how to be a better client - ioana mucenic @ brand managers summit

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Cum să fii un client mai bun Everything you can imagine is real.

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Page 1: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Cum să fii un

client

mai bun

Everything

you can imagine

is real.

Page 2: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 3: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 4: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Publicitatea

se schimbă zilnic

Page 5: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Acum 50 de ani

Page 6: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 7: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Acum 10 ani

Page 8: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Acum

Page 9: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Acum

Page 10: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Mâine

Page 11: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Mâine

Page 12: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Cum e publicitatea azi?

Page 13: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Ne ajută

https://www.youtube.com/watch?v=gyRjRePbRTI

Page 18: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Ne schimbă https://www.youtube.com/watch?v=8vtQnhRWN90

Page 19: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Mâine

Page 20: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Publicitatea bună nu mai

arată a publicitate.

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Page 22: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Dacă facem ce făceam

și înainte,

dar mai bine...

Page 23: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

...e greșit.

Page 24: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Prea mult

Page 25: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Prea puțin

Page 26: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 27: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

4.800

Page 28: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

O mai bună înțelegere a agențiilor

Page 29: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 30: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
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Page 32: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 33: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 34: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Noul brief

Page 35: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Oportunitate

Page 36: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Motivația

Page 37: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Inovație

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Page 45: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

Noua relație

https://www.youtube.com/watch?v=4b9Ji7DvsjU

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Page 47: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Page 48: How to be a Better Client - Ioana Mucenic @ Brand Managers Summit

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