new tbwe sponsorship

7/30/2019 NEW TBWE Sponsorship

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THEVISIONAnExpoforTodaysBlackWomanbeganin1993,affec?onatelynowknownasTheBlackWomensExpo,asavehicletoeducate,empowerandengageAfricanAmericanwomen!OurvisionwastocreateaforuminChicagoforwomentodiscussandexploresolu?onstotheissuestheyconfrontintheirdailylivesandtocelebratetheiraspira?onsandachievementsinaneventdesignedforwomenby

women.TheBlackWomensExpo,nowinits20thyearandthena?onslongestrunningexposi?onofitskind,garnerstheaMendanceofthousandsatthisannual?cketedevent,morethan25,000in2013,andithasbecomeanessen?almarke?ngtoolforcorpora?onsseekingtoengagethislucra?ve,upscaleAfricanAmericanconsumerinthecountrysthirdlargestmarket,Chicago.

In2014,asapartofour20thAnniversaryCelebra?on,wewilltaketheExpoontourandwillintroducetheAfricanAmericanwomaninWashington,D.C.andPhiladelphiatothispowerfulandupliSingweekendevent.Webelievethatbytheaddi?onofthesetwo(2)ci?es,whicharenumber4and5inthetoptenrankingofci?eswiththelargestBlackpopula?on,wewillgivecorpora?onsaclearchoicewhendeterminingna?onallyameanstoconnecttheirbrandstotheinfluen?al,savvyAfricanAmericanconsumermarket.We invite your participation!


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20THANNIVERSARY TOURMarch August 2014

CHICAGOarch28-30,2014|cCormickPlace

WAHINGTON,D.C.

June2730,2014|WalterE.WashingtonConven?onCenter

PHILADELPHIA

August810,2014|PennsylvaniaConven?onCenter


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CHICAGO! TheBlackWomensExpo,arch2830,2014 PhenomenalWomanGalaAwards anintheirrorACri?calOne-DayForumfor

AfricanAmericanen

LoveAcademyALiveFullDayIntensivebyDebrenaJacksonGandy,author,speaker,coach,tvshowhost

20THANNIVERSARY TOUR

C

HICA

GO


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WAHINGTON,DC!

TheBlackWomensExpo Friday,June27unday,June30,2014 WalterE.WashingtonConven?onCenter


W

AS

HIN

GTO

N


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PHILADELPHIA!

TheBlackWomensExpo Friday,August8unday,August10,2014 PennsylvaniaConven?onCenter


PHILLY


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FORUMS & CONCERTS THATEXCITE AND EMPOWER!!

SeminarsSpeakers

Commentators CelebritiesEntertainers


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TBWEExhibitorsMarketplaceWhereCorpora?onsandsmallbusinessvendorsshowcasetheirproductsandservicesover3days! TBWEAnniversaryPhotoExhibitPhotoexhibitofthe19yearhistoryofTheBlackWomensExpo! 20thAnniversaryCommemora?veMagazineApublica?onfeaturingstoriesofour19yearhistory,a

lookbackathowwebegan-thewomen,organiza?ons,ins?tu?onsandcorpora?onsthathavesustainedus-andaglanceatwhatthefutureholds!

ConcertStageNa?onalusicAr?stsandLocalFavoriteActs! LiteraryCafBookignings,Presenta?onsbyAuthors,Booksforale! CyberCafAMendeescanchecke-mails,surfthewebordownloadfilesintheirfree?me! HomeDcorhowcasingwhatsnewintheworldofhomedcor! Health&WellnessPavilionHealthscreeningsandnutri?onalinforma?on! Hair&BeautyPavilionNewproductdemonstra?onsandsampling! ChicagoYouthSummitForumsaddressingtodaysAfricanAmericanyouth! CareerPavilionOpportunityforthoseseekingemploymenttomeetwiththecitysmostrespected

employersinavarietyofindustries!

NaturalHairPavilionNaturalhairproducts,vendorsandanopportunityforaNaturalHairhowontheaintage!

ClubExpoAnadultbeveragesamplingandentertainmentpavilion! KidzKornerAnexci?ngspaceforyoungoneswithinterac?vegames,exerciseandjustplainolfun!

TBWE COMPONENTS


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TheTBWEWomanisVIBRANT,ACTIVEand

INDEPENDENT.heispar?cularlyBRANDLOYALandBRANDSAAVY,EDUCATED,BUSINESSOWNERSandLEADERSthatwanttheverybestintheirlivesfrom

whattheywear,eatanddrivetowheretheylive,shop

andtravel.heismorelikelytopurchasefroma

companythatsponsorstheeventssheaMends!

TBWE WOMAN

VIBRAN

TACTIVE

INDEPENDENT


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Age:66%ofTBWEaMendeesarebetweentheagesof25-49yearsofage.

MaritalStatus:orethanhalfofExpoaMendeesaresingle.

ChildrenintheHousehold:45%ofeventaMendeeshaveoneormorechildreninthe

household.

Employment:orethan50%areindecision-makingposi?ons.

HouseholdIncome:Nearlyhalf,or48%ofExpoaMendees,haveanannualhouseholdincomebetween$41kand$80k.

Educa?on:Over86%ofeventaMendeesarecollegeeducated.

#YearsAendingtheExpo:72%ofaMendeeshaveaMendedtheExpomul?pleyears.

WhoAendedtheExpoWithYou:90%ofpar?cipantsbringafriendorfamilymemberto

theExpo!

LikelihoodToAendNextYear:orethan90%of2013ExpoaMendeeswillreturnin2014!

TBWE WOMAN


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CHICAGO ExclusiveRadioPartnerships

TopUrbanta?ons::30/:60Commercialpots(V103,WGCI,Inspira?on1390,ClearChannelChicago)

ExclusiveTelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAsABC7-TV

ExclusivePrintPartnerships

TheChicagoDefenderNewspaper

Outdoor/Out-of-HomeTransitDisplays,Billboards,obileBillboards

Digital/ocialedia/Website

ExtendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn

CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,

"MEDIA PARTNERSHIPS/MARKETING "OPPORTUNITIES


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WAHINGTON,D.C. RadioPartnershipswiththeTopUrbanta?ons

:30/:60Commercialpots(Preferred:WKY93.9,WJ102.3,

WYCB1340,Radio-OneWashington,D.C.)

TelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAs

PrintPartnerships

TheWashingtonun,TheAfroAmericanNewspaper


Digital/ocialedia/WebsiteExpendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn

CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,distribu?onofflyers/posterstolocalbusinesses,shoppingmalls,retailloca?ons,specialevents



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PHILADELPHIA RadioPartnershipswiththeTopUrbanta?ons

:30/:60Commercialpots(Preferred:WDA-F105.3,Power99F,

ClearChannelRadio)

TelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAs

PrintPartnerships

ThePhiladelphiaTribune


Digital/ocialedia/WebsiteExtendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn

CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,distribu?onofflyers/posterstolocalbusinesses,shoppingmalls,retailloca?ons,specialevents



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MEDIA/DIGITAL REACH"& IMPRESSIONS

ReachNa?onalCampaignIn2014,TBWEwillbepromotedinaminimumof10urbanmarkets(Chicago,Washington,D.C.,Philadelphia,Detroit,Bal?more,Atlanta,Indianapolis,PiMsburgh).Na?onalcoverageinthosemarketswillreachmorethan9millionAfricanAmericanconsumersweekly,or23%ofthetotalAfricanAmericanpopula?onintheU..,overanine(9)monthperiod,via:

RadioTelevisionNewspaper&PrintEvents,Promo?ons,ContestsOn-line:PartnerWebsites,Eblasts,treaming

Emailarke?ng,obilearke?ngocialedia

ImpressionsIn2013,TBWEdeliveredtosponsors..

41,498,700millionon-airimpressions!8,376,000millionprintimpressions!12,652,886milliondigitalimpressions!


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PATSPEAKERS

Dr.ayaAngelou

ichaelBaisden

LesBrown

JohnnieCochran,Jr.KimColesDr.ichaelEricDyson

Dr.JocelynElders

NikkiGiovanni

DickGregory

CathyHughesRev.JesseJackson,r.

BishopT.D.JakesPaLaBelle

Rolandar?n

Terrycillanonique

Rev.Alharpton

herrihephard

Tavismiley

Dr.IanmithKeithweat

usanL.Taylor

CicelyTyson

IyanlaVanzant

PastorarvinWinansOprahWinfrey

PATENTERTAINERS

YolandaAdams

ReginaBell

DariusBrooks

KimBurrellRaheemDeVaughnFaithEvans

PastorJenkins&FellowshipChoir

ChakaKhan

DonaldLawrence

CLyteTamelaann

TeenaarieDonniecClurkin

BriancKnight

AnnNesbyTheOJays

KarenClarkheard

Treyongz

Kindred&theFamilyoul

AngietoneTyeTribbeM&G.A.

Tyrese

Alber?naWalker

TheWhispers

BeBe&CeCeWinansVickiWinans


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THE FACES OF OUR PAST SPONSORSCorpora?onsthatknowthevalueofmarke?ngtotheBlackConsumerreceive

comprehensivebrandexposurethroughourunprecedentedmul?-mediacampaign

andtheiron-siteengagements.


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EXHIBITS &PAVILIONSorethan30Corporateponsorsand

300mallBusinessExhibitors


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REASONS TO

PARTICIPATEAfricanAmericansrepresentover42millionstrong

consumers,producttalkersandbrandinfluencerswithabuyingpowerofnearlyonetrilliondollarsannually.

AfricanAmericansaremega-consumersbea?ngoutallotherethnicgroupsintheconsump?onofautomobiles,

wine&spirits,babycareproducts,health&beauty

products,personalcareproducts,groceries,apparel,

electronics,movies,travel&entertainment.

#INTHEBLACK

AHistoryakingConsor?umofBlackedia&arke?ngAgencies

AfricanAmericansareaviablemarketsegmentfullof

businessopportuni?es.ABlackhouseholdis127%morelikelytoincludeasingleparent,mostoSena

woman.ForBlackhouseholds,brandsrepresent82%

oftotalpurchases.

African-AmericanConsumers:?llVital,?llGrowing2012ReportbyNielsenandtheNa?onalNewspaperPublishers

Associa?on(NNPA)


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"SPONSORSHIP OPPORTUNITIESTITLE

This exclusivesponsorship is for corpora?ons that wantmaximum exposure at the Expo before this lucra?veAfricanAmericanconsumermarketandnamingrightsof TheBlackWomensExpo.Theirbrandwillbelinkedto

all aspects of the event, included in all pre and post media (radio, television and print), digital/social media,

outdoordisplays,communityoutreachandallbrandingon-site. Theircorporatenamewillbeintheevent?tle,i.e.,tateFarmpresentsTheBlackWomensExpo.

tateFarm

PRESENTING Thissponsorshipopportunitygivescorpora?onsextraordinarybrandingexposurebeforetheAfricanAmerican

consumerasaPresen?ngponsorofTheBlackWomensExpo.Theircorporatenamewillbeincludedinallmediaandwillbeshowcasedasfollows,i.e.,TheBlackWomensExpo,presentedinassocia?onwith(corporate

name). AmericanAirlines,ABC7,CityofChicago,acysPAVILIONPRESENTING/AUTOMOTIVEPRESENTING(Health&Wellness,Fit&Fabulous,Relax&Renew,Beauty&Fashion,UrbanLivin,Educa?on,KidzKorner,Automo?ve)

Thesesponsorshipopportuni?esoffercorpora?onsnamingrightstopopularExpopavilions,areathatconnectaMendees to services and resources necessary to maintain their health, ac?ve lifestyles, quality of life, and

Pavilions that offer automo?ve manufacturers an exclusive opportunity for their brand to be displayed in a

prominent posi?on onthe exhibit floor and ini?ate rela?onships that later will generatesales to the upscaleconsumermarket.Examplesofpastpavilionsandsponsors:

KidzKornerBurgerKing,cDonalds/BOA,ChicagoChildrensuseum,BrookfieldZoo(interac?vegames,reading,physicalac?vi?es)

Educa?onWestwoodCollege,Benedic?neUniversity,East-WestUniversity,DeVryUniversity,RobertorrisCollege,CityCollegesofChicago(educa?onalopportuni?es&recruitment)

Health&WellnessWalgreensPharmacy,IllinoisDepartmentofPublicHealth,CVPharmacy,WeightWatchers,EliLilly,UniversityofChicagoedicine(exercise,healthscreenings/tes?ng,nutri?on)

BlackIsBeau?fulacys,FashionFairCosme?cs,CarolsDaughter,NubianHeritage(minimakeovers,one-on-onebeautyconsulta?ons,productsales)


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UrbanLivinacys(4-roomhomedisplayonshowfloor/homeImprovementsfurnishings) FoodamplingGloryFoods,KraSFoods(new&popularfooditemssampled) Health&Nutri?onJewel-Osco(cookingdemonstra?ons,sampling) Automo?veChevy,Chrysler,Toyota,Generalotors,Hyundai

YOUTHSUMMITPRESENTING Thiscomponentwasdevelopedasanoutreachtohighschoolteens,toengagethemindiscussionsontopics

thatareofconcernintheirdailylives,i.e.,peerpressure,youthviolence,teenpregnancy,etc. Theday-longsummit consists of a morning general session followed by mul?ple workshops, as well as, main stage

entertainmentandaboxedlunchforthoseinaMendance.

cDonalds,ChicagoPublicchools

CORPORATE A corporate sponsorship is an ideal means for growth-oriented companies to showcase their products &

servicestotheAfricanAmericanconsumerinacost-effec?veway.Theirexhibitspaceisdisplayedprominently

incorporaterowwheretheirrepresenta?vescaninteractone-on-onewiththeExpoaMendee,todistributeinforma?onandsamples,sellproduct,conductcorporatesurveysandtouch/feeltheAAconsumermarket.

Comcast,TVOne,JacksonHewiM,ajes?ctarCasino,LusterProducts,oS-heenCarsonMAINSTAGEPRESENTING Theaintageisoneofthemostexci?ngaMrac?onsatTheBlackWomensExpoeachyear!Posi?onedonthe

ExhibitFloor,themainstageisalivewithsomeofthemostrespectednamesinthemusicindustryperforming

throughoutthe day. Asa Presen?ngponsorof theaintage,thecorpora?onwillbethefocalpointof a

majorcomponentontheexhibitfloorthatdrawsunparalleledaMen?onfromaMendees.

tateFarm,ABC7,AmericanAirlinesSEMINAR/WORKSHOP This sponsorship offers development & naming rights of an Expo 90-minute eminar or Workshop. This

componenthasbeenidealforbanks,investmentfirmsandinsuranceagenciesthathaveanarrayofproducts

and/orservicestoshowcasetotheAfricanAmericanconsumermarket.

Washingtonutual,id-AmericanBank,Waddell&Reed,AmericanFamilyInsurance

PHENOMENAL WOMAN AWARDS GALA PRESENTING


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PHENOMENALWOMANAWARDSGALAPRESENTING TheopportunitytobeaPresen?ngponsorofamuch-an?cipatedeventthatacknowledgestheaspira?onsand

achievementsofAfricanAmericanwomen,aprecursorto TheBlackWomensExpo. Thisannualcelebra?on,

thePhenomenalWomanAwardsGala,payshomagetooutstandingAfricanAmericanwomen,bothlocallyand

na?onally,withthePhenomenalWomanAward,namedinhonoroffamedpoet,ayaAngelou.Thiscoveted

awardrecognizesextraordinarywomenfortheirexcellenceandcommunityservice,isoneofthesocialevents

oftheyearandamust-aMendforExposponsorsandcityluminaries.

tateFarm,Walgreens,U..Cellular,AmericanAirlines,HarrisBank

LITERARYCAFPRESENTING TheLiteraryCafisaunique&engagingpavilion,whichhousesouron-sitebookstoreforbooksigningsand

booksalesbycelebrityauthorspar?cipa?ngintheExpoinavarietyofseminars.Itisoneofourmostpopular

des?na?onsontheexhibitfloor,wherethousandsofaMendeescanbrowse,relaxandpurchase?tlesbyahost

ofpopularAfricanAmericanauthors.

Coffee-ate,tarbucks,eijers

CLUBEXPO ExhibitatTheBlackWomensExpoinanewandexci?ngway.asasponsorofClubExpoanadultbeverage

sampling and entertainment pavilion. Beverages will be featured and sampled in this upscale, adult

atmosphere to a discerning and sophis?cated audience. Its music, dancing, tas?ngs and an incredibleopportunityforcorpora?onsthatwanttoexposetheirproducts/servicesinafun&engagingway!

WirtzBeverage,chieffelin&omerset,Judge&Dolph,LLC,Heineken,AnheuserBusch

CAREERPRESENTING(Diversity&Inclusion) This sponsorship is an opportunity for those seeking employment to meet with dozens of the citys most

respectedemployersin avarietyofindustries. ponsorswillhavetheopportunitytohost/seminarsin areas

includingResumeRelevance,ImageConsul?ngandReinven?ngYourselfinaNewJobarketandwillbeable

toiden?fyqualifiedcandidatesforemployment.AMendeeswillbepresentedwithjobhun?ngadvicefromthe

experts,interviewforfutureposi?onsandbebeMerpreparedfortodaysjobmarket.

Target,IllinoischoolofHeathCareers,LiMleCompanyofaryHospitalandHealthCareCenters,AdvocateHealthCare,Recruitment

Denotespastpavilionsponsors.Note:


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TBWE EXECUTIVE PRODUCERerryGreenisthePresidentofGPGEvents,Inc.andtheCreator&FounderofThe

BlackWomensExpoinChicago,thena?onslongestrunningempowerment

exposi?onfortheAfricanAmericanconsumer.ince1995,GPGEvents,Inc.,a

bou?quefirmheadquarteredinthecityofChicago,hasspecializedinEventPlanning&

Produc?on,Experien?alarke?ngandPublicRela?onsforanexpansivelistofclients.

erryhasanextensivebackgroundandexper?seincommunityrela?onsandoutreach,

crea?ngeffec?vepublicrela?onscampaigns,andproducingspecialeventsspecifically

targe?ngtheAfricanAmericancommunity.

Overthepast18years,GPGEventshascreatedandexecutedthefollowingevents

andcommunityoutreachcampaigns:V103sExpoforTodaysBlackWoman,The

ChicagoFootballClassic,RealenCook,TavismileysBlacksinTechnology

Conference,RTAsTransporta?onymposium,LeagueofBlackWomensNa?onalLeadershipConference,ChicagoDefendersPastorsalute,WomenofExcellence&

NewsmakersGala,andBishopT.D.JakesFamilyExpoategafest,tonameafew.

BeforelaunchingGPGEvents,Inc.,erryworkedinbothtelevisionandradio.In1982,shebecamethefirstAfrican

AmericanAssistantProgramDirectorfortheABC-networkaffiliateinRochester,NewYork,WOKR-TV.herelocatedto

Chicagoin1984whereshejoinedNBC-Channel5astheAdministratorofCommunityProgramsproducinglocal

communityaffairsspecialsonChicagoluminariesandcommunityorganiza?onswhichgarneredseveralEmmy

nomina?ons.

FromNBC,errybecameaProducerforthena?onally-syndicatedEbonyJethowcase,atop-ratedprogramproduced

byJohnsonPublishingCompanyin1986.helatermovedtoradioandbecamethePromo?ons&arke?ngDirector

forWVAZ-F(V103radio)whereshewasknownforthecrea?onandproduc?onofuniquemarke?ng/promo?ons

campaignsandspecialeventstoincreasethelistener-baseandaMractcorporateclients,mostnotablytheExpofor

TodaysBlackWoman,thefirstradio-generatedUOtour,TheTransatlan?cJamtoEnglandandWestGermany,

andTheWorldsLargestteppersContestanAfricanAmericandancephenomenonforAnheuser-Busch.

errysworkhasgarneredhernumerousawardsincludingtheLegacyAward/Boys&GirlsClubofChicago,Womanof

theYear/ZetaPhiBetaorority,WomensDayAward/RainbowPushCoali?on,WomenattheTopoftheirGame,Kizzy

Award/Revlon,theRisingunAward/ABJCommunityervices,Inc.,theInspira?onalTrailblazerAwardfromIllinoistateTreasurerJudyBaarTopinka,andmostrecently,theChicagoDefendersWomenofExcellenceAward.


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CHICAGO ADVISORYPANEL AdrienneKellum-McDay,HarperCollege AnitaGenes,WCIU-TV AnnYancy,YancyFounda?on

Ay.JeaneeC.Wilson,ChicagoPublicchools

C.BeyMagness,RainbowPUHCoali?on

DebraPorter,acys DonnaWilliams,ABC7Television

DorothyLeavell,ChicagoCrusaderNewspapers

HazeleneThomas,T&TFoodervice HenrieaLeak,A.R.Leak&ons

TheHonorableDorothyBrown,ClerkoftheCircuitCourt

IngridBridges,cGrawFounda?on JuanitaPassmore,JazzUnites

MarsheeTurner,tateofIllinois MonicaHaslip,LiMleBlackPearl NikkiZollar,TriadConsul?ngervices

OllieMcLemore,DePaulUniversity

PepperMiller,TheHunter-illerGroup

Rev.HelenCarry,JohnnieColemanIns?tute

Rev.JohnnieColeman,ChristUniversalTemple

Rev.WillieBarrow,RainbowPUHCoali?on

SheilaWhite,Holis?cWellnessPrac??oner

ToniPreckwinkle,CookCountyBoardPresident

WynonaRedmond,Wyn-WynCommunica?ons,Inc.


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CONTACT US TODAY

TheAfricanAmericanConsumerMarketispowerful,influen?alandanincredibleeconomicopportunity!

PartnerwithTBWE20thAnniversary3-CityTour2014,orthemarketofyourchoice,andReaptheRewards!

FORMOREINFORMATIONANDACOMPLETE

SPONSORSHIPPACKAGE.

GPGEvents,Inc.

700WestVanBuren,uite100,Chicago,IL60607

P:312.454.6100|F:312.454.6101

erryGreen,Execu?veProducer|E:[email protected]

www.theblackwomensexpo.com

new tbwe sponsorship

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