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Nicholas Christakis: Influena ascuns a reelelor socialehttp://www.ted.com/talks/lang/rum/nicholas_christakis_the_hidden_influence_of_social_n

etworks.html

Pentru mine aceast poveste ncepe n urm cu 15 ani,cnd eram doctor de azil la Universitatea dinChicago.i m ocupam de oameni pe moarte i amiliile lorn partea de sud a Chicago!ului.i amo"servat ce li s!a ntmplat oamenilor i amiliilor lorpe parcursul "olii lor incura"ile.i nla"oratorul meu, studiam eectul vduvei,care este un concept vechi n tiin ele sociale,caredateaz de peste 15# de ani,cunoscut su" numele de $moarte de inim rea$.%eci, cnd eu mor,riscul de mortalitate al so&iei mele se poate du"la,de e'emplu, n primul an.i am mers s m ocupde un pacient anume,o emeie care murea de demen.i n acest caz, spre deose"ire de acestcuplu,ea era ngri(itde iica ei.i iica ei era e'tenuat din cauza ngri(irii mamei ei.)ar so ul iiceiera *i el "olnavde la e'tenuarea soiei lui.Conduceam nspre cas ntr!o zii primesc un teleon dela un prieten al soului,care m suna pentru c era deprimatdin cauza celor ce i se ntmplau

prietenului lui.%eci m sun acest tip oarecarecare triete o e'perieninluen at de oamenila oanumit distan social.

i dintr!o dat mi!am dat seama de dou lucruri oarte simple.Primul, eectul vduvieinu se rezumdoar la soi i so ii.i al doilea, nu se rezum la perechi de oameni.i am nceput s vd lumeantr!un mod cu totul nou,n perechi de oameni conectate unele cu celelalte.i apoi am realizat caceste persoanear i conectate n cvartete cu alte perechi din apropiere.i apoi, de apt, acetioamenierau implicai n alte eluri de relaii,de cstorie i con(ugalei prietenie i alte eluri de

legturi.i c, de apt, aceste cone'iuni erau vaste,i c suntem cu toii incorporai n acestset vastde cone'iuni unii cu al&ii.%eci am nceput s vd lumea ntr!un mod complet nou,i am devenito"sedat de acesta.+m devenit o"sedat de cum se poates im cu toii incorporai n aceste reelesocialei cum ne aecteaz ele vieile.%eci, reelele sociale sunt aceste lucruri complicat derumoasei sunt a a de ela"orate i aa de comple'ei de apt omniprezente,nct tre"uie s nentre"m ce scop au.%e ce suntem ncorporai n re ele sociale+dic, cum se ormeaz ele Cumopereaz elei cum ne aecteaz ele

i aadar primul meu su"iect, reeritor la aceasta,nu a ost moartea, ci o"ezitatea.i dintr!o datdevenise la mods se vor"easc despre $epidemia de o"ezitate$.i mpreuna cu cola"oratorul meu,-ames o/ler,am nceput s ne ntre"m dac o"ezitatea ntradevr este o epidemiei dac se poate

rspndi de la om la omca la cele patru persoane pe care le!am discutat mai devreme.%eci acestaeste un ecran cu cteva din rezultatele noastre iniiale.0unt .## de oameni n anul ###.iecare

punct este o persoan. acem mrimea punctelorproporional cu dimensiunea corporal.%eci cuct mai mari punctele, cu att mai mari oamenii.2n plus, dac dimensiunea corporal,dac 34),inde'ul masei corporale este peste #,dac e ti o"ez clinic,am i colorat punctele n gal"en.%eci,dac te ui i la aceast imagine, imediat poi vedeac sunt grupuri de oameni o"ezi ine!o"ezi nimagine.%ar comple'itatea vizual este nc oarte ridicat.Nu este evident e'act ce se ntmpl.2n

plus, cteva ntre"ri se ridic imediat.Ct de mult grupare e'ist6'ist mai mult grupare dectar i la voia ntmplriiCt de mari sunt grupurile Ct de departe se ntind elei, cel maiimportant,ce cauzeaz aceast grupare

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7/24/2019 Influena Ascuns a Reelelor Sociale

2/5

%eci am cut nite calcule ca s studiem mrimea acestor grupuri.+ceasta aici arat, pe a'a 7,cre terea n pro"a"ilitatea ca o persoan s ie o"ez,dac unul dintre contactele ei sociale esteo"ez.i pe a'a 8, gradele de separare ntre cei doi oameni.i n stnga departe, vedei "ara mov.0pune c, dac prietenii ti sunt o"ezi,riscul tu la o"ezitate este cu 95: mai mare.i urmtoarea

"ar deasupra, "ara roie,spune c, dac prietenii prietenului tu sunt o"ezi,riscul tu de o"ezitate

este cu 5: mai ridicat.i urmtoarea ;"ar< de deasupra spune cdac prietenul prietenuluiprietenului tu, cineva pe care pro"a"il nici nu cunoti, este o"ez,riscul tu de o"ezitate este cu 1#:mai ridicat.i doar cnd a(ungi la prietenii prietenilor prietenilor prietenilor ti,nu mai e'ist orela ientre dimensiunea corporal a persoanei respective *i dimensiunea ta corporal.

%eci, care ar putea i cauza acestor grupri6'ist cel puin trei posi"iliti.= posi"ilitate este c,de cum m ngra,te ac pe tine s te ngrai,un el de inducie, o rspndire de la persoan la

persoan.= alt posi"ilitate, oarte evident, este homoilia,sau $cine se!aseamn se!adun$.+ici,mi ormez legtura cu tinepentru c tu i cu mine avem dimensiuni corporale asemantoare.iultima posi"ilitate este cunoscut drept conuzia,pentru c ne ncurc a"ilitatea de a n&elege ce sentmpl.i aici, ideea nu este c creterea mea n greutatecauzeaz creterea ta n greutate,nici ceu creez o legtur preerenial cu tinepentru c tu i cu mine avem aceeai dimensiune corporal,ci mai degra" aptul c suntem e'pui mpreunla ceva, ca un clu" de sntate,care ne ace peamndoi s pierdem din greutate n acelai timp.

i cnd am studiat aceste date, am gsit dovezi pentru toate aceste lucruri,inclusiv pentru inducie.i am descoperit c, dac prietenul tu devine o"ez,cre*te riscul tu la o"ezitate cu apro'imativ5>:n aceea i perioad de timp.Pot i multe mecanisme pentru acest eect.= posi"ilitate este c

prietenii ti i spun ceva de genul !!tii, ei adopt un comportament care se rsrnge asupra ta !!adic, spun, $?ai s mergem la "rio*e *i "ere,$care este o com"inaie teri"il.%ar tu adop i aceacom"inaie,i ncepi s creti n greutate ca i ei.= alt posi"ilitate mai su"tileste c ei ncep s

creasc n greutate i i schim" ideeadespre ce este o dimensiune corporal accepta"il.+ici, ce serspnde te de la o persoan la altanu este un comportament, ci mai degra" o norm.= idee serspnde te.

+cum, cei care scriu titlurile de ziareau putut scrie mult pe seama studiului nostru.Cred c titlul deziar din Ne/ 7ork @imes a ost$+i pus pe tine% vina pe prietenii ti gra*i.$Ce ni s!a prutinteresant a ost c titlurile ziarelor europeneau avut o a"ordare dieritA au spus,$Prietenii ti sengra* Poate este vina ta.$BseteDEi ne!am gndit c acesta este un comentariu interesant laadresa +mericii !!un el de auto!(ustiicare,un enomen de $nu!i!responsa"ilitatea!mea$.

+cum, vreau s iu n&elesA noi nu credem c munca noastrtre"uie sau poate s (ustiice pre(udecata

mpotriva oamenilor cu o dimensiune coporal sau alta.+cum, urmtoarea noastr ntre"are a ostA+m putea s vizualizm aceast rspndire0e rspnde*te ntradevr cre*terea n greutate a unei

persoanela cre*terea n greutate a unei alte persoaneEi aceasta era complicat pentru ctre"uia slum n considerare aptul c structura re&elei,arhitectura legturilor, se schim"a de!a lungultimpului.2n plus, pentru c o"ezitatea nu este o epidemie cu un singur ocar,nu e'ist $pacientulzero$ al epidemiei de o"ezitate !!acela pe care dac l!ai gsi, l!ai putea nvinov&i de rspndirea deo"ezitate.6ste o epidemie cu mai multe ocare.4ul&i oameni ac lucruri n concomitent.Ei o s vart o anima&ie video de # secundecare ne!a luat mie *i lui -ames cinci ani din via& s o acem.%eci, din nou, iecare punct este o persoan.iecare legtur dintre ele este o rela&ie.Fom puneacum aceasta n mi*care,cnd poze zilnice n re&ea timp de apro'imativ # de ani.

4rimile punctelor vor crete.Fei vedea o mare de gal"en prelund controlul.Fei vedea oameninscndu!se i murindGpuncte vor aprea i disprea.Hegturi se vor orma i rupe. Csnicii i

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7/24/2019 Influena Ascuns a Reelelor Sociale

3/5

divor uri,mprieteniri i desprieteniri.4ult comple'itate, multe care se ntmpldoar n aceastperioad de treizeci de anicare include epidemia de o"ezitate.i la sr it ve i vedea grupurideindivizi o"ezi i neo"ezin cadrul reelei.+cum, dup ce am vzut asta,a schim"at modul n care

privesc eu lucrurile,pentru c acest lucru, aceast reea,se schim" de!a lungul timpului,are omemorie, se mic,lucrurile curg n cadrul ei,are un el de consisten.=amenii pot muri, dar ea nu

moareGpersist n continuare.Ei are un el de rezistentcare i permite s persiste n timp.

i aa am a(uns s vd aceste eluri de reele socialeca viet&i,ca viet&i care pot i puse su" un elde microscoppentru studiu *i analiz *i ca s ie n&elese.Ei am olosit o varietate de tehnici pentruaceasta.Ei am nceput s cercetm tot elul de enomene.Ne!am uitat la o"iceiurile de "ut *i umat*i de votare*i legat de divor&uri !! care se pot rspndi !!*i de altruism.Ei, n inal, am devenitinteresa&i de sentimente.+cum, cnd avem sentimente,le artm.%e ce ne artm emoiileFreaus spun, c ar i un avanta( in a ne trisentimentele nuntru, *ti&i, urie *i "ucurie.%ar nu numai letrim, le artm.Ei nu numai c le artm, dar al&ii le pot citi.Ei, nu numai c le pot citi, dar le potcopia.+ici este contagiunea sentimentalcare are loc n popula&iile umane.Ei astel aceast unc&iesentimentalsugereaz c, n plus a& de orice scop cruia i servesc,sunt o orm primitiv decomunicare.Ei dac, de apt, vrem cu adevrat s n&elegem sentimentele umane,tre"uie s negndim la ele n acest el.

+cum, noi suntem o"i*nui&i s ne gndim la sentimente n acest el,n perioade de timp simple,oarecum, scurte.%eci, spre e'emplu,am inut un discurs recent n Ne/ 7ork,i am spus $Eti&i, caatunci cnd sunte&i pe metrou,i cealalt persoan care st vis a visv zm"ete,i instinctivzm"i&i napoi.$i s!au uitat la mine i au spus $Noi nu acem asta n Ne/ 7ork CitI.$ BseteD ieu am spus $=riunde altundeva n lume,acesta este comportament uman normal.$+adar este unmod oarte instinctivn care ne transmitem pe scurt emoii unii altora.i, de apt, contagiuneaemo&ional poate ii *i mai vast,de e'emplu am putea avea e'presii punctate de urie,ca n

rscoale.2ntre"area pe care vroiam s o punem eraA0e pot rspndi emoiile,ntr!un mod maisus inut dect rscoalele de!a lungul timpuluii s includ un numr mare de oameni,nu numaiperechi de indivizi zm"indu!*i unul altuia pe metrouPoate e'ist un el de rscoal tcut su"supraa&care ne anim tot timpul.Poate c e'ist o micare spontan emo&ionalcare unduie*te

prin re&elele sociale.Poate, de apt, emoiile au o e'isten colectiv,nu doar una individual.

i aceasta este una dintre primele imagini pe care le!am cut pentru a studia acest enomen.%innou, o re ea social,dar acum putem colora gal"en oamenii dac sunt ericiii al"astru dac sunttri ti i verde ntre.i dac v uitai la aceast imagine, putei vedea imediatgrupuri de oameniericii i neericii,din nou, rspndi&i la trei grade de separare.i a&i putea intuic oameniineerici iocup un loc structural dierit n cadrul reelei.6'ist un mi(loc i o margine a acestei

reele,i oamenii neericii par s iepoziiona i la margine.+adar ca s invocm o alt metaor,dac v imaginai re elele sociale ca un tip desto vast a umanitii !!eu sunt legat de tine i tu deea, continund la ininit !!aceast sto este de apt cao ptur american de mod veche,i are

peteci pe ea, peteci ericii i neericii.i dac devii ericit sau nudepinde n parte de aptul cocupi un petec ericit sau nu.

BseteD

%eci, aceast munc cu emoiile,care sunt aa de undamentale,apoi ne!a cut s ne gndim c,poatecauzele undamentale ale reelelor sociale umanesunt poate codate cumva n genele noastre.Pentru c reelele sociale umane, oricnd sunt puse n orm vizual,ntotdeauna arat aa,aceastimagine a reelei.%ar nu arat niciodat aa.%e ce nu arat aa%e ce nu ormm reele sociale

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