Download - Webstock 2013 venituri pe piete white
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In ce piata se castiga mai bine?
O privire de ansamblu asupra iOS, Android si Windows Phone
Ionuț Bălan
www.mobzine.ro, @balanionut
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Agenda
• Situatie 2013
• Prognoza 2012-2017
• Analiza revenue iOS vs Android vs Windows Phone
• Concluzii
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2013 va marca pragul de 102 miliarde de download-uri pentru aplicatiile mobile
Analiză Gartner, septembrie 2013
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Situatie 2013
• Prognoza de 102 miliarde download-uri de aplicatii mobile (13,4 in Q1)
• 91% aplicatii gratuite
• Revenue 26 miliarde USD (18 miliarde in 2012)
• 48% din revenue generat de IAP (In App Purchase)
• Google Play Store + Apple App Store dau 90% din aplicatii
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Google Play Store vs App Store
60%
80%
40%
20%
APP STORE
GOOGLE PLAY STORE
Raport free/contra cost
Aplicatii gratuite Aplicatii contra cost
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VIITOR: 2017
• Maturizare a pietei
• 269 miliarde de download-uri de aplicatii
• 253 miliarde USD revenue
• 94,5 % aplicatii gratuite
• 4,9 download-uri lunare pe iOS
• 6,2 download-uri lunare pe Android
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Viitor (2017): TREND via Gartner
57.331
92.876
127.704
167.054
211.313
253.914
6.654 9.186 11.105 12.574 13.488 14.778
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017
Dinamica download-uri aplicatii mobile
Download-uri app free Download-uri app contra cost Total download
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In ce piata se castiga mai bine?• 900 de milioane de utilizatori de Android?
• 600 de milioane de utilizatori de iOS?
• 12 milioane de utilizatori de Windows Phone?
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ios
• 1,25 milioane de aplicatii in App Store
• 50 miliarde download-uri
• 5 miliarde USD platiti dezvoltatorilor
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Android
• 800000 de aplicatii
• 48 miliarde de download-uri
• 900 milioane USD venituri
• Aprox 150000 dezvoltatori
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Windows Phone
• 160000 de aplicatii
• 650 milioane download-uri
• 45000 de dezvoltatori
• 10 milioane USD venituri
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Numar mediu app per developer
5 5
3
Android iOS Windows Phone
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Numar download per App
60000
40000
4062
Android iOS Windows Phone
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Venit mediu per DOWNLOAD (USD)
0.01875
0.1
0.1538
Android iOS Windows Phone
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Structura venituri per developer (USD)
1125
4000
624.7356
5625
20000
1874.2068
0 5000 10000 15000 20000 25000
ANDROID
IOS
WINDOWS PHONE
Venit per dev Venit mediu per app
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Concluzii
• Lansati in App Store!
• Recunoastere pe Android
• Explorati Windows Phone
• Multiplatform
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Si …
• Mercenar!
• 2012: 53 miliarde USD valoarea pietei mobile apps
• diferenta de 25 miliarde = contracte de e-commerce, licentieri si aplicatiifacute la comanda
• aplicatii la cerere – buget de 62,5 miliarde USD in 2016! (VisionMobile)
• Cine? Companii mari gen Oracle, SalesForce, SAP, operatori, ofertanti de servicii etc.
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Q&A