    Diferita

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    Autentica

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    Relevanta pentru ceilalti

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    Clara si concisa

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    Esenta ta

    TU

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    Cum ajung tu ... TU?

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    Cei 7 P din dotare

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    Product

    Price

    Placement

    Promotion

    ProcessPeople

    Physical Place

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    Product - EU

    Aspect

    Comportament

    Discurs

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    Pret

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    Placement

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    People

    Cu cine teaduni?

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    Physical place

    Cum arata

    Biroul?Casa?

    Masina?

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    Promotion

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    Promotion

    Old Media

    New Media

    No Media

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    Promotion

    Unde Cum

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    Old media

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    new Media

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    no Media

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    Un brand de succes?

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    Consistent

    Coerent

    Constant

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