codul-rfrd

7/29/2019 codul-rfrd

1/7

ROMANIAN TRANSLATION FORINFORMATION PURPOSES ONLY

RFRD CODE ON RESPONSIBLE MARKETINGCOMMUNICATIONS

CODUL FORUMULUI ROMN PENTRU CONSUMRESPONSABIL DE ALCOOL

n vederea COMUNICRII RESPONSABILE nactivitile de comunicare i MARKETING

The Romanian Forum for Responsible Drinking(RFRD) is an alliance of Romanias leading spiritscompanies and other stakeholders driving the industryscommitment to promote responsible drinking in Romaniaand encouraging industry to adopt responsible self-regulatory standards for commercial communications.

The consumption of beverage alcohol1 has played anaccepted and important role in the cultural and socialtraditions of both ancient and modern society. RFRDmembers take special pride in their products and arecommitted to promoting responsible drinking anddiscouraging abusive consumption.

The overriding principle of our Code on ResponsibleMarketing Communications is to market our productsto adults and in a responsible and appropriate manner.Towards this end, RFRD members pledge voluntarilyto conduct their advertising and marketing practices inaccordance with the provisions of these Standards.

The Code on Responsible Marketing Communications

do not replace existing national regulatory systems andrules, but provide basic criteria for all national, sectoraland company self-regulatory codes. The Code iscompleted by a specific Guidance Note on ResponsibleMarketing Communications on the Internet and for

Digital and Mobile Marketing Media, which will be editedand agreed by RFRD members at a subsequent date.

Forumul Romn pentru Consumul Responsabil deAlcool (FRCR) este o alian format de companii dinindustria buturilor spirtoase i alte pri interesate,care reprezint angajamentul industriei de a promovaconsumul responsabil de alcool n Romnia incurajeaz industria s adopte standarde de auto-reglementare responsabile n ceea ce privetecomunicarea comercial n domeniu.

Consumul de alcool1 a jucat un rol important iacceptat, n acelai timp, n cultura i tradiiile socialeatt n trecut ct i n prezent. Membrii RFRD suntmndri de produsele lor i promoveaz consumulresponsabil de alcool, dar descurajeaz consumulabuziv.

Principiul imperativ al Codului nostru de MarketingResponsabil este s promovm produsele ctre unpublic adult ntr-un mod responsabil i adecvat. nacest scop, membrii RFRD se angajeaz s i dezvoltecampaniile de promovare n concordan cu dispoziiileprezentelor Standarde.

Codul de Comunicare Responsabil n Marketing nunlocuiete sistemul de legi existent la nivelul fiecruistat, n schimb stabilete o serie de criterii de bazpentru codurile naionale, sectoriale i cele de auto-reglementare ale companiilor. Codul este completat deo Not explicativ privind Comunicarea i MarketingulResponsabil pe Internet i pentru canalele de Media

Digitale i Mobile Marketingspecifice, ce va fi editat iagreat de ctre membrii RFRD la o dat ulterioar.

Domeniul de aplicare a comunicrii demarketing

n ceea ce privete scopul acestui Cod, comunicareade marketing este definit ca fiind: comunicareaprodus direct sau n numele agenilor de marketing, ceare ca scop principal promovarea produselor, indiferentde mediul de comunicare folosit. Aceasta includepromovarea mrcii, comunicarea ctre consumator,evenimente promoionale, packaging, etichete,sponsorizri, advertoriale, distribuie i materiale devnzri.

Dispoziiile Codului se aplic tuturor tipurilor de media2i canalelor de comunicare, incluznd digital media.

Scope of Marketing Communications

For the purposes of the Code, marketingcommunications are defined as: communicationsproduced directly by or on behalf of marketers, intendedprimarily to promote products regardless of the mediumused. These include brand advertising, consumercommunications, promotional events, packaging, labels,sponsorship, advertorials, distribution and salesmaterials.

The provisions of the Code apply to every type ofmedia, including digital media2. These provisions alsoapply to every type of promotional or marketing activityor event, including all product placements (e.g., movies,


2/7


television programs, music videos, video games) andsponsorships3.

The definition of marketing communications doesnot extend indiscriminately to every type of commercial

or corporate communication. For instance, it doesnot include non-paid for press articles, information inannual reports and the like, or corporate public affairsmessages in press releases or statements to the media,government agencies or the public about matters ofsocietal concern, such as the risks or benefits relatedto the consumption of beverage alcohol, or educationalmessages about responsible drinking or the role ofalcohol in society.

Aceste prevederi se aplic tuturor tipurilor de promovaresau de activiti de marketing sau evenimente, incluzndi toate tipurile de plasare a produsului n vedereapromovrii (ex. filme, programe tv, clip-uri i jocuri video)i sponsorizrii3.

Definiia comunicrii de marketing nu se extindenediscriminat asupra oricrui tip de comunicarecomercial sau corporaie. De exemplu, nu includearticolele gratuite din presa scris (tip PR), informaiilecuprinse n rapoartele anuale, nici mesajele transmisecu ajutorul comunicatelor de pres sau afirmaiile ctremedia, agenii guvernamentale sau ctre publicul larg,mesaje ce conin informaii de interes public, cumar fi riscurile sau beneficiile consumului de alcool,sau mesaje educaionale ce promoveaz consumulresponsabil de alcool i rolul acestuia n societate.

BASIC PRINCIPLES

Marketing communications should be legal, decent,honest and truthful;

They should respect accepted principles of faircompetition and good business practice;

They should be prepared with a due sense of socialresponsibility and be based on the principle of fairnessand good faith;

They should not under any circumstances beunethical, offend against generally prevailing standardsof taste and decency, or otherwise impugn humandignity and integrity.

The Code for Responsible Marketing Communicationsis to be observed in the spirit as well as to the letter.

PRINCIPII DE BAZ

Comunicarea n marketing ar trebui s fie legal,decent, onest i real.

Comunicarea n marketing va respecta principiileconcurenei loiale i ale unei activiti corecte n mediulde afaceri.

Comunicarea n marketing va avea n vedereresponsabilitatea social i principiile corectitudinii i alebunei credine.

Nu trebuie, sub nici o form, s fie lipsit de etic, snu respecte standardele generale ale decenei i bunuluisim sau s pun sub semnul ntrebrii integritatea idemnitatea uman.

Codul de comunicare responsabil n marketingtrebuie s se regseasc att n spiritul campaniilorpublicitare ct i n formulrile acestora.

RESPONSIBLE PLACEMENT

Marketing communications are intended for adultsover 18 years old4.

Marketing communications through channels thatare under the control of the beverage alcohol producer(such as home pages of brand internet website,downloadable contents, direct mailings, own events,etc.) should be executed in a manner that clearlyindicates that these are meant only for adults above 18years old.

PLASARE RESPONSABIL

Comunicarea de marketing este adresat persoanelorcu vrsta de peste 18 ani4.

Comunicarea ce are loc pe canale deinute deproductorii de buturi alcoolice (cum ar fi paginilede internet ale website-urilor brandurilor, coninutuldownloadabil/descrcabil, direct mailing, evenimenteproprii, etc.) trebuie s se desfoare astfel ncts indice, fr nici un fel de dubiu, c acestea suntadresate exclusiv persoanelor peste 18 ani.


3/7


Marketing communications in non-proprietary channelsshould be placed only where at least 70 % of theaudience is reasonably expected to be above 18 yearsold.

To implement these placement commitments, onlyreliable, up-to-date audience composition data, certifiedby an independent third party should be used.

Fixed marketing communications materials may beplaced at events, promotional or sponsorship activitiesthat are used primarily for adult, i.e. where at least 70percent of the audience attending those venue events isreasonably expected to be above 18 years-old.

At promotional events organized by or on behalf ofalcohol beverages producers, attendance by people

under 18 years old should not be allowed.

Paid for beverage alcohol placement in movies,television programmes, music videos, and video gamesand related signage in their productions should beapproved or rejected upon the information providedby the projects producers. All the provisions of theCommon Standards apply to such product placement.

For print placement, beverage alcohol should notbe advertised or marketed on the comic pages ofnewspapers, magazines or other publications, except ifmore than 70% of the audience is over 18 years-old.

For digital media, active age verification by viewersshould be displayed on the home page of brandwebsites. Downloadable advertising or marketingcontent should include instructions to individualsdownloading the content that they should not forwardthese materials to individuals below 18 years-old5.

Programele de marketing ce vor fi distribuite pe canalecare nu aparin productorului de buturi alcoolice,trebuie plasate n zonele n care cel puin 70% dinaudien are peste 18 ani.

Pentru a se asigura c aceste angajamente suntrespectate, se va folosi o ter parte care va puteafurniza date cu privire la audiena respectivului canal decomunicare.

Materiale de marketing prestabilite pot fi amplasaten cadrul evenimentelor, sponsorizrilor promoionalecare sunt adresate n primul rnd adulilor i unde sepoate deduce c peste 70% din persoanele prezente laeveniment au peste 18 ani.

n cadrul evenimentelor organizate de sau n

numele companiei productoare de buturi alcoolice,participarea persoanelor sub 18 ani nu trebuie permis.

Plasarea produsului sub form de inserii n cadrulfilmelor, programelor TV, videoclipurilor muzicale, jocurivideo i elementele de brand inserate n produciaacestora trebuie s fie aprobat sau respins n funciede informaiile primite de la productorii acestora. Toatedispoziiile Standardelor Comune se aplic unor astfelde plasri de produse.

Pentru reclamele tiprite, buturile alcoolice nutrebuie promovate, sub nici o form, n paginile ziarelorce conin benzi desenate, n reviste sau oricare altepublicaii, dect dac publicul acestora este, ntr-oproporie de peste 70% adult (are peste 18 ani).

Pentru media digital, este necesar implementareaunui sistem activ de verificare a vrstei; acesta va fiprezent pe pagina de start a website-urilor brandurilor.Coninutul i reclamele gratuite ce pot fi descrcatetrebuie s aib incluse instruciuni, pentru cei cefolosesc acel material, referitoare la faptul c nu au

dreptul s mpart materialele respective ctre persoanecu vrsta mai mic de 18 ani5.

RESPONSIBLE CONTENT

Responsible Consumption

Marketing communications should never encourageor condone excessive or irresponsible consumption.Communication materials should not trivializedrunkenness, should not portray persons in a stateof intoxication or in any way suggest that intoxicationis socially acceptable conduct, and they should notpromote the intoxicating effects of beverage alcoholconsumption.

CONINUT RESPONSABILConsum Responsabil

Comunicarea de marketing nu trebuie, sub nici oform, s ncurajeze sau s ndemne la consum excesivsau iresponsabil de alcool. Materialele de comunicarenu trebuie s portretizeze consumul excesiv, s aratepersoane n stare de ebrietate sau s sugereze nvreun fel consumul n exces ca fiind un comportamentacceptabil din punct de vedere social i, de asemenea,nu trebuie s promoveze efectele intoxicrii cu alcool.


4/7


Beverages and drinkers may be portrayed as partof responsible personal and social experiences andactivities.

Responsible Drinking Message (eg, in the form of

a consumer information website address) should beincluded in beverage alcohol advertising, includingadvertorials in print media, marketing materials, digitalmedia such as brand websites, promotional andsponsored events as well as labels where practicable(www.consuma-responsabil.ro).

Marketing communications should respect the choicenot to drink alcohol and never portray abstinence ormoderation in a negative way.

Marketing communications should avoid any

association with violent, aggressive, illegal, dangerousor antisocial behaviour. Marketing communicationsshould avoid any association with, or allusion to drugs orthe drug culture.

On-premise promotions should encourage responsibleconsumption by those adults who choose to drinkand discourage excessive drinking, including drinkinggames.

Where ever feasible promotional and brandedsponsorship activities should be accompaniedwith interventions to promote responsible drinkingbehaviours.

The naming, packaging, labeling or in-store placementof beverage alcohol products should not createconfusion with non-alcoholic drinks.

Buturile i consumatorii lor pot fi portretizai ca partea unor experiene i activiti personale sau socialeresponsabile.

Mesajul de consum responsabil (de ex. sub forma unei

adrese web ce conine informaii pentru consumator)trebuie s fie inclus n materialele promoionale alebuturilor alcoolice, incluznd advertorialele n mediatiprit, materiale de marketing, digital media, precumwebsite-urile produselor, evenimente promoionale sausponsorizate i pe etichete, atunci cnd este cazul(www.consuma-responsabil.ro).

Comunicarea de marketing va trebui s respectealegerea de a nu bea i, astfel, s nu portretizeze subnici o form abstinena sau consumul moderat ntr-olumin negativ.

Comunicarea de marketing trebuie s evite oriceasociere cu un comportament violent, agresiv, ilegal,periculos sau antisocial. Comunicarea de marketingtrebuie s evite orice asociere, aluzie ctre substanelestupefiante sau cultura acestora.

Promoiile implementate n locaii cu consum pe loctrebuie s ncurajeze consumul responsabil de alcooli s descurajeze consumul excesiv, incluznd aici iconcursurile de consum alcool.

Acolo unde este posibil se va depune ntreagadiligen pentru a insera n cadrul promoiilor isponsorizrilor un mesaj care promoveaz consumulresponsabil de alcool.

Numele, ambalajul, eticheta i amplasarea n magazinea buturilor alcoolice, trebuie s fie fcut astfel nctacestea s nu fie confundate cu cele non-alcoolice.

Underage persons

The content of beverage alcohol advertising andmarketing materials should not primarily appeal toindividuals below 18 years-old.

Beverage alcohol advertising or marketing material isconsidered to primarily appeal to persons below 18years-old if it has special attractiveness to such personsbeyond the general attractiveness it has for an adult.

Beverage alcohol advertising and marketing materialsshould not depict a child or portray objects, images,

impressions, symbols, music, characters (either real orfictitious such as cartoon figures), celebrities such assporting heroes that primarily appeal to persons below18 years-old.

Minorii

Coninutul reclamelor i al materialelor de marketingcare promoveaz buturile alcoolice trebuie conceputen aa fel nct s nu atrag tinerii sub 18 ani.

Publicitatea i materialele de marketing pot ficonsiderate atractive de ctre publicul sub 18 ani dacportretizarea respectiv este construit n aa fel nctdepete atractivitatea general pe care o poate aveactre aduli.

Campaniile de promovare i materialele de marketing

dezvoltate n legtur cu buturile alcoolice nu trebuies conin elemente care portretizeaz copii, obiecte,imagini, impresii, simboluri, muzic, caractere (fiereale sau fictive desene animate), celebriti cum ar


5/7


Beverage alcohol should not be advertised ormarketed in a manner associated with the attainment ofadulthood or the rite of passage to adulthood.

Commercial communications should not use models

and actors who are not at least 25 years of age. No brand identification, including logos, trademarks ornames, should be used or licensed for use on clothing,toys, games, or game equipment, or other itemsintended for use primarily by persons below 18 years-old.

fi campionii sportivi, ce ar putea reprezenta o atraciectre cei care au sub 18 ani.

Buturile alcoolice nu ar trebui promovate ntr-un modn care ar sugera o legtur ntre consumul de alcool i

demonstrarea maturitii sau ca fiind un rit de trecerectre maturitate.

Campaniile de promovare nu trebuie s foloseascmodele sau actori care nu au mplinit cel puin 25 de ani.

Nici un fel de simbol care face parte din identitateamrcii, de tipul logo-ului, trademark-uri sau nume, nutrebuie asociate sau puse sub aceeai licen cu articolede mbrcminte, jucrii, jocuri sau echipamente de jocsau orice alte obiecte ce sunt sau pot fi adresate sauatractive persoanelor sub 18 ani.

Safety and Health

Marketing communications should not associate theconsumption of beverage alcohol with driving vehiclesof any kind, or with operating potentially dangerousmachinery.

Marketing communications should not be associatedwith dangerous activities, i.e. should not portraybeverage alcohol being consumed by a person who is

engaged in, or is immediately about to engage in, anyaction (sports, workplace, etc) that requires alertness orphysical coordination.

There should be no suggestion that beverage alcoholhas therapeutic properties or that the consumptionthereof can help to prevent, treat or cure any humandisease. Where permitted by law, factual statementsabout carbohydrate, calorie or other nutrient contentmay be appropriate in some circumstances.

Marketing communications should not featurepregnant women or be addressed to women who arepregnant.

Siguran i sntate

Comunicarea de marketing nu trebuie s facasocierea, sub nici o form a consumului de buturialcoolice de nici un tip cu condusul autovehiculelor saucu folosirea unor maini potenial periculoase.

Comunicarea de marketing pentru buturile alcoolicenu trebuie s fac asocierea acestora cu activitipericuloase: de ex. nu trebuie s portretizeze sub nici oform o persoan care consum buturi alcoolice n timpce sau cnd este pe punctul de a ncepe o activitate(sport, la locul de munc, etc), care necesit un nivel dealert crescut sau coordonare fizic.

Nu trebuie s existe nici o sugestie conform creiabuturile alcoolice au efect terapeutic sau c o anumitcantitate de alcool consumat poate ajuta n prevenirea,tratarea sau vindecarea anumitor boli. Unde legeapermite, se pot meniona anumite situaii concrete desprehidraii de carbon, despre coninutul caloric sau alinutrieni ce sunt adecvai n anumite circumstane.

Comunicarea de marketing nu trebuie s fac aluzie,prin mesajul transmis, sau s cuprind imagini cu femeinsrcinate sau s se adreseze acestora.

The effects of alcohol

Marketing communications should not createconfusion as to the alcoholic nature and strength ofbeverage alcohol.

Information on alcoholic strength may be presentedfactually, but superior alcoholic strength should not bethe dominant theme of any marketing communicationand high alcohol strength must never be the dominant

Efectele alcoolului

Comunicarea de marketing nu trebuie s creezeconfuzie n ceea ce privete natura buturilor alcoolicesau coninutul de alcool al acestora.

Tiprirea informaiilor referitoare la coninutulde alcool este opional, dar, cu toate acestea, ncazul buturilor mai tari, tria nu trebuie s fie partedominant a mesajului, transmis prin comunicarea de


6/7


theme or principal basis of appeal of any marketingcommunication.

Conversely, marketing communications should notimply that consuming beverage alcohol with low alcohol

content will avoid abuse. Marketing communications should avoid creatingthe impression that consumption of beverage alcoholcan enhance physical performance or mental ability, orhave an energizing effect on body or mind, e.g. whenengaging in activities requiring concentration.

While beverage alcohol may be presented asan enjoyable part of social life, there should be nosuggestion that their consumption is a requirement forsocial acceptance or success.

Marketing communications should not suggest that theconsumption of beverage alcohol can enhance sexualcapabilities, increase a persons sexual attractiveness orlead to sexual relations.

Marketing communications may depict affection,amorous gestures or other attributes associated withsociability and friendship. While a brand preference maybe portrayed as a mark of good taste and discernment,beverage alcohol advertising and marketing materialsshould not rely upon sexual prowess or sexual successas a selling point for the brand. Accordingly, advertisingand marketing materials should not contain or depictgraphic or gratuitous nudity, overt sexual activity,promiscuity or sexually lewd or indecent images orlanguage.

marketing, att scris ct i vizual. Coninutul de alcoolnu trebuie s fie subiectul unei campanii de publicitatea buturii alcoolice, astfel nct s ncerce atragereaconsumatorilor fcnd apel la acest criteriu.

Opus ideii de mai sus, comunicarea de marketingnu trebuie s sugereze c, prin consumul de buturialcoolice cu un nivel scazut de alcool, se evit consumulabuziv.

Comunicarea de marketing nu trebuie s induc faptulc a consuma buturi alcoolice poate spori performanafizic sau abilitile mintale sau c au un efect energizantasupra corpului sau a minii; de ex. n cadrul activitilorce necesit concentrare.

Cu toate c buturile alcoolice pot fi prezentate

ca o parte agreabil a vieii sociale, comunicarea demarketing nu trebuie s sugereze c acestea sunt onecesitate pentru acceptarea individului ntr-un grupsocial.

Comunicarea de marketing nu trebuie s sugereze,sub nici o form, c buturile alcoolice consumate potcrete performanele sexuale, c pot face o persoanmai atractiv din punct de vedere sexual sau c arconduce ctre relaii sexuale.

Comunicarea de marketing poate portretiza afeciune,gesturi amoroase sau alte atribute asociate cu prieteniasau sociabilitatea. Se poate sugera de asemeneac alegerea unei anumite mrci indic bun-gust idiscernmnt, cu meniunea ca atracia sau succesulsexual s nu fie punctul forte de comunicare al mrcii.Astfel, materialele publicitare nu trebuie s coninsau s fac aluzie la nuditate grafic gratuit, activitisexuale evidente, promiscuitate sau indecen sexual,imagini sau limbaj indecent.

COMPLIANCE WITH LAWS, REGULATIONS AND

OTHER INDUSTRY CODES

All marketing communications must comply with boththe letter and the spirit of all applicable national laws,regulations and self-regulatory codes of practice.

To ease compliance, regular training of marketingprofessional should take place. EFRD has developedonline materials designed to assist in the implementationof the Common Standards: www.marketresponsibly.eu.

Internal control mechanisms should be in place to

ensure that beverage alcohol marketing communicationsreaching the market are compliant with the enclosedprovisions.

N CONFORMITATE CU LEGILE,

REGULAMENTELE I ALTE CODURI ALEINDUSTRIEI

ntreaga comunicare de marketing a buturiloralcoolice trebuie s fie n concordan cu spirituli caracterul tuturor legilor naionale aplicabile,regulamentele i codurile de auto-reglementare alepracticii locale.

Pentru a uura respectarea celor menionate maisus, n mod periodic, se vor organiza seminarii itraining-uri de formare profesional. EFRD a dezvoltatmateriale publicate online, create special pentru a ajuta

implementarea Standardelor Comune:www.marketresponsibly.eu.


7/7


1) Beverage with an alcohol content above 1.2% ABV / Buturi alcoolice cu un coninut de alcool peste 1.2% ABV2) see Guidance Note on Responsible Marketing Communications on the Internet and for Digital and Mobile Marketing Media./ Vezi Guidance Note on Responsible Marketing Communications on the Internetand for Digital and Mobile Marketing Media.3) Sponsorships are commercial, contractual agreements between a beverage alcohol company (the sponsor) and a sponsored party or sponsorship property establishing an association between the sponsorsbrands or products and the sponsored party or sponsorship p roperty in return for rights to promote this association./ Sponsorizrile sunt nelegeri comerciale i contractuale ntre companiile productoare de al-cool (sponsori) i partea sponsorizat ori o proprietate sponsorizat, ce stabilete o asociere ntre brandurile sau produsele sponsorului i partea sponsorizat ori proprietatea sponsorizat, n schimbul drepturilorde a promova aceast asociere .

4) 18 years old or more when Legal Purchasing Age is set higher by law (eg, 20 years old in some Nordic countries for products above 22% abv)./ 18 ani mplinii sau mai mult, n cazul n care vrsta legal deachiziionare a buturilor alcoolice este mai mare, fiind reglementat prin lege(de ex. 20 ani n unele ri nordice, pentru produse ce au un coninut de alcool mai mare de 22% abv).5) see Guidance Note on Responsible Marketing Communications on the Internet and for Digital and Mobile Marketing Media fo r more information./ Vezi Guidance Note on Responsible Marketing Communica-tions on the Internet and for Digital and Mobile Marketing Media for more information.6) National SROs are uniquely qualified to deal with complaints about alleged breaches of the codes, as they can fully assess and understand the national context and local sensibilities. The list of Self-RegulatoryOrganizations can be found at www.easa-alliance.org / OAR naionale au o calificare unic de a se ocupa de reclamaiile referitoare la presupusele nclcri ale codurilor, deoarece acestea pot evalua pe deplin ide a nelege contextul naional i sensibilitile locale. Lista organizaiilor de auto-reglementare poate fi gsit la www.easa-alliance.org

Company/Compania:

_________________________________________________________________________________________

Through/Prin (nume i funcie/name & function)

_________________________________________________________________________________________

signature and stamp/semntura i tampila

_________________________________________________________________________________________

In addition wherever possible, beverage alcoholmarketing communication should receive a copy advicefrom the local Self-Regulatory Organisation (SROs)6. Anonline EU portal is available to reach SROs across 18EU countries (www.ad-advice.org )

In many EU countries, consumer complaints forbreach of national self-regulatory codes are dealt withby the local SROs. In case of cross border complaints,consumers can reach EASA for support.

The present code is one of the first innititives taken bythe Romanian Forum for Responsible Drinking as a legalentity.

It is signed and agreed for implementation alongwith each companys Self-Regulatory code by the

following company members of the Romanian Forum forResponsible Drinking through their legal representatives.

Pentru a asigura c publicitatea buturilor alcoolice ceajunge la publicul larg respect reglementrile prezente,este necesar implementarea unui mecanism intern decontrol.

n plus, ori de cte ori este posibil, comunicarea de

marketing a buturilor alcoolice ar trebui s primeascun aviz de la Organizaia de Auto-Reglementare (OAR)local6. Exist un portal European ce pune la dispoziiecontactele OAR-urilor din 18 ri din Uniunea Eurpean.(www.ad-dvice.org)

n multe ri din UE, reclamaiile consumatorilor pentrunclcarea unor coduri naionale de auto-reglementaresunt tratate de ctre OAR-urile locale. n caz dereclamaii transfrontaliere, consumatorii pot ajunge laEASA pentru sprijin.

Acest cod constituie una dintre primele iniiativeoficiale ale Forumului Romn pentru ConsumResponsabil de Alcool ca i entitate juridic.

Este semnat i aprobat spre implementare naceeai msur ca i Codul de Marketing al fiecreicompanii membre a Forumului Romn pentru ConsumResponsabil de Alcool, prin reprezentanii lor legali.

codul-rfrd

Documents