ConferintaAtragereaFondurilordinComunitate18‐19aprilie2013,Cluj‐NapocaaX‐aeditieaConferintei

Amconcentratsubiecteleacesteieditiianiversarepedezvoltarenotiunilorteoretice,catsipeincurajareafolosiriiintuitiei.Atragereadefonduriestesiartasistiinta.Eartadea‐iconvingepeoamenicaeisuntceicarepotgeneraschimbarea.Stiintapentrucaimplicamatematica,cifre,calcule,predictii.Altfelnuiesenimicdurabil,nimicpetermenlung.Tocmaideaceeaam

asemanatfundraiserulcunoultipdeSherlock.Pentrucamereucautainformatiisisemnedespredonatori.Pentrucafacemereulegaturiintrelucrurisimaialesintreoameni.Conferintadeanulacestaafostconcentratapepatrusubiecteprincipale:focusdonatori,pregatireinterna,comunicaresicultivaredonatorisileadershipsistrategii.140defundraiseriprofesionisti,fundraiserilainceputdecariera,directorideorganizatiinonprofit,jurnalistisireprezentatiaisectoruluideafaceriauparticipatin2zilela16ateliere.Celemainoiinformatiiindomeniuaufostadusedecatre15oameniresursacuexperientainatrageredefondurisaudomeniiconexecarepunincontextcampaniideatrageredefonduridesucces.(NickAllen–AlmaGlobalConsulting,DespinaAndrei–Unicef,AdelaPopescu–Ringier,CatalinGheorghe–ARC,GeorgianaIlie–DecatoRevista,DanaPirtoc–ARC,DanaCaratas–WWF,CristianaIonescu–Dreamcatchers,MadalinaMarcu–ARC,CsibiMagor–WWF,MonicaTomus–ARC,AlinVaida–Faptebune,CameliaMates–ARC,GabrielaTokes–Hospice,LorenaRusovan–SperMLI).CainfiecareanamincercatcapelangaspecialistiiancoratiinrealitatearomaneascasaaducemsispecialistidinaltetaricaresalargeascaorizontuldeasteptarisicunostintealfundraiserilordinRomania.Anulacestal‐amavutpeNickAllen,fondatoralDonordigital,specialistinfundraisingonline.AllenatinutsiunmasterclassintensivdeoziinaintedeConferintapetemafundraisinguluionline.Evaluarefinala/generalaCumevaluaticonferintainansamblu?28‐Excelenta30‐Buna2‐Destuldebuna

Conferintaaraspunsasteptarilorvoastre?Deceda/decenu?‐Minunatcavinoamenidinceincemaitineri‐Atelierebinestructurate,interactive,studiidecazbineprezentatesisustinute‐Da,pentrucaaminvatatlucrurinoipecarepotsalepunpractica‐Araspunsinproportiede90%Pentrucanuamreusitsafieprezentlatoateateliereleinteresante.‐Da,pentrucaaminvatatlucruricuaplicabilitatenudoarinmediulONGsinupentrucamaasteptamlaatelieremaiinteractive.Pertotal,afostotreababuna.‐Da,asteptarilemeleaufostcumultdepasite,esteprimaconferintadeacestgenlacareamparticipat.Astepturmatoareaconferinta.‐Amintelesceinseamnafundraising,peceanumetrebuiesapunaccentul,saammaimultemetode.‐Da,amaflatlucrurinoisiamprimitunnouimpulspentruamergemaidepartesianurenunta.‐Da,aminvatatmultelucruripracticesiplecacasacuuncaieteldeinformatiisiolistalungade“todo”.Atirecomandaconferintaunuiprieten/coleg?Dece?‐Da,deoarecetemotiveazasafacisimaimulteactivitati‐Da,esteunbunprilejdeainvatadinexperientelecelorlaltifundraiseri‐Da,afliinformatiinoisilucruripractice‐Da,poateajutainaducespremaximizareapunctelorsiobiectivelorsialeorganizatieidincarepersoanarespectivafaceparte‐Da,esteobunametodadeainvataABCulinfundraising‐Da,suntinformatiicareartrebuisalecunoascacatmaimultepersoanesipregatireaprezentatorilorafostfoartebunaastfelincatsatefacasateimplicimaimultinacestdomeniu.‐Da,amrecomandat‐osiovoimairecomandaesteosursadeinspiratiesiformarepentruoricinedorestesafacacevainacestdomeniu‐Da,pentrusocializare,experientaaltorONGuri,bunapracticainfundraisingCareaufostprincipalelemotivepentrucareatiparticipatlaconferinta?Dinnumarulmarederaspunsuriasemanatoarene‐amdatseamacaaceastaConferintaesteoportunitateapentrusocializareaprofesionistilordinaceeasibreaslasiaflareadenoutatiindomeniusiunprilejdeinvatare.‐Networking,impartasireadeexperiente,m‐amintalnitcuvechiprieteni‐Incanuaminternalizatcunostinteleculucrurileaflate,darpotspunecaimipropunsaanalizezmaiprofundoportunitatileaparuteinviataprofesionalasisacautsolutii.‐Nevoiadealucraprofesionistinfundraising‐Saintalnescoamenicareaufacutfundraisingsiaudezvoltatmetodesimecanismeinedite,curezultateneasteptatdemari‐Sainvat,sacunosc,saplecacasacuideipecaresalepotaplica‐Dorintadeaimiimbogaticunostinteledesprestrangereadefonduriptasociatianoastra‐Savadcemaienousisaimirefacplanuldeatrageredefonduri‐Pentrucavininfiecarean‐Esteunevenimentserios,binepregatitsicucontinutfoarteutil

‐Safiulacurentcunoutatiledindomeniu,imivinideifoartebunepeparcursulconferintei.‐Saprimescun“sut”pentruamergemaideparte‐PrezentaunoradintreceimaibunifundraisierilatrainingsipentruacastigaexperientadincefacaltiiCaresunt3lucruripecarele‐atiinvatatlaconferinta:Dinraspunsurilepecarele‐amprimitdelaparticipantireiesecafiecareaplecatcuentuziasmsicateunconceptpecarearurmasailaplicepractic.‐Fiioptimist,airabdare,aruncacenumerge‐Sanurenunt,samultumesc,capovesteaefoarteimportanta‐Indiviziipotasiguraunfondconstant,povesteain6cuvinte‐Produsuldefundraising–despicareafiruluiin4‐Facerul–careesteportretulrobot,sanu‐tifierusinesaceri,saadaptezipovesteainfunctiededonator.‐Importantaaudituluiinfundraising‐Cumpotfiabordatisiinmultitidonatorii,meritaincercatdebitdirect,strategiidefundraising‐Motivareafundraiserilorestelafeldeimportantacaceaadonatorilor‐Importantaboardofadvisors‐Sanepuneminpieleaceluicareintrapesitesauprimesteunmesajdelanoi‐Safacemneaparatobazadedate,samultumimmaidessimairepede.‐Optimizareasite‐urilorpentrumobilsitabletaCevis‐aparutcelmaiutildinceeaces‐aintamplatlaconferintapentruvoisiorganizatiavoastra?‐ExperientaadusadeNickAllen‐Studiiledecaz‐Cartedebucate:ingredientesiretetapentruatragereadefonduri‐Musaisaavembazadedatecudonatoriindividuali,nunumaiceaacompaniilorpentrucasuntimportantidonatoriiindividualisisanefacemsite‐ulatractiv.‐Clarificareamultordetaliidefundraisingsiaflareadenoimodalitatisiposibilitatidefundraising‐FaptulcatoateONG‐urilemariseconfruntacudiverseprobleme,inclusivdonatoriindividuali‐Mi‐auplacutatelierelenoi–audit,onlinesidebitdirect–vorfisursadeinspiratiepentrucevaurmainorganizatiamea‐Faptulcaaminvatatsalucramproductivpentrucauzelenoastre.Careaufostatelierelecarevis‐auparutcelemaiutiledinconferinta?Dece?15–Solicitarefatainfatadefonduriprindebitdirect13‐Dela1donatorla1miliondedonatori12‐Onlinefundraising11‐Produseinfundraising(Ne‐aajutatsanecalculampreturilesistrategiilepecaretrebuiesaleadoptamsidecaretrebuiesatinemcont)11‐Strategiesiplanificareinatragereadefonduri10‐Auditpentrufundraisingsicomunicarecudonatorii10‐Storytellinginfundraising(Foarteutilsainvatamcumsanespunempovestea)

9‐Fundraisinginprovincie8‐Profilulunuifundraiser(Afostimportantpentruminesavadcumperceporganizatiileconceptuldefundraisierideal–ajutamultunfundraisercaresavreasavadasioaltaperspectiva)8‐Cultivareadonatorilorindividuali6‐Managementulasteptarilorinfundraising5‐CampaniideSMS‐uri5‐Boardsiadvisorycomiteesinfundraising5‐Comunicareinmiscare3‐Cumlucramcusectoruldeafaceri(Numultalumeintelegecaunfundraiserartrebuisaaibasiperspectivadeafacerist)3‐CumnegociezirelatiacumediasiceanumeceridelamediaCumcredeticapoatefiimbunatatitaconferinta?‐Atelieremaiscurtecaresafieinsotitedepractica‐Atelieremaiatentpregatitesimaiconcret‐Atelierulde3oreafostprealung‐Vreausavadsiexempledeorganizatiimicicucauzenufoarte“cool”‐Sasemanancemaiputinlapranzpentrucanemolesimlaworkshpuriledupaamiaza‐Maimulteworkshopurisimaimultemateriale,eventualduratamaimareaevenimentuluiNeputetisugeratemesauinvitaticepotfiabordatilaeditiaurmatoare‐Fundraisinginorganizatiimari,careauacoperitdincampaniisievenimente,cubugetmaimarede500000eurosaumaimarede1miliondeeuro‐Despreechipadefundraising,cumimpliciangajatiicandnuaiunfundraiserangajatsafacadoaracestlucru‐Crowndfunding‐Mi‐asfidoritsaafluexemplesideorganizatiimicicarereusescsainfluentezecusuccesactivitateadefundraisingdarpoatefiosolutiepentruurmatoareaconferinta.‐Fundatiipierdutesirenascute,progreseextraordinare,diferentesiasemanaricuONGuridinstrainatate,metodedecalibrarecuacestea.‐Atelierpetacticispecificediferitelortipuridestrategie,indicatoridestrategie(monitorizaresievaluare).