COORDONATOR ŞTIINŢIFIC: Lect. Univ. Drd., Apostu Camelia
ABSOLVENT: Boga Annamaria
UTILIZAREA INSTRUMENTELOR DE
MARKETING INTERN LA S.C. SIGMA-GUM S.R.L.
“Marketingul este de fapt, nu o bătălie a produselor în sine, ci o bătălie între percepţiile consumatorilor asupra produselor” spune Al Ries, Jack Trout in cartea "Cele 22 de legi imuabile ale marketingului“
Acum vorbim de marketing şi le includem pe toate. Nu mai are sens să avem 2 forme distincte de marketing într-o întreprindere - marketingul intern care se referă la totalitatea activităţilor de marketing reflectate asupra mediului intern al firmei, angajaţilor, şi marketingul extern care are ca principal punct de concentrare consumatorul.
Conceptul de marketing intern
Cap. 1.
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